The propaganda plan of the 'flower' star is very thorough, and the list looks dense on the paper, but the ten lines of the Tai Wenhui are very fast. Read the full text of the latest chapter.

The update is so fast.

After thinking for a while, Wenhui said: "This publicity plan is very careful, and all aspects of the album promotion are basically taken care of, but in my plan, it is a little hard, and the final effect may not be able to achieve the original vision." ”

"Ye Zi, the purpose of your plan to be a 'flower' star is to package you as a singer-songwriter to launch the market, so they have chosen a lot of talk shows for you to participate in, which is very good. But they arrange too many such programs too closely, and there are many repetitions. You, on May 31, you're going to be recording three talk shows in a row, which is just too much. Not only do you have to rush to the show every day, you don't get any time to rest, but the feedback from viewers and listeners is getting worse and worse. ”

"When their stomachs are full, people drink at most some drinks and drinks, and they can't eat even the best meals. In the same way, propaganda should also pay attention to a moderation, less of course will not be effective, more is not necessarily a good thing, sometimes it will cause the audience and listeners to rebel. ”

"Ye Zi, you must know that all TV viewers and radio listeners will be potential customers of your album, and it will be bad for you to arouse their rebellion. How to entertain customers is a very advanced knowledge, neither can let them be full of food at one time, nor can they really make them hungry, let them eat the last meal and want to eat, the more they eat, the more they want to eat, this is what really hooks them. Only then will some of these viewers and listeners convert from potential customers to actual customers and eventually buy your album. ”

Tantai Wenhui was very frank and expressed her opinions on the publicity plan of 'Hua' Star.

"Sister Hui, what would you do if it were you?"

Ye Zi was noncommittal and asked softly.

What Wenhui said just now makes a bit of sense, no, it makes a lot of sense, but it's easier to say these truths, and it's not so easy to really do it.

Could it be that the 'door' of the 'flower' star's distribution and propaganda department doesn't understand these truths?

Certainly not.

Although it is not as long as MA, but no matter how you say it, "Hua" Star is also one of the old record companies in Xiangjiang, and it is impossible to make a big mistake in the promotion plan for new singers and new albums.

($>>> cotton 'sugar' small 'talk') Since they have chosen the current means of propaganda, they must have their intentions.

Ye Zi's purpose is to use the most intensive "bombing" in a period of time

Propaganda first let the singer occupy the attention of the audience and listeners, even if this will cause rebellion among some viewers and listeners, but there will definitely be many viewers and listeners who will be bombarded by such "bombardment"

Hit.

What "x platinum x gold" of the future generations

Isn't that such a propaganda strategy?

Although it is very vulgar and very annoying, the publicity effect is very good, and the sales results are even higher and higher.

These audiences and listeners who were hit by the intensive bombardment of propaganda will be potential customers of Ye Zi's album in the future.

Of course, for the part of the audience and listeners who are already Ye Zige's 'fans', such publicity is completely unnecessary.

If they don't advertise it, they will buy the album, otherwise what else would they call it a 'fan'?

Wenhui didn't immediately say how to do it.

"Ye Zi, if I am asked to do it, then first of all, I want to know your requirements and ideas, and I will formulate this publicity plan according to your requirements and ideas."

"My request?"

Ye Zi really hadn't thought about his thoughts carefully.

"Of course, in fact, if you follow the plan of the 'flower' star, your album will sell well."

Tantai Wenhui said with a smile: "They are already very good at doing these things, and they can copy it with a mature model, and the effect will be very obvious." ”

"But there is one thing you should note, the ultimate goal of the plan of 'Hua' Star is the three words 'sell albums', and all others have to succumb to this big goal, so although they have formulated an image label like 'singer-songwriter' for you, they are still implementing an established model of commercial work, and they will not pay too much attention to the shaping of your personal image. ←→x79 Novel.com"

"That's why I don't plan it very much."

"Ye Zi, think about it, what kind of image should a singer-songwriter be in your mind? Should it be in people's eyes all the time like this plan? Where is the mystery of the most important genius of the singer-songwriter? Do you want to keep it? And so on. You have to think about all of this. ”

In fact, to sum it up, Ye Zi, do you want to be a commercial singer or an artistic singer? These are two completely different types, and you have to think about it, because it will determine the limit of what you can achieve in the future. ”

Speaking of this, the 'color' of Wenhui's face became stern and solemn.

Ye Zi nodded, refilled the cup with water for Tai Wenhui, and then sat in his seat, thinking silently.

Commerce?

Or art?

How can it be like life or death, is it so difficult to choose?

For other singers, this question is easy to answer.

Chen Yichen must have taken the path of a commercial singer, which is also the path chosen by most singers.

The aforementioned Li Yaming is a typical artistic singer, and when introducing his works and albums, he often uses a key word - "the most commercial"

, such as Li Yaming's "most commercial"

The album is xxx and so on.

Such an introduction has actually completely distinguished the two types of singers.

We don't care about others, the question is how will Ye Zi choose?

Ye Zi's first feeling was that both commercial 'sex' and artistic 'sex' were equally important, but he was immediately denied by himself.

This is of course the best choice, and this is also the direction of Ye Zi's efforts, but at present, Ye Zi can't do this.

Almost all the songs on his current album are representative of commercial songs, including the song "The Sound of the Waves", which is greatly encouraged by song 'fans' and experts, and is essentially a commercial work, even if its lyrics borrow from the artistic conception of ancient poems, and the choice of words and sentences is very particular.

In fact, there is no absolute difference between commercial and artistic works themselves, and the difference is concentrated in the singers.

The main purpose of a commercial singer is to make a profit or increase his popularity, even if he sings the purest art songs, his purpose is to make money and increase his popularity.

And what artistic singers do is to express their own ideals, certain propositions or certain concepts, whether they make money or not, whether they are famous or not, these are secondary things.

Is it possible to combine the two?

Of course.

For example, Luo Dayou in the Taiwan Strait has done a good job, and everyone knows this one, so I won't say much.

And basically all singers will consider the two together, but the focus will be very different, and the really extreme examples are very rare, and Li Yaming also has to consider the existence of commercial 'sex' when making albums.

So although what Wenhui said just now was strict, in fact, her problem was to let Ye Zi choose her own focus.

(ps: This content is very difficult to write, it has been rewritten ten times, and it is finally finalized, which is a more moderate statement, and some people must be not satisfied.)

But if you don't write, you can't do it, this is the beginning of the path that the protagonist will take in the future, and there is no way to avoid it.

If the tweeter's thoughts are contrary to your opinion, forgive me.

"Sister Hui, I still have to focus on commercial 'sex' on my first album, but I hope to slowly change my path to an artistic singer in the future. But Sister Hui, I want to explain in advance that I will not go to the road of pure art, which is a dead end of self-appreciation. ”

Ye Zi pondered his sentences and said slowly.

"I don't think art and commerce are completely opposites, and I want to find a way for the two to coexist."

"Okay, then let's find this path together."

Tai Wenhui signaled again very clearly: "MJ has found this path, the earlier The/Beatles have also found this path, and Luo Dayou and Li Zongsheng of the Taiwan Strait are also making very useful attempts, although their attempts cannot be regarded as complete success, but the pearl 'jade' is ahead, and we can always learn from it." ”

"How about Ye Zi, I'm very sincere."

Tantai Wenhui stretched out her hand, smiling.

"Okay, Sister Hui, if you are sincere, then I will decide, I hope the cooperation is happy. When will you discuss the details of the contract? ”

Ye Zi also stretched out his hand and shook it tightly with Wenhui.

After chatting just now, he could feel the sincerity of Wenhui in Taitai, coupled with the recommendation of Sir Cai and Teacher Sun Yun, Ye Zi was also decisive.

Of course, the specific details will definitely continue to be discussed.

"Well, nice to work with."

Yutai Wenhui smiled happily: "But don't worry about the details of the contract, you think about it first, I have to think about some places after I go back." ”

"That's it, Ye Zi,"

Tantai Wenhui let go of Ye Zi's hand: "Today we will talk about it first, and we will continue to talk tomorrow." You should first consider your requirements and conditions, and I will make some changes here according to your situation, and I hope that we can both be satisfied with this contract when the time comes. ”

"I'll take this publicity plan back first, and I'll discuss it with you again tomorrow with specific corrective measures."

That's a good thing.

Obviously, Tai Wenhui wanted to give Ye Zi the optimization plan of this plan as a signing gift.

Before signing the contract, he has already started to work officially, and Ye Zi is of course welcome.

"Thank you, Sister Hui, then we'll talk about it tomorrow."

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