Chapter 183: The Power of Advertising
"It's better to go back to your own home!" After finishing the movie, Han Yi returned home and threw himself on the sofa, since he was buried alive, Han Yi has not worked so hard for a long time.
Although he hadn't slept all night, Han Yi must not have felt tired, but was a little excited, but Han Yi would definitely be sleepy after knowing it.
"Now there's the thing about revising novels and charities."
"Well, let's put the novel aside for the time being, it's not good if it's too fast, I'll consider publishing it next year, and the biggest problem now is to think about charity." Han Yi said with his back facing upwards and muttering to himself.
"By the way, there is also the promotion of eternal life in the future, this must be booked in advance!" Saying that, Han Yi hurriedly picked up his mobile phone, pulled the address book to the bottom, found a familiar classification, and dialed a familiar number.
"Hi dear George, are you alright?" Han Yi spoke standard American English.
"Oh, Han, you're finally remembering me! I said Han, although you said that you don't care about things, but is it really good for you to leave everything to me? ”
The person who answered the phone was an authentic foreign accent, and of course it could be someone like Xiang Han Yi who spoke English very well, and this person was a collaborator of Han Yi in the United States.
"Dear George, we have a saying in China that those who can work harder. You're much better than me, and you're going to be in trouble with these things! ”
"Oh damn it, you're like that every time, what's the matter with calling this time?"
"George, you're making me very sad, isn't there anything I can't care about you?"
"Han, don't think I don't know your time, if there's nothing going on, you should be taking a nap at this time, why would you call me!"
"Well, I'll admit you're right! One of my films is going to be screened there next month, and I hope there will be enough space by then! ”
"Oh, is this still the same magical film as last time?" George asked curiously.
"You'll know then, but it's going to be exciting!." Han Yi said confidently: "How is the toilet built over there now, how many advertising spaces can you provide me?" ”
"Now that New York is finished, and the other seven cities are basically half renovated, if you need to, you can all advertise in a prominent place!"
But without waiting for Han Yi to speak, he asked again: "By the way, there is another more important thing, that is, when is the time of your movie?" ”
"It should start in the middle of next month, what's the matter, what big business can't come to the door?"
"Then there's no problem, as long as it's not next year!"
"Next year, what's the big move next year?"
"Oh, there will indeed be a big customer next year, don't sue me you don't know!" George said in surprise.
"What, big deal? Do I have to know? Han Yi asked suspiciously.
"Oh my God, next year is the quadrennial day of my country, and you don't even know it."
"General election!" Hearing that it was once every four years, Han Yi reacted, he usually didn't care about current affairs, but he really didn't think about it for a while.
"Yes, I'll meet the elephants at the zoo tomorrow, and I'm sure it's going to be a big deal." George sighed and said, "I was going to call you tomorrow and talk about this. ”
"Okay, you can just look at these things, I believe in your ability, you can master these things!" Han Yi has never cared much about the specific operation of business, and he thinks that he has no talent in this area.
"Alright, Han, I see, you always say that!" George sighed helplessly
George's investment company, Ruifeng Company, is the institution that Han Yi said last time to invest in the construction of public toilets, although George is only helping Han Yi manage this company as a manager.
However, George also owns one-tenth of the company's shares, which is also a way for Han Yi to tie up George.
Before and after, Han Yi put a total of 200 million US dollars into it, half of which won the right to operate public toilets in eight large cities, and the rest was used to build toilets.
According to the requirements of the United States, there must be a public toilet within a kilometer in a large city, 100 million seems like a lot, but put it into this sea, in fact, it does not make many waves.
When George spent 100 million to win the management rights, he was almost regarded as a fool by everyone, and the media ridiculed him because it was completely thankless.
The eight big cities lose money every year in terms of finances and public toilets, and each city has to put more than 10 million dollars into it every year, so these cities will want to let the market enter this field, and it can be regarded as reducing some financial expenditures.
Han Yi transformed these toilets at the beginning, and transformed all the appearance into very beautiful, and it was indeed as Han Yi said, all of them were free.
So where do the benefits come from? Although Han Yi doesn't know how to operate, he won't be stupid enough to do loss-making business.
It's very simple, it's advertising, crazy advertising, even printing advertisements on toilet paper, not to mention other places.
Even Han Yi re-set that a toilet must be found within 800 meters, you can imagine what a dense branch situation this is.
Basically, in this city, all the people who travel have to see the toilet dozens of times a day on average, and Han Yi built the toilet quite beautifully, and then carefully selected the advertisement, which reduced the boredom of the masses.
The effect of this forced advertising method is terrifying, and when New York is halfway completed, Ruifeng's net income in New York has reached eight figures in a month.
Last month, it was exactly half a year since the company was established, and although it has not completely filled in Han Yi's investment, it has already recovered half of it.
Now this investment has become known as a myth in the investment world.
According to George's plan, this time he discussed with people from both parties, but it was still a small matter in terms of money, and he hoped to get more toilets in the city.
Now the eight cities actually regret it, 20 years of management rights, how they look at it now, how they are suffering.
After the Ruifeng incident, it may be more difficult to get the right to operate toilets in some cities, so George is ready to start from both parties to see if he can win some convenience.
After all, there are people in the government and their natural disadvantage is that their efficiency will be lower than that of private people.
This is one of the arrangements of Han Yi's future film empire in advertising. How could Han Yi have so much money just by writing a book and a movie? 200 million US dollars, converted into Chinese units, there are as many as 1.3 billion!
That is another layout from Han Yi's advertising, but he unintentionally inserted willows, which also made Han Yi a lot of money.
(PS: The book will be on the shelves tomorrow, and the third chapter will be sent out in the afternoon, and in the evening, I should write a testimonial at the request of the boss in charge of the editor, and kneel down tomorrow to beg you to order it for the first time!) )