Chapter 20: Counseling Level 12
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In the past week, Zhengdong Pictures has been holding a movie viewing meeting for theater managers and carrying out online publicity work at the same time.
These tasks are all in charge of the company's senior executives, and Zhou Yi seems to be very relaxed and peaceful. Although he takes some time off to sit in the company, he usually attends classes at school most of the time.
Tang Yan is very concerned about her brother's work, knows that the film is about to be released, and often asks, but she can't help.
The roommates are very busy during this time and are preparing for the college entrance examination with all their might.
Only Zhou Yi is very relaxed, and he is so relaxed at all times.
On May 6th, the day of the beginning of summer, there was good news from Liao Zhenyu's side that the content of "Five Poison Gates" had been officially announced in the first trial.
The speed of the review by the State Administration of Radio, Film and Television is indeed very fast, and Zhou Yi thought that he would have to wait a few more days, maybe it would be delayed until Mother's Day.
Good thing it didn't really drag on to the weekend.
However, the rating of the film is not particularly ideal, and the rating is finally set at 12 levels of counseling, and no matter how hard the company's public relations staff try, they fail to reach the protection level. The censorship committee believes that there are too many torture scenes in the film, which are too cruel and will have a negative impact on children's psychology, and unless the production company makes changes to the relevant scenes, it can only be tutored at level 12, and children under 12 years old are forbidden to watch it.
This result was expected and acceptable by the company's top management, and it was actually considered good. This is a cult film, and it is impossible to modify the relevant footage. It's not interesting to change it. If it weren't for the efforts of the publicists, the film would probably be set at level 15 of counseling, which would be very disturbing.
Zhou Yi is even mentally prepared for level 15 counseling.
Fortunately, things are not so bad that Cheng dù, in fact, he thinks that tutoring level 12 is completely acceptable.
This was not meant to be a popular movie for children.
What should I do if I let a child under the age of 12 see it and there are adverse consequences?
There's no need to get into trouble just to make some extra money.
As long as it's not restricted!
According to Manager Zheng, there are some bloody battle scenes with missing arms and legs and beheadings in "Eight Hundred Soldiers", which have also been rated as level 12 of counseling!
Everyone is the same. It is estimated that Zhongyi must have done public relations.
Otherwise, just rely on these bloody battle shots. It is also deserved to be rated as level 15 in tutoring.
Compared with the same schedule, according to the principle of consistent ratings, its own "Five Poison Gates" may be affected by this, and it may be wiped out!
Otherwise, I am afraid that the rating will really be downgraded.
Since the big systems of people and big companies are like that. What else is there to accept?
It's okay to steal the fun!
The Film Censorship Committee of the State Administration of Radio, Film and Television is indeed very fair, and it does not give special treatment because the other party is a large production of a large company, nor does it treat Zhengdong Pictures' films differently because it is a small production, let alone look down on it with all kinds of delays. That's enough, there's nothing to complain about.
Fair play!
Now that the rating of the film has been determined, it cannot be changed, and it is within a reasonable range and acceptable, so let's arrange it like this!
Deputy director Liao Zhenyu took back the dragon standard, and the company did a good job of the dragon mark opening on the same day, and immediately took it to the second technical review.
The technical review is very easy and will definitely pass.
Thursday, May 7th. In just one day, "Five Poison Gates" officially passed the technical second review of the Film Censorship Committee of the State Administration of Radio, Film and Television.
After that, the film can be officially made into a digital copy and entered the theatrical screening process.
The work was quickly processed.
On the day when the film was reviewed, Manager Zheng got in touch with Manager Lin of Taj Cinemas and reached a cooperation agreement as quickly as possible. According to the agreement between the two, the film's initial fan and critic preview will be held at a Wangshi theater owned by Taj Cinemas. Taj Cinemas will provide a variety of recommendations and promotions for the film, as well as a qiē convenience.
If the test screening effect is good, the film will continue to be screened in various partner theaters.
The screening will only be arranged in theaters in several important provinces and cities in China.
Then there was a nationwide mass release.
That's how the company's work is currently arranged.
As for inviting media reporters and film critics, it was Manager Zheng who came forward to contact them.
Like those top film critics. and big-name reporters from first-line newspapers and professional weekly magazines will definitely not be invited. People will only follow and report on the big productions of large companies, as well as star teams, and will not pay attention to small-budget films without superstars and famous directors at all.
Even if Zhengdong Pictures is willing to pay for the invitation, no one will come. That's too downcast.
The level of media and film critics participating in the test screening is generally determined by the scale of investment by the production company and the popularity of the film.
Besides, it is impossible for Zhengdong Pictures to make a large public relations budget for small-budget films.
That little money doesn't attract the top people in the industry at all.
But the former Aurora Pictures has been in the industry for so many years, and there are always some connections, so it is natural to be able to contact entertainment reporters and second-tier film critics from small and medium-sized media that are familiar with each other. Asking them to help write propaganda advertorials will definitely not be a problem.
Generally, entertainment reporters who write these soft articles will be given a good pen fee by the company.
Especially the well-written old gun, which can poke the excitement of fans, and the pen fee is definitely expensive.
This is an important way for them to make extra money.
As for the film critics who are familiar with each other, the company will give some expensive small gifts.
In this regard, the company has already prepared, and all the funds have been allocated in place, and there will be professionals in charge.
In fact, that's what production companies in the industry do. Basically, each other will give face.
If you accept a gift and you still talk nonsense, then you will have a grudge, and no one will invite you again in the future.
Everyone knows it. If the quality of the film is not good, people will try to help cover it up and pick up good ones. If it's really not commercial, people will say that you shoot very artistically. If you shoot it so that people can't understand it, people will say that your film is very artistic and is a big favorite to win awards. The audience can't understand that the level of appreciation needs to be improved, but the film itself is definitely lofty.
Then they use all kinds of lofty professional terms to analyze the plot of the cloud and fog cover that is difficult for everyone to understand, anyway, it looks so professional and profound, at least it can fool a large number of people, and even bewitch a group of half-tone fans who think they have a high level of appreciation and artistic cells, so that they can compete to take selfies and post Weibo. This can also boost the box office of the film.
Even if the plot of your film is really not good, and you can't analyze anything at all, people will say that it was filmed, look at the picture of this film. How grainy it is! Look at the color of this film, how full and translucent!
This is simply the limit of human eye discrimination!
You can't read it? That's your naked eye resolution, so hurry up and change your eyes!
These are the usual tactics of professional film critics.
It doesn't matter if you have an industry conscience and a work ethic, but sometimes, the production company really needs them. It is indeed inseparable from these people to bewitch fans.
No matter how bad the film is, even if it really can't give 9 points, 6 points can always be said to be 8 points.
Anyway, no one remembered these things after that. If you don't accept it, you can't do it!
There are so many films released, how can fans remember them all?
Of course, if the film itself is really of good quality and has a good selling point, everyone will definitely try their best to help say good things.
But if you don't invite them, people are not your father, not your mother, why should they say good things to you? Give you a fair evaluation. Even if it is very conscientious. More often, it is 8 points to say 6 points, and it is normal to say that it is a net disadvantage.
These people can be said to have not achieved enough things, but they have more than they have failed.
So, there is some money that cannot be saved and should not be saved.
Zhengdong Pictures doesn't want to be the first bird, it is all in accordance with the rules of the industry. Everybody does it, and so do we.
Actually, it doesn't cost much. Spend a little money and do a lot of things. Of course it's acceptable.
Zhou Yi understands this very well, he will not play that kind of maverick out-of-the-ordinary thing.
He has read some of the current online novels, but he doesn't really think that he is the protagonist of rebirth, and he acts unscrupulously and unruly.
It's like tearing and slapping the face with film critics on the Internet. Is that what a company boss is supposed to do?
That would cause a lot of hatred among critics and cause big trouble for the company.
Other peer companies will definitely add fuel to the fire and put you to death.
There is no shortage of people in the industry.
Flies are staring at eggs with seams!
At least Lang Jun is staring at it!
If he messes around like that, the company's top management will definitely blame him to death, and I'm afraid he will have to resign one after another.
Zhou Yi naturally wouldn't swing a knife from the palace like that and make everyone betray their relatives.
Especially now that he's just made his debut. has an unstable foothold, and has no qualifications to compete with the film critic group, so it is natural to focus on stability.
Not to mention that he doesn't have that kind of qualification, even if it is the current Huaxia Sixth Congress, backed by a giant media group, he will not ignore the voices of those film critics.
Those actors, actresses, although they have many fans and are not afraid of film critics, will not offend casually.
Everyone is the same dust as the light, pay attention to the golden mean, hello, hello, everyone.
The more people have status, the more they do this.
This is the typical style and way of life of Chinese people. Those who violate the golden mean, too rigid and easy to break, are like this.
Unless you have a background like the little tearing treasure, but the little tearing treasure will also be surrounded and suppressed this time!
Tearing up will be rewarded in the end!
Cutting off people's financial means is like killing their parents, and only fools do that kind of thing.
Zhou Yi is not short of that money, so why offend people needlessly!
Therefore, Zhengdong Company has done a good job in this regard.
There is no need for Zhou Yi to worry about this work at all. With Manager Zheng to deal with them, it is naturally foolproof.
As for the specific test screening time of the film, Taj Cinemas arranged it on the weekend, which happened to be Mother's Day.
Zhou Yi felt a little weird: Mother's Day to put this kind of film?
Cult movies are not suitable for Mother's Day at all!
Which child will take the mother, or which mother will take the child, specifically to see a bloody and violent cult film?
However, the company is currently rushing to the schedule, so naturally it doesn't care if it is suitable or not, it is naturally good to be able to release it in advance, how can it manage so much! Don't say it's Mother's Day, even if it's Women's Day, Singles' Day, Valentine's Day, or a messy fan festival, it's still going to be released!
Why do you think so much about a small-budget film? What about Mother's Day? God blocks and kills God, and Buddha blocks and kills Buddha!
What's more, there are no Mother's Day-type tearjerker films on the air now.
It is said that the previous "Mom Loves Me Again" used to hit the box office on Mother's Day, but this year there is obviously no such film. Zhou Yi and the whole company can rest assured that there is no need to worry. That kind of tear-jerking blockbuster happens once in ten years, and the company is not so unlucky and happens to hit it head-on. The Mother's Day blockbuster grossed more than 2 billion Chinese dollars at the domestic box office that year, and it is said that the tears of fans were enough to drown the Titanic.
The Hollywood special effects tragic tear-jerking blockbuster "Titanic" introduced by the Great Wall, one of the six major Chinese in China, happened to collide with the annual emotional tear-jerking blockbuster "Mom Loves Me Again" produced by Zhongyi on Mother's Day, which was released on Mother's Day. Even if the film was internationally praised and exploded at the box office, it could not avoid a fiasco in China.
No one expected that beforehand!
Everyone thinks that "Mom Loves Me Again" is vulnerable and can't do other people's special effects blockbusters at all, who would have thought that kind of ending?
The Great Wall was made very sour by Zhongyi's film back then, and it was a very toothache!
Zhongyi became famous in the first battle, stood up in the industry, and promoted my Chinese might!
Domestic fans in today's world have watched too many domestic special effects blockbusters, and they are basically immune to special effects, coupled with the high self-esteem of the Chinese nation, they will naturally not be as obsessed and intoxicated by Hollywood blockbusters as the audience at that time in the previous life. That's probably part of the reason for that situation!
This is a miracle film history story of the year.
It is also a classic example of a small cost and a big box office, which can be called a magical example of "mother's love" sinking a "battleship".
However, this kind of film is no longer available, so Zhou Yi naturally doesn't have to worry about it.
And compared with those blockbusters, "Five Poisons" is a small film.
Zhou Yi has some expectations in his heart, will there be a reappearance of the classic battle example of the cult sinking blockbuster?
Who doesn't want to write another legend in the industry and create history?
Even if it doesn't work, at least we have to seize the schedule and sink Daqin Pictures' "Assassin Nie Yinniang" first!
This can be regarded as an ambition in Zhou Yi's heart that cannot be regarded as an outsider.
Thinking about it like this, Zhou Yi is really a little ambitious!
[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better! (To be continued.) )
PS: The past is just a life experience, not a burden. Let go of your burden and run to a new life!