"Mr. Feng, as you expected, we were really accused. Pen "Fun" Pavilion www.biquge.info"

Speaking of Lian Xiang's accusation, Liu Chuanzhi still had a happy face, and he didn't seem to be worried at all.

Because Feng Yu had already reminded him that the launch of this cheap laptop and bringing the laptop into the era of less than five hundred dollars would inevitably cause strong dissatisfaction among those manufacturers, and they were very likely to sue Lianxiang Group for unfair competition, dumping and other crimes.

This time, Feng Yu guessed it again, and those companies really accused Lianxiang Group of these two crimes.

Dumping and unfair competition are based on the fact that Lianxiang Group sells at a price lower than cost, and in fact, Lianxiang Group's production cost is less than $400.

Therefore, these two accusations, Lianxiang Group completely ignored them, and they only need to throw out the evidence of production costs to eliminate this groundless accusation.

As for why you don't just throw out the evidence now, of course, you want to let this matter continue to ferment. This is also equivalent to a kind of publicity to Lianxiang Group, and at the same time, it can also allow other companies to enter the low-cost notebook market not so early, so that they have enough time to completely occupy this market.

"I see. By the way, make sure that our sales in any region are not below the cost price, right? ”

"No, it's just that in some areas, due to the higher costs of tariffs, transportation, publicity, etc., we may make a profit of less than ten dollars, but it is definitely not a discounted sale." Liu Chuanzhi said affirmatively.

"That's fine. As for the legal matters, leave it to the professionals to deal with. Laptops, in themselves, shouldn't be sold so expensive. This shouldn't be a luxury, it should be like a common household appliance in people's lives. ”

"At the beginning, mobile phones were sold for 20,000 or 30,000 yuan in China, and they may not be able to buy them if they have money. The BP machine was also a few thousand at the beginning, and the number was also very small. ”

"But what about now? The BP machine is a thing of the past and is obsolete. The mobile phone has changed from tens of thousands of yuan to thousands of yuan, and then to the ultra-low price of 399 yuan for wind and rain mobile phones, which has become a product consumed by the vast majority of people. ”

"Now I don't dare to say it in the countryside, but in the city, almost every family has a mobile phone, some families have a mobile phone, and some people have more than one mobile phone, which is better than some household appliances."

"As for computers, desktops have gone from tens of thousands, to 10,000, to five or six thousand, and even to less than 5,000, and the price has been falling all the way, but the performance is going up. However, the price of laptops has not been reduced so much, and we even think about the group, which is a pioneer in price reduction. ”

When Liu Chuanzhi heard this, he also smiled and agreed: "Isn't it, every time we cut prices, it has caused changes in the market." And with each price reduction, it also allows our sales to continue to increase and profits to increase. ”

Every price reduction is carefully calculated. Can't the sales increase, but the profit decreases, so what to do with the price reduction, self-harm?

Just like this cheap laptop, because many of these consumers are reluctant to buy a notebook that costs seven or eight thousand, or even five or six thousand.

But when they found out that a laptop cost only more than 3,000, they couldn't help but be tempted. These people are equivalent to new consumers, and they do not coincide with the original market.

Therefore, Lianxiang Group can increase sales and profits at the same time, not to say blind price reduction.

Just like now, Lianxiang Group's laptops have several grades of more than 10,000 yuan, seven or eight thousand, five or six thousand, etc., respectively, for different consumer groups.

Price, in the hands of Lianxiang Group, has become a weapon, a weapon to crowd out other competitors. With the same configuration, our price is lower, so that others have to reduce the price.

However, Lianxiang Group's production costs are lower, so profits will not be reduced too much, while other manufacturers, especially those with low production capacity and unable to reduce the cost of single products, will be slowly squeezed out.

For example, at this time in the North American market, the sales of laptops of companies such as Shuni, Songxia, and Dongzhi have been declining, and even after the group cut prices, Huipu, Dai and other companies can follow the price reduction, IBM and fruit companies continue to take the high-end route, but they have also launched notebooks with more civilian prices, but these manufacturers in island countries have been seriously injured.

There are also some manufacturers with insufficient strength, directly withdrawing from the North American market, they are the kind of buyers to assemble spare parts, belonging to the most final enterprises, but this last enterprise, in terms of price and service is not good, it is destined to be eliminated by the market.

This kind of method of squeezing out other competitors with price, the best used by Huaxia is Galanz. The world's largest microwave oven production and marketing company, the leader, and now their air conditioning business is also operating in this way.

Thirty-five percent of the microwave oven market share is Galanz, except for North America and Central Asia, Galanz is the leader, and the price standards of various microwave ovens are also formulated by Galanz.

They have made the microwave oven from the era of thousands of dollars to the era of hundreds of dollars. At the same time, the world's largest microwave oven manufacturing plant is also Galanz's, and they also produce for many microwave oven companies, because of their huge output, the cost of OEM is lower than the cost of many brands before, so they also seize the lifeblood of other enterprises.

Now Galanz's air conditioner, they do the same.

Many related technologies developed by Fengyu Electronics have also been invested in technology in exchange for Galanz's shares. However, Galanz does have the final say, and Taihua Holdings is only a shareholding company and a minority shareholder.

The model of Galanz has been learned by many foreign companies, but it has not been able to imitate the success. Lianxiang Group's PC business, similar to the Galanz model, also uses the weapon of price to dominate the Chinese market, so as to break out of the country and go to the world.

Step by step, from the leader of China, to become the leader of Asia, Eastern Europe, Africa, etc., and now North America, South America, Western Europe and other regions are their main development objects.

Liu Chuanzhi said at the company's conference that what Galanz can do, even if he wants to, can do it, and he has to do it better.

Even Xiang Group is exactly what it does, when its scale reaches a certain level, it will squeeze out the enterprise with half of its own production capacity, and use the weapon of price to squeeze out.

After a few times, some of the rangers were killed.

Every time the price is set, it is carefully thought out, and they want to make the price a solid barrier for the industry. They have been able to do it before, and this time, they can do it too!

……

ps: It hurts to increase the coin every day, and the fourth can't get a penny to increase the coin, you go to the god to spend the coin, and come to the fourth to use the normal coin? The fourth child knelt for you (to be continued.) )