Chapter 123: The Value of Brands

Chen Geng's words calmed down Jindeler a lot, and he nodded again and again: "You're right, now is not the time for us to be happy," Taking a deep breath, Jindeler said: "On the issue of price, my father told his friends according to the price we negotiated before, and those veterans thought that the price of 2000 marks was acceptable, but they felt that it was a bit expensive. Since those of them who have a deep affection for the B7 think that this price is slightly expensive, I think those military fan organizations are probably more sensitive to this price, and I am afraid it is unlikely to sell for $6,000 to $7,000. โ€

Chen Geng nodded, although the ideal price in the hearts of the two is about 5,000 US dollars, but considering that the Yangtze River 750 is a sentimental product, after discussion, the two decided to temporarily determine the final price, first test the acceptance of the market and then determine the final price, now the ratio between the German mark and the US dollar is about 3:, the US dollar can be exchanged for about 3 German marks, 2000 German marks are equivalent to 7,000 US dollars, This price is roughly equivalent to the income of a German worker for 0 months.

For those World War II veterans, out of love for the B7, they may still be able to grit their teeth and accept the price, but for those military fans, it is still a bit of a headache to let them spend $7,000 on a three-wheeled motorcycle.

"It's better to sell cheaper if you can't sell it so high," Chen Geng was very calm: "The price we expected before was only about 5,000 US dollars, and we can observe the final price first, but it is your wife."

"That's exactly what I'm going to tell you, my lover's body is now fully capable of doing this kind of work, and she offered to help us run this thing, and told me that if the first few cars responded well in Germany, she would quit her job and come to help us run it full-time," Kindler said. โ€

Grabbing Chen Geng's arm, Jindler's face flushed with excitement: "Chen." You know that she is a very cautious person, and now that she can say that, it shows that she is really very optimistic about my career, and now I have more confidence in our career. โ€

Chen Geng was also excited, and his right fist slammed into the palm of his left hand. Mrs. Kindler's willingness to join us is definitely great news: "Having a professional foreign trade import and export staff to help us take care of our work in Germany has made the expansion of our business in Germany much smoother." โ€

Kindler nodded again and again, and closed his mouth with joy, Madame was able to make such a big sacrifice. This was indeed beyond his expectations.

Speaking of the price of the Yangtze River 750 in the future, Chen Geng's heart suddenly moved, and an idea came to him: "Jindler, I have an idea about the price." โ€

"You say."

"My idea is that we're going to keep the $7,000 price for the time being, but we can promise our customers that we're going to provide them with free lifetime maintenance of their vehicles and no labor fees, and we don't charge them for as long as the vehicle is properly maintained. Even if the damage is caused by an accident on the vehicle, we only charge the cost of spare parts. โ€

Kindler blinked: "What's in it for us?"

"The advantage is this, if we launch a lower price model in the future, these customers will not have any radical reaction, because they enjoy preferential treatment that others can't enjoy, but if we can take this opportunity to establish a concept for users that the Yangtze River 750 is a high-end brand, we can make a lot of money by relying on the brand in the future."

Kindler didn't speak, but his eyes lit up

Price is a very sensitive thing, and how to determine a suitable price for a product is a very headache, not only for the Yangtze River 750. In fact, the price of any commodity must be determined with great caution, but Jindeler admits that Chen Geng is right, if he can take this opportunity to establish a relatively high-end image for the Yangtze River 750. Relying on this trademark alone, the company's future products can be more expensive than similar products on the market, which is the brand image, and once you form the impression that your thing is a cheap product, it will be difficult to make the brand in the future.

It's just that what makes Kindler a little hesitant

"Not only is it free for life, but it's also free of labor fees, which is too good for you to know. Labor costs in Germany are high. โ€

Not only is the labor cost in Germany very high, but the labor cost in any developed country is very high.

The income of a nurse with good medical skills is more than 2 times the income of ordinary workers, why do you like to decorate your own house, mow the lawn by yourself, repair your own car, maintain and replace wearing parts for your own vehicle is not that they like to do it, but that the labor cost in foreign countries is really outrageously high, and it costs a lot of money to hire someone to help you with these tasks, so that even the ordinary people of the capitalist countries can't afford it, so they have to choose to do it themselves, otherwise who wants to finish? Kindler swallowed hard: "In other words, I was actually stupid about the question I just had."

Chen Geng touched his nose and said against his will: "Actually, it's not too stupid."

In fact, it is indeed a bit stupid, those who really love the car to the bones, will not drive their car to the designated place of the dealer, let the dealer do the maintenance of their car, they are all themselves.

Chen Geng's answer made Jindler feel that he had been hurt by 10,000 points, and he sighed: "Okay, although you make me feel stupid, but for the sake of you suing me, I won't trouble you, as long as you can help me find 5 Yangtze River 750s within a week and complete the procedures." โ€

"Ahem, it's 6, don't forget your father's one."

"I know" was stimulated by Chen Geng so repeatedly, Jindeler was a little annoyed, he waved his fist and intimidated Chen Geng: "Don't make me feel stupid anymore"

Compared with the annoyed and angry Jindler, Mr. Xie Minsheng is much cuter.

The old man is an idle person, when he went to his office to look for him, Chen Geng was surprised to find that he was not there, and then he caught someone and asked about it, only to know that at the Third Ordnance Maintenance Factory, he was borrowing the processing equipment of the Third Ordnance Maintenance Factory to try out what parts on the No. 1 engine.

When Chen Geng arrived in a hurry, he happened to see that the old gentleman was discussing with a few people he didn't know, there was no need to ask, the ones he didn't know must be the engineers sent by Chengfa.

Chen Geng didn't expect Chengfa to attach so much importance to this cooperation, almost as soon as Zhang Pengfei and Guo Mingxin explained the situation on the phone, Cheng Fei agreed almost without hesitation, and happily let Chen Geng not know what to say: You are also the only few enterprises in the Republic with aero engine R&D and production strength, is it really good to be so unreserved

ps: Brothers, the third update is delivered, if you are still satisfied with it, please encourage it for a thousand years. To be continued

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