Gu Mojie's slightly distracted "why" three words at the end did not attract a direct answer from Boss Li.

BOSS LI TAPPED A FEW TIMES ON HIS MACBOOK COMPUTER, THEN TURNED THE SCREEN AROUND AND MOTIONED FOR GU MOJIE TO COME FORWARD AND TAKE A LOOK.

The computer opened two pages of local favorites, Gu Mojie stepped forward and skimmed the title slightly, the first page was "Sui Shu - Lie Biography 29 - Shen Guang Biography"; The second page is the deeds of McLean, the father of container freight and the entrepreneur and inventor of the United States.

Boss Li didn't say anything, just drank coffee quietly, and gave Gu Mojie three minutes to digest the content of these pages before he slowly spoke.

"In the great cause, Emperor Yang conquered the world's powerful people to destroy Liaozuo, and the light was predetermined...... And attack Liaodong from the emperor, hit the city with a ladder, the pole is 15 zhang long, the light rises to its end, the city fights with the thief, the short soldier is connected, and more than a dozen people are killed. The thief struck and fell, but did not reach the ground, and the rod was hanging, and the light was repeated. The emperor saw it, and it was magnificent, and he called and spoke, and he was happy, and he invited the doctor to the court on the same day, and gave him a treasure sword and a good horse......"

After reading the most quintessential more than 100 words, Boss Li changed his words:

"In this biography, Shen Guang luckily became the 'first to die', and since then he has been glorious and wealthy, famous swords, horses, doctors, and generals. But is there anything to be learned from such examples? In fact, there are many people in the Book of Sui who behave like him, but this is the only one that succeeds, and the rest have become white skeletons, and no one knows how to die.

The Internet industry is similar to a bloody siege war, and the first person to rush to the city in a certain field has become a store admired by tens of thousands of people. But the layman will not see the stepping stone that this successful man stepped on when he trampled his corpse under his feet. Those stepping stones are also pioneers, and even some of them are just one step faster than the last first meritor, from the most glorious peak, to the most miserable desperate situation, and they will be successful and all bones will wither.

Of course, I'm not saying that you have to wait passively to do this industry. For example, according to the free antivirus thing you mentioned, even if we all know that this thing will succeed in the future, we don't know which year it will succeed.

In this case, if it is a medium-sized enterprise with only tens of millions of financing foundations, and he wants to fight, then he is equivalent to a warrior who can jump to the head of the city with his agility when the corpses are piled up to three or five feet away from the city.

If it was a small business that only had a few million dollars to burn, then his chances were even slimmer, and he had to wait until the corpse mountain was almost level with the city wall before he could rush up.

If Baidu does this, Baidu's technology accumulation and precipitation, as well as the scale of funds we can burn, will make us like Shen Guang in the book, who is extremely light, and will be in trouble when the corpse mountain is one or two feet away from the city of Goguryeo.

The stronger the company, the more forgiving it will be when it comes to timing when making decisions. Even if the small company is accurate and can accurately judge the time point of the corpse mountain and the wall, it is unlikely to have a chance, because the opponent who is lighter and stronger than him can jump in advance.

But in any case, even the most powerful company cannot jump directly from the ground just because it knows the vision that "this city will definitely fall in the future", or because of the promise of the "emperor" that "the first person to climb the city will be rewarded with a thousand gold and ten thousand households". If you jump from the ground, you are a brave and unscrupulous man, even if you have Shen Guang's light skills in the book, you are still just a white bone under the city.

It's like everyone knows that e-commerce will definitely succeed in the future. Recently, the industry has secretly rumored that Ma Feng will launch a project called Taobao in a few months; But until today, who can predict whether this Taobao network will succeed? If you think you can succeed if you know the direction of the future, Wang Juntao's 8848 back then is now safe! ”

After saying the last resounding sentence, Boss Li also sighed to himself, as if he was reminiscing about the past years.

The "Wang Juntao's 8848" mentioned in Boss Li's words is an e-commerce shopping website that emerged in 1999 and was known as "China's e-commerce leader" at that time. It's a pity that by 01, this product had gone downhill, and in 03, it completely faded out of people's field of vision, leaving only a shell that was borrowed and borrowed.

Boss Li understated these words and talked eloquently; But in Gu Mojie's ears, it stirred up a deafening monstrous wave.

The first person to succeed was a pioneer; Those who are half a step earlier than the pioneers are martyrs!

Those idiots who delusionally want to develop by leaps and bounds by virtue of their "foreknowledge of the general trend of history" are, after all, underestimating the ubiquitous global inertia in the surging business sea.

Compared to other reborns, Gu Mojie asked himself that his reliance on prophetic awareness was already minimal, but after listening to Boss Li's words, he still felt that there were countless thoughts struggling in the cage, unable to break through on their own. After spending a few minutes quietly digesting Boss Li's point of view, Gu Mojie asked in a slightly hoarse and persistent voice: "What does Mr. Li mean is that any advanced innovation can only be a mode of jogging in broken steps, moving forward little by little?" Isn't there a genius who suddenly discovers a great innovation and directly subverts the existing vested interests? ”

Boss Li's tone was still calm, it seemed that this young man today gave him the illusion of seeing himself when he was young, and he talked eloquently: "I have never said that, the time shift is different." Leapfrog innovation and incremental innovation are both likely to succeed, depending on the field in which these innovations occur.

Young man, be patient, you asked the question just now, which shows that in the two pages I asked you to see just now, you only understood the Sui Shu Shen Guangchuan, but you did not figure out the deeds of McKellen, the father of the container.

McLean invented the container, and he also popularized the container car, trains, ships, and other general infrastructure. However, the container freight industry did not develop in his hands, but in the hands of future generations, and it took more than ten or twenty years to gradually grow. And McLean himself, at that time, had already gone bankrupt due to the failure of early promotion.

If a leapfrog innovation takes place in a red sea area. The infrastructure in this field is already very complete, the nutrients and environment required for new business models are mature, and it has entered a period of rapid development to make quick money, so we must seize the opportunity of leapfrog innovation. It's like if a real estate developer has the opportunity to get a development plot in an area with complete supporting facilities, of course, he should go all out to develop it and cash out as much as possible.

But what if it's in a blank blue ocean market? What if you need to start with the most infrastructure in this field, and you can't see a profit model for ten or eight years? Is it also reckless to plunge headlong into it?

If you have the strength of Vanke Real Estate, of course, you can directly build dozens of square kilometers of land on a wasteland, starting from three links and one level, building roads, sewer networks, power supply, and telecommunications facilities, and then building residences and shops, and finally forming a new business district, and selling it as a whole to obtain huge profits.

If you don't have this strength, you only have hundreds of millions of funds, and then you are not qualified to covet those cheap land plots in the wilderness, you can only obediently buy high-priced land from mature urban areas and immediately build buildings to cash out. If you keep the suburbs for years just because you know that they will appreciate in the future, then maybe you will break the capital chain before you finish building roads and paving water and electricity. Descendants will step on your corpse and build and sell the houses and shops that will generate profit points on the side of the road you have repaired and on both sides of the water and electricity lines you have opened.

The failure of McLean and Wang Juntao is that they have opened up a new field, and when they open up new fields, they are not self-sufficient and rush too fast. Although container freight has been blessed for generations, when it first started to build ships, build ports, and renovate the world's port infrastructure, it only lost money. Although e-commerce online shopping will eventually enter thousands of households, in the process of cultivating people's trust in online transactions, it will only lose money and not make money.

Wang Juntao is finished, but he has laid a foundation for Ma Feng: at least he has cultivated the seeds of millions of people who are willing to believe in online shopping among more than a billion Chinese people. Today, Ma Feng continues Wang Juntao's path, and at present, I can't see whether Ma Feng will succeed in the future or become a martyr.

It can even be said that if Ma Feng did not far exceed Wang Juntao's financing background many times, he would definitely die and would not be able to survive the day when e-commerce came out; If he hadn't researched new ways to make the country's trust in virtual payments grow rapidly, he would have died, and he wouldn't have survived that day. ”

The more Boss Li talked about the back, the more solemn Gu Mojie's expression became, and in the end, he no longer dared to have any contempt for the successful, even if he was a reborn.

None of the people who can get this far are simple.

"But Mr. Li, when you returned to China to engage in a new generation of search engines, the new search engine was also just a product that could only facilitate the people, but did not have a profit point and profit model, how could you dare to enter this blank and wild land, and finally survive until the day when the 'bidding ranking business' brings you profits? Did you know you would succeed? Foreseeing the day when I can survive to the day when domestic search engines can make profits? Aren't you afraid that the capital chain will break like Wang Juntao? ”

After asking this sentence, Gu Mojie saw a trace of appreciation with a slightly bitter memory in Boss Li's eyes.

"It's impossible to say that you don't have to worry about being frustrated at all. I had $1.2 million in start-up capital to survive the first year, and then I got another $10 million so I could last another year. In other words, before I can spend $11.2 million, I need to find a reliable and stable profit point that will allow me to break even.

But luckily, I chose the field of search. The spending in this area is not a lot among all Internet businesses, and if it doesn't go well, I can find a way to cut the spending and use that money for 3 or even 4 years. So even if I'm not sure if the search model will find a profit point in two years, it doesn't matter, because I can wait.

In contrast, the greater risk comes from looking left and right, not knowing what to do. Many companies in the industry that have fallen halfway are because they underestimated the lonely period before making a profit at the beginning, and at the same time, they unfortunately chose a development path that burned money too quickly once it was promoted. As a result, I panicked after not making a profit for a year or two, and changed direction and goals. Such a fool can only end up with the day when there is no light in any field.

At this point, among many domestic peers, I admire Ma Feng the most, and this person's unswerving journey can be comparable to mine. Although he is also not making money now, he has cleverly chosen the path of providing digital services to other e-commerce companies.

If such a way is just to survive, the annual cost is very low, at least much lower than doing e-commerce himself, so he can squat for four years if he is not profitable for two years, and squat again if he is not profitable for four years, and now it is the seventh year, and he is still safe. If he hadn't ventured into Taobao's affairs, I think he would have been able to wait for the day when the field he was squatting on turned over. ”

Gu Mojie suddenly brightened up, feeling that many of the previous chaos in his brain had been unraveled. He stood up and bowed deeply to Boss Li: "Thank you Mr. Li, I think I know how to operate my input method." Fortunately, I tested the Internet industry with the input method as a wedge point, and the long-term operating cost should be very low. I need to take a long-term view now, be more targeted, be more persistent, and burn less money. As for the profit model, I still have a long time to think about it. ”

"Young man, business will not be so simple, you have confidence in yourself, you want to bet on this, I have no objection. However, if you lose the bet, I hope you will keep your promise and come to Baidu to show your strengths when the time comes. ”

"Don't worry, I still have some credit for someone." Gu Mojie smiled confidently in return, and then thoughtfully added the last question, "But Mr. Li, I'm still curious, why are you so generous and sue me so much." ”

"Would you believe me if I said I saw in you a little bit of my youth?"

"I believe it too......"

"Hahaha, what a confident young man. Let's tell you the truth, the reason why I can give you answers is nothing more than knowing that people like you, if you lose blindly, you will not be reconciled, and you will always think of falling down and getting up again to start a business. It's better for me to give you this opportunity after I give you a little bit. If you still lose, you will be convinced.

What's more, the Internet industry is such an open world, and the overall market size is growing rapidly, and it is not a traditional industry that has tended to be saturated with production capacity. In such a hot land of horse racing, why should I waste my energy on fighting with my peers? Even if I strangled a colleague, it would delay my own enclosure, wouldn't it?

This is not selling instant noodles, so many people buy instant noodles every year in the country, and if you sell more than one pack, Master Kong will sell one less pack.

This is the Internet world! If Ma Feng took the time to strangle Ding Sanshi to death, even if Ma Feng himself had no loss, he just delayed some time, but in this delayed window period, maybe other peers would have taken the opportunity to stake the opportunity and occupy countless blanks, and in the end it was Ma Feng who suffered.

Even if you succeed, you will enter the Internet industry in the future, and even become a giant, and you will not be the enemy who threatens me Li Yanhong alone. Naturally, there will be other people who will deal with you at that time, so why should I spend my own resources to make a move? ”