Chapter 667: Cameron's Intentions

The so-called virtual studio is a studio that only appears on the computer screen, where the actors perform in front of an empty backdrop, but the computer screen is full of all kinds of virtual things, such as forests and mountains. Pen ~ Fun ~ Pavilion www.biquge.info Through this virtual scene, the director can directly observe whether the actor's performance is consistent with the future CG picture.

At the heart of the virtual studio is the collaborative camera, which is not a single camera, but a combined system. It consists of 140 digital cameras spread across the roof of the studio, creating a platform for performance capture technology.

Motion capture technology captures the light of the human body through the camera, and the collaborative camera is the motion capture of the studio.

The camera tracks the reflection of the near-infrared spectrum from the LED lights on the scene, transmits the captured data to a system, and then combines the reflection of the spectrum with the movement of the actor to obtain a three-dimensional model of the entire lens.

These technologies seem to Han Yi at this moment, absolutely epoch-making and full of imagination.

If we say that from silent films to sound films, it is the first film technology revolution, from black and white films to color films, it is the second film technology revolution, and from live films to CG special effects scenes, it is the third film technology revolution.

So what happens in this studio is the fourth revolution in film technology.

It completes the sublimation of two-dimensional pictures to three-dimensional pictures, and also breaks the difficulty of shooting and framing, so that all incredible shots can be perfectly presented on the screen.

"Will you fall in love with it, now many people, especially directors, can't see the future of this technology, which is a big obstacle to the promotion of our 3D technology. After all, if you want to experience the perfect technical effect, you need to promote the construction of 3D cinemas all over the world, I know that you have a great influence in China, we should join forces to promote and occupy the 3D market all over the world! ”

Han Yi opened his mouth, finally knowing the reason why James Cameron brought him here so enthusiastically, and hoped that he would work with him to promote 3D technology.

Any film technology needs to be brought to the world through the director!

As a category of tertiary industry, the film industry is different from the traditional primary industry, agriculture, and secondary industry, and there are some differences from the general tertiary industry.

In terms of the law of the market, film is strictly a commodity and has circulation, but it is undeniable that film has an artistic and political aspect, it can be a work of art that ignores commerce, or it can be a carrier of political propaganda.

For many developed countries, the film industry is already a sunset industry, and it seems to be doing well, but the return on investment has fallen out of the bottom line of 10%, and Hollywood is no exception.

In the most glorious stage of Hollywood, it should be the 20s of the last century, the end of silent cinema began, at that time, Chaplin exuded the last glory, which lasted until the 50s, thousands of films were born in this era, and there were countless classic movies.

Even when the American economy entered the Great Depression, the film industry was still hot, and countless people poured into the industry to pan for gold.

The Big Eight are MGM Pictures, Paramount Pictures, Columbia, Warner Bros., Universal Pictures, United Pictures, Fox and Disney.

In 1939, MGM produced the highest-grossing movie in history, Gone with the Wind, which was in the midst of World War II, the world's population plummeted, and the economy also fell sharply, but "Gone with the Wind" still earned $390 million at the global box office.

This data is equivalent to one-half of the GDP of the United States at that time, and when converted into inflation, it is equivalent to the current box office of 6 billion US dollars, which is absolutely terrifying.

In the new century, even if the government tries its best to whitewash the peace, the unemployment rate in developed countries continues to grow, and the economy has become the last of the crossbow, the film industry represented by Hollywood still looks brilliant and blockbusters are continuous, but it is an indisputable fact that the threshold for peripheral investment is constantly rising.

There are fewer and fewer independent film companies, how much market share can be seized under the squeeze of large studios, even if it is the Big Eight, it has changed hands countless times, some people have invested and made money, some have gone bankrupt, and compared with the current thriving Internet industry, the twilight film industry has not attracted much hot money inflow.

So in this current pattern can no longer meet the current capital expansion, the film industry led by Hollywood, began to brew a breakthrough, 3D technical means, is the manifestation of this breakthrough, every film technology revolution, will bring a lot of business opportunities and markets.

The silent film revolution to sound films, the black and white film revolution to color films, brought the golden age of Hollywood, the emergence of CG special effects, and made blockbusters a necessity for people's lives.

The theater market in developed countries such as the United States is almost saturated, and the resistance to rebuilding 3D theaters will not be small, so they set their sights on China, an emerging film market.

It is true that the scale of the Chinese market is still small, and the highest-grossing film is "Hero" directed by Han Yi, but the potential is unlimited, China's economy is taking off, the world is paying attention, and China's population is the first in the world.

The development of the film industry is also changing with each passing day, and the growth of the market is the first in the world.

The most pleasing thing for 3D technology revolutionaries such as Cameron is that China's theaters are very backward, not only the number is small, but most of them are single-hall theaters, so such a market can directly start building 3D theaters without much resistance.

As a result, Han Yi, who has a huge influence in China, has become the best partner.

On the one hand, Cameron hopes to cooperate with Chinese entertainment companies to develop the 3D market, and on the other hand, he also hopes that Hany will accept 3D movies and even direct 3D movies himself.

Boost your 3D career.

He didn't sell to other directors in Hollywood, such as Steven Spielberg and others, but these directors were either hesitant and couldn't see the future of 3D, or they were adamantly opposed to 3D movies. There are even some people who are firmly anti-3D, believing that people should not be bound by glasses, and watching movies with glasses will definitely not achieve the best visual enjoyment.

These setbacks made Cameron pay special attention to Han Yi, so he said so much, looking forward to impressing Han Yi and joining his 3D technology camp. (To be continued.) )