Chapter 114: California Storm Iverson had a headache for the day
While the killer at the Hotel California is still seeking solace in Gentle Township, his target, Iverson, is in his vice president's office at the General Headquarters building in Detroit with his assistants and the heads of various business divisions: phone calls, assistants shuttling in and out, one by one confirming the most important matters at the moment.
Iverson watched with a headache as the finance department kept putting together the various reports about the Saturn Project and the Buick City plan.
It seems that at most before the end of this year, the grand strategy that President Smith has implemented for several years may not be able to continue.
Iverson looked out the window at the monumental symbol of the General Building, and pondered how to recover the negative effects of the failed execution of the automation strategy and the ineffective acquisition of Hughes Airlines in 1987 in 1987.
As the leader of the U.S. auto industry, General Motors has long become an iconic old industrial empire in the United States and even in the world.
In the competition for innovation in the automotive industry, only large enterprises with economies of scale and scope can win.
In the first 50 years of the 20th century, the U.S. automobile industry was divided and combined to form a trioligopoly of General Motors, Ford, and Chrysler: General Motors had a long-term market share of 40 to 50 percent, Ford Motor Company accounted for about 20 percent, and Chrysler accounted for about 30 percent.
Under the oligopoly market structure, the best choice for oligarchs is to share the market and profits. Every year, the leading general motors company usually sets a price change range, and other automakers adjust their prices based on it, so there is little price competition between them.
In the Smith era when Smith was the president of General Motors, due to the adoption of corporate restructuring, factory automation, and high-tech attraction; develop a plan for the Saturn Project; Although business performance has improved and the world market share has increased by 2.6 percent as a result of major strategic measures such as limited cooperation with foreign companies, especially with Japanese automobile companies, the bureaucratic atmosphere of bloated, extravagant, and corrupt institutions has highlighted the obvious drawbacks of blindly arrogant relying on the advantages of industrial clusters and industry monopolies to run the market.
The overseas market is OK, but the North American market has long been facing the huge impact of ultra-cost-effective brands imported from Japan, and the market share continues to decline, last year, that is, in 1986, General Motors' domestic car market share has fallen from 50% to 11%.
Blind and narrow megalomania prevents them from understanding their customers and competitors, and because they are overly superstitious and satisfied with their own size, they have always regarded themselves as "industry leaders".
Ignoring the miniaturization and elaborate craftsmanship and competition that Japanese competitors proclaim. Moreover, he had no interest in the market, customers and their needs, and was extremely blind to external market conditions and customer loyalty, so it was not until 1985 that General Motors established its first customer market research department.
By the time Smith had to come under intense pressure to bring in Iverson, who had a strong management performance in overseas markets, GM had to consider bringing in strategic investments to transform itself into a strategy to dispel the doubts of shareholders.
In order to cope with the aggressive posture of Japanese automobiles, General Motors carefully prepared a series of new product tour conferences, which will be held in California in three days.
Iverson, who was born as a financial professional, not only has the talent to manage personnel and the ability to challenge the system, but also knows the importance of cost control. It is precisely because of his efforts to reduce unnecessary capital budgets, maintain a stable number of workers, significantly increase productivity levels, and control the company's parts supply network that GM has significantly increased the profitability of its business, which has only 200 employees in its management department.
Although Iverson grew up from the grassroots level of GM's headquarters, the typical GM model, and spent his entire career at GM, he still has some unique temperament that is different from GM's tradition.
He acts sharply, does not play with power, is gentle and humble but does not lose his position; Approachable and funny, understands how to allow people to work independently, while supervising work in a respectful and non-personal way. The greatest personality advantage is that it knows people well and can unite people's hearts.
Gently put down the coffee in his hand, I can't drink it anymore, this is the fourth cup today, the words of the health care doctor still have to be listened to, it's not good to drink too much coffee.
A beach in California.
After listening to the German song in the walkman, he read more than 20 pages of the German introduction at hand, and Zhao Yili, who felt a little entered, slowly got up at this time, decided to stretch his body, and walked towards the beach.
When I came to the water's edge, I saw Shirley, who had changed into a wetsuit at some point, near the sea, and a few surfers were playing with the waves undulating.
Surfing began in Australia, because Australia is surrounded by the sea, the climate is warm, more sunshine and less rain, which is conducive to the development of water sports, so Australians are particularly fond of surfing. Long before the Europeans settled, the indigenous people here used to float in canoes to the sea, and suddenly rushed up to the crest of the wave with a flat boat, and suddenly slid to the valley of the wave, which was the predecessor of surfing.
Shirley's belly board is about 110 centimeters long and 55 centimeters wide, which is considered a configuration for a beginner surfer, and under the traction of a jet ski, five surfers are constantly honing their surfing skills in the near sea.
Shirley skillfully paddled in the waves, lying on the board, holding the front end of the board with her right hand, supporting her forearm on the board, holding her chest up and her head up, holding the board in front of the left with her left hand, constantly controlling the skateboard to change direction, and skillfully making roundabouts and rotations. As the waves washed to the shore, Shirley inadvertently saw Zhao Yili, who was sitting on the beach, looking at herself with a smile, so she got up and put away the surfboard in her hand and walked slowly towards the shore.
Seeing Shirley ashore, the young men who were still struggling with the waves lost their interest in surfing and gradually swam towards the shore.
Zhao Yili looked at Shirley who was walking towards him quickly, because of the change of fish skin tights, the already plump Shirley was set off more slender, and the charm of a mature girl was quite visible when she walked, this is a peach that is about to ripen, staring at a girl in a tightsuit like this, it seems that something is wrong, and he slowly turned around when he thought of this.
However, this action provoked Shirley, and she almost became the focus of the crowd wherever she went, how could Shirley tolerate this kid's ignorance?
So this girl, when she was about to walk to Zhao Yili's side, Shirley deliberately used a surfboard to pry the seawater towards Zhao Yili, and the slightly cool seawater with a fishy smell sprayed Zhao Yili's upper body, Zhao Yili didn't dodge, and didn't want to dodge, so she casually touched her face with her hand, and smiled stupidly at Shirley.
Seeing that he didn't resist, Shirley lost the motivation to continue bullying her, so she reluctantly walked to his side, sat down with him, and quietly blew the sea breeze.
In the seaside of California, there are many girls playing surfing, surfing has become a fashionable and healthy sport for girls, surfing can make girls more beautiful, make girls more attractive, while tucking down their hair, while greeting their surfing friends who came to the shore slowly.
Zhao Yili enjoys this atmosphere, although they don't know each other, but they are very friendly and harmonious between people, this kind of atmosphere, in many places in China, is impossible to happen.
Gradually, they walked to the two of them, and several young men and girls made eye contact with Shirley, and Shirley understood what they meant, so she gave a brief introduction to both sides, which was nothing more than "Philip, Zhao; Pete, Zhao" in this way.
The young man was originally strong-blooded, and when he saw Zhao, who was facing the East, he seemed to be very liked by Shirley, so he began to be a little surprised, constantly provocative, and wanted to compare with Zhao Yili in terms of surfing level. The surfers were not very tall, but their limbs were very powerful, and they seemed to be very confident in their skills.
Seeing Zhao Yili smiling and silent, Shirley raised her eyebrows, waved to the surfers in front of her with a smile, and returned to the recliner with Zhao Yili.
General Building.
Rubbing his temples, he opened the window, and let the outdoor wind blow in, and suddenly, for some reason, he remembered the legal counsel introduced by Zhao Yili, and since the matter at hand was basically dealt with, he ordered his assistant to ask Levi to come and see him.
Li Wei was invited to serve as the legal counsel of General Motors, and also has his own independent office, because the top management decision-making level of the group is on the 14th floor, so he took the elevator on the 17th floor and quickly rushed to Iverson's president's office.
Iverson's office is very large, in addition to the normal office equipment, this old man actually specially opened up an open tea room in the corner of the window of the office, prepared a Chinese-style tea set, and when he saw Li Wei, he left the seat very happily, came to the tea room, invited him to take a seat, and excitedly handed over the bag of camellia that Zhao Yili gave him in Li Wei's house, and treasured it very solemnly.
Iverson smiled and said, "Li, there are no outsiders here, let's taste this superb camellia again." ”
The night was dark.
Hotel California.
The bearded man checked the information in his hand again, enjoyed the pizza delivery he ordered, packed his bags unhurriedly, drove an old pickup truck, and rushed into the vast night.
It's been another week, and I wish you all a great weekend!