Chapter 145 Brand Licensing
"What do you suggest, ma'am?" Chen Geng raised his eyebrows and asked.
Anne Kindler was a little embarrassed, she didn't say how enthusiastic her attitude towards Chen Geng was before, just ordinary politeness, and a little alienation, but she didn't expect people to send her such a big gold mine, originally she thought that Chen Geng would tease herself a few words, but she didn't expect Chen Geng to be so polite, and she couldn't help but feel a little ashamed for a while.
It's just that the wealth is moving, and in the face of such a large amount of money, Anne Kindler can't be reserved, and quickly and eagerly said to Chen Geng: "Chen, first of all, we need to quickly complete the company's construction work. ”
"Of course." Chen Geng nodded without hesitation: although the rapid completion of the company's formation is the most basic step, it is also the most important step, and only in this way can there be a basis for negotiating financial cooperation with the bank, which is very, very important.
Seeing that Chen Geng agreed so happily, and didn't seem to be angry because of some inappropriate practices before, Anne Kindler secretly breathed a sigh of relief: "Then the second step, we must complete the relevant certification of the vehicle, but before that, we must solve the problem of emissions......"
At this point, Anne Kindler's face couldn't help but turn red: "But it takes a lot of money. ”
Vehicles are a special commodity, and teacups. Shirts and socks are different, for small quantities of imports, governments will not be very strict supervision, but if it is a long-term, large-scale import it is a very serious matter, although Europe has not yet implemented the European standard exhaust emission system, but since the 70s. Across Europe and the United States, vehicle emissions requirements are becoming more stringent. For example, these 16 Yangtze River 750s were imported to Germany. If a 79-year certificate is used, if an 85-year certificate is used, the emissions will not meet the relevant requirements of Germany in terms of emissions.
Whether it's solving the problem of emissions or solving the problem of certification, both of these things need to cost a lot of money, and for the Kindler family, who didn't even have the money for the surgery before, it is obviously too difficult for them to come up with such a large sum of money.
Chen Geng raised his eyebrows and asked, "How much do you estimate it will cost?" ”
"If it is a vehicle with good emissions, it will cost almost 1 million German marks." Anne Kindler said: "But the problem with emissions ......"
"In terms of emissions, we can get the pre-1980 certificate in the early stage."
"Then things are much simpler," Anne Kindler immediately breathed a sigh of relief with Chen Geng's words: "So it's mainly a matter of money, I calculated that I can raise up to 240,000 marks ......"
Chen Geng immediately frowned: it would take almost 1 million German marks to complete the certification of the vehicle, but Anne Kindler could only raise 240,000 marks, and there was a shortfall of more than 700,000 marks, which was converted into about 250,000 US dollars......
According to the previous agreement reached between Chen Geng and Jindler, both parties will hold 50% of the shares. In the future, when it is necessary to invest funds, the proportion of funds invested shall be based on the proportion of shares held by each party. Now Anne Kindler says they only have 240,000 DM, are you kidding me?
"So what?" Chen Geng asked.
Chen Geng thought a lot, Anne Kindler didn't want Chen Geng to give out the money, but lowered his voice and whispered: "So...... Can we take control of it this year? ”
I see!
Chen Geng understood, under the premise that there was no way to get the certificate, Anne Kindler still wanted to import small batches of second-hand cars from China in the way of entrusting the import, so that the operation could avoid some policy problems as much as possible, but if I remember correctly, it seems that the German government has an operation on this import method, and there is an upper limit for similar operation methods, is it 1000 or hundreds per year?
Chen Geng couldn't remember for a while, but this was not a problem, Chen Geng was concerned: "How big is the control?" ”
"100," said Anne Kindler embarrassedly, "by the end of the year, we will only be able to import up to 100 ......."
"100?" Chen Geng immediately frowned, the final price of 100 cars was only 7.8 million US dollars, excluding freight and profits, the maximum amount he handed over to the military region was only 500,000 yuan, which did not meet Chen Geng's assumption, in his imagination, he had to pay enough $1 million to the military region before the end of the year.
"No way!" Chen Geng said without hesitation: "200 vehicles, this is the lowest number." ”
"It can't be!" Anne Kindler exclaimed: "200 cars is not a small number......
"Mrs. Kindler, you should know that this batch of cars is authentic military equipment, and one of the prerequisites for me to be able to get this batch of cars is to hand over $1 million to the military before the year," Chen Geng interrupted Anne Kindler, looked at him seriously, and said, "If I can't do this, they will give this opportunity to someone else." ”
Anne Kindler's brow immediately furrowed, and after a few moments, she said, "It has to be so much?" ”
Chen Geng spread his hands and did not speak.
Anne Kindler immediately understood that the matter was so decided, and there was no need to negotiate, but also, why was such a profitable business so cheap? Anne Kindler was still a little confused in her heart before, but now when she heard Chen Geng's other party's request, she was relieved: since the other party was just asking for money, the matter was simple.
"200 is not a big problem, but I have a question," said Burns Kindler, who had not spoken much, and said slowly, "how do you make sure that after we open up the market, the big guys you mentioned will not hand over the market to someone else?" ”
Anne Kindler immediately looked at Chen Geng: this question was also what she was worried about.
"Simple, we will sign a cooperation agreement to authorize the company we set up as the sole distributor of the Yangtze River 750 side three-wheeled motorcycle in Europe and North America, if they look for a new partner, I believe you will be able to handle it, right?"
Burns Kindler was immediately overjoyed: "If you can sign an agency agreement, then of course there is no problem." ”
As long as this agency agreement is in hand, the Kindler family will not be afraid of the Chinese changing agents at will, as long as they dare to change agents, they can sue the brother to cry and can't find a place to cry.
Anne Kindler's heart was a little more careful, and he immediately asked, "How long is the agency agreement valid?" ”
"5+5, no need to pay agency fees, but must purchase at least 3 million US dollars of products every year, considering the special situation this year, so it is 1 million," Chen Geng said: "In addition, the other party also promised that if we do pay 10 million profits a year, they can authorize us to use their brand and technology to independently develop new products, of course, if we develop new products, we have to pay brand royalties." ”
Can a new product be developed using their brand? Anne Kindler and Burns Kindler, who had originally disputed the draconian rule that "$3 million a year must be procured", were overjoyed!
They still had some concerns before, this replica of the BMW 71 produced by the Chinese is of course very popular, but it also limits the audience and size, after all, in the aesthetic point of view of this era, the shape of the Yangtze River 750 is really not very fashionable, two hard stools really have nothing to do with comfort, this product sells a feeling, but while selling feelings, it also blocks a considerable number of potential customers who are interested in buying side three-wheeled motorcycles - It's a shame.
But now, since the other party has promised to use their brand to produce new products after the value of the vehicles purchased that year exceeds 10 million, the temptation of this condition is too great, which means that they can produce new products according to market demand, and also avoid the biggest awareness problem during the promotion of new brands.
The value of this promise alone is simply immeasurable!
For example, if BMW says that you are allowed to use their trademark to produce your own products, even if the product you produce does not exist in the BMW product range, as long as you produce it, they will admit it, how much value do you say this commitment is? You know, BMW is taking a huge risk, what if the quality of the products you produce is not good, and you end up smashing their signboard?
Of course, the Yangtze River 750 is not BMW, and this authorization is not given by the Hongdu Machinery Factory, which produces the Yangtze River 750, but by the East China Military Region, but in any case, the value of this promise is also quite expensive - not to mention that Anne Kindler and Burns Kindler do not know the twists and turns of this at all.
"Are you sure? Did they really make such a promise? Anne Kindler and Burns Kindler asked in unison.
"Of course, this commitment will automatically take effect after we complete this year's procurement and sales tasks, you can ask Sven about this," Chen Geng said without blinking: "This is a precondition, and another precondition is that the authorized company can only be the company we established, and no other company can be." ”
Is this the problem? That's not a problem at all!
Stimulated by money, Anne Kindler's eyes began to redden, she turned her head to look at her husband, and said, "Daddy......"
"It's time to connect with old friends." Burns Kindler said slowly, but firmly. (To be continued.) )