Chapter 20 The Crime of Non-War
Intense negotiations continued into mid-September, and finally the final moment of reveal.
At the bid opening meeting, Google rented a lecture hall, and the company's legal counsel read out the terms of each company under the supervision of an insider. Gu Mojie, Wang Xuehong, and Gu Guangmo all looked different, either calmly or nervously waiting for the results.
“…… Finally, the quotations of each company in the commercial bidding part were announced......
HTC: One-time investment of 50 million US dollars in R&D sponsorship, 2009 commitment to Android mobile phone product sales: 800 million US dollars, 2010 annual commitment Android mobile phone product sales: 2 billion US dollars......
LG: $80 million in R&D sponsorship, $500 million in 2009 and $1 billion in 2010......
Hatsune Intelligence: R&D sponsorship of 60 million US dollars, 2009 annual commitment to Android product sales: 1.5 billion US dollars, 2010 annual commitment sales: 4 billion US dollars!
After signing the contract for the above-mentioned sales commitment target, the company shall deposit a deposit with Google in accordance with the ratio equivalent to 4% of the total commitment amount. In the event that the annual shipment scale does not meet the target, Google has the right to deduct the corresponding unfulfilled amount from the deposit......"
After reading the above numbers, the Google representative turned to the last page, then read out the bid evaluation criteria again and announced the final result:
"Based on the above evaluation indicators, including technical standards and business standards, we finally selected the hardware interface standard submitted by Hatsune Intelligence, which is the default default hardware standard for the Android system."
"Congratulations, Gu Shao, I don't have the courage to make such a big commitment in terms of sales in exchange for a reduction in initial sponsorship funds." Wang Xuehong laughed at herself very gentlemanly, shook hands with Gu Mojie next to her, and expressed HTC's goodwill.
This means that Gu Mojie used $60 million to buy out an advantage threshold in the next few years, "among all brand mobile phones that use Android and have comparable hardware performance, Hatsune's mobile phone will be the least 'stuck'".
"This ...... It's not scientific! The amount of one-time R&D funding proposed by LG is the highest! They're malicious tokens! Gu Guangmo knew that things were hopeless, but he still didn't give up. His style was not so much a struggle as it was for his peers and others who were jealous of Hatsune's success. Or, it was for the only media people in the circle who were present, as well as his uncle who was far away in China.
Google's legal staff put on a poker face, spread his hands and explained expressionlessly: "Mr. Gu, I have to remind you that the sales commitment is to deposit and withdraw the margin according to the year, so there is no problem of malicious failure of bids. If Hatsune fails to pay the deposit in 2009 and early 2010, we at Google will take countermeasures......"
Gu Guangmo secretly hated in his heart: This matter is actually not that he is not doing it himself. It's just that LG Group is a large company that occupies a lot of resources by industry after all, with total assets of more than 7 billion US dollars and a net profit of only 2~300 million US dollars a year. It is already the limit to take out tens of millions of dollars of bloodless money and fight with others at one time.
No matter how much he wants to give, his old-fashioned uncle in China will not agree.
After all, in September 2007, Android didn't show absolute competitiveness. THE MOUNTAIN IN FRONT OF ANDROID IS NOT ONLY APPLE IOS, BUT ALSO MICROSOFT'S WIN-MOBILE, NOKIA'S SYMBIAN, AND CHIP GIANT QUALCOMM'S BREW.
LG Group's chocolate series of mobile phones was launched in 2006, which is destined to have a lot of vested interests in the traditional field. In this case, Gu Guangmo has no courage to offer too high a price for Android on the sales promise - LG can't do "we give up other systems except Android" just because "we also do Android".
Traditional products still have to be sold. In this way, when fighting for sales commitments, how can you fight Hatsune from scratch and lightly!
Even if Google asks Hatsune to promise that 100% of all phones sold since 2009 will be Android, Hatsune will dare to promise it - because they have no other historical baggage.
Unexpected, reasonable. Hatsune didn't win the battle with a one-time investment sponsorship.
"Killing me on this day is not a crime of war." Gu Guangmo left the scene hatefully, ending this futile struggle.
……
Seoul, headquarters of S-M Entertainment.
Li Xiuman, the president of the club who is over 50 years old, was overwhelmed by a mass boycott incident that was reported just two days ago.
The company's "Girls' Generation" group, which has just been popular for half a year, was boycotted by 80,000 fans at the "S-M Annual Family Concert" at the Shanghai Station in China on September 13, and the publicity momentum suffered a heavy setback for a while.
And the cause of the incident is simply due to a large number of legends: the boom of Girls' Generation is based on the fact that the advertising resources of Dongfang-Shen-Qi and Super-Junior began to decline. Then the fans of the men's and women's groups had an online scolding war when they rushed to buy tickets, and finally it became like this. In particular, there is also a Chinese male singer Han Geng in the Super-Junior group, which aroused the hatred of Chinese fans at Hujiang Station.
It is impossible for everyone to know that in the history of parallel time and space, the first "Black Sea boycott incident" against Girls' Generation, it was not until June 2008 that during the ticket-free charity performance in Seoul, the fans of various groups under S-M broke out because of the competition for seats, and the director Girls' Generation was boycotted. It was a few months before the second Black Sea continued to expand at the S-M family concert in Hujiang, China.
And in this time and space, the reason why the ANTI for "Girls' Generation" happened in advance, and the first stop happened in Hujiang, China, is undoubtedly because S-M Company advanced the debut time of Girls' Generation by more than half a year - because Kim Taeyeon and Lim Yoona became the voice actors of the Korean version of "Hatsune Singer" virtual character "Weak Voice", and the popularity of the members of Girls' Generation was heated up in advance, and the company naturally pushed the boat to make the group's debut in early 07.
The competition for Korean combinations is very cruel, and if a new group is popular with the company, it means that the advertising, recommendation slots and channel resources of the old group are squeezed out. This is good for the capital side, but it is angry for the fans of the former group who don't want to see their idols fall. It is precisely because of the cruelty of the capital operation of Korean entertainment that there are many ANTI phenomena in the entertainment industry in Koreans - everyone feels that the new group is not spelled by itself, but because it is better at kneeling and licking the capital than the old group, and is arranged by the capital to step on the head of the old group.
Simple fans, in fact, hate capital. Sometimes, although everyone thinks that Han Fan is brain-dead, they don't know that there are a lot of brain-dead, but there are also a considerable number of poor insects and victims who have been alienated by capital.
Therefore, the timeline of the rapid rise of a new group has been advanced by more than half a year, and it is natural that the timeline of its intensive ANTI has also been advanced so much, and it is a coincidence.
From a certain point of view, Li Xiuman lifted a stone and shot himself in the foot. Playing internal balance, forcing artists to improve their loyalty to the company, strengthening the company's control, and finally getting rid of it.
"Alas, the people's wisdom has been opened, and it is not easy to make the audience like a few years ago, so that whoever the audience likes, they will obediently like whom." Li Xiuman laughed at himself helplessly and put down what he was doing.
At this moment, the internal bell rang, and he paused for a moment and calmly picked up the phone.
"President, there is some bad news, is it convenient to report it now?" The female secretary's humble voice came from the other end of the microphone.
"Bad news again? Who is it about? Come in and talk! Li Xiuman's eyebrows were twisted into pimples.
"It's about Girls' Generation......" The female secretary's voice was inaudible by the end, and she knew that as long as anyone mentioned Girls' Generation, which had just been hit hard by the boycott, in front of the president these days, it would not end well.
Sure enough, when she walked into the president's office, the female secretary saw a blue face, sitting sideways at the desk, facing the window.
President...... LG Group sent a lawyer's letter unilaterally informing us that we had lifted the endorsement of LG phones by the 'Girls' Generation' group, and that we had also said that we would not want to make the promotional MV "Chocolate LOVE" in zuò that we had commissioned to produce at the moment. ”
Li Xiuman was immediately anxious when he heard this, LG is one of the five major chaebols in South Korea, although it is at the bottom, but the advertising and endorsement fees for S-M companies in a year add up to more than hundreds of millions of yuan.
"What? How can LG people fall into the well! Have you inquired carefully? Be...... With the meaning of the president, or ...... Or does their prince mean it? What justification do they use? ”
The female secretary cautiously stated: "It should be the meaning of Gu Gongzi, the actual internal reason, it should be that they have paid attention to the boycott of the Black Sea in the past few days, so the brand value has declined, and it is not worth LG to spend the high price agreed in the original contract to ask them to endorse." ”
Li Xiuman didn't let the secretary finish, and interrupted as soon as he heard this: "This is impossible, if they want to rudely break the contract and save money, the compensation for violating the contract will not be less." ”
The female secretary patiently explained: "But the trouble is that they seem to have grasped the handle - according to the original endorsement contract, after our company took LG's mobile phone endorsement fee, we must abide by the obligation of exclusivity, and absolutely no other artists under it are allowed to contact and negotiate mobile phone endorsement business with LG Group's competitors."
However, the information sent by Gu Gongzi from LG shows that they have sufficient evidence to prove that our company's number one artist and major shareholder, Ms. Kwon Bo-a, recently had a private contact with Mr. Gu Mojie, the owner of Hatsune Group, who participated in Google's Android Developer Conference and competed with LG Group, in Los Angeles......
Li Xiuman was stunned: "What? Bao'er, this kid has always been quite reliable, how can he ...... What was she doing when she went to the United States? But this can't be cited as evidence by LG Group, right? Did you get it? Bao'er wouldn't be stupid enough to sign an endorsement agreement privately with Hatsune's people. ”
The female secretary hurriedly explained: "No, I have understood." But the problem now is that the people of LG Group have seized these tricks, and even if these tricks do not have enough probative force in law, they can choose to poke the news out to the public, so that the public will have the impression that 'S-M's artists are all eating inside and outside and not respecting the contract first', so that the company's brand image will be lost more than one endorsement contract has been canceled......"
After listening to the analysis of the female secretary, Li Xiuman calmed down all of a sudden.
Compared with companies engaged in industry, the biggest weakness of media companies is here: media companies rely on their faces to eat, and if their faces are humiliated, even if they win legally, they will still lose a lot.
Even if LG Group does not seize the conclusive evidence of the collusion between Kwon Baoer and Hatsune Group, as long as it takes some intimate photos of Gu Mojie and Quan Baoer and photos of them in Los Angeles to negotiate together, let the people see "when LG Group is trying to break out of Asia, go to the world, and participate in the battle for the right to set Android hardware standards for the international giant Google." LG's mobile phone image endorsement company's artists, but collude with LG's overseas competitors in an attempt to climb another branch", S-M's overall image is miserable.
Koreans love domestic products, but they are very strict. There are 50 million Koreans and more than 30 million mobile phone users, almost 25 million who use Samsung, and the remaining 8 million who use LG, and the whole of South Korea may not even be able to find 1 million foreign mobile phones. As for the cars on the street, they are either Kia or Hyundai.
As soon as this kind of pathos card was played, Li Xiuman became a traitor who "Yue Fei fought in front and Qin Hui stabbed in the back".
Li Xiuman felt bitter in his mouth, and his Adam's apple grunted twice, before he said with difficulty: "You call Bao'er and ask her what she is fooling around in the United States!" Then tell her everything that happened here. (To be continued.) )