Seeing Zhou Yi coming, Gao Song and the others took the initiative to greet him and pull him over to sit. Pen, fun, and www.biquge.info

Everyone is so enthusiastic, not because Zhou Yi is the boss, but because of his performance, he really conquered everyone. Through the successful planning of two films, as well as several film and television drama projects in preparation, Zhou Yi not only proved his strength, but also quickly established prestige within the company. His achievements in one year are comparable to the efforts of others in several years, which is indeed amazing.

Anyone with a discerning eye knows who is the most indispensable person in Zhengdong Pictures.

Zhou Yi also took the initiative to greet Senior Wang Maitreya and them, and said a few words casually, which seemed very enthusiastic.

Senior Sister Guo Aiming also came over to join in the fun.

Zhou Yi paid attention to it, and the main creative staff of the crew did not all come, mainly Director Zhao led the team, with three screenwriters, several leading actors, and some staff, basically these people.

This situation is normal, the assistant director went out to choose the location, and he was not in the company at all, so he definitely couldn't come.

Director Rong and they still have to prepare for the "Ace" project, and now they are busy in the studio, so naturally they can't be there, and there is really no need to toss Rong Lao for this kind of thing, just let Director Zhao be responsible for himself. The communication is mainly the director's exchange, and there is no need for the art director to come forward.

As for the executives at the top of the company, there is no need to come, and now that the film is released, their affairs are even busier.

The matter of campus screenings is that Director Zhao is responsible for himself.

With him present, professional communication is no problem.

At this time, Director Zhao and the others were still talking nearby, and it was almost one o'clock in the afternoon, and the film would be screened on time. The senior who was in charge of screening the film came to inform the students, and the students were all in place and ready to watch the movie.

As the host, an elegant senior sister in the second year of the Department of Management first came to the stage to say a few words, briefly introduce some information, and then extended a warm welcome to Director Zhao and his party on behalf of Yanying School and the majority of students.

The students were very face-saving and applauded.

Next, the college screening hall activities officially began, showing the film directly, getting a sneak peek, and then conducting on-site exchanges.

Many students have not seen the new factory logo of Zhengdong, but they are really amazed at the beginning.

The little girls were very happy and made fun of Tang Yan: This way of stealing the spotlight and becoming famous is really amazing, you show your face in every film.

Tang Yan was helpless, so she could only smile bitterly.

Then, the film kicked off.

That's two hours.

Zhou Yi's mind is not on the movie at all, and he has been paying attention to the reaction of his classmates.

The situation is really good, the students generally watch it very seriously, there is no half-heartedness, they talk to each other, and they are really attracted by the plot. Especially when the climax scene came at the end, the students' response was very enthusiastic, and there was no pretense of frowning when watching a commercial film. Everyone knows that this is a typical low-budget commercial action movie, not a literary film. The students all looked at the film with a commercial eye.

If you are picky with an artistic eye, it will be boring, it is the donkey's lips are not the horse's mouth.

After the film was screened, the audience burst into applause.

The students were really happy to watch.

If you want to say that you have been influenced by any art, it is not at all.

But from the perspective of ordinary audiences, the film is really good, there is no urine point in the whole process, full of passion and climax, thrilling. Literary drama has the excitement of literary opera, and martial arts opera has the gorgeousness of martial arts. Kill when you should kill, fight when you should fight, no procrastination, clean and neat, very direct and crisp, no disease-free moaning, twisting and pinching, covering up, and pretending. The selling point of the film is too obvious, and the audience will know it at a glance.

After reading it, I feel cool, very cool, super cool, so cool!

It's no wonder that many fans on the Internet highly recommend it, thinking that the film is very good-looking, the play is cool, and it is worth the ticket price, which is true.

After the film screening, the event will enter the interactive session.

Liang Sini, a sophomore in the Department of Management, took the stage as the host and invited Director Zhao to sit on the stage and have an in-depth and detailed dialogue with the students on the spot, with the theme of creative ideas and production experience of low-cost films.

Everyone has already decided on the theme of the exchange, so they can naturally speak freely and have something to say.

Director Zhao talked eloquently on stage and was very personable.

The audience and participants are mainly students, there are not many teachers, and the teachers will not participate in person, they are all hosted by the students themselves, exercise the students' abilities, and the teachers will not overstep their responsibilities. From planning to implementation, this activity was led by sophomores and juniors.

The event was mainly initiated by the Department of Directors, and co-organized by the Department of Management.

The performance department is here to join in the fun and play soy sauce. Where there is excitement, where to make up.

At the request of the students, Director Zhao first talked about the specific process of project planning on the stage.

He specifically mentioned: "In fact, "Chongxiao Tower" was established earlier, as early as soon after the first film "Five Poison Gate" in our Zhengdong project was established, the first version of the script was taken out, and it was very formed. Zhou Yi did a very good job, but everyone felt that the script had not yet reached the most ideal state in their minds, and there was still room for improvement. Zhou Yi also had a lot of new ideas later, and we were very satisfied with them. ”

"Like the role of Zhao Jue, the king of Xiangyang, he has become an invincible master who has cleared the big boss, and in the first version of the script, it is actually a literary drama role, and there is no play, but Zhou Yi later made some changes, and there was a scene in the middle of the torture and killing of Bai Yutang, which was a very innovative idea of Zhou Yi, which really added a lot of luster to the film. This is why there is such a brilliant martial arts king, who is violent in his heart and high-sounding on the surface. ”

"On this basis, there is a theme idea of 'no distinction between good and evil, only success or failure', and some of our traditional Chinese ethics and morals are integrated into it, deepening the idea and theme of the script."

However, Zhou Yi had to take the college entrance examination at that time, and there was really not much time, so he transferred the script to the company's screenwriting team, and the screenwriting team adapted it on the basis of the first version of the script, which led to our final version of the script. I have to say that the three colleagues of our screenwriting team did a really good adaptation, carried out a talented re-creation, and finally refurbished the design patterns and eclectic patterns to achieve this film. Like the last narration, it really reflects the depth of their research on the script, expounding from the perspective of the causal cycle, and making a perfect ending for the ending of the film. ”

The students listened with great interest and applauded enthusiastically.

When Senior Sister Liang Sini asked about the box office, Director Zhao said that although the film has just been released for two days, the box office situation is very good, the box office on the premiere day exceeded 43 million yuan, and the box office on Friday also remained at the level of more than 40 million, and the preliminary evaluation of the Fengshen List was as high as 9.4 points, which has not dropped so far.

It can be said that this small-budget film is a double harvest at the box office, and the momentum of its rise is indeed strong.

The box office on the premiere day alone, almost all the production costs and publicity costs have returned.

A lot of publicity funds haven't been officially used yet!

Every day the film is released in the future, it will be a net profit, and the box office has entered the profit mode of circle money.

The students were very shocked, they didn't expect this small-budget film to be so strong, and it was easy to recover the cost on the first day, which was too smooth.

Next, the film will be released for at least a month or two, how much can it earn?

Some students asked, please Director Zhao to tell me why Zhengdong's small-budget films are continuously successful?

Low-budget films are often synonymous with crudely made, and it's really a bit strange that they can appeal to fans so much.

Director Zhao was very frank and answered the students' questions in detail.

In his opinion, if a small-budget film wants to succeed, it must first have an eye for material selection, and must first choose a suitable theme. Originally, small-budget films were limited by shooting funds, and it was impossible to invite superstars, and there was no big spending, if the subject matter was no longer attractive, it was destined to serve on the street.

My classmates understand this.

If the subject matter is suitable, it will definitely attract a certain number of fans.

In short, small-budget films are meant for a specific audience segment.

For small-budget films, the subject matter is very important.

Director Zhao also took Zhengdong as an example.

"For example, the entry point of our theme in the east is a low-budget action movie. Now is the time when action movies are in short supply, we are keenly aware of this, and then we happen to have the right talent, which has the hope of success, so our company chose to cut in at this time to test the market with low-cost action movies to see how it goes. ”

"That's what the audience needs, what we give."

"Of course, as a small-budget action movie, it must have its own characteristics, that is, there must be something to attract the audience. If your action movie has the same selling point as someone else's, there is no difference, why should the audience watch your film? Especially if you have a small cost, the investment is not as big as others, the scene is not as big as others, and they are all at a disadvantage, why should the audience appreciate it? ”

"But with its own characteristics, it's different."

"For example, our "Five Poison Gates" has added cult elements, and the action focuses on the bloody combat style of boxing to the flesh, which is our characteristic. When the audience has seen this style, we have made a breakthrough in the film "Rushing to the Sky Tower" and found a new selling point, that is, the mechanism design, and the action has added cold weapon actual combat, which has new characteristics. ”

"Judging from the response from the audience, we did a good job."

"That's what the audience likes to watch, what we give."

"But it's not enough to have characteristics. If you come up with an idea, a gimmick, others will immediately learn from it, or even do it better than you, invest more, and no one will watch your film, and if you shoot it like this, there will be no drama. It's not that there is no situation in the circle to follow the trend, and the students are all engaged in this industry, and they must all know it. However, from the end of our "Five Poison Gates" to the completion of the filming and release of "Rushing to the Sky Tower", during this period, no similar films have been made, and there are no small-cost ones. What does this mean? ”

"It shows that our films are not so easy to imitate. If it is easy to imitate, many people must do it, with a production cost of 5 million, and a box office of 360 million, are you willing? But really no one can easily imitate it. Why? Because we have achieved the ultimate in our own characteristics, especially the play, which is really the extreme. If you want to imitate, you can't easily imitate it. ”

"In our layman's terms, this is the sincerity of a film to the audience."

"To do the ultimate is sincerity."

"A low-budget film has a suitable subject matter, has its own characteristics to attract the audience, and can achieve the characteristics to the extreme, showing sincerity to the audience. So, there is no reason why such a film should not be successful, is it so? ”

"Even if the film is a small investment, it can still be successful."

The students were very interested and encouraged, and applauded.

Director Zhao did not hide it, and shared his creative experience and directing experience with the students, especially introduced some experience and personal experience of shooting small-budget films to the students, which won bursts of applause from the students.

Director Zhao specifically mentioned that although the filming time of this film is very short, less than a month, the work intensity of the crew is very high, basically it is all continuous rotation, and there is not much rest time.

This kind of high-intensity shooting is really hard, but in order to save costs, it can only be done.

Because one more day of filming in the film and television city and Prince Gong's mansion will cost an extra day of rent.

There are also various labor costs, daily expenses, which add up to a lot, and they are also a lot of money.

The director must know how to calculate and calculate.

Director Zhao also reminded the students: "In the future, when everyone debuts, they may often encounter this kind of rush to film." Because the funds are small, it is necessary to save expenses, and it is necessary to be careful and urgent. As a young director who has just debuted, you can't make a blockbuster movie from the beginning! I've been mixed for so many years, and I haven't made a few blockbusters, I made one, and I smashed it, but I almost lost my job and couldn't turn over. ”

The classmates all laughed and felt that Director Zhao was very sincere and did not shy away from his words.

"Many students will find it hard, which is different from what they learned in school! How is being a director like being a cow and a horse, with a whip in the back? Isn't being a director very majestic, very enjoyable, very awesome, and often can engage in unspoken rules? ”

The students are even happier: Director Zhao is old and very funny!

"It's not like that."

"Some investors may mess around, but the director doesn't have that much power. Especially for young directors, making movies is sometimes so hard, and there are not so many easy things. The one who can persevere to the end is the winner. Young directors must learn to get out of the ivory tower and learn to be an ascetic. If making movies is your ideal in life, you love this great cause, and you are willing, you will not feel hard. It requires years of silent dedication and perseverance before you can succeed in the end. Director Zhao encouraged the younger generations like this.

"Being ambitious and eager to achieve results are taboos for young directors, and they often can't get up if they fall. If you want to succeed, you must not be impetuous, you can't look at the top, and you can't suffer from gains and losses, you must calm down, do everything well, and take every step. ”

The students in the directing department listened very carefully and were deeply touched, which is indeed the experience of the seniors.

Students from other departments are also listening carefully, learning from experience, and also have their own understanding and gains.

Director Zhao also talked about the post-production of the film, and some students asked about this.

"After some of the material of the film was filmed, I have been working on it, and the time is very tight. In addition to the company's own technical department and special effects team is busy, it also hired the special effects team of Juneng Art Design Company, and the two of them do it together, go hand in hand, and they have been doing it before the release, and the work intensity is also very great. In this way, it can be released in time for the 11th National Day, which is the result of the hard work of the whole crew. ”

"Filmmaking is a teamwork, and that's always the case."

"Don't look at it as a small-budget film, but the special effects of some shots are really ideal and beautiful."

The students nodded one after another, they really felt that the special effects were good, and in a small-budget film, the shots were very exquisite.

Some students asked about the cost of special effects.

Director Zhao also gave a detailed answer.

This film is said to be a small cost, but in fact, the investment is not particularly small, and the production cost alone has reached 10 million yuan. According to the film investment standards of this world, it is indeed not much, but according to the standards of the previous life, this is more than 60 million yuan, which is definitely not a little.

Where did all the money go?

The actor's salary must be a large part, especially for his own artists, it can't always be ultra-low, and this part of the salary adds up to at least about one-third of the production cost. Then there is the construction of the Chongxiao Tower, which is a large investment, more than one million yuan. To do post-production special effects, it is a large piece, and it also requires more than one million Chinese yuan, which is the price of outsourcing to Juneng to do it.

The rest of the funds will be used to re-set up the scenery during the shooting, make various props, and costumes, and then all kinds of labor, especially the external art construction team, and ask the film and television city set workers to re-set the scene, which requires a lot of expenditure.

These expenses are unavoidable, and basically the production cost is like that, very clear.

Listening to Director Zhao's narration, the students did understand a lot of insider details and benefited a lot.

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