With the release of the second phase of the movie in the summer vacation, a battle for the box office has once again begun, and it is far more fierce than the first issue. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Rao is "Lame Hao" with advantages such as big production, good plot, and star gathering. In the month of its release, it was also frequently pulled back by Golden Harvest and Princess Jin, which had a certain impact on the box office revenue of "Lame Hao".

Subsequently, Golden Harvest's "Brave Double Cannon" was announced, and it won a box office of 20 million no more, no less, becoming another box office masterpiece of Golden Harvest.

Immediately afterwards, Princess Jin's "Difficult Brothers" was also announced, and compared with "Lame Hao" and "Brave Double Cannon", this film suffered the most box office losses.

If there is no competition, "Hard Brothers" has a chance to hit the box office of 20 million. Even if this goal is not reached, 16 or 7 million is definitely a guaranteed situation.

Now he has to compete with the other two masterpieces for the box office, and he is in a weak situation.

The main reason for showing weakness is that its plot is not as worthy of scrutiny as "Lame Hao" and "Brave Double Cannon", and the other reason is that its production process is relatively crude.

Finally, there is the movie theme of "Difficult Brothers", if you understand it metaphorically, you can describe it as a piece of frozen meat. Similar works have already appeared before it, and there is a "Difficult Brothers" that even uses the title.

As you can imagine, the target of 20 million was not reached, and neither 16 or 7 million were reached. In addition, in order to release the next movie, it was only to achieve a box office of 12 million, and it was hurriedly drawn.

By the way, before Shaw Brothers handed over its small and medium-sized theaters to Ye Jingcheng, the last film "Thirty Virgins" released by Shaw Brothers Pictures was not swallowed up by the battle between the three major film companies this time.

The box office of "Thirty Virgins" was not worse than expected, and the result was close to 7 million when it was painted.

made many media who didn't know that in addition to the four leading theaters of Shaw Brothers, all the theaters had changed hands to Ye Jingcheng's hidden feelings, and once launched the topic of Shaw Brothers' intention to rise again.

At the same time, with the departure of Ye Jingcheng in "Truant Dragon", Wang Jing announced the end of filming on his behalf.

Four days later, Nanguo Cinema Line directly announced that it would draw "Lame Hao", which caused many people to express their incomprehension and did not know what medicine was sold in Ye Jingcheng's gourd.

It is true that the audience potential of "Lame Hao" has been squeezed to the fullest, and it has been influenced by the new films of Golden Harvest and Golden Princess. But as of the day before it was drawn, the cumulative box office had broken through the 35 million mark.

Therefore, industry insiders have expressed enthusiastic attention, believing that "Lame Hao" may become the first film on Hong Kong Island to break through the barrier of 40 million at the box office.

Even if there is a small regret in the end, it really can't break through 40 million. There is a result of 370,000 or 80,000 yuan, which is also a new record.

But Ye Jingcheng doesn't seem to be interested at all, is he already above the top now, or does he look down on the small number of millions? Or maybe the Southern Cinema Line will launch another blockbuster, and even "Lame Hao" has to give way?

If this is really the case, then the box office of the next film, I am afraid that Ye Jingcheng's goal is not as simple as breaking through 40 million.

However, whether it can be done or not, various media magazines have different speculations and inferences about this point.

You must know that three-quarters of the whole summer vacation has passed, and even if the momentum of the next film is really so strong, it is not as advantageous as the first two films in terms of 'time'.

In addition, the current market on Hong Kong Island is not good, and audiences have been frequently going to the cinema to spend money in recent days, which will not only increase their financial burden, but also cause them to have aesthetic fatigue.

Either of the above points can greatly dampen the box office revenue.

If it is really a blockbuster, Ye Jingcheng should release it as soon as possible, and then use all the resources to build momentum. First, it can deepen the gain aura of the box office, and secondly, it can borrow the mechanism of other film companies.

This kind of speculation can't help but put a question mark on the media, is Ye Jingcheng really so confident? Even if you fall into a disadvantage, you can get it back at any time?

Some media speculated that Ye Jingcheng's purpose in doing this was to leave a killer shot, because he never played according to the routine. Everyone thinks that this time period is not good, but he wants to take advantage of the preconceptions of the masses.

First of all, from the opponent's side, whether it is Golden Harvest or Golden Princess, the next movies are obviously not as good as the first two. Ye Jingcheng puts a high-quality movie on it, and the competitive advantage will undoubtedly be biased in his favor.

Secondly, the audience thinks that the next movies will not be as good as the first two, but Ye Jingcheng gave them a surprise, will there be unexpected gains in doing so?

Of course, there are also some media who have told the 'truth', in fact, Ye Jingcheng's approach is as complicated as they thought, neither deliberately postponing the film, nor is there any strategic plan.

Purely because of the filming of "Truant Dragon", it was not completed in time for the early part of the summer vacation.

And this film is aimed at the summer vacation, and there seems to be no other solution than to let it be released at this time. You can't say wait until next year's summer vacation, right? At least now it's a few more advantages than usual.

For a time, the media, newspapers, and magazines had their own opinions.

At this time, Ye Jingcheng personally broke a big news. The Southern Cinema Line will expand its operations again, this time increasing the number of cinemas to at least 14 or more small and medium-sized cinemas.

Hearing this number, many people in the industry can't help but be dumbfounded. The current scale of the Southern Cinema Line is already the largest in Hong Kong. Fourteen more theaters to add to this?

Isn't this posture a clear show to everyone that he is ready to crush several other theater lines?

The most important point, where did so many theaters come from for him to buy? In addition to the theaters under the names of several major film companies, the remaining theaters that belong to individuals may not have this number even if they are put together.

If Ye Jingcheng personally collected the land and then built it, it would be impossible to say that the efficiency was in place so quickly, right? It will take about a moment to complete.

At this time, Shao Yifu came out and explained. Shaw Brothers Pictures announced the official discontinuation of production, and the earlier release of "Thirty Virgins" will draw an end to Shaw Brothers.

In addition to the four leading cinemas that continue to be retained, other small and medium-sized cinemas have completed the handover with the Nanguo Cinema Line.

Combined with the previous information, Ye Jingcheng suddenly added more than a dozen theaters, all of which were transferred to him from Shao Yifu! The expansion of the Southern Cinema Line this time is completely based on the demise of the Shaw Kingdom.

As a transaction, what chips did Ye Jingcheng come up with? made Shao Yifu choose to have a secret deal with him, instead of announcing the news of the suspension of production first and then shopping around, so as to maximize his own interests.