Notts County scored three goals to secure their second Champions League group stage win and, most importantly, Villa announced their return with a beautiful hat-trick. Pen, fun, and www.biquge.info

The media are about to cry, they are Black Notts County, Notts County immediately recovered their form, they Black Villa, Villa scored immediately, and it was three as soon as they scored, this cruel reality made them dare to go to Black Notts County casually in the future?

Notts County fans are delighted, they have become accustomed to appreciating Villa's goals, and now the best Villa is finally back, and he is still the super-killer who has made countless clubs fearful.

The strength shown by Notts County in recent games has made the major giants wary, and it is a pity why Notts County's poor form cannot last a little longer!

Now that horrible Notts County is back, European football may be under their rule again!

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David and Soriano are inspecting the Business Development Department, a separately planned department that will determine the effectiveness of Notts County's marketing efforts.

In fact, both David and Soriano are relatively satisfied with their work, although they do not have the market vision brought by David in his previous life, but at least they can make plans that are in line with the actual situation of the club, and they are also effective in the promotion of sponsors.

The growth of business development is not unlimited, if you want to increase business income significantly, you need changes in the market and time, perhaps now a main sponsor's sponsorship cost is not more than 10 million, and ten years later, this number may directly increase tenfold.

As a result, Notts County now has to have additional growth points if it wants to increase its revenue.

Traditionally, there are three main parts of a team's revenue, broadcast revenue, matchday revenue, and commercial revenue.

Among them, the broadcast revenue club is out of control, and what they can do is to achieve a better ranking as much as possible, so as to strive for more broadcast shares;

Match day income, Notts County stadium capacity is fixed, if you want to increase income, the best way is to increase the price of tickets, but that is tantamount to exhausting the water, Notts County has not reached the point of exhaustion, and will never use this way to increase income;

In terms of business income, although there is room for growth in Notts County, it is definitely not as large as it seems;

So, what kind of additional growth points should you choose?

After a long period of market research, the head of the business development department made a very targeted plan and presented it to David and Soriano, who today came to determine the feasibility of the plan.

"According to statistics, we in Notts County have more than 500 million fans worldwide, accounting for 7.6% of the world's total population, which is definitely a huge number, and more than Manchester United and Real Madrid have fans!"

"As long as we can convert a subset of these fans into loyal consumers, then the possibilities are endless!"

The head of the business development department is a mid-level leader recruited by Soriano from the bank, who not only has excellent financial analysis skills, but also has extraordinary market insight.

"At a time when traditional revenue is limited by growth, I think the best way for the club to expand its revenue channels is to develop our club's merchandise!"

"Jerseys and scarves are also a type of merchandise, but they are developed in cooperation with our sponsors, and the merchandise I mean includes all products that do not conflict with the sponsors."

"For example, the club magazine, for example, all kinds of official memorabilia, and even a lot of things that we couldn't imagine!"

David and Soriano were very interested when they heard this, and the written report was boring, but it was intuitive to hear the explanation of the real person, and the head of business development did scratch David's itch.

David has always been worried about the club's income, and when it comes to management ability, it is not surprising that Notts County cannot compare with traditional giants such as Real Madrid and Manchester United, after all, Notts County does not have such a thick accumulation.

When the three traditional revenue methods did not have a huge growth expectation, David did not have a good solution, and the proposal of the head of business development gave him a lot of inspiration.

"Very well, please keep talking!" David was immediately interested.

"For example, many wealthy families now have their own special issues or special issues, but obviously, they don't pay special attention to the market value contained in them!"

"If we also publish similar publications, as long as we do a good job of promotion, based on 500 million fans, even if only one thousandth of fans pay, then the sales will reach 50w, which is already a number that cannot be ignored!"

'Maybe you wonder why other clubs haven't done it before, and how can we do this well? Now there's another idea I have for marketing. ”

"We can set up offices in various countries, set up official-oriented fan organizations, gather fan groups, strengthen ties with all fans around the world, shorten the distance between us, as long as we do the relevant work, I think we will succeed!"

"And with the rapid development of e-commerce and logistics, our peripheral products can easily be traded through the network, in fact, the reason is very simple, as long as we can catch the user, we can win success, just like when the concept of the network rose, the number of users is king. We have a huge fan base and all we have to do is convert them into our loyal consumers! Provided, of course, that they have the spending power! ”

David and Soriano glanced at each other, although they felt that there was some meaning of paper articles, but it sounded very in line with the laws of the market, and the reason was very simple, and there was no possibility of realizing it.

The reason why other clubs have not succeeded in the surrounding area is that they do not pay special attention to it, feeling that the income is too low compared to other aspects, and on the other hand, there are disadvantages of promotion.

It is absolutely necessary for Notts County to try, even if it fails, it doesn't matter, after all, Notts County is now in full swing, and even if one aspect of the operation fails, there is room to make up for it and make a comeback.

And if it succeeds, it will definitely be a very glorious figure in the club's history, and if the surrounding income can account for more than 10% of the overall income of Notts County, then it is a remarkable number!

David has actually found a long-term way for Notts County to make a long-term profit a long time ago, that is, Notts County's academy, once the surrounding income has also developed greatly, who can limit Notts County's revenue from breaking through the sky? (To be continued.) )