When Lu Wenjun asked the question "What was the purpose of the company's new business of opening up a video website", Zou Sheng and Sheng Wei were stunned.

Chen Shijun came late, and he couldn't answer.

Feliro knew, but she wasn't fit to interject.

Therefore, only Gu Mojie personally answered this question:

"That's a good question! What was the purpose of the company when it opened up a new business of video websites? Have you all forgotten? It is to expand the number of registered Hatsune members, and to encourage them to become high-end members who bind real personal information, and guide them to bundle Alipay accounts and open Alipay accounts.

What are the company's main means of profitability and cash flow in this process? It is to win rebates from Ma Feng's Taobao and win cooperation funds! Instead of counting on the video site itself to make money by selling ads!

WHEN YOUTUBE WAS ACQUIRED BY ME, DID IT HAVE PRE-VIDEO ADS? No. MR. HURLEY AND MR. CHEN HAVE BEGGED ME TO MAKE YOUTUBE'S AD-FREE OPERATION PHASE LONGER, PREFERABLY FOR HALF A YEAR, A YEAR. But I didn't say yes, why? Do I want to make money with advertising? No, I don't like this little money at all.

I'm here to give money to Hatsune members through the advertising fee sharing program! Of course, it's not a brainless delivery, because if it's a brainless delivery, they will take the money and let the account settle down again and become an inactive account. I need them to keep thinking of working for me, and every time I get a little bit of feedback on advertising fees, I hang them all the time. Thin water flows for a long time, and it can never settle down. ”

Burning money is also a technical job. Inefficient money burning. Who wouldn't burn? If you pull a dog casually, you know how to burn money, and such a money burner is not qualified to enter the eyes of investors.

In later generations, the CEOs of many state-owned enterprises, as soon as they heard that they wanted to engage in "combining traditional marketing with Internet +", they would only brainlessly play the cruel behavior of "paying attention to XXX WeChat for the first time and giving a gift of fifty yuan for nothing", and also called it "Our WeChat promotion cost per 1,000 people has been lower than that of traditional media".

As everyone knows. Among the people who were attracted by this kind of "first-time attention to XXX WeChat and give a gift of fifty yuan for nothing", ninety-nine out of 100 took the gift and immediately turned over and deleted the follow.

There is technical content, how to burn the efficiency of money to the extreme. It's best to give away fifty yuan in the same way, but this month's settlement is so seven or eight yuan, and next month's settlement is so a dozen yuan, and others dare not delete the number for half a year. I'm afraid there is still the balance in the account that has not arrived.

Hatsune Network. At the beginning, the lyrics library and video subtitles of the network player were paid and open-sourced, just to attract people to work. The advertising fee sharing plan to further expand to video sites is still aimed at attracting others to work part-time. From beginning to end, Gu Mojie's sense of purpose was very clear, and he was not dazzled at all because of some channels to make small money and make quick money, and instead chased the money qualitatively.

Zou Sheng listened to Gu Mojie's analysis, and was actually a little ashamed. Maybe it's because the video site was divided into his name. He always wants to do better with the performance of the extra one-third of an acre of land under his subordinates, and rarely thinks about the company's overall strategy. After all. He did not stand in the position of Gu Mojie, the boss.

However, Zou Sheng still had some confusion, and said to Gu Mojie to the bottom of the matter: "But Mr. Gu, allowing pirated blockbuster resources to exist on Chuyin Video for a few more months is also beneficial for us to increase the number of user registrations, don't these pirated resources also need ordinary netizens to upload?" We're not guarding our own thefts. If you only count on netizens' selfies and self-media resources, the number of uploaded users will be much less. ”

Gu Mojie smiled slightly, noncommittal. Instead, he turned to Lu Wenjun and asked: "How much will it really lead to a decrease in the number of upload users?" Junjun, what do you think. ”

Lu Wenjun didn't answer immediately, but studied the backend data report of the website brought by Chen Shijun on the spot, and then replied calmly: "I think that even if the pirated resources are blocked, the number of upload users will not be reduced much." Selfies, or self-media, are a very low threshold thing, and there may be tens of millions of netizens in China who know how to take selfie videos and upload them.

However, in the case of pirated resources, on the one hand, the same file MD5 code file must be the easiest for professional batch crawling users to steal quickly, and a single netizen who manually operates cannot catch up. IF YOU WANT TO CHANGE THE MD5 CODE OF THE SAME RESOURCE, YOU CAN EITHER REEDIT THE FILM WITH A TOOL LIKE MOVIEMAKER OR REMAKE IT AGAINST THE GUN VERSION, WHICH WILL RESULT IN A DECREASE IN VIDEO QUALITY AND NO ONE WILL WATCH IT. In short, I think that original content is less likely to lead to the concentration of users, and piracy is easy to concentrate users - just imagine, if we are willing to do piracy, we can even rely on our own strength to upload all pirated resources. ”

The truth of Lu Wenjun's words is equivalent to asking: If the 12306 booking website of the Ministry of Iron and Rice opens the "restriction on binding ID cards to buy train tickets", will the number of people who successfully buy train tickets online increase or decrease?

The answer is obviously less.

Because there is no limit to the purchase limit of the ID card, more tickets will be swiped away by scalpers who rely on software to swipe tickets.

In such a thing as piracy, many resources are scraped in batches by software. If piracy is released, in the end, it will definitely be a small number of professional software practitioners who will benefit from this kind of batch scripting, rather than the majority of non-professional netizens. It's like after letting go of grabbing, manual netizens can't grab software scalpers.

Take 10,000 steps back, even if Chuyin Video wants to pirate, it must be Chuyin Video guarding and stealing by itself, making a few accounts disguised as ordinary users as a cover identity, and uploading those pirated videos in batches. And it is absolutely impossible to let a third-party, a guy who relies on software to complete it in batches, come to get a piece of the pie.

It's as if a certain point of Chinese network will not let the Taobao ticket shop that does not bring a penny of subscription income to the website and does not pay protection fees will survive.

……

Gu Mojie was very satisfied with Lu Wenjun's vision, and sure enough, the husband and wife were united in their interests.

Zou Sheng can't say that there is a problem with his ability, but his position and position have led to his lack of consideration from the perspective of the company's overall interests. This is not only Zou Sheng's problem, but also Gu Mojie's problem.

It is because Gu Mojie's management is too chaotic now, and today's management can only encourage project managers to do their own projects, but it cannot encourage project managers to step out of their own projects and give advice to the whole company first.

However, Gu Mojie obviously has no time to solve this problem in the past few days, so he can only put it first.

I only listened to Gu Mojie's categorical declaration: "I think that there are three or four levels of Internet companies on the market.

The most LOW one is to send money to customers and advertisers first, and then burn it for three months, start to transform to make quick money, make enough money, and then make a small profit, and then regardless of whether there is legal risk or sustainable development, if the limelight is not right, wash your hands and go ashore. Those who do pirated novels, pirated music, videos, as well as plug-ins and game private servers, are of this grade. Anyway, the day is not safe, and if you have money, you will earn it.

Those who are forced to be higher may burn money very sincerely, and pretend to be hypocritical to users for a long time, but they will make the company's market value very large by relying on the number of users attracted by burning money, so that venture capitalists will be red-eyed, miscalculated, and throw money into the market. Then the entrepreneur threw the whole burden to the investor and recruited him ashore. If we pursue traffic, we pursue browse rates, we pursue paper data, and then wait for Zhao'an, we can do the same. The vast majority of those Internet stars who have been leading the way for three or five years have done so! Of course, after three or five years, the company was sold and fell, and what was even worse was that before I found someone to take over, my capital chain was burned off!

Who is the most qualified? It's about knowing what you're going to do, and then focusing on what you're going to do! Even if we see that this business will not start to make money until five years later, seven or eight years later, if we recognize it, we ******** do this! Even if there are some channels where you can make other quick money as long as you have a bad reputation and a little bad reputation, you will not be moved!

When Ma Feng was doing 'an e-commerce data platform serving small, medium and micro enterprises', did he know that this thing made money? Don't make money! But he knew that in a few years, when the technical infrastructure and environment matured, it would one day make money! So before he appeared on Taobao, he stayed up for seven years and lost seven years.

Did he waver? Do you feel that the e-commerce of small, medium and micro enterprises is not easy to do and the cost is too great, so you go to public relations to become a large enterprise? No! He held out for seven years!

Could it be that our executives are so unoptimistic about the future of Hatsune that they don't think we can afford to gamble on a long-term reputation that lasts for five or ten years? Or do you think I'm going to sell the company in 10 years? So that when you see an opportunity to make money, you are reluctant to intervene regardless of whether it is in line with the company's overall strategy? ”

No one answered, and the audience was speechless.

Everyone, from Gu Mojie's eyes, saw a bloodthirsty shark like a great white shark.

That bloodthirsty is not brutal, but an extremely strong sense of purpose. Identify a target, smell that trace of blood, and bite to death. Even if there is another piece of washed and cut white meat next to it, don't take a second look, you must bite the bleeding live prey first.

"Since there are no objections, let's prepare a rectification plan. Then, prepare a press conference, and after my final exam, we'll explain it to the media head-on. ”

As soon as Gu Mojie said it, he felt a little inappropriate, and added: "Or, I'll leave this matter to you to face the media, and save me from waiting for the final exam to finish." At the last press conference of Chuyin Audio, I showed my face, but there were a lot more people on campus who recognized me, and a bunch of girls who didn't think much of themselves came to me to take the opportunity to fall down and twist their feet. ”

It's another year of college entrance examination season, although Gu Mojie's final exam hasn't been taken yet, but this year's college entrance examination has ended. Gu Mojie estimates that if he shows his face to the media at the company's press conference again, maybe the freshmen who just entered the school in September will use their brains again.

It's better to face less of the media.

Zou Sheng and Chen Shijun understood the essence of Gu Mojie's speech, and did not mention it. (To be continued.) )