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On Sunday morning, the staff of the Ministry of Arts and Culture were still in a hurry, going back and forth between the various departments. However, the expressions on everyone's faces were noticeably more relaxed.

Last night's show ratings roundup is out. The ratings of "Top Ten Singers on Campus Selection" have increased significantly from a poor result of 33% last week to an upper-average position of 41.5%, ranking fourth out of the ten programs broadcast last night.

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"Don't take it lightly!"

Zhou Fang's tone still carried a strong sense of urgency: "Although the ratings rose a lot last night, there is still a big gap between us and our goal, and now is not the time for us to relax." Everyone will work harder and strive to achieve our set goals in the shortest possible time. ”

Zhang Wenliang has also lived in the office for several days, and his whole beard is unkempt and a little unkempt. Hearing Zhou Fang's words, he nodded, and said in a hoarse voice: "Director Zhou is right, it's not time for us to rest. Lao Cai, you don't have any problems there, right? ”

"Don't worry, Zhang Ke, our program team will definitely not drop the chain. By next Friday, the sixth to the tenth five episodes will be completed. Cai Jianjun knew what Zhou Fang and Zhang Wenliang wanted to hear most in such an extraordinary period, so he immediately replied affirmatively.

"That's good. I have only one requirement, and that is quality! Quality! Quality! Zhang Wenliang's hoarse voice carried a sternness that is rarely seen in ordinary times: "I'd rather your speed be a little slower, and there must be no problems in the quality of the program." Lao Cai, this point is absolutely non-negotiable, the quality can't pass the test, don't blame me Zhang Wenliang for not being emotional! ”

Cai Jianjun is also an old man in the Ministry of Literature and Art, and of course he understands the current situation in the ministry.

"Director Zhou, Section Chief Zhang, I, Cai Jianjun, promise you that I will do my best to do a good job in every episode of the program. If the show fails to pass the acceptance by then, you can take me down directly. ”

"Xiao Cai, just do your best." Zhou Fang comforted Cai Jianjun: "I believe in your ability, work hard." ”

Zhang Wenliang also nodded to him, and then turned to a young man sitting next to Cai Jianjun: "Xiaomao, did the results of last night's telephone investigation come out?" ”

"Just kicked out. The data I have now includes the survey I did early this morning, so I've just finished it. ”

"Oh? Even today's data is available? It's fast. This professional is different! Xiao Mao, hurry up and talk about it. Zhang Wenliang was overjoyed and immediately urged. Zhou Fang has also been waiting for this investigation report, and at this moment she has also concentrated all her attention.

Xiao Mao opened the folder he was carrying and began to read out one by one.

"Last night and this morning, we interviewed 300 families by phone, and 227 of them were interviewed by us. Among them, 185 watched this program, accounting for 81%. ”

Among the 185 households, 132 gave the program a good review, accounting for 71%. There are 37 that don't like it, accounting for 20%. The remaining 16 have no clear tendency, accounting for 9%. ”

"The interview for the content of the program is as follows. In terms of judges, Zhu Fengbo's praise rate reached 95%, which was the highest among the three judges. Ni Jun's praise rate is 69.5%, which is the lowest. The praise rate of the judges has also reached 88%. ”

"In terms of the evaluation of the judges' trust, the three judges are very close. The highest was judged by Ni Jun, with 91.5% of the families surveyed voting for him. Zhu Fengbo's judges are 90%, and Shuige's judges are 87.5%. ”

"In the audition, 65% of the contestants can fully accept their views on singing, 25% if they can't, and the remaining 10% say it doesn't matter."

"When asked about the format of the program, 55 percent said they supported it, 27 percent did not accept it very much, and most of the other 18 percent said they needed to watch a few more episodes to finally determine whether they could accept the current program format."

"There are other parts of the interview, and the analysis turns out like this・・・・・・"

"To sum up, the following conclusions can be drawn from this random telephone interview."

"First, although the format of the program is novel, the audience is basically acceptable to it and does not need to make major revisions."

"Second, the judges' set-up plan has achieved good results. Especially the personality of judge Ni Jun, who has made all the audience notice him. Whether the viewer's impression is to like or hate him, such a focus has been formed. There is a detail that please pay attention to, Ni Jun's praise among the audience is very low, only 69.5%, but the trust is the highest. This shows that the audience is not particularly receptive to Ni Jun's harsh comments, but they highly respect his professional quality. These two seem to be a bit contradictory, but this is also the charm of Ni Jun's judges, there are contradictions and arguments to have a focus. Therefore, we judge that Ni Jun has the possibility of becoming the focus of the entire show, or at least one of the focuses. This is a place that the program team can boldly use. ”

"Thirdly, this form of cappella singing by the contestants in the primary selection will not be an obstacle to the show's ratings. In the interview, some audience members suggested that they would be able to choose the form of live accompaniment by a big band in future stage competitions. This is an issue that needs to be seriously considered by the program team. ”

"Fourth, there is still a lot of potential for the current program to be tapped. For example, some viewers pointed out that these contestants who are currently on the scene are not particularly outstanding in terms of singing strength, and they hope to see and hear more young people with singing talents singing in the next shows. ”

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After listening to Xiao Mao's investigation report, all the members of the program team present were all dazzled. Zhou Fang, Zhang Wenliang, and Cai Jianjun exchanged opinions with their eyes, and they felt more confident.

Xiao Mao is not a staff member of the TV station. In order to better understand and grasp the reaction of the second and third episodes of the program among the audience, Zhou Fang specially hired a professional consulting and investigation agency that was just established this year to do a targeted audience survey and interview. The conclusions they reached will become one of the bases for Zhou Fang and others to make the next decision.

For this show, and also for the position of the director of his literary and art department, Zhou Fang also fought hard! The cost of hiring such a professional agency to do the investigation is definitely quite a lot. However, judging from the preliminary investigation and analysis report taken out by Xiao Mao, the money is still well spent.

"Good work, Xiaomao."

Zhou Fang nodded to Xiao Mao: "I will work hard for you next, thank you." I hope that ten days later, three days after the fifth episode aired, I would receive a complete and comprehensive analysis of the investigation. ”

Xiao Mao faced Zhou Fang very respectfully: "Okay Director Zhou, I will urge them to complete this report with the fastest speed and the best quality." ”

"Okay, then you can go and get busy, thank you Mr. Liu for me."

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The third episode of the program, which aired on Sunday night, caused the first small ratings since the program was launched.

The singing skills of the contestants in this issue are obviously much better than those in the previous two episodes. When Ye Zi and Cai Jianjun were producing this episode, they deliberately put together several contestants with excellent singing skills. This approach has several intentions.

Let these players with excellent singing skills compete under the same conditions, and first of all, you can achieve an effect of comparing and competing with each other. Everyone is a cappella singer, and you can know whether your skills are good or bad as soon as you hear them, which is also the most popular thing for the audience. As long as there are enough great contestants who can be remembered by the audience, they will keep watching the show, and the ratings will naturally rise.

Second, it can also be compared with the previous two issues. I won't talk about it in the first issue, when the second episode of the show was re-produced, Ye Zi proposed to make a fuss mainly about several judges and teachers, and the focus of the show was to first reverse the audience's misunderstanding and bad views of the judges. This has proven to be very effective. Then the third phase should be to ensure and strengthen the characteristics of the three judges, and shift the focus of the program and the audience's attention to the contestants. For the entire selection program that has lasted for half a year, these contestants are the real protagonists, and it is the right angle and the right way for the program to revolve around them.

Of course, if you want the third episode of the show to attract the audience's attention more, a good enough contestant is definitely needed. This candidate must meet several conditions, the appearance should not be too bad, the whole person must have a certain temperament, a good voice, and singing skills. Only in this way can we stand out among these outstanding contestants arranged in the third phase, attract a sufficient number of viewers to pay attention to this show, and achieve the ultimate goal of a breakthrough in ratings.

This is the same as the program arrangement of the theater performance, in the first three programs, there must be a more prominent actor. First, it is to set the tone of the whole performance, and secondly, it is also up to this actor to warm up the scene and provoke the first ** of the whole performance. In this way, the venue is hot, the audience's mood is high, and the next show will be easy to arrange. When the final big shaft is pressed, the whole performance can be more perfect.

It's the same with switching to TV shows, and this first contestant to impress the audience is also extremely beneficial to the contestant himself. The audience's first impression is often very strong, and this is even more crucial when it comes to the audience voting to decide whether the contestant wins or loses.

At the beginning, some members of the program team proposed that Ye Zi's participation materials be edited into the third episode of the program to take on the task of this "hot field".

Ye Zi is indeed a very good candidate, and he himself is not opposed to appearing directly in the third issue. But after the discussion of the program team, they felt that the third episode was still a little early. Ye Zi's strength and the popularity he already has are enough to prompt his issue to set off a wave of ratings, and it is the best choice to put it in the last and fifth episode of the agreement, which can give the ratings of the show another insurance. So after comprehensive consideration, the program team rejected this proposal.

After repeated discussions with everyone, the program team finally put the goal of key contestants on Liu Qi, who signed up for this selection activity very early.

This is an important thing in the production of the show, and Ye Zi will certainly not deny Liu Qi as a candidate for his own reasons. Putting aside the rival in love, Liu Qi himself still has enough strength to provoke this important task. His height, appearance, temperament and demeanor, including his timbre and singing skills, are very in line with the requirements of the program team. Coupled with his gimmick of "Shen Yuexiang Three Singers Contest First Place in the Shencheng Finals", he appeared in the third episode, which will definitely have the effect that the program team wants.

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