Two new movies in two weeks?

After listening to the report of the person in charge of the marketing department, Mr. Qian of Baoke frowned slightly, paced back and forth in the office with his hands behind his back, and suddenly stood still and asked, "What's the matter?" ”

The person in charge was stunned for a moment, thinking to himself, big guy, you frowned and pondered, I still think of the reason when you have figured it out, now come and ask me?

I don't know, although it's a garbage schedule, but I've never heard of two movies in a movie theater. Pen "Fun" Pavilion www.biquge.info

Of course, you can't talk to the leader directly, Lao Jin, the head of the marketing department, said: "According to normal circumstances, the two movies will definitely not be able to support the scene, and now there is still more than half a month before the prime time, according to the minimum requirements, there must be eight movies to be released in turn, otherwise it will lead to no films to broadcast in the theater most of the time, or too many repeated shows." What's more, the two films they introduced are not commercial films, according to the normal law, a total of five films per day is enough......"

said a lot of nonsense, all of which were nonsense about tai chi, and Qian always interrupted him a little impatiently: "Under normal circumstances, under normal circumstances!" I don't know what's going on? Now it's just not normal, I'm asking you, why did they only bring in two movies instead of what should I do? ”

"Actually......" Lao Jin said cautiously: "Taoyuan Cinema, it's just a small theater, he introduced a few movies, how about the attendance, it has little to do with us, even if the venue is full, it won't threaten our status......

"You do the market, why do you think so?" Mr. Qian frowned slightly: "He can't threaten us today, what about tomorrow?" It's all peers, Taoyuan Cinema made such a strange move, shouldn't we pay attention? Does it mean that as long as there is nothing in front of us, we close the door and pretend that nothing has happened, and live our own little life? Lao Jin, you are also an old employee, you have to keep up with your thinking, you are all working behind closed doors, you don't know what the outside world has become, and how to deal with market changes? ”

can become the regional general manager of Baoke, Mr. Qian is not an ordinary person, compared to Wu Decheng of Changhe Cinema at the beginning, he is simply a heaven and an underground.

Lao Jin was more than a round older than Mr. Qian, and he was speechless after being trained, and his face was a little red.

"Well, you're right! But ......" Lao Jin dug out his mind and thought about it for a long time, and he couldn't understand why, so he could only say tentatively: "Is it that they don't have the money to buy the film source?" ”

"Old Jin, what can I say about you!" Mr. Qian was speechless, and shook the file: "Look at it, what is the price of the film source in this schedule?" Can you open a store and are you afraid of a pot-bellied man? If he didn't have any money, what kind of theater would he open! ”

"That Mr. Qian, I really can't figure it out!" Lao Jin shrugged helplessly: "It's not unreasonable, but inexplicable." ”

"Well, let's see. Fortunately, what you said is also right, and the other party will not be able to threaten us for the time being. Qian always said.

Not only Baoke, but also several large cinema lines in Yangchuan City feel incomprehensible about Taoyuan Cinema's approach.

However, as Mr. Qian of Baoke said, Taoyuan does not pose any danger to these giants for the time being, just because their peers feel strange, and most theaters have remained silent and waited to see what happens.

The answer soon emerged.

"What, didn't you say there were only two movies? How did it become twelve?! When Mr. Qian heard the marketing department's report again, he almost wanted to splash the tea in his hand on the other party's face.

Although it's still not a big deal, it's too irresponsible, how does the marketing department do it?

It's easy to understand that two films have become three or four, and no matter how serious the investigation is, it can't be 100% accurate, but it becomes 12 films released at one time, that is a qualitative change, what does the marketing department do? Have you ever investigated?

"Mr. Qian, it's really not our perfunctory, just look at the twelve movies released in Taoyuan Cinema." Lao Jin of the marketing department handed over a piece of printer paper.

Twelve films, one heart labyrinth, one master, no accidents.

And the remaining ten are all old movies.

Taoyuan Cinema divided the gap period of this garbage file into two units, a martial arts unit and an absurd suspense unit, led by two new films, and the remaining ten films were interspersed in the two movie broadcast slots, forming two small theme film weeks.

Martial arts films include five films, such as Broken Swordman, A Generation of Grandmasters, and Sword Rain, and the absurd series includes five films, such as Crazy Stone, Scorching Sun, and Twelve Citizens, and ten movies, all of which are old films, and most of them are relatively niche movies.

Like the Twelve Citizens, this movie imitating the Twelve Angry Men was released after only two days in the Baoke Cinema, and no one remembered it at all.

Strictly speaking, these ten movies cannot be simply distinguished by martial arts, absurdity or art films, they all have a common feature, in the circle of professionals, the ratings are quite high, they are all words, and you can calm down and watch movies with aftertaste.

No wonder the marketing department didn't investigate it, who would have thought that a newly opened theater would not show new films, but buy the rights of old films?

"Mr. Qian, isn't he looking for death?" Lao Jin of the marketing department said: "The theater is not a video hall, no matter how good the old film is, it has also been watched, how many people can spend money to watch it?" ”

Mr. Qian didn't answer Lao Jin immediately this time, and frowned and pondered with the movie sheet.

This is unusual.

As a figure in the business circle of his peers and Yangchuan City, Mr. Qian knows a little about Su Ming. It's true that the boss of Taoyuan Film and Television is young, maybe it's not as mysterious as it is rumored outside, maybe he has come to this point, the most basic business knowledge and literacy are definitely there, and it is impossible to kill himself, or burn money purely like the rich second generation.

Even if the rich second generation burns money, in the eyes of outsiders, many of them have commercial purposes. For example, the son of the richest man in China often spends a lot of money on the live broadcast platform, and the real purpose is to hype up the popularity of the platform and make the online live broadcast industry popular.

Taoyuan Film and Television is doing this, it must be purposeful, I don't understand, is it caused by inertial thinking?

Maybe it's more effective to put yourself in their shoes.

Mr. Qian was silent and thought about the question, while Lao Jin secretly glanced at the top boss, thinking to himself, boss, you won't think about it and ask me, 'What do you think'.

After a long time, Mr. Qian suddenly smiled, as if he had figured out something.

"Mr. Qian, what do you mean by them?" Old Kim asked tentatively.

Mr. Qian spread the movie list on the table, sorted out his thoughts, and said slowly: "The helmsman of Taoyuan is young, but he is far more shrewd than we thought before, and he can follow the trend very well." In this way, there is no need to make a layout for Taoyuan Cinema in the future, on the contrary, if conditions permit, try to have a good relationship with the other party. ”

Lao Jin frowned puzzled, shopping malls are like battlefields, it makes sense not to target Taoyuan Cinema, after all, Taoyuan Cinema is too small to pose a threat, but there is no need to deliberately have a good relationship with the other party, right?

Mr. Qian smiled and lightly tapped his finger on the list, "You are right, there are not many audiences for old movies, but does this small theater need a lot of audiences?" Taoyuan's stall is very small, there is only one theater in Yangchuan City, and the equipment, personnel, and management costs are much lower than those of the large theater line, even if there is one-tenth of the audience of the large theater line willing to go to see it, it is enough to support the Taoyuan theater. He used two literary and artistic movies as signboards, and then played a series of classic movie cards, which can completely attract a group of nostalgic audiences and a group of audiences with a certain level of appreciation. ”

"That's not enough to pose a threat to us." Lao Jin said.

That's where his brilliance lies! We underestimated this Mr. Su before. ”

Mr. Qian repeated what he just said again, and then said: "We all thought that the entire Taoyuan Group attacked from all sides, and now it seems that he definitely has a priority, in terms of the theater chain, he should be very clear that it is impossible to be the opponent of the large theater line, so he wisely chose another path and played the unpopular movies that the theater chain disdained to play, so that it would not pose any threat to the theater line, but complement each other, and naturally, the theater line did not need to target him." This Taoyuan Cinema, if I guess correctly, the ultimate goal is to do word-of-mouth, and it can also serve his Taoyuan Pictures in the future. ”

Lao Jin has been immersed in the industry for many years, and soon understood what Mr. Qian meant: "Are you saying that Taoyuan Cinema only shows high-quality movies, and once it has a reputation, Taoyuan Cinema will become a Douban in reality?" If you can go to Taoyuan Cinema, it proves that it is a good movie, so as to lead the movie-watching orientation? ”

That's about what it means. Of course, he still has a long way to go to do that. ”

Mr. Qian shrugged: "He played a very beautiful misalignment, when the big theater chain is set their eyes on this new small theater, if he shows the slightest intention of competition, guess what?" ”

"Suppressed by a joint force." Lao Qian blurted out, he has experienced this kind of thing, and he has personally operated too much, under the joint suppression of several large theater chains, it is difficult for small theaters to become a climate, and they can only be maintained half-dead.

The embarrassment of Changhe Cinema at the beginning was largely related to the suppression of the cinema chain.

Mr. Qian nodded and said: "This is his cleverness, even I didn't expect this young man's overall view to be so clear, and he actually played a trick to draw salary." Didn't you let me compete? Do you want to suppress it? I simply don't compete with you, you eat yours, I play mine. did not use his own shortcomings to touch the strengths of the cinema line, if you compete with financial resources, Taoyuan Group is not enough to see. But although the cinema chain is rich, because the volume is too large, in order to make money, it is impossible to focus on word-of-mouth, as long as it can make money, any bad movie will be released. On the contrary, although he doesn't have a lot of money, he doesn't make money from theaters, but can put aside market factors and settle down to make movies. ”

"Boss, it's rare to hear you praise people like this." Lao Jin always seemed to be in a good mood when he saw Qian, so he joked.

"Of course, the young man who rises quickly is generally very lucky, but he is very wise, this kind of person is very scary, but fortunately he is not our enemy. Maybe, in the future, the cinema chain will have to have a good relationship with Taoyuan. Qian always said.

Lao Jin smiled and didn't answer, but he was a little disapproving.

Whether it's word-of-mouth or making money, in the end, it depends on whether the audience buys it. (To be continued.) )