Nanjing's closest contact with mobile phones is, of course, Panda......

Panda!

China's national treasure, can be named after this name, it can be seen how brilliant the once Panda Electronics, once known as the cradle of China's electronics industry, created many firsts in the domestic industry, several generations of national leaders have poured their earnest care into it, as the historical coordinates of audio-visual entertainment, it is forever cherished in the hearts of the Chinese people. Pen ~ fun ~ pavilion www.biquge.info

It's a pity that this is just history!

That's right, the glory of the panda was actually before the nineties, the most glorious time was probably the radio, the era of black and white television, maybe the panda was still a well-known brand in the first few years of color TV, but by zero year, the panda has long been gone......

Although in 93, Panda also produced the first domestic analog network mobile phone, and in 99 years also established a joint venture with Ericsson to produce Ericsson and Panda mobile phones.

In 99, both Panda and Ericsson still had a good market, but no one expected that the whole situation would take a sharp turn for the worse! Now Ericsson is in danger under the impact of foreign brands such as Nokia, Samsung and the original boss Motorola, and domestic brands such as Kejian, Konka, ZTE, Bird, Haier, TCL and other domestic brands are also frantically pouring in, which soon started a price war, which made Panda even worse.

In 00, the domestic annual sales of Panda in the mobile phone industry were less than 300,000 units, and the sales volume was not much, although it was not too pitiful. However, Panda has a huge problem, that is, the vast majority of them are low-end models, and this sales not only do not create profits, but are losing money.

In fact, not only pandas, many domestic manufacturers in the mobile phone industry are facing a problem, lack of technical reserves, can only enter the low-end machine market, and basically assemblers, most of the profits are made by those foreign giants who provide parts, a little careless, is a loss situation.

Maybe this problem is not obvious now, but after two years, once these Nokia models also began to hit the market with prices and machines, the domestic manufacturers that were once in the limelight basically came to an end. In terms of feature phones, China lags too far behind, but after the big change in smart phones, domestic manufacturers can occupy a place in the smart phone market by virtue of the growing Chinese market.

Not only mobile phones, but also TV and other markets, pandas are losing ground like each other.

In fact, the current panda has become a burden in Suzhou Province, so in the next few years, the panda has been reorganized one after another!

"Panda ......"

Ye Qingwan muttered that for people born before the eighties, panda is still a relatively familiar name, especially in Suzhou Province. Panda TV, Panda Radio...... I am afraid that in the next few years, the brand of Panda will gradually fall silent in the long river of history, just like the Peacock TV set in the early years.

Thinking about it, Ye Qingwan asked, "Do you want to buy Panda?" ”

Yang Fan shrugged his shoulders and said helplessly, "I want to!" ”

Don't look at the panda now that it is starting to fall, but the decades of heritage are not said to be nothing, at least there are quite a lot of talents. In fact, even if the panda still hasn't gone far in 01, it is still a loud brand, at least, in the hearts of many people, it is a more familiar brand.

It's a pity that even if the panda is still a treasure in the eyes of many people, you must understand that several generations of national leaders have visited pandas, which can no longer be regarded purely as a business......

The most important thing is that Yang Fan is Chinese, and it is not easy to serve those officials well, and the concept of preferring friends to not be domestic slaves is still deeply ingrained in the minds of many people. Don't look at Yang Fan's trip to the United States, there are five or six people, but in the eyes of these people, it is the kind of grade that is used if it is suitable, and if it is not suitable, it will be abandoned.

Hearing Yang Fan say this, Ye Qingwan was surprised, since he also understood that this was not easy, why was he still embarrassed by Zhao Sheng, so he asked puzzledly, "Then what do you want to do......

In this regard, Yang Fan replied confidently, "OEM!" ”

Ye Qingwan, "......"

OEM!

Yang Fan has always been proud like a little rooster, saying that he should set sail or not, and if he wants to do it, he will do his best, and when will he set sail fall to the step of OEM...... Besides, Yang Fan has always hoped to shape the brand of Qihang, and now he is willing to stare at other people's brands to do things?

"Hmm......" Yang Fan nodded in response.

"Panda, set sail, make the panda smaller, the word set sail is highlighted on the mobile phone, as for the publicity, the word panda is not mentioned, in fact, it is an expedient measure, we are actually shaping the word set sail. When the time comes, you can go out independently. ”

At the next meeting of the Strategy Department, Ye Qingwan finally figured out Yang Fan's intentions.

Regarding this statement, Ye Qingwan, who had guessed before, was a little better, and she could barely accept it, but as for the others, she couldn't accept it.

For example, Liu Qingfeng......

Although the current Liu Qingfeng and Liu Yan have less than ten shares in the entire Qihang Department, except for Yang Fan, they are the husband and wife, even if Ye Qingwan's shares are less than them.

Although the large amount of cash brought from the United States is basically Yang Fan's personal shares, which is a personal act, and has nothing to do with Qihang, even if they insist on messing around, they have no right to ask, but since they have been cooperating for so long, Yang Fan always has to inform them, and by the way, he also called people from the strategy department to hold a seminar together.

"OEM ......"

Liu Qingfeng muttered.

Seriously, Liu Qingfeng does not agree with the OEM, and it is also a very unsafe thing, and it is very likely that the bamboo basket will be empty in the end.

That's right, it's very likely to be a chicken and egg fight!

"Chickens fly eggs?" Yang Fan snorted from the tip of his nose and said disdainfully, "In the current situation of pandas, it is possible for us to borrow chickens to lay eggs, and it is not easy to beat chickens and eggs!" ”

Saying that, Yang Fan's face was as proud as a hen that had just finished laying eggs and was clucking, "If we say that we set sail is an egg, it must also be a golden egg, and if we smash his head, we have to smash his head out of a hole......"

Panda is now in decline, but Qihang is rising, as long as it can make a good mobile phone, Qihang can immediately spread out the market with some of Panda's original sense of identity, and then make a difference after forming a certain scale. In a few years, the wings of the mobile phone are hard, and the mobile phone license is relaxed or cancelled, and the mobile phone can be considered independent.

Yang Fan believes that when the time comes, it can only be Qihang to snatch Panda's original customers, not Panda's customers who have set sail for new development.

With this confidence, Yang Fan still has it!

"Well, you can think of the panda as a hatchery. In the beginning, we need their talent and technical support, just like the enterprises in our incubator, but one day, these companies will grow up and move out of the incubator. ”

Liu Qingfeng listened to Yang Fan's words, and he was a little dazed......

Hatchery!

Seriously, Liu Qingfeng didn't know whether Yang Fan wanted the panda to hatch the newborn mobile phone department, or if he was using the idea of a dove to occupy the magpie's nest.

"The dove occupies the magpie's nest?"

Yang Fan seemed to hear a bad joke......

"Why do we want doves to occupy the magpie's nest, except for people and information, even if you give me a panda, I don't want it!"

The word panda is definitely not as valuable as Sailing, and the more it goes on, the more so, now with the word Panda, maybe the development will be smoother, but in the long run, it is definitely not as promising as Sailing......

Because of Qihang's layout on the Internet, in fact, you don't have to do anything, and you don't need to spend a penny of advertising money, which will also make these two words more and more well-known, and the brand value is more and more valuable. What Panda can make Yang Fan look at is indeed the group of workers who have rich experience in the electronics industry.

Liu Qingfeng, "......"

You can't be too Yang Fan......

How can this be said so justifiably, yes, you don't want the panda brand, but you want to dig other people's workers and technology for yourself, this is not a dove occupying the magpie's nest? (To be continued.) )