Chapter 268 of the text is jointly released

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"These two old men can really toss." Putting down the newspaper in his hand, Ye Jingcheng lay on his back on the class chair.

Just as Zhu Baoyi opened the door and came in, he saw the smile on the other party's face, and couldn't help asking, "Brother Cheng, what's so happy?" ”

"Isn't it enough to make me happy to see you?" Ye Jingcheng beckoned and said, "You can come and take a look." ”

"Oh." Originally, Ye Jingcheng motioned for Zhu Baoyi to sit on his lap, but the latter had already discovered his ill intentions, picked up the newspaper and took a few steps back, and his swift movements made Ye Jingcheng speechless for a while.

Are you a thief? Or is it that with the lessons of the past, this anti-taking advantage is a routine to prevent it.

Zhu Baoyi showed a little smugness on his face, made a funny expression to Ye Jingcheng, and then read the content of the newspaper seriously. From the oversized headlines in the newspapers, she already knew the ins and outs of the whole thing.

Shaw Brothers and Golden Harvest, who have been fighting for ten years, suddenly announced their cooperation at the new film's recruitment meeting last night. The two major companies took turns to supply the film, and they were successively screened in their theaters.

As the first film to be jointly released, it will be Golden Harvest's "Qimen Dunjia", followed by Shaw Brothers' "The Palm of the Gods", and even the two companies have plans to co-produce it.

In the face of the question of box office results asked by reporters, the answers given by the two heads were very conservative, not saying who they were targeting, nor saying what miracle they wanted to create, but only that the film could break through the box office of 10 million.

As for why Golden Harvest and Shaw Brothers were released so suddenly, this question did not get a positive response from the leaders of the other party. But everyone in the industry knows that their spearhead is definitely aimed at the two emerging cinema chains of Princess Jin and Nanguo.

In the face of the aggressiveness of Shaw Brothers and Jiahe, Nanguo and Jin Gong are very passive, because they cannot be compared with each other in terms of resources and heritage.

The only way that can be taken is to resist, and the most direct way is to adopt a joint release model like the former, so that the flow of people and the audience will not be snatched away by the former.

However, this method is prone to vicious competition, and when the time comes, it will allow third parties to take advantage. Moreover, in the long run, Jiahe and Shaw Brothers will accept a higher amount of waste than them, and they will be out first if they really want to consume it.

"Brother Cheng, what now?" Zhu Baoyi anxiously asked.

"Hmm." Ye Jingcheng tapped his fingers on the table and said, "You go and inform Li Ying, we will also have a press conference tonight." ”

"I'll go right away." Zhu Baoyi nodded seriously,

She didn't know about the internal strife, but the decision of Jiahe and Shaw Brothers was definitely not conducive to the development of Qinglan and Nanguo. So she didn't choose to call Li Yingjiao, but sped up to Li Yingjiao's office.

Not long after, Li Ying followed Zhu Baoyi over, and in the face of Ye Jingcheng's sudden decision, Li Ying asked: "Ye Sheng, you said that you were going to hold a press conference tonight, is there any special reason?" ”

"Let's take a look at the newspaper first." Hearing this, Zhu Bao willingly handed the newspaper just now to Li Yingjiao.

Li Ying took the newspaper, glanced at it and put it down, he was also reading the news just now. I was thinking about whether Ye Jingcheng would have any countermeasures, but I didn't expect to call him over because of this incident.

Li Ying also understands Ye Jingcheng's approach, and this topic in the newspaper has already represented that Jiahe and Shaw Brothers are declaring war on the southern country, and Ye Jingcheng also needs to make a response.

It's just that even if a press conference is held to respond, if there is no hotly discussed topic, it will not be easy to win back a few points from public opinion.

What's more, most press conferences will send invitation letters to insiders a few days in advance, and Ye Jingcheng is now ordering that it will be held in the evening during the day, and the preparations will definitely be too hasty, and it will be difficult to implement the invited guests.

Reflecting the problem to Ye Jingcheng, Ye Jingcheng considered: "I remember that the press conference of "Autumn Fairy Tale" will be held in two days, and it should not be difficult for you to let those invited guests come early on the grounds that this press conference will be held in advance, right?" ”

"It's not difficult, it's not difficult, but ......" Li Ying wanted to say and stopped.

In fact, he really wanted to tell Ye Jingcheng that it would not be too useful to hold a press conference, and it would only make the media feel that the green lantern was dead, or that he was afraid of the joint release of Golden Harvest and Shaw Brothers.

"It's okay, do as I tell you." Ye Jingcheng decided.

"Got it, Ye Sheng." Seeing that Ye Jingcheng was unquestionable, Li Ying couldn't persuade anything more.

Just as Li Ying was about to leave, Ye Jingcheng stopped him and said: "By the way, you can give a topic to those guests by the way, just say that the box office of "Autumn Fairy Tale" is preliminarily predicted, and it is likely to become the first film in Hong Kong to break through the box office of 20 million. ”

Ye Sheng...... Wouldn't that be too sensational. Hearing Ye Jingcheng's statement, Li Ying was really taken aback.

Because 20 million doesn't sound like much, but that's only in the form of money. But now it's talking about the box office of the movie, which has undoubtedly become a huge amount.

You must know that at present, the highest ticket price of the cinema on Hong Kong Island is 12 yuan per cinema in the south. The average ticket price of other theaters is about 8 or 9 yuan, and the ticket price of Shaw Brothers' old theaters and some small theaters may be less than 7 yuan.

Based on a 12 yuan movie ticket, it takes at least 1.666 million people to create a box office of 20 million.

Just by the number jù, you may not be able to see what shocks it. However, combined with the total population of Hong Kong Island, its ratio has exceeded 50% of the total population.

Because of the high ticket price, the Southern Cinema Line is not the first choice of the audience in many cases. Especially in the general salary stage, in addition to the movie ticket and a little drink and snacks, it will cost at least 20 or 30 yuan a night.

That's already twice to three times what they spend in other theaters, and once and a half times is nothing. But in their spare time, they watch movies at least three times a week.

They only have a salary of just over 1,000 yuan a month, and their daily life and food are all in it, how can they afford this large amount of money?

Therefore, if you really want to calculate according to the number of people who watch, this ratio of people should be multiplied by at least 1.5 times, that is, nearly eighty percent of the population enters the southern theater line for consumption.

Eighty percent of the population goes into theaters, which is definitely a very exaggerated rate. Excluding the elderly, children and the floating population, the young people who can afford to consume account for at most 70%, so how can he get an 80% harvest?

Ye Jingcheng smiled very confidently: "Are you worried that I don't have the ability to fulfill this promise?" ”