Jiang Chen walked in lightly, thinking about how to convey the Google Ads profit model to his father.

"Chenchen, what's the matter?" Father immediately noticed Jiang Chen.

"Dad, I hear you're doing a search engine, what is a search engine?" Jiang Chen stared at his father curiously, pretending not to understand.

Jiang Yuan couldn't help laughing, stood up from the chair, picked up Jiang Chen, and patiently answered Jiang Chen's questions: "For example, if you want to find news, enter keywords, and help you find relevant information from the Internet, this is a search engine." ”

"Is this what bothers Dad?"

Jiang Yuan felt very interesting about his youngest son's interest in his affairs, and said with a smile: "It's okay, Dad's company's share capital is less than 50 million, which is not enough to go on the market, in fact, there is not too much loss, Dad raised money mainly to expand the database, and speed up the search, so that more people can use our search engine." ”

Jiang Yuan saw that his youngest son was very interested, and thought that there was nothing to do for the time being, so he smiled and told his youngest son more. Jiang Chen asked from time to time, and he also had a general understanding.

The main source of revenue for my father's company is the provision of search technology to portals (similar to Yahoo, 360) and platform agencies, which crawl search engine results and pay royalties based on the number of searches.

Jiang Chen was not surprised, he expected it to be the same in his heart, but said: "Dad, why are you just the younger brother of the portal, and you can't be the boss yourself?" ”

"Be your own boss?" Jiang Yuan was amused, boss, this word is very funny.

"Yes, you are the boss, how powerful. Those websites are all your little brothers, and they all want your money. Among these little brothers, whoever pays the most money will be ranked at the top of the search page. ”

Jiang Chen said seriously.

This is the successful advertising revenue model of Google and Baidu, open PPC, according to the amount of money paid by the merchant, the position of the displayed keywords is different, and the higher the bid, the more first.

Jiang Yuan was stunned for a moment, and then just shook his head slightly.

"I think that's right...... Jiang Chen continued, "Dad, I think this is you helping them advertise, of course they have to give you money." I see that those websites are the stores opened by the younger brother, and the eldest brother helps the younger brother advertise and asks for money, and when someone enters the younger brother's store, the younger brother has to give the eldest brother money. So there's a lot of money. ”

Jiang Yuan frowned, thought about it, and said with a smile: "This is different, Chenchen, you don't understand, it's not that simple......"

Jiang Yuan can't be blamed for this.

How did the child put forward the idea to his heart.

All of the company's revenue is to provide search services for the portal and make an independent search platform, in case the portal no longer cooperates with them, the income will be gone, and it is very likely to face the crisis of bankruptcy.

"But, I think it's the same."

Jiang Chen was a little anxious, he never expected his father to be unwilling.

At the beginning, Baidu Robin Li wanted to be an independent search engine, and the company's shareholders were unanimously opposed, but Baidu's success shows everything, and the independent search engine and advertising model are absolutely viable.

"Adults, children, don't care......" Jiang Yuan smiled and didn't continue to pay attention to the child's words.

Jiang Chen was speechless when he heard this.

In this era, my father made an independent search engine and mastered key technologies, but he only thought of technology licensing, and his vision was too narrow.

Microsoft has become an empire because it is the first in the world, daring to be independent from IBM and daring to compete with Netscape.

Why did Google surpass Microsoft and become another empire? In the early days of Google, Yahoo almost bought Google, but then Google and Yahoo were not on the same level, and finally the Internet transitioned from the Yahoo portal era to the Google search era.

In my father's eyes, technology licensing is not Google's main profit model, Google is best known for PPC and ad alliances, which are the model that changes the Internet. As a result, Google ranks first in the world in terms of advertising fees, and is far ahead, and its revenue even exceeds that of the entire print media industry in the United States combined.

You must know that Internet companies have great ambitions in the search field and are eager to research key technologies, but my father is obviously unwilling to take this step because he has key technologies.

Jiang Chen was speechless.

My father had ideas, but he didn't have that kind of spirit. In business confrontation, technology is definitely not the most important, but the strategy and courage of business warfare are the most important.

The pinnacle of an industry is the pioneer, and it is difficult for later followers to surpass, once the golden period is missed, it is difficult to get a piece of the pie later.

"Dad, you have to be the boss to have a ...... to be successful"

Jiang Chen shook his father's arm and repeated the thoughts in his heart again, but unfortunately no matter what, he still didn't let his father shake his inner thoughts.

There is a wayward father, but it is really sad.

In the end, Jiang Chen left helplessly.

My father's company has an independent search engine, and I don't dare to be independent, because I am afraid that I will take a step and lose everything. However, Jiang Chen felt that his father had missed the opportunity to become a billionaire from a multimillionaire.

The number of multimillionaires in Jianghai City, a famous metropolis in China, will never be small, and only billionaires can stand out from the crowd.

Jiang Chen was very depressed, but he also understood his father's hardships.

The company established by my father and his team is registered with tens of millions of funds, although the number of companies of this size in China has gone to the sea, but my father is an Internet company, which is completely different.

Traditional industries, such as steel mills, land and steelmaking equipment occupy most of the funds, but Internet companies basically have no fixed assets, once bankrupt, it can be said that there is no scum left, no wonder my father is so cautious.

My father can now guarantee that the company will make money, and if he does adopt PPC and ad networks, he will really give it a go. My father still has a family to take care of, and there is a team behind him, so I can't be careless.

Everyone knows that the risk of eating crab first is high.

High risk means high return. Sure enough, middle-aged people are more stable, and only young people have that kind of hard work.

Jiang Chen knows, there is no way to find his mother, although Chi Haidong is in charge of the money, but where the money goes, he has to make it clear to his father. Of course, Chi Haidong has been a piano teacher for a long time, and he has long been financially independent, and he will not spend his father's money. His father's money was only for him and his brother.

Half a month has passed.

During this period, Jiang Chen mentioned it a few more times, but his father just smiled and patted Jiang Chen's head, and did not plan to follow the ideas provided by Jiang Chen.

Jiang Chen knew that there was no hope for this, and the Google empire didn't even have a chance to rise. The pace of life never stops, in fact, Jiang Chen is not so keen on the Internet, so he no longer pays attention to his father's company, not to mention that the family is actually quite good now, so if his father doesn't do it, he won't do it.

Then the New Year staggered, New Year's Day came, Jiang Chen was seven years old, and the school gave him three days off. However, what Jiang Chen was most happy about was that Chi Haidong finally let him make peace and gave him an independent bedroom.

On January 2, the second day of the New Year's Day holiday, the second aunt brought her five-year-old and 5-year-old cousin to visit the door.

"Hello Auntie."

Chi Haidong took Jiang Chen and Jiang Hai to welcome him in a queue at the door, and asked Jiang Chen and Jiang Hai to greet him in unison.

Auntie patted Jiang Hai's head with a smile and said, "Oh, how big have Xiao Chen and Xiao Hai grown?" ”

Chi Haidong looked at the "aunt" in Jiang Chen's mouth, but his expression was not very good.

Her younger sibling borrowed 100,000 yuan from their family half a year ago, and she hasn't repaid it yet, let alone the IOU.

However, who made her husband and her younger sibling's husband brothers, it really doesn't matter.

"Sister-in-law's house is magnificent." The aunt looked at the dazzling array of furniture, her eyes were full of sighs, and she sighed lightly, "Where is it like our family......"

Jiang Chen didn't look at the second aunt, but his eyes fell on the little cousin, with a ruddy little round face and quirky eyes, and he was a naughty little mouse.

Oh, by the way, the name of the little cousin is particularly easy to remember, it is called Jiang Kai-shek......

Next, the aunt took her little cousin, Shi Shiran, into the living room.

Chi Haidong hurriedly said: "Xiaohai, it's fun to take Xiao Kai-shek." ”

Jiang Hai's face was full of reluctance, and he replied in a low voice.

As soon as the little cousin entered the door, he didn't even say a word of greeting, and ran all the way to Jiang Hai's room, and then rummaged through things and took away the cards that Jiang Hai had worked so hard to collect.

"Give me back the card!" Seeing this, Jiang Hai was immediately furious, forgot all the things that Chi Haidong had explained, and snatched the card.

So, the little cousin screamed.

Hearing the screaming voice, Chi Haidong's shouting voice came from the living room: "Jiang Hai! Let me see you bullying your cousin again, and see how I clean you up! ”

Jiang Hai wanted to cry without tears, and in the face of his little cousin, his combat power instantly turned negative, and he obediently handed his beloved card to his little cousin.

The little cousin was expressionless, and without saying a word, he began to tear up the cards, tearing them to pieces one by one, and then played with Jiang Hai's toys again, and when he saw the little marbles he liked, he would put them in his pocket casually, and his expression was extremely calm.

The rhythm of the whole devil entering the village.

Jiang Chen was frightened, and secretly walked away, quietly locking the door of his room - he didn't want his room to be tossed like this by his little cousin.