Pressing this question for the time being, Chen Geng asked Pascal Schultz: "Let's not talk about this, now we can build our own automatic transmission, I plan to go up, what do you think?" ”

"Go up?" Comrade Lao Pa immediately nodded and said in agreement: "It's time to go up, you plan to make the car that you took out at the Tokyo Motor Show last time?" ”

In the automotive industry, a general consensus is that your brand is high-end, not only the brand added value is higher, but also the more obvious the pull effect on low-end products. Pen "Fun" Pavilion www.biquge.info

For example, Mercedes-Benz, because of the aura of the S-class, those who buy a C-class also feel that they are very good X: Lao Tzu also drives a Mercedes-Benz! Even if you drive an A-class hatchback, people think they are very good;

For example, Volkswagen, why does Volkswagen buy a standard and give away a car? This statement itself is also a recognition of the added value of the Volkswagen brand: Volkswagen can sell cars of the same grade a little more expensive than other non-luxury brands;

On the other hand, why did Volkswagen insist on being a "large Passat" Phaeton for more than ten years, even if it lost money every year? In fact, it is the same reason, that is, I hope to use Phaeton to enhance the overall image and brand added value of the Volkswagen, and the Volkswagen can do "buy the standard and send the car", and the Phaeton is indispensable, otherwise why can the Volkswagen buy the standard and send the car, instead of Toyota, Honda, Citroen?

Runhua industry already has a B+ level A6L, but if you want to further expand and strengthen, you must have a C-class level of medium and large cars, after the successful development of this 4AT engine Chen Geng decided to start the high-end car project, in Pascal Schultz's view, going up is the inevitable choice of Runhua industry.

Chen Geng nodded, and shook his head again: "It's not just that car, my idea is to make a D+-class sedan in addition to this car positioned as a C+." ”

"Another D+-class car?" Pascal Schultz's mouth opened slightly, he was a little frightened by Chen Geng's appetite and ambition: "Boss, are you sure you're not kidding?" ”

Chen Geng didn't ask rhetorically: "Do you think I'll joke about this kind of thing?" ”

Boss planning to play really?

Pascal Schultz frowned, and after a long time, he said: "C-class cars are just that, with our current market popularity, it's okay to impact the C+ class market, but D+ ......"

He really didn't like Chen Geng's idea, so the C-class car was just a D-class car?

What is a D-Class car? Mercedes-Benz S-class, Cadillac Fleetwood, Lincoln towncar these cars are standard D-class cars, and his boss wants to make even a car half a level higher than these models, for a while, Pascal Schultz didn't know what to say, and he couldn't directly say to Chen Geng, "I'll say it directly, I'm not very optimistic about your decision." "Right?

The D-class car is not "a little more luxurious and bigger than the C-class car", and the technical level of it is an all-round improvement - so dry may not have any intuitive feeling, just give two chestnuts:

The chassis limit of the D-class car is very high, a veteran driver with four or five years of driving experience, driving an ordinary A-class car, encountering an emergency when the speed is 100 per hour, basically does not dare to do the action of emergency line change, because he has no bottom in his heart, but if he is replaced by a D-class car, even if the speed will be increased to 190 or even 200 kilometers per hour, he also has enough confidence to do emergency line change;

Second, BMW's 5 Series is a standard C-class medium and large luxury sedan, and it is a car known for its sporty performance, but let the 5 Series drive on the standard undulating test road at a speed of 110 kilometers per hour, the body posture of the 5 Series looks terrifying, and it feels like the wheels are about to fly off the ground, but change any brand of D-class car to drive on the same road surface at the same speed, whether it is the S-class or the 7 Series, A8, the body will be firmly attached to the ground.

This is the difference between the two different classes of cars in terms of chassis technology and quality.

With the level of Chen Geng's performance, Pascal Schultz thinks that Runhua Industry is fully invested and Chen Geng personally presides over the development of a C-class or even C+-class sedan should be no problem, but the D-class car? Let's not talk about whether the market can recognize Runhua Industry as a D-class car, just talking about Runhua Industry, can the existing technical level support itself to make a D-class car?

To put it bluntly, Pascal Schultz does not think that the current Runhua Industrial has the ability and capital to impact the D-class luxury sedan.

"I know, this sounds a bit fantastical," Chen Geng was not surprised by Comrade Lao Pa's reaction, he continued: "Whether it is our brand recognition or technical reserves, it doesn't seem like we can make a D-class car. ”

Pascal Schultz nodded, he also thought so: "With our current market acceptance and technical level, I don't think it's a big problem to hold back and make a C-class car, if you work comfort and space, the price is slightly cheaper than the Audi 100, and I don't think it's a big problem to impact the Audi 100 in the domestic market, but the D-class car ......."

He didn't know what to say.

Chen Geng smiled and patted Lao Pa's shoulder: "Let's put it this way, I didn't expect D-class cars to make money, and I didn't expect to sell much, the reason why I plan to engage in D-class cars is to create a relatively high-end image for our brand, for this goal, even if it is a loss, it doesn't matter." ”

"Well, that's no problem," Pascal Schultz breathed a sigh of relief when he heard this: if it's just to enhance the brand image and enhance the brand B, and there are no requirements for product output and sales, then it's not impossible to try. But as a senior executive of the group, Pascal Schultz obviously can't just think about this when thinking about the problem: "But even if you don't have requirements for production and sales, the entire R&D process will have to be completed step by step, and the R&D cost of a D-segment car will require at least a billion dollars in R&D costs......"

Without waiting for Comrade Lao Pa to finish speaking, Chen Geng waved his hand: "No, no, no, you don't need so much." ”

Don't need that much? Pascal Schultz was a little stunned: "Why? ”

"I have completed the body size, interior and styling work, and the technical calibration of the chassis has been completed by almost 40%, and the engine uses the V8 engine on the Gil-41047 that has been reduced and improved in performance, and the gearbox is 4AT in the early stage, and then strives for 5AT," Chen Geng spread his hands and said with a smile: "How much investment do you think the rest of the work still needs to be invested?" ”

"......" Pascal Schultz looked at Chen Geng dumbfounded, unable to say a word.

What Chen Geng said was beyond his cognition. This guy has already "sneakily" completed the styling and interior design of this car? Even the chassis calibration has been almost 40% completed?

God!

After a while, Pascal Schultz came to his senses and looked at Chen Geng like a monster: "When did you start doing this?" ”

"Before attending the Tokyo Motor Show."

"......" Pascal Schultz was completely speechless, and it took a long time to hold back a sentence: "You madman! ”

Chen Geng smiled, didn't speak, said? How so? Not to mention 2 years ago, even a year ago, if Chen Geng said that he was going to make a D-class luxury car that could compete with the Mercedes-Benz S-class, it was estimated that he would be sprayed into a sieve immediately.

After a short period of astonishment, Pascal Schultz quickly understood why Chen Geng did this, and while admiring it, he also had a strong curiosity about Chen Geng's design - although Chen Geng's design skills have never disappointed, but this is a D-class luxury car, he can do it?

When he saw the car designed by Chen Geng, he was completely convinced: more than 5.5 meters in length, more than 2.2 meters in width, yacht-like body design with low front and high rear, independent two-seater with massage function in the rear, a huge chrome grille at the front and round headlights distributed on both sides of the grille...... All these details added together, even if it was just looking at the renderings drawn by Chen Geng on paper, a powerful aura suddenly rushed to his face.

In addition to being convinced, Pascal Schultz was a little incomprehensible, how did his boss design such a luxurious and powerful car?

Chen Geng would never tell Comrade Lao Pa that he didn't actually design much, so he directly moved the design of the Bentley Mulsanne, but for the sake of coordination, the design of the front and parking spaces was borrowed from the 2005 Bentley Flying Spur - Chen has always felt that the design of the Mulsanne's large and small round lights is not as good as the two round lights of equal size on one side of the Flying Speed, but there is no need to say this

"What do you think? Give me a little evaluation," Chen Geng said triumphantly: "In fact, what I showed you is the standard version, and there is also a long wheelbase version, which is 30 cm longer on the basis of the standard wheelbase version, and this part is all added to the rear row. ”

"Yes, I want to buy this car when I see it," Pascal Schultz shook his head, but more than that, he was glad.

"As for the evaluation ......" Speaking of this question, his expression became serious: "I don't think I'm qualified to evaluate this car, seeing this car, my only feeling is that this is a real luxury car, an aristocratic car, in terms of design alone, this is indeed beyond the scope of the D-class car, and even beyond D+, in fact, if you change to a Rolls-Royce or Bentley logo, I won't feel any disobedience at all, but it's a pity ......"

What a pity?

Of course, it's a pity that the brand of Runhua Industry can't support this popularity, and it is obviously a design that far exceeds the D-class car, but it can only sell the price of the D-class car.