On January 1, the box office of the first day of the online theater was released, and "Old Boy" was obviously a dark horse and appeared in the eyes of the public. Pen % fun % Pavilion www.biquge.info

When that statistic appeared on the desks of those film and television studios, online theater directors, film critics and the like, many people were taken aback. "Old Boy's" box office score of 1.901 million may not be nothing, but the movie score of 9.21, the exaggerated number of long and short reviews, and the exaggerated increase in paid viewing data are really surprising.

However, although the data of "Old Boy" is exaggerated, there are "Martial Arts League Master", "My Youth Era", and "Youth Love 2" in front of it to attract people's attention, so there are not many related media that have heavy reports on "Old Boy", most of them just report on "Shumi Studio's first day dark horse" and the like.

Of course, the original first-day box office of "Old Boy" of 1.901 million was just the beginning.

The next day, the online theater box office of "Old Boy" continued to increase, and before ten o'clock in the morning on the 3rd, with Shu Hongming's many fans and virus-like contagion, he actually slashed 2.807 million box office, only behind the 3.021 million of "Wulin League Master", and won the top position, as for "Youth Love 2", it only won 1.613 million, ranking third. Moreover, according to the statistical assessment of the Film Association, the increase in the number of moviegoers of "Old Boy" is still far higher than that of other films in the same period.

At the same time, after getting the data evaluation of the Film Association, media people and film critics related to the film finally couldn't sit still and began to report on "Old Boy", which is still a "dark horse" with potential.

As for the online box office of "Youth Love 2", it plummeted by half, which also made many people drop their glasses - this result is enough to prove that "Youth Love 2" is not loved by fans, and the sequel of Flame Film and Television Studio this time was not successful.

On the third day, the single-day box office data of "Old Boy" continued to rise, reaching 4.215 million, and finally occupied the top position in the single-day list. In the continuous decline and weakness of the online theater box office of "Martial Arts Alliance", it only gained 2.404 million, ranking first on the list, and the third place was "My Youth", with a box office of 1.005 million. The popular "Youth Love 2", which was hyped before, fell directly below one million at the box office, only 984,000.

Now, as long as you are not blind, you can see that the fire of "Old Boy" is inevitable; On the contrary, "Youth Love 2", which tried every means to use "Old Boy" to hype, became a big joke.

In terms of film quality, compared to "Old Boy", which still has a score of around 9 points, "Youth Love 2" has a score of 7.3 points, which is a bit pitiful, and the 50 million expected box office advocated by Flame Film and Television Studio before the launch of "Youth Love 2" can only be thought about when dreaming. Falling at this rate, "Youth Love 2" ended up hanging even a quarter of 50 million.

On the fourth day, due to the studio's signing of online contracts with four other online theaters, it was recommended by the homepage of several online theaters on the same day, and the box office reached a new high, directly breaking through the 6 million barrier, reaching 6.528 million, exceeding the previous single-day micro-film box office record of 5.307 million maintained by "Youth Love", and still ranking first. ranked second is the physical theater thriller blockbuster "East China Sea Monster", which was drawn down only a few days ago, with 6.215 million; As for "Youth Love 2", the box office on the fourth day has fallen below 500,000, only 484,000, and there is no comparison with "Old Boy" at all.

The box office boom of "Old Boy" continued, with 6.642 million on the fifth day, 6.724 million on the sixth day, and the box office finally began to fall on the seventh day, but there were also 6.537 million.

A week later, the seven-day box office of the online cinema and mobile phone cinema on January 1 was released, and "Old Boy" firmly occupied the top position with a box office of 35.374 million yuan, followed by 15.637 million of "Martial Arts Alliance" and 8.5 million of "My Youth" - and "Youth Love 2", as if all the potential was exhausted, the single-day box office on the seventh day barely broke 200,000, and the total box office was only 7.431 million, and the results were not as good as the Fengyue film "Love", it can be expected that "Youth Love 2" It is impossible to make a comeback.

After the seven-day box office data of "Oldboy" was released, many filmmakers were silent.

The seven-day box office of an online micro-movie actually reached 35.374 million. This number directly broke the box office maintained by "Youth Love", and more importantly, it was only seven days!

Moreover, it can be seen from the fluctuating data of the online theater box office of "Old Boy" that the potential of "Old Boy" is not exhausted, and the box office will definitely continue to increase in the future.

The box office of 50 million is almost close to "Old Boy"; If this craze continues, it is not impossible for the box office to break 100 million.

"Old Boy" is just a micro-movie, this box office is over 100 million, and it is worth celebrating in those big movies in physical theaters, right?

Not to mention, the online ticket price of "Old Boy" is only 2.1 yuan, which is not the same as the average ticket price of 20 in physical theaters.

……

"Shumi Studio's "Old Boy" hit a seven-day box office of 35.374 million, setting a number of records" - Daning Entertainment Daily

""Youth Love 2" lost to "Old Boy", and the layman Dashu created a micro-film box office miracle" - Micro Film News

"The most tear-jerking commercial micro-film, the success of "Old Boy" is inevitable" today's micro-film

"Shumi Studio 'dug' out the gold mine, and the spring of online micro-movies is coming" - Twist News

"He Weidong's most wrong choice - rejecting "Old Boy"" - Daning Entertainment Information

"Hypocritical and pompous collective memory sensationalism, "Old Boy" is not a movie" - H Yi News

"The box office of the micro-film "Old Boy" will exceed 100 million, and the value of the "Old Boy" team has skyrocketed" - Red Wave News

“……”

The popularity of a topic will inevitably attract a lot of multimedia attention, since the single-day box office record of "Old Boy", there have been various reports every day, especially on the day when the box office data was released on the seventh day. Of course, these media reports are still both good and bad.

H Yi News is still the big black man in Shumi's studio, and he grabbed the problems in "Old Boy" and criticized it:

"...... "Old Boy" can be seen to be pretentious, exaggerated, and exaggerated in terms of shooting techniques and actors' performances, and the film is old-fashioned, kitsch, and eager for quick success, from a movie point of view, this is simply a bad movie that can't be worse."

“…… Of course, I have to say that the creators of "Old Boy" are still very good at using people's nostalgia, making use of everyone's group memories, using each of our memories to let us contribute to the box office. If you want to talk about the highlights, maybe only the last theme song is okay. After all, Mr. Da Shu is a very good music producer! ”

“…… Perhaps, the micro-movie "Old Boy" is just a stinky and long MV for that song......"

For example, Red Wave News still gave "Old Boy" a very high evaluation:

“…… The single-day online box office of Shumi Studio's "Old Boy" exceeded 6 million for four consecutive days, and the total online box office reached 35.374 million in seven days, close to a fan score of 9 points, which is enough to show that "Old Boy" is a very good micro-movie, especially the theme song of the same name at the end, which is a tear-jerking for many people. ”

"A week after "Old Boy" was launched in online theaters, its single-day box office decline was not obvious, and it is conceivable that there will be a period of high growth in the future. In the next one to two months, the box office of "Old Boy" will exceed 100 million, which is almost inevitable. ”

"In addition to this, we have to say that while the film was successful, Shumi Studio brought many benefits to the "Oldboy" crew. As far as we know, the director Zhen Mingliang and screenwriter Hao Xiaoshuai of the Old Boy crew have received invitations from many film studios; The two protagonists in the play "Old Boy", Li Kangle and Ohashi Zhuoer, have suddenly entered the ranks of second-tier stars with this film. Especially for the public, Ohashi Zhuoer, who is simply a strange face, is the singer of the theme song of "Old Boy", and his worth is even better. ”

"Speaking of which, we have to complain about He Weidong, who obviously agreed to play 'Xiao Dabao', but regretted it because of the beckoning of "Youth Love 2". We have reason to believe that he must have repented of his intestines now, right? ”

The last words of Red Wave News are correct.

He Weidong, who rejected the crew of "Old Boy" at the beginning, has indeed regretted all his intestines. The opportunity to achieve the second line was missed in vain. Moreover, because of his participation in "Youth Love 2", he seems to be defined as an older box office poison by the micro-film circle.

However, He Weidong is not alone. Like him, there are many people in charge of online theaters.

At the beginning, the hit film "Old Boy" was obviously placed in front of them, and it may only take a few million low prices to buy out the full copyright, but they missed the opportunity and watched tens of millions of profits fly away-

Their intestines have long been green! (To be continued.) )