Xici Hutong......

Lin Yao saw Yang Fan staring at the computer screen in a daze, looked at the computer screen, and opened the concise page of Xici Hutong. Pen, fun, and www.biquge.info

If you want to say that Ning Dali plays with computers and doesn't know that there are really not many people who don't know Xici Hutong, you must know that Xici Hutong is the BBS that started Ningcheng, and it is also the leader of BBS in this era. In the ninety-ninth year, the Xici Hutong was brilliant...... At least in Ningcheng, soaking in the forum is basically equivalent to soaking in the Xici Hutong forum.

Seeing that Yang Fan was still staring at the Xici Hutong without any movement, Lin Yao couldn't help but ask, "What's wrong?" Looking at the interface of Xici Hutong, can you still be in a daze? ”

After coming back to his senses, Yang Fan looked at the concise interface of Xici Hutong and asked Lin Yao, "Hey, what is your deepest impression of Xici Hutong?" ”

"It's convenient." Lin Yao didn't think about it, and replied directly.

Yang Fan nodded, and now the layout of the Xici Hutong design is very concise, allowing users to go directly to the core content. In the early days, the glory of Xici Hutong was because of this, because it made the user experience very high......

Similarly, this is also because Xici Hutong was initially positioned as an open, non-commercial interactive and dating forum.

For this positioning, Yang Fan couldn't help but shake his head, this sentence can be used as a slogan, but it can really be regarded as a goal, especially when it is really designed according to this goal...... That is destined to be a huge and severe challenge for the Xici Hutong in business. And in a society where the law of the jungle is the strongest, a forum that does not operate without a business model at all will not be able to go on at all.

Just like the interface of Xici Hutong now, it is very simple, which does make Xici Hutong enter a rapid development, but the radiation conditions of this style for commercial advertising are not very ideal.

After a pause, Yang Fan said to Lin Yao, who was sitting next to him, "What if the Xici Hutong is revised?" ”

"Revised?" Lin Yao simply asked strangely, "Why do you want to revise it, isn't this version very good?" I look very pleasing to the eye! ”

Really......

Xici Hutong is concise in success and concise in defeat.

After Yang Fan listened to Lin Yao's answer, this thought immediately appeared in his mind.

Why did the once-glorious Xici Hutong fall later? That's right, the shot to Yilong in 00 was a turning point in Xici Hutong.

Next year, Xici Hutong had to be sold to Yilong due to financial problems......

After Yilong accepted Xici Hutong, he tried to commercialize it...... In the initial stage, the number of users is not large enough, and the interface style is not suitable for commercial advertising, so if you want to take the commercialization model of advertising, you must revise it.

It's a pity that simplicity is the symbol and characteristic of Xici Hutong, which is deeply rooted in the hearts of users. This feature directly represents its core value to users, and it is also the impression of a brand. All kinds of factors are doomed to the difficulty of revision, because in the hearts of users, this style is the Xici Hutong they know, and after the change, it is not the Xici in their hearts. Obviously, on the road of commercialization of advertising, Xici Hutong is so passive.

After Yilong took over, Xici Hutong struggled between business and original intentions until it failed.

"How?" Lin Yao looked at Yang Fan strangely, turned around and asked seriously, "Do you want to buy the Xici Hutong?" ”

In Lin Yao's heart, Yang Fan has never been untargeted, since he asked so many things about Xici Hutong, he naturally had thoughts about Xici Hutong! In this regard, Yang Fan nodded......

Seeing Yang Fan nodding, Lin Yao sat in front of the computer and fell silent, and the Q Westward Journey that had just been opened was also placed there.

Now Lin Yao will play Q Journey to the West if she has nothing to do, not because she is fascinated, but because she wants to experience it, and similarly, thinking about the game launched by this Sailing Game, she also has a strange sense of accomplishment in her heart......

Sitting there, Lin Yao simply gave up her plan to play Q Journey to the West, and directly turned off the game, and tried her best to think about Yang Fan's purpose of buying Xici Hutong in a commercial way, but after thinking about it for a long time, she still had no clue.

The contact between companies such as Sailing Games and Xici Hutong is probably only the water army that sometimes comes here to brush up on topics, but what does this have to do with buying Xici Hutong?

Even if the water army posted in the Xici Hutong and was blocked, it would not be enough to buy the forum.

Thinking about it, Lin Yao looked at Yang Fan strangely.

Of course, Yang Fan would not think so.

Xici Hutong is now open, non-commercial interaction, and the style of a dating forum...... It can be matched with the blog developed by Wang Tianze in Silicon Valley! Let the friends of the forum directly form a chain of friendship......

Listening to Lin Yao's doubts, Yang Fan asked in surprise, "Do you think there is no commercial value?" ”

After speaking, Yang Fan was stunned for a moment, well, judging from the current user base, Xici Hutong does not have commercial value.

After pondering for a while, Yang Fan still didn't plan to hide it from Lin Yao, and explained, "The most valuable thing about Xici Hutong is to bring a part of the relationship chain at the beginning......

In later generations, whether it is TX, Facebook, Twitter, blogs, Weibo, including various chat tools, the core element lies in the relationship chain. Including the Renren network, which became popular for a while and quickly declined, the cornerstone of the intranet lies in the relationship chain. The reason why some have done well and some have failed lies in the different ways of using the relationship chain.

For example, in the school, everyone, including the Xici Hutong, the rapid decline is largely due to the fact that they have destroyed their cornerstone platform!

This kind of platform cannot carry out a large number of advertisements and other irrelevant main line content, which destroys the user experience and destroys the relationship chain. When you open it, whether it's a platform or a circle of friends is an advertisement, what is the relationship chain?

The most important thing for a platform based on the relationship chain is to integrate user data, achieve its tool attributes, form the necessary barriers, and then attract users, increase stickiness, and then guide users through this platform......

Facebook did that, and it worked.

TX used to desperately pop-up windows for a period of time, and later it became much better, including TX later directly gave up the micro-business platform, and no longer supported micro-businesses, and imported this part of the traffic into JD, which also had this consideration.

Of course, there are still enough advertisements for TX, it's just that they have a general trend and no competitors, otherwise, this will also be TX's path to the grave......

Listening to Yang Fan's introduction, Lin Yao asked puzzledly, "Isn't what you do has a big overlap with the role of TX company's QQ?" ”

Speaking of which, the current QQ, and the later WeChat, don't they play the role of user data integration.

"It's different......," Yang Fan shook his head and said, "TX belongs to instant chat, using instant messaging to gather customers, and it is more of a circle close to reality." But we can gather circles on the Internet through entertainment, leisure......"

Speaking of this, Yang Fan paused, and then continued, "Qihang Games needs a platform that can be directly controlled to gather the popularity accumulated by each game, not to let each game naturally disperse when it declines. ”

Although TX controls the vast majority, it is someone else's after all, and a platform with sufficient traffic controlled by himself is also a deterrent to TX, that is, in the future, he will use Qihang Game to cross-control TX, with a popular platform in his hand, and more chips to make them jealous.

Similarly, although TX is now an absolute controlling company, TX still seems to be a company outside of the Qihang system, and their attitude was already obvious when someone tried to buy TX before.

Thinking of this, Yang Fan smiled, and then said to Lin Yao, "Even this platform can not be profitable, as long as it can combine the three basic elements of Qihang's products and services, the Internet and social networks on the PC or mobile terminals in the future, and the goal will be achieved." ”

At the heart of this business model is sharing and user perception based on the Internet. After 10 years, cloud computing is actually trying to achieve this goal of big data, which has gradually been taken seriously. Through various data to perceive the needs of users, and then through social networks for word-of-mouth marketing. As long as these elements can be better utilized, it is not a dream to stand on the top of the wave of Internet change.

When Lin Yao heard this, he was actually a little stupid.

Although Yang Fan has taught her a lot of things in the past year or so, it is still difficult for her to understand such a deep thing. After all, she has not been exposed to the Internet in the afterlife, and she doesn't know what kind of changes this thing has made to the world.

Halfway, Lin Yao breathed a sigh of relief and said, "If you are optimistic, you will make a move." ”

Speaking of which, the current Xici Hutong funds are already tight. After all, the founder was just an honest man before, and now he doesn't have much income......

After a pause, Yang Fan said, "Do you want to try it yourself?" ”

"Ah......" Hearing Yang Fan's words, Lin Yao was suddenly surprised, "I'll try?" ”

"Just a workout!" Yang Fan said.

Speaking of which, there is nothing complicated in Xici Hutong now, and Yang Fan is not ready to carry out commercial operation, basically maintaining the status quo, as long as the status of Xici Hutong can be maintained, it can be regarded as an excellent choice for practice.

"Workout ......"

Lin Yao groaned for a while, and her heart was uncontrollably moved.

Just like now, after Zheng Hao does his navigation page, he feels that the temperament of the whole person is different.

And now she also feels that the gap between her and Yang Fan is getting farther and farther, or this exercise will not let her get closer, but at least she can not let Yang Fan get farther and farther.

Thinking about it, Lin Yao was still a little struggling, "What about schooling?" ”

After all, she is still the one who wants to do everything well and do her best, except for the former Yang Fan......

In this regard, Yang Fan advised, "It won't delay much, you have to believe in your own ability, believe that you can not only do a good job in Xici Hutong, but also learn well!" Look at me......"

Standing up to this, Lin Yao couldn't help but look at Yang Fan, have you really learned well......

In response to Lin Yao's puzzled gaze, Yang Fan straightened his waist and said confidently, "Believe it or not, I will definitely not fail the course by the end of the year......

Lin Yao, "......"

……

Why do readers still know about burglary? I've explained it in a leaflet before......

Well, here again, I declare that from today onwards, I will be on time to prevent theft, and all the anti-theft chapters will be put on time at 3 o'clock at night, and they will be modified at half past three, and everyone had better open it after 3:40 at night!

If you still have questions, please join the book group 521891707......