Tomorrow is 515, the anniversary of the www.biquge.info of Biqu Pavilion, the day with the most benefits. In addition to the gift bag and school bag, this time's "515 Red Envelope Flip" must be seen, how can there be a reason not to grab the red envelope, set the alarm clock high~

After talking with Chu Qingyi, everyone went out for afternoon tea together, which was very relaxed and happy.

Many young masters and young ladies from wealthy families in Yanjing have the tradition of drinking tea and listening to operas, but Zhou Yi is not interested in listening to operas, so naturally he will not go to places like Laoshe Teahouse, but he likes to be quiet, and he drinks tea in the nearby Moon Lion Tower, hiding and relaxing.

However, the employees of the company's marketing, publicity and other departments are not so idle.

Seeing that the screening time is gradually approaching next week, Zheng Cunhou, the general manager of the company, and Dong Yiwu, the director of the publicity department, are still outside to negotiate the advertising contract. While they got film critics and entertainment journalists, they continued to run other promotional ads. A movie needs a lot of publicity to maximize its popularity, and it is impossible to count on those critics and entertainment reporters alone, and the necessary advertisements must be continuously delivered.

Although it is a small-cost film, the company still pre-allocated 5 million yuan of publicity funds, which is definitely a lot.

Converted to the RMB of the previous life, there is at least 30 million, which is more intuitive.

The cost of publicity and production are the same, which shows the confidence and ambition of Zhengdong Pictures in its own films.

Manager Zheng and they just want to spend this fee in batches to achieve the best advertising effect.

In the afternoon, good news kept coming back.

At present, Manager Zheng and they have already done Leku, Youshi and Twist Video, which are very well-known first-line video stations in the industry, mobile mobile video websites and online video media platforms, although the coverage is not complete, but we will continue to talk about several others tomorrow.

Naturally, the very common standard in-roll ad at the beginning of the 15-second roll is expected.

As for the 30-second patch advertisement, they are all blockbuster treatments, and there is no need to do that for small-cost films, so the publicity cost will increase a lot.

A 15-second pre-roll ad is sufficient.

During this time, the company's editing and special effects departments were naturally not idle, and they had already made 15-second patch advertisements.

And the quality is very good and works very well.

Director Zhao and Director Rong are responsible for the overall checks and audits, so naturally there is no problem.

Zhou Yi has also seen it. 15 seconds of quick cutting and quick cutting, plus a few wonderful shots, with the time and place of the screening, it really feels amazing. Exciting.

Everyone's work is commendable.

Like these advertising business negotiations, the company did not find a special advertising agency, and had to negotiate it by itself, so that it could be saved, and there was no need to be stripped off by the advertising agency. It's at least a little more reliable to talk about it yourself. The requirements will be more detailed.

Manager Zheng has talked about these advertising businesses before and has a lot of relevant experience.

How can a person who can be a general manager not be familiar with the business?

Dong Yiwu is also an expert, as Manager Zheng's deputy, there is no problem in participating in negotiations.

Some platforms require them to meet in person to talk, and some platforms just need to make a phone call to talk.

Zhou Yi also has a little understanding of these situations.

Zhuo Qinglian will report to him on the specific work process.

Zhou Yi felt that the advertising price in this life was roughly similar to that in the previous life, and it was not very expensive. For example, the company's main 15-second patch advertising, like these first-line platforms. The combined billing of computer and mobile terminals is about 9 yuan per 1,000 people.

Converted to the RMB of the previous life, it is less than 60 yuan, which is not a bad price.

The 15-second roll ads on some big platforms in the previous life were probably at this price.

Of course, this price refers to the first-tier cities, such as the major cities of eastern Guangdong, Jingu, and Jinling. If it is a capital and super municipality like Yanjing and Huhai, the price of patches will be doubled, that is, per 1,000 people. 18 Chinese dollars.

If it is a second-tier medium-sized city, the price will be reduced by half, about 4 or 5 yuan per 1,000 people.

If it is a third-tier small city. It is estimated that there is not much business, and if you talk about it, the price can be discounted, about 3 or 4 Chinese dollars.

Manager Zheng and they went to talk in person, saving the exploitation of advertising middlemen, and it is estimated that there will be another discount. It will be cheaper.

That's the basic picture.

At present, the advertising options selected by the company are all fixed-point placements, specifically for those cities where the screening is held.

Other cities that have not been released can wait, and there is no need to waste publicity funds for the time being.

Those cities can rely on online publicity for the time being, and there is no need for large-scale advertising.

For second-tier film companies, the publicity budget is limited, and every penny has to be spent on the cutting edge.

In this regard, it cannot be compared with those first-tier large companies.

Manager Zheng did these specific tasks very carefully, and they didn't have to worry about Zhou Yi at all.

The patch prices mentioned above are bundled between desktop and mobile. If it is aimed at the computer side alone, or the mobile terminal alone, the number of viewers will inevitably decrease, and the other party's income will also decrease, and the price will naturally rise by 20% to 60%. It's the same in the industry. Of course, Zhengdong Pictures chose a combination package, which is more convenient.

That's the way it is in terms of price, try to save as much as you can.

According to the company's pre-budget, at least 1 million Chinese yuan should be invested in the 15-second patch advertisement, accounting for more than 20% of the total publicity budget. That's a pretty good budget, and it should be enough for the time being.

The reason why so much has been invested is because the publicity effect of the big station patch advertising is getting stronger and stronger, and it has become the mainstream publicity method of the movie.

Even the publicity effect of this kind of advertising is better than that of small TV stations.

Of course, big TV stations are different, such as the Yanjing TV entertainment channel that Chu Qingyi wants to arrange for Zhou Yi.

This kind of propaganda cannot be won without a certain relationship, and the interests of all parties are involved.

Chu Qingyi really helped a lot.

Zhou Yi was very pleased, and there was another wealthy royal sister to cover him, which felt so good.

Now he just has to sit back and wait for these propaganda offensives to break out.

Next, I hope that Manager Zheng and their follow-up negotiations will be smooth, and they will make persistent efforts to win the patch advertisements of several major stations.

If you think about it, this patch promotion fee is not a loss.

If it was going to lose, everyone wouldn't be so publicized.

According to the calculation of 10 yuan per 1,000 people, as long as two or three people go to the movies in these 1,000 people, at least there will be no loss.

Although there must be a number of duplicates at each station, it will not be an absolute number of people. But for every 1,000 people, can't it attract dozens of people?

Calculate the cost, 100 yuan per 10,000 people.

100,000 people 1,000,000 yuan

10,000 Chinese dollars for 1 million people.

100,000,000 Chinese dollars for 10 million people.

According to the company's million-dollar investment, the film's patch advertisements can achieve the effect of 100 million playbacks. That's enough.

After all, these 100 million plays, coupled with the audience's word-of-mouth and word-of-mouth spread, are definitely a terrifying publicity effect.

Such an investment is enough to play a good publicity role.

And the above prices are all patch prices of first-tier platforms, if they are some second-tier platforms. The price is bound to be cheaper, basically 3 to 5 Chinese yuan per 1,000 people, and even some small platforms are 1 to 2 Chinese yuan per 1,000 people.

Second- and third-tier cities have cut prices in turn, and the price has been cut by half.

In addition, Manager Zheng and their public relations discounts, so that the overall calculation can save a lot of money.

Tomorrow, Manager Zheng, they will continue to talk about these advertisements.

Zhou Yi is still very satisfied with the company's advertising work.

During this time, the colleagues in the marketing and publicity department have worked hard.

I guess they don't know how many places they have to run!

Especially in the first few days of the screening, these patch advertisements have to be played. Time is running out.

Manager Zheng: When they are engaged in publicity outside, the company's other work will not stop either.

Wu Jianzhen, the head of the logistics department, and Yang Quan, the head of the finance department, both stayed in the company and were responsible for various matters. For example, the purchase of hard drives, the production of digital copies, and the delivery of them to the Yanjing headquarters of major cooperative theaters are all completed by the logistics department led by Wu Jianzhen.

Yang Quan will supervise all financial work to ensure that all funds are allocated in a timely and accurate manner, and will not delay things.

If you need the cooperation of the studio, Liao Yihua, the director of the technical department, will coordinate and arrange to make various videos.

Jiang Zan, the director of the marketing department, has been following the theater line. Follow up on the time of their screenings and the arrangement of specific theater locations. He wants to make sure that the theaters will not arrange the screening of the film in remote theaters and bad time periods, otherwise it will have an adverse impact on the screening of the film. In this regard, he will represent Zhengdong Pictures and follow up and supervise. Responsible for specific negotiations.

This is his division of labor, which is different from Manager Zheng and others.

During the screening of the movie, some of the work is more complicated, and you can't be negligent at all.

This requires teamwork and tacit understanding from all departments to achieve the ultimate victory.

Yan Shuohe, the company's deputy manager and head of the system, also stayed in the company. Responsible for controlling the overall situation, taking care of the situation, and checking and filling in the gaps. He can be responsible for both the management side and the system side, and can be regarded as an all-rounder.

In short, where there is a shortage of manpower, or there is a mistake, he will go to help solve it in time and stabilize people's hearts.

In addition to Manager Zheng, Manager Yan has the highest status, and everyone can rest assured that he will stay in the company.

This is the case within the company at the moment.

Only Zhou Yi is very idle and still has time to drink tea.

In fact, he really wants to help, but he can't help anything, so don't make a mess for everyone, that's a good boss.

Zhuo Qinglian is the self-proclaimed president of the company, with this kind of name, in fact, the president is nothing, he is the assistant to the chairman, responsible for grasping the company's situation, secretly supervising a qiē, and reporting various situations to the boss in a timely manner, even if the work is completed.

With this confidential secretary of the military commander who has been staring coldly at the company, no one will dare to make a mistake.

That's enough, and she doesn't have to be involved in the specific work at all.

She is a retreat, not a pragmatic person, and all she does is the work of internal supervision (special agent) and uploading (secretary).

So she also has time to accompany Zhou Yi and her girlfriends out for tea.

In addition, the company's other online promotions are also in full swing.

The company's publicity department also applied for special funds to purchase two mid-range thematic positions on the industry portals Century China Entertainment and Xingmei Entertainment Circle, and carefully planned two special reports on "Five Poison Gates". Dong Yiwu's ability is really strong, and he personally handled it, and he got two copywriting outlines last night, and then the department colleagues were divided into groups to process and fill in, and finally made two complete special reports.

Everyone worked overtime, and the relevant work was completed in the morning, and it is estimated that the advertisement will be printed soon.

The intensity of the work of these departments today is no less than that of the previous crew shooting.

If a film wants to be successful, the crew has only completed the first half of the work, and the follow-up work needs the cooperation of all departments to get it done.

Everyone is very hardworking. Very dedicated.

Director Zhao also came up with ingenuity and made a director's cut trailer and sent it out at the same time.

This is just a publicity stunt, a trick.

Is the director's cut so high?

In fact, Zhou Yi couldn't see any difference between this director's cut trailer and the original.

Could it be that Director Zhao just re-edited it. Title only? Or just add a few shots?

Anyway, Zhou Yi didn't understand, and he didn't care about these things.

However, these two mid-range thematic positions are really powerful.

According to the publicity level, compared with the films with direct competition, it is estimated that it is only slightly worse than "Disciple of the Evil God" and "Assassin Nie Yinniang" in the same schedule, but not too much. After all, people are blockbusters and quasi-blockbusters, and the publicity level must be higher.

"Five Poison Gates" can get today's publicity position, and the company's public relations is enough to do it.

The portal has a limited number of thematic slots and cannot be increased indefinitely.

If the company can get one, it's very good, it's better than nothing.

It's also worth spending a little more on PR.

In this regard, the company has a special allocation, and it has to compete with other companies' films for recommended seats, how can it be done without spending money?

The company's PR work is generally very successful.

Of course. It is estimated that the two major industry portals are also affected by the good reputation of the "Five Poison Gate" test screenings, so they give a special recommendation position, after all, the high score of the god list is there! There are also a variety of good movie reviews. Otherwise, it's useless if you have money.

There are a lot of films waiting to be recommended for special topics, and generally small-budget films can't be rotated at all.

After all, this is the special propaganda of the film and television portal, and it is very important for soldiers to fight for it.

Now like this, Zhou Yi is very satisfied.

Although it is not as good as the thematic slots of "Disciple of the Evil God" and "Assassin Nie Yinniang", it is enough.

In any case, it is impossible for small-budget films to compete with other blockbusters for that kind of special recommendation position.

Even if it is competitive, the recommendation effect may not be much stronger. It costs a lot more.

Publicity costs should also be saved, and those who can be saved will be saved.

What's more, one of those two films is Huanyu, one of the six major Chinese films, and the other is the second-tier top Daqin, both of which have a lot of origins. Head-to-head competition. Zhengdong must not be able to compete with others, and there is no need to compete. That's good enough for now.

According to the company's publicity expectations this time, the advertising must cover at least two major stations and eight platforms to meet the qualified standards.

I've almost done it now, and I'll be able to do it all tomorrow with more effort.

Of course. The intensity and depth of advertising, as well as the various recommendation positions, cannot be compared with those first-tier large companies.

But for this small-budget film, it couldn't be better.

Those large companies often spend tens of millions of dollars, or even hundreds of millions of dollars in blockbuster publicity, and Zhengdong Pictures does not have enough money, so it can't be compared. Moreover, they are backed by giant media groups, and the holding relationship is complicated, and many of the publicity expenses are left-handed to right-handed.

Otherwise, who would be stupid enough to take hundreds of millions of Chinese dollars and throw them into the water for nothing? Do you hear it?

On the surface, blockbusters don't make much money, which doesn't seem to be cost-effective, but in fact, the media groups behind them are making a lot of money.

It's like if you eat at a restaurant you own and spend 10,000 yuan, but you still earn the money yourself, and the meat is rotten in the pot.

You're just spending on the cost of the chef's labor.

But the book is 10,000 yuan.

Finally, the year-end dividends are back in your hands.

This is the case in the industry, where fertilizer and water do not flow into outsiders' fields.

If you play like this, Zhengdong Pictures can't play with others at all, of course, it can't be compared.

If you smash the publicity expenses, you are sending money to others, and naturally you can't do nonsense.

In particular, Leku, Youshi, and Twist are all controlled by media groups behind them.

At present, the company has the publicity cost of 5 million Chinese yuan, which is enough, and it must get back the corresponding return.

Every penny must have the effect it deserves.

The promotion of the film's portal is roughly like this.

PS.5.15 "Biqu Pavilion www.biquge.info" is raining red envelopes! Starting at 12 noon, grab a round every hour, and a large wave of 515 red envelopes depends on luck. You all go and grab it, and the www.biquge.info coins you grabbed continue to subscribe to my chapters! (To be continued.) )

PS: Longmen flying armor, you will know the truth and falsehood! You must remember the military code words, if you can't remember them, I will engrave them on your chest!