Sunday, August 16th. Pen "Fun" Pavilion www.biquge.info

At 9 o'clock in the morning, the last stop of the Ten Cities Tour Signing Activity, the Yanjing Signing Event, officially kicked off at the famous Xinhua Bookstore on Huangfu Street.

Maybe even God doesn't want to see the failure of Ye Zi and Wenhui Entertainment, yesterday's Yanjing was still scorching and hot, with a maximum temperature of 36 degrees Celsius, which made people uncomfortable, and they didn't want to go anywhere, they just wanted to stay in the shade. In the middle of the night, after the beginning of autumn, the maximum temperature of the day immediately dropped, and the weather forecast was only about 30 degrees. When Ye Zi went out in the morning, the weather was a little overcast, the clouds blocked the blazing sun, but it didn't rain, the cool breeze blew, and there was no feeling of heat on his body at all. For book signings, this lukewarm weather is most suitable.

This is a good sign!

Going out to see the color, such a good omen also made Ye Zi and Yutai Wenhui's secret worries quietly subside a little.

When the group came to Xinhua Bookstore on Huangfu Street, the signing table, isolation rope, and ready staff in the store hall had already been arranged in accordance with Wenhui Entertainment's requirements, as well as the fans who had arrived early and had already lined up in a long line outside the door, which made Ye Zi and Wenhui feel a little less worried.

This is another good sign!

At 9 o'clock, Xinhua Bookstore officially opened for business, and Ye Zi's signing activities also began at the same time. Just as the door of the store opened and the fans began to enter in the order of queue, a ray of sunlight penetrated through the thick clouds, shining directly on the newly opened door and the fans who poured in, draped the door of the bookstore and the fans who were entering one after another.

This is a good sign that is difficult to say and difficult to tell!

This scene happened to be seen by Ye Zi, who was smiling and looking up to greet the arrival of the fans, and in an instant, Ye Zi's heart was inexplicably full of confidence. Behind him and around him, Wen Wen, Yutai Wenhui, and the staff of the Yanjing organizer also looked at the scene in front of them in equal amazement.

A reporter who entered the store in advance to interview Ye Zi was blessed to the heart, and raised the camera in his hand to take this rare picture that was fleeting. In this famous photo related to Ye Zi, the sunlight shines through the door stained with golden frames, pulling a long golden ribbon of light on the floor of the bookstore, just like a golden avenue of golden light, along which the figures of fans are moving forward in a staggered manner. On the far left side of the photo, the photo shows the small half of Ye Zi's face, and his eyes are seriously watching the fans who are gradually coming.

This backlit photo is extremely expressive, showing Ye Zi's concentration and the piety of the fans vividly, and the sun-cast door frame and the golden avenue are a perfect set of symbols and metaphors. The composition, concept, and photographic skills of this photograph are all excellent, and it is an excellent work of art. Later, Ye Zi liked it very much, and asked the reporter to help him reprint a copy as a souvenir.

When the reporter distributed this photo for his report, he also deliberately chose a name for it, called "Pilgrimage".

……

Good signs appear one after another, and if Yanjing's signing event is not successful this time, it will be too speechless. Although everyone knows in their hearts that a good omen is just a good omen, it does not really translate into good grades. But such a good omen can bring Ye Zi a good mood and more confidence, and the possibility of success of the signing activity will naturally be greatly increased.

Of course, such a causal relationship exists.

A good mood and more confidence made Ye Zi more sincere and patient when dealing with Yanjing fans, and his authentic Yanjing dialect also made him quickly get closer to Yanjing fans, and the closeness between them almost instantaneously appeared.

All of this led to the fact that the signing event finally achieved the desired results, and this causal relationship is also valid.

The Yanjing signing lasted from 9 a.m. to 9 p.m., and during the 12-hour event, Ye Zi signed 8,887 cassette albums, albums and 338 posters. Although this result still did not break Yanjing's signing record, the gap between them is extremely limited, and when the new album has been on sale for 20 days, such a result will definitely satisfy Ye Zi, Tantai Wenhui and the organizer at the same time.

……

Although Yanjing's signing activities have achieved the expected results and success, in fact, if you really have to analyze it carefully, there are still certain problems in Ye Zi's two signing in the north.

Chang'an's one no longer continues to nag, and in all respects it is the bottom stop in this ten-city signing event. Yanjing's show seems to be far better than Chang'an two days ago, and the signing data of the tape album can rank fourth among the ten stations, which looks very good. But from one data, we can clearly see that Ye Zi's influence in the northern region is indeed far less than that in the southern and central regions.

Ye Zi's signing is mainly three: tape albums, CD albums and posters, of course, the autographed books brought by fans Ye Zi is also treated. Those fans who need to take pictures as long as they do not affect Ye Zi's signing, Ye Zi will also cooperate and be willing to be the background wall of the fans. This is also the reason why when Ye Zi held a signing event in Yongcheng, he would be wantonly harassed by those crazy fans.

Of these three, people often pay the most attention to the number of tape book signings, which is also the most important indicator of the success of the book signing. After another seven or eight years, this main indicator becomes CD album signings. When it comes to putting up posters, it's generally accepted that this is an addition.

Is that so?

Of course not, no company would cram a trivial addition to a time-constrained signing event.

These large and small posters, with a retail price of as low as 1 yuan and a maximum of 5 yuan, seem indeed very inconspicuous, but in fact, in the signing event, it can actually reflect the popularity of a singer in the local area.

Let's compare Hangzhou, which has the best results on the trip, and Chang'an, which has the worst results.

In the signing event in Hangzhou, Ye Zi's posters were signed and sold 773 pieces, which was tied for the first place among the ten stations, and the other station was Jinling. These are the two cities closest to Shencheng, and they are also the most influential areas of Ye Zi, it is extremely normal to get such results, and it is strange that they can't get them. And what about the signing held in Chang'an? This data is only 288, less than one-third of Hangzhou, and the gap is extremely obvious.

Such a gap can well correspond to the difference in Ye Zi's influence in these two cities.

Let's take a look at other cities.

In the southern and central regions, except for Egret Island, which only has 325 tickets, the Star City with the least signed sales in other cities has 419 tickets, and the normal ones hovered around 500 tickets. This figure is proportional to the number of local tape album signings. But what about to the north? This time, the number of tape album signings in Yanjing has almost doubled in Chang'an, but the number of poster signings is only 338, which is not a large increase compared with Chang'an, and the proportion between 8887 cassette albums is also too low.

That's the problem.

It is only when a fan is very obsessed with a singer that he or she will buy an additional poster of the singer when attending the book signing. These posters can only be put on the wall to see, neither eaten nor listened to, and who will buy them if they are not obsessed die-hard fans?

If this is the case, the number of signings on the poster is a good indication of the number of die-hard fans a singer has in a place, although this is not an absolute indicator, but it can be seen from the general situation. Ye Zi walked down ten stations along the way, and in the southern and central regions, except for the special situation of Ludao, there was a little deviation, which had a certain relationship with the temperament and atmosphere of the whole city, and other cities were probably in line.

From this point of view, the too low number of poster signings indicates that Ye Zi's influence in the northern region is still insufficient, and the success of Yanjing's signings cannot hide the existence of this problem.

For this, Ye Zi and Yutai Wenhui all know it.

……

On August 17th, Ye Zi and Wenhui, who successfully completed the ten-city signing activity, took a flight from Yanjing to Xiangjiang.

There, Brother Xue You, Sister Mei, two famous superstars in Asia, are waiting for his arrival. (To be continued.) )