Chapter 80: Boutique Route
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If we deduct the theoretical 13% water loss, the yield of sun-dried rice can be more than 2,000 catties per mu, and the rough calculation of 50 mu of land is 100,000 catties, which is already regarded as the high yield of high yields.
Now the market price of ordinary rice can be sold for about 1.4 yuan, and the better one can be sold for about 2 yuan. There are many varieties of rice in the market, and if you enter the market at a low price, it will be flooded by other products, so Lingdao must take the green boutique route.
The sales of all products are a truth, must have their own characteristics and the most accurate positioning, just like mobile phones, a certain fruit mobile phone at the beginning of its own unique mobile phone to take the high-end route, so no matter how high its price is there to pay for, but a mobile phone of a security system, homogenization is strict, individual mobile phone manufacturers lack innovation and have to rely on price to win, but lower and lower prices will only make the product into a low impression, price war will even break the company.
Shen Xiangcheng felt that Lingdao had a high positioning for himself, first of all, Lingdao itself was transformed by spiritual power, and it was also watered and grown up with spiritual water during its growth, and secondly, Lingdao had not used pesticides and fertilizers. Both the content of beneficial substances and the health of the human body are much higher than those of ordinary rice.
"If you count the high-quality rice that can be sold for five yuan a catty, how about the rice sold for three yuan a catty?" Jiang Wei boldly expressed his thoughts, according to him, rice is already a high-end brand for five yuan a catty, and only imported Thai rice or ultra-high-end pearl rice can be sold at this price.
Shen Xiangcheng also went to the market to investigate the price of rice, two to three yuan per catty is the price of ordinary rice, a better pearl rice or Northeast rice can be sold for three pieces of five to four yuan per catty, and the high-quality fragrant rice with the word Thailand can be sold for about five yuan, if the rice produced by Lingdao is positioned at five yuan, then its direct competitor is Thai fragrant rice.
Five dollars?
Shen Xiangcheng raised his eyebrows slightly, with the improvement of people's living water products, they will be more and more satisfied with their health and care more about green food.
There was one more piece of news some time ago. Specializing in selling Shennongjia's dew, 50 yuan 450 ml, people in big cities still earn to try it. With the deterioration of the environment, there may be people selling air in a few years.
Ling Rice must not compete with Thai rice. This will only lower Lingdao's self-positioning. As long as Thai rice is in Thailand, everyone can grow it, but Lingdao is only grown by Huigu Company, and only Shen Xiangcheng can grow it!
"The price of rice is set by Huigu Company, and the price of rice is 15 yuan per catty. If it is beaten into rice, it will be twenty yuan per catty! "Shen Xiangcheng determines the price.
With the publicity of Weibo and WeChat, many people left messages asking how to buy purple rice, and there were more than 300 people who left messages, and if one person could buy 20 catties, he sold 6,000 catties. According to this trend, it is not a dream to sell 100,000 catties.
Under Ye Jingming's planning, Huigu Company's online store was officially launched, and several professional shopping platforms were stationed at the same time and online payment was supported.
The website details the growth process of Lingdao and posts pictures of Lingdao that have been harvested. It is also emphasized that there is no chemical fertilizer and no pesticides when the spiritual rice grows.
Although purple rice is sold for 20 yuan a catty, there are still hundreds of people who want to buy it to try something new, some people buy one or two catties in advance, and some people buy 20 or 30 catties directly. After calculating one after another, a total of more than 3,000 catties were pre-sold! As long as the rice beater beats out the rice and bagged it and sends it by express, the other party signs for it, and more than 60,000 yuan can be received immediately.
……
Yang Yichen, who had not come to the company for a long time, brought the staff of Hengtian Green to Huigu Farm to negotiate the acquisition, followed by Feng Yi, Minister of Technology, and He Yufei, Minister of Public Relations.
Concubine He Yu, who looked down on Yang Yichen in the past and thought that he was just an ordinary rich son, has become very caring today. Dressed up carefully, he was still on the road, and he frequently threw flattering eyes at Yang Yichen.
Yang Yichen, who was full of Shen Xiangcheng in his heart, was immune to He Yufei's sugar-coated cannonballs, and Yang Yichen, who had indulged in flowers for many years, saw the most women like He Yufei who were eager to get naked and scratch her head in front of men.
If you eat too much greasy, you will be fascinated by Shen Xiangcheng, a mountain village green vegetable.
"Mr. Yang is here!" Jiang Wei greeted him at the door. The success of Weibo operation makes Jiang Wei full of confidence, since netizens can accept the price of 20 yuan per catty of rice, this is to prove that the quality of purple rice has been recognized by everyone, and he is very confident that it can also be recognized by Hengtian Green.
"Brother Jiang, let's be an old acquaintance, what are you polite to me!" Yang Yichen's eyes rolled. Look around at something.
"What about you Mr. Shen?" Yang Yichen asked casually.
Jiang Wei said with a smile: "What kind of online store are you doing, I'll come down in a while, we don't understand these new things, let's go and see the rice first." ”
Taking advantage of the good sunshine, the rice was still drying in the drying field, Jiang Wei picked up a handful of rice from the ground and handed it to Feng Yi, the Minister of Technology.
Feng Yi has also seen the purple rice that is circulating on the Internet, and it is also magical to look at it today. There are many varieties of rice, and there is also a saying of golden rice abroad, but the purple one is also unseen!
He pinched the rice in his hand and sniffed it, the purple rice grains were slender and full, and the refreshing rice fragrance made him look excited, if the rice is in good condition regardless of the color, it is fully in line with the purchase standard of Hengtian Green.
But......
Feng Yi smiled and said casually: "You dye the rice and use it as a gimmick to coax the children, this kind of dyed rice is harmful to the human body, and we can't buy it." ”
"What! Why do you say that our rice is dyed, this is spiritual rice! Mr. Shen's newly developed varieties have not used chemical fertilizers or sprayed pesticides from sowing to harvesting! What color to dye, where can we find so many purple dyes to dye the rice! The hard-earned rice was slandered by Feng Yi like this, and Jiang Wei was indignant in his heart and argued with reason.
Feng Yi said coldly: "It only took more than a month for your rice to mature from sowing to maturity, and I seriously suspect that you bought Chen Gu dyeing from other places in order to cope with the contract. ”
"You!" Jiang Wei pointed at Feng Yi, then put down his hand and said: "You can't be the master, Mr. Yang, our rice is first-class in terms of nutritional value and quality, and now there are hundreds of people in our online store who have ordered new rice!" ”
Yang Yichen grabbed a handful of rice, although he had seen Huigu's promotional video, he also knew that the purple rice was naturally grown and colored. But...... The rice is purple, which is too shocking!
Seeing that Yang Yichen was a little hesitant, Feng Yi insisted: "This variety is not the variety designated by our company to be purchased, the original contract stipulates that Hengtian Green will provide seeds and technology, you can just follow the seeds according to the regulations, we can't buy this kind of rice." ”
Jiang Wei was furious, "When we asked you for seeds, the surname Feng didn't provide them!" ”
The online store has a good income, so that Shen Xiangcheng and Ye Jingming's hard work for a few days has not been in vain, and the two of them have talked and laughed from a distance.
Yang Yichen saw the two of them, and the fire in his heart suddenly rose, why is the surname Ye here! The ghost is not gone!
[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better! (To be continued.) )