Yang Guang took Zhang Xiaoqiang to visit the entire incubation base, as well as the brand experience area.

At this time, a designer-like person came over, she was smiling at Zhang Xiaoqiang, Yang Guang introduced it and said: "This is our designer Chen Shufen, this is Zhang Xiaoqiang from China." ”

It's not easy to have Chinese designers here.

Yang Guang said: "Chen is the main designer who is specifically responsible for this entry into the Chinese market. Originally, all the styles we walked were Europeanized, and some styles were not suitable for the Chinese figure. This time, we boldly hired a few Chinese designers, just to integrate Chinese elements into the brand. ”

Chen Shuhua pointed to a few finished samples and said, "This just came out a few days ago. ”

Yang Guang walked over and looked at the styles of these clothes with Zhang Xiaoqiang. Indeed, she had never seen it. What I didn't expect was that Chinese elements were applied to such an international brand, and it would have such an effect.

Chen Shu looked Zhang Xiaoqiang up and down, and she said to Yang Guang: "Yang, see if you can let this Ms. Zhang try it on." ”

Yang Guang looked at Zhang Xiaoqiang and let her make her own decisions.

Zhang Xiaoqiang certainly agrees with this idea.

Chen Shuhua waved her hand and called two costume fitting assistants and makeup artists.

In the fitting room, Zhang Xiaoqiang asked the assistant to go out first, she is not a professional model, and she can't show **** in front of outsiders.

Assistant you look at me, I look at you, and say in English: "Ms. Zhang, we are all women, this is our job." ”

Zhang Xiaoqiang finally blushed and asked Designer Chen to invite them out.

When Zhang Xiaoqiang put on one of them, she herself was stunned.

Walking out, everyone present clapped their hands.

The makeup artist coiled up her hair and used a rhinestone hair ornament, the whole person was different, it was so dazzling.

Chen Shuhua said to Yang Guang: "Yang, you see, if it was the previous style of ROSES, she would definitely wear a larger version." Now I have changed the original design to target the Chinese body shape and traditional thinking. Now that's the finished product. ”

In the eyes of most foreigners, Zhang Xiaoqiang is not particularly beautiful, not tall enough, and not big enough. The contours of the facial features are not three-dimensional enough. Completely European clothes are not effective, but Chinese-style clothes are very suitable.

ROSES is an international brand, when he enters the Chinese market, some Chinese will buy it, but wearing it does not necessarily have the style of a big brand.

Change according to the body shape of the Chinese. Clothes designed for Chinese, coupled with the brand's marketing strategy, Chinese will definitely wear a unique taste.

is like the current Zhang Xiaoqiang, her appearance is very Chinese and popular, and the effect of this kind of fitting is so good.

Everyone applauded again and again.

Until Zhang Xiaoqiang finished trying on these sets of clothes.

People rely on clothes, and women need such elaborate craftsmanship.

The morning was all here, and at noon, everyone had a meal together.

Downstairs restaurant, no too lavish meals. It's a simple meal for work.

We talked a little bit about Chinese culture together.

Chen Shuhua spent a few years in China and later came here with her parents. She likes some of the ancient Chinese culture, so she has been designing elements that have some color about blue and white porcelain, sometimes a little bit, sometimes a large piece.

Although they have traveled to various countries, they still do not understand Chinese culture.

Zhang Xiaoqiang talked about some of the more famous historical and cultural aspects such as the Terracotta Warriors and Horses and the Big Wild Goose Pagoda.

Two hours of dining, most of the time spent chatting.

Yang Guang encouraged everyone to communicate more, because China has a large population, and it will be a big market in the future.

When it was time to go to work, several designers left first.

Chen Shuhua walked up to Zhang Xiaoqiang and said, "Thank you for trying on my clothes." Gave me more of my inspiration. ”

Yang Guang looked at his watch and said, "I can't accompany you in the afternoon, so let my assistant accompany you for a walk." In the evening, I asked someone to send you the process and related content about this press conference, so you can take a good look. ”

Zhang Xiaoqiang thanked Yang Guang. He followed his assistant outside for a while.

She didn't stare at clothes and cosmetics when she went abroad, like other women, she observed some popular trends.

At this time, it stopped at the entrance of a supermarket, and Zhang Xiaoqiang had never seen such a "store" format at that time. She walked in curiously, but what she didn't expect was. It turned out to be an open shelf, and customers could take it casually, and after picking it out, they could just carry the frame to the door and pay.

She asked Yang Guang's assistant: "You say, is this kind of business too bold, what if someone steals?" ”

Yang Guang's assistant said: "This is called SUPERMARKET, supermarket!" It's very common here, and I know that there is no one in China, and the domestic sales method is closed-rack, isolating the customer from the product. ”

Watching customers go in and out from the inside, this business model Zhang Xiaoqiang has seen when she was in another dimension, but she has not experienced it.

She walked in, took two bottles of coffee, and then went to the cashier, where the cashier settled politely, and then handed the shopping slip to Zhang Xiaoqiang.

Indeed, it's so convenient.

If the grocery area of Honglian Shopping Mall can be changed to such a model, it can be regarded as a precedent, which will definitely cause a sensation in Yanjing City.

Such an idea, you have to wait until this time to go back and successfully bring this brand back, if it doesn't work, it's all empty talk.

Then I visited several places and saw such a business model.

Fortunately, Yang Guang's assistant held the camera, and Zhang Xiaoqiang let him take pictures.

Here, there are not many Chinese, and they are all places where foreigners gather.

It wasn't early, and Zhang Xiaoqiang returned to the hotel.

Joseph waited for her in the hall.

Seeing Zhang Xiaoqiang coming back, he hurried over and asked about today's situation.

Zhang Xiaoqiang's answer is that it is OK.

Then, back to the room.

After a while, the phone rang, and it was a call from the front desk, saying that it was a person to deliver something.

Zhang Xiaoqiang went out and came to the front desk, it was the foreign woman who drove to the airport to pick her up that day.

She handed Zhang Xiaoqiang a bag in her hand, and said, "You go back and take a good look, you will definitely have to speak at that time, just prepare in advance." ”

After she left, Zhang Xiaoqiang returned to the room.

She called her husband and mother-in-law separately and told them not to worry, everything was fine here.

She heard the voices of the two children on the phone, and her mother-in-law gave the earpiece to Xiao Jiayi, and the girl was clever and spoke a language similar to her mother.

Zhang Xiaoqiang, who listened to it, was so happy.

Xiao Jiaxin didn't know how to say it, just babbling and wah. (To be continued.) )