"That's right," Professor Lei thinks that this condition is very feasible, so that in this way, except for the relatively low patent rights occupied by his own side, other aspects can be said to have taken a big advantage.

However, the concept of patents is still relatively indifferent to the Chinese people, and they do not have a strong desire to possess and protect patents, even scholars such as Professor Lei and Professor Zhou, "We agree in principle, but we need to carefully study the contract, and we need to report this matter to the higher authorities for approval, as long as they have no opinion, we can cooperate on this matter." ”

"Okay, then I'll wait for your good news." Xiao Chenxi said, "If your higher authorities agree, then we will send an expert in the brake system to assist you in the research of ceramic brakes." ”

"That's the best," Academician Lei nodded, "If there are experts in this field to study together, I believe we can avoid a lot of detours." With the cooperation of such experts, we only need to work more on the material, and we no longer need to bother to figure out how the brake system works. ”

Academician Lei's worries are not unreasonable, the brake system and their research direction has no intersection at all, before their research direction is not much related to civilian use, if the research work of the entire ceramic brake system is directly handed over to them, Zhang Lan is a little worried that these experts will not work hard to develop a new type of brake system in order to study ceramic brakes.

When it comes to things, it is basically the same, Zhang Lan and Xiao Chenxi returned to the guest house first, and told Academician Lei and Professor Zhou that if they have time, take a good look at the contract, and if there is anything that needs to be changed to the contract, just put it forward, and the two sides will negotiate it well.

After waiting for three days, these two respectable scholars didn't even call, Zhang Lan was depressed: If you want to revise the contract, you should say it, we can't always play with you here!

I couldn't help but call to ask, and the answer I got suddenly made Zhang Lan cry and laugh, it turned out that the two were busy doing experiments after studying the contract. Forget about this matter, of course the people below didn't dare to ask, thinking that the two bosses hadn't made a decision yet, and it turned out to be such a big oolong.

Since there is no opinion on the contract. Then go back, with the current procrastination style of the government department, Zhang Lan is sure that being able to give himself an answer within three months is creating the speed of light, and it would be very good to be able to give himself an answer a year ago.

Although the company has not yet produced a car. But Zhang Lan has begun to consider the issue of product publicity and sales channels, and there is not much worry about publicity now, as a project that directly receives the direct attention of several bosses in this country, various news media, including CCTV, have paid great attention to it, and there are also many businesses from all over the country calling to ask for the motorcycle of Alice Group, and it is initially estimated that there are about four months for the official production of motorcycles in the factory, and this problem can be eased at present.

However, on the issue of publicity, Zhang Lan had a new idea, a method that was almost used later, but almost no one has used it now: please have an image spokesperson!

There are several current preparatory options. They are the Little Tigers who are rising rapidly in Taiwan, Chow Yun-fat is in full swing, and Jet Li, a kung fu kid who has become popular all over the mainland with a "Shaolin Temple". As the image spokesperson of the women's scooter, it seems that the choice is much narrower, and there is only one jade girl Yang Yuying who is about to become popular but has not yet become popular.

Yang Yuying is very easy to do, now this girl is still in the initial stage of her singing career, and she will not sign a contract with Guangzhou New Era Audio-Visual Company until next year, and now there is almost no problem with signing this image spokesperson.

Among the men's motorcycles, Zhang Lan's favorite is Fa Ge, and now Fa Ge is officially in full swing in Hong Kong. "Shanghai Tang", "Hu Yue's Story", "Waiting for the Dawn", "The True Color of Heroes" three episodes, "Dragon and Tiger", "God of Gamblers" two episodes, and "Alang's Story" have established Fa Ge's status as a big brother in the Hong Kong film and television industry, and the most commendable thing is that Fa Ge is not only tall and handsome, but also has first-class acting skills. And his own character is very good, he is very righteous, the image of Xiao Ma in "The True Color of Heroes" and Xu Wenqiang in "Shanghai Tang" is almost a true portrayal of Fa Ge himself, and his own benevolence is also well-known in the Hong Kong film industry.

Although Jackie Chan is also a first-line top superstar in Hong Kong now, Fa Ge's reputation in the Hong Kong film industry is far from being comparable to that of Jackie Chan, who is a playboy, from the beginning. Zhang Lan did not include Jackie Chan in the scope of consideration.

But what really made Zhang Lan feel scratching his head was Brother Fa, although Brother Fa is very good at talking, and there have been examples of endorsements for domestic motorcycle manufacturers, but in this period, can this matter be done? Zhang Lan really has no bottom in her heart!

Jet Li is not doing very well in the United States now, but his status in the hearts of the mainland people has not declined, and Zhang Lan until, with the launch of Jet Li's "Once Upon a Time" series of movies in 1991, Jet Li's status in the Chinese film industry has risen rapidly, which is very good news for his company to open up foreign markets.

Zhang Lan believes that Jet Li and Chow Yun-fat are more suitable for the spokesperson of the company's intertemporal motorcycles, Fa Ge's graceful temperament is more suitable for the endorsement of the prince car, and Jet Li's ancient heroic bearing is more suitable for the sporty Ducati racing car.

After the two rushed home, they told Zhang Zongjun about the trip to Harbin as it was.

"Isn't this decision a little too fast?" Zhang Zongjun felt very depressed: Why did his two children never tell him what decisions they made? And are you so sure that the ghost Rausch's ceramic brakes are better than the brake pads that are being used today? I don't even see a ghost in that thing now!

"Ceramic brakes are mainly used for high-end cars, and generally such cars are used in harsh environments, such as racing cars or high-end cars," Xiao Chenxi introduced to him, and it is more convincing to give him this job, "The main feature of ceramic brakes is that the thermal attenuation effect is extremely low, and now there is no ceramic brake disc in the international market, but the performance of ceramic brake disc far exceeds that of ordinary brakes, which is affirmed by all people in the automotive industry." ”

"Really?" Zhang Zongjun was still skeptical, "Is this ceramic brake really so promising?" ”

"If you don't believe me, you can go to an expert in this area and ask," Zhang Lan was certainly not afraid, "to see if what we said is exaggerated." It is estimated that when the time comes, just selling brakes will not make less than we can make by selling motorcycles. ”

Hearing that his son was so determined, Zhang Zongjun was relieved: although I don't know what this thing is all about, it seems that this kind of brake is really good? Since it's good, let's study it, and it's a big deal to use it in your own car. As for how much more can a brake earn than a motorcycle? Zhang Zongjun just didn't hear it.

Of course, Zhang Lan can't tell him that the special ceramic brake disc is worth hundreds of thousands of dollars on F1 - F1 has not started to use ceramic brakes yet, otherwise Zhang Zongjun really doubts that this kid has a fever in his head: just a brake disc can feel several Daben?

"Is the R&D cost of this ceramic brake high?" Zhang Zongjun thought of this most worthy question, if the cost is too high, when can the cost of research be recovered?

"It's very high in foreign countries," Zhang Lan thought for a moment, "and it won't be very high in China." The use of high-tech personnel in foreign countries and some other hidden costs are too high, and it will be much better in China, about one-twentieth to one-thirtieth of foreign R&D costs. ”

"Oh," Zhang Zongjun nodded, and finally put his mind at ease, since you can still make a lot of money by spending a lot of money, let's study it.

Zhang Lan is very open-minded, if you don't agree, I'll pay for it myself, and it won't cost a lot of money anyway.

"That's right," thinking of the image spokesperson question he prepared, Zhang Lan thought about it, and said it together, "That, I decided to find a few image spokespersons for our company's products?" ”

"Image spokesperson? Why? What's going on with this thing? Zhang Zongjun is now very worried about his heart problems, and he doesn't know that he can accidentally be stimulated by these two children to have a heart attack that day. Why did you come up with two things one after another after not seeing each other for a few days, and you are still an image spokesperson?

At present, there is almost no concept of image spokesperson in China.

"To put it simply," Zhang Lan tried her best to organize the language that her father could understand, "The image spokesperson is that we find a more famous, high-profile star in all aspects, such as character and popularity, to endorse our products to improve the popularity of our products, we can legally use the portrait of this star in our product advertising, and even ask him to cooperate with us to arrange a commercial film to be broadcast on TV, and we pay this star a certain amount of image endorsement fees." ”

"But," Xiao Chenxi added on the side, "it's just an idea now, and we haven't started to act yet." (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )