Chapter 179 of the main text doubles the ticket price

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A young couple was enjoying the world of two people in a café in the afternoon, and the boy picked up a newspaper and found that several pages were reports about the opening of the Southern Cinema Line. ≤

So, the boy asked the girl, "Nanguo Cinema, have you heard of it?" ”

"Looks like there's one around here." The girl thought about it and said in a not very uncertain tone.

"Take a look? Maybe there are good movies. "The boy initiated the construction yì.

"Well, it's boring to sit here anyway." The girl nodded without hesitation, picked up her coat and stood up.

In fact, there are really not many pastimes available for recreation at this time, and watching a play can be said to be the most popular pastime, so the two came to the North Corner Branch of the Southern Cinema, which was renovated by the predecessor Daguang Cinema.

The two came to the Nanguo Cinema and found that the decoration here was really good, and the most important thing was that the cleanliness was very high. It's not like the theater he usually goes to, there is all **** garbage underground. When you enter the theater, it is even more ugly, a mess of black smoke and miasma.

And the popularity here is also good, there is already a small queue at the ticket window, you must know that it is only four o'clock in the afternoon. For most Hong Kong people, it is still working time, and there is no such time to watch movies.

"So expensive! Twelve dollars a ticket? ”

However, when the couple lined up at the ticket window, the price of a movie scared the boy, no wonder the person standing in front of him just now would show a hesitant or surprised reaction when buying a ticket.

In fact, it's no wonder that these people are surprised, these people think that the ticket price here is expensive, mainly because there is a contrast.

You have to know most of the theaters nowadays. The average ticket price is around seven and a half. This is still because of the Golden Princess, which opened half a year ago, and the ticket price of nine yuan a piece has raised the average value.

And some of the more remote areas. Including many theaters under the Shaw Brothers, it is not surprising that the ticket price is sold for six yuan a piece. And the movie ticket price of the Southland Cinema. That's twice as much as they are.

"Sir, in the past, ten yuan was just a big one, and it can be used as a hundred yuan. Now ten yuan, you are embarrassed to use it to give people a red envelope for the New Year, right? ”

In order to ensure the quality of the staff of the theater, especially the conductor, it has been strictly selected again and again. Therefore, they treat every customer in a patient way.

"You're right to say that, but your fares can't be outrageous here. It's almost twice as much as other theaters, how do you tell me to spend it? ”

Although the boy subconsciously agrees with the other party's point of view, he doesn't think that this reason can be a condition for the other party to raise the price, if so, should he also let the boss raise his salary?

"Sir, in fact, many theaters are ready to raise their prices now, and it will definitely be true within half a year, and it is estimated that it will be difficult to buy tickets for six or seven yuan by then. And we also have food to buy tickets in the theater, and a ticket to get a big soda. ”

"Soda for you?" The boy, who was originally a little depressed, began to be moved when he heard this information.

"Yes. And it's not a glass bottle of soda, but a jumbo soda in a paper cup. Plus two tickets for the two of you, and you can also get an extra bucket of popcorn. ”

After saying that, the conductor also pointed not far away. The first customer was walking through the kiosk and saw the soda in his hand. It is indeed much bigger than a bottled soda.

Bottled popcorn is also brought into the market, and although it is not a particularly large one, the price will definitely not be less than twice that of soda.

"It's boring anyway." The boy made an excuse for himself. Asked again, "What's the show going to see today?" ”

It can be seen that the little couple's family is still relatively wealthy, and he feels happy that he is not greedy for a small bargain. It's something that is free and always a delight.

"There are "123", "Night Train". There is also the blockbuster "Wangfu Jackie Chan" produced by Green Lantern Entertainment. "The source of the first two films is a small partner who has reached an agreement with Ye Jingcheng.

"Green Lantern Entertainment? What is it? The boy wondered.

"It is the producer of the first 10 million film in Hong Kong, the company under the name of Mr. Ye Jingcheng." The conductor explained.

At this point, she was also instructed in advance, as long as there is this opportunity, she will try her best to show the signboard of Green Lantern Entertainment so that more audiences know its background.

"Oh!"

Ye Jingcheng is the most popular public figure at the moment, and this boy naturally knows the other party's savings. Although Ye Jingcheng is not equated with blockbuster movies, several movies he has shot have indeed achieved very good box office.

The boy reacted and made a resolution in his heart, saying: "Then there are two "Wangfu Jackie Chan". ”

"Lao Bai, why don't we buy something to eat?" When the girl saw a passing customer, holding fragrant salt-baked chicken feet in her hand, she couldn't help but swallow a handful of saliva.

"Okay, Xiao Ji, what do you want to eat?" In front of his girlfriend, Lao Bai naturally has to be considerate.

The reason why theaters are giving away soda is not because they are worried that the ticket price is too high and there is a lack of audiences. On the contrary, the ultimate beneficiary of this is the theater, the cost of a glass of soda is less than one yuan, but its potential effect is likely to stimulate customers to spend an extra ten yuan.

Just holding a glass of soda in your hand, does it feel like you're missing something? That's right, eating, drinking, eating, drinking, most people can't do without eating.

The choice of soda as a gift, first of all, the cost of the drink is much higher, and the second point is that it is difficult to adjust the taste, and each one has a different taste for the food.

In the cinema, a person can not eat, but for an hour and a half, or even two hours of watching a movie, will it make people feel thirsty in their throats?

Therefore, the role of a free soda is not to balance the ticket price, but to stimulate the secondary consumption of customers, even if it only achieves one-tenth of the effect, it will bring huge peripheral income to the theater.

"Take a look." When he came to the sales office, Lao Bai was surprised again.

It's not that the prices here are ridiculously high, but the food sold here is different from ordinary theaters, such as brine peanuts, sugar cane, and fried pig's feet, which are almost extinct.

Instead, packaged foods such as potato chips, shrimp crackers, and popcorn are also served as salt-baked chicken feet, jerky, and sweet and sour plums. What these foods have in common is that they eat more and vomit less, making them easier to handle than other foods.

The most important aspect of the hygiene problem of traditional cinemas is caused by these food residues, and most of them are greasy food, which increases the difficulty of cleaners, and the accumulation of oil stains and stains day and night will affect the appearance of a good cinema.

What if someone wants to nibble on sugar cane, you say? I don't look at the environment of the cinema, which is twice as high as the level of the cinema outside. Gnawing sugarcane on such occasions is both detrimental to the image and **, who is willing to do this kind of alternative?