Chapter 35: A Mouthful of Old Blood
Zhou Hongyi ran into a wall from Ma Huateng, and without waiting to return to the hotel, he made a direct call and asked his secretary to immediately sort out a copy of the industry trends related to the company in the past two days and send him an email.
When being the boss reaches the level of Zhou Hongyi, retrieving information is such a thing, naturally there is a secretary to do it for you. If you have to be like Gu Mojie, you have to do everything personally, and you can personally verify any consultation, it would be too dirty.
So when I returned to the hotel, everything was already spread out in Zhou Hongyi's mailbox. The first thing that jumped into my eyes was a new action announced by Gu Mojie early this morning.
"Hatsune Network Technology announced a high-profile 'lyrics and subtitle database open source benefit-sharing plan'? What is this? ”
Zhou Hongyi didn't understand it for a while, but he just felt that it was very powerful, and his curiosity drove him, and he couldn't wait to read it in one go.
"From now on, anyone who registers a 'Hatsune User Account' can use this unique account to log in and use any of Hatsune Network Technology Company's full-platform products such as Hatsune Computer Manager, Hatsune Security Guard Plug-in, Hatsune Download, Hatsune Video and Audio.
In the login state, any user can apply to open the 'Open Source Sharing' function module, become the original resource provider of Hatsune Audio, and get a reward of voucher points according to their upload contributions......"
"At present, the scope of the sharing plan is initially opened, including song lyrics and video subtitles. But not the music and the video itself. The purpose of this setting is to prevent music and video assets with unknown copyrights from being submitted for commercial purposes...... Thank you for your understanding. In the future, we will provide other open source benefit-sharing plans as appropriate when the technical means are sufficient to confirm the legalization of audio and video sources and the integrity of copyrights, so stay tuned......"
Zhou Hongyi can understand every sentence. But together, it takes a long time for Zhou Hongyi to digest and understand this new operating model.
Translate it. Gu Mojie's strategy is to allow all netizens to work for Hatsune Network Technology! As long as it is a song that can be searched in the current "Hatsune Audio" music library, but there are no lyrics, and netizens can get a certain amount of points after logging in to their account and uploading the matching lyrics, and the points can be used to buy some virtual items. Or a substitute.
In the same way, for the foreign language film resources found on the Internet, if there are no subtitles, Hatsune Network also welcomes major wild subtitle groups to provide translations, and upload them to the subtitle database of Hatsune Network, Hatsune will also give money.
For lyrics and subtitles submitted for the first time, there is no manual review on the Hatsune Network, only a simple machine automatically matches and reviews. But if it's a secondary submission, it's like some editors on Baidu Encyclopedia find that a certain entry written by a predecessor is wrong and you want to revise it. Then it will enter the manual background review of Hatsune Network to confirm which one is more accurate, and then calculate the money according to the number of words modified.
Zhou Hongyi glanced at the portal given to him by the secretary, and found the current price of Hatsune at the end of the page.
If you upload new lyrics, you will be compensated according to the points of 10 yuan per thousand words. If you upload subtitles for foreign language films, it's also at this price, but it's a little more troublesome and must go through an originality review. Make sure the uploader is the original translator. Because translating this thing is not the same as lyrics, there is no copyright interest in the dissemination of lyrics. And the translation has copyright issues.
Considering that lyrics are not very watery, the lyrics of a song can earn a few bucks at most. What's more, the lyrics of most common pop songs have long been available on the Internet, and all Hatsune needs is to check and fill in the gaps. So this thing can be done for a few million dollars at most.
However, the energy behind this move really made Zhou Hongyi think about it carefully.
So far, which companies in China can do accurate big data? Plainly. Only Ahri and Fuji Xun can do it. Even Baidu can only do an overall fuzzy big data with uncertain objects, and cannot do accurate big data that accurately locates users.
The reason for this is nothing more than because people who search Baidu don't need to log in.
Baidu can handle more than a billion search requests per day, though. But Baidu's users have always been a blurred mass in Baidu. Baidu has never been able to know exactly who did what each netizen did, what preferences and habits they had, and what user personality they had.
And Ahri and Fuji Xun have a natural advantage in this point. Because anyone who wants to buy something on Taobao must register an Alipay account. Anyone who wants to use QQ to chat must register a QQ number.
The number of users of Baidu, although it was dozens of times that of Ahri and seven or eight times that of Teng Xun in 05, these users are all "tourists". Baidu tried every possible way to get those people to register an account and become Baidu members, but they couldn't get in.
Later, after Baidu became a 100-billion-level giant, it failed to "let most people log in to their accounts before using Baidu" after ten years of hard work. Netizens' loyalty to Baidu is nothing more than inertia, but there is no user stickiness at all.
However, Gu Mojie's move in front of him was very vicious. Zhou Hongyi's eyes are old and spicy, and it can be seen that as long as Gu Mojie continues to make this move, he can finally become the Internet giant with the third highest user stickiness in China!
Because, as long as netizens want to upload lyrics and subtitles to make money, they must have a Hatsune account. In this way, even Baidu, Qihu, Sohu, NetEase, and other giants have spent several years and failed to do the problem of "letting netizens register a membership number and then use it", it is very likely that Gu Mojie will do it.
A software company has 100 million users, but these 100 million users are tourists.
Another software company has only 10 million users, but these 10 million can only be used by logging in to a QQ account like using QQ.
In this case, the future of the second company will be much better than the first. On the Internet, the value of a member exceeds that of passers-by by dozens of times. It's like a novel by a great god, even if there are a million pirated dogs to read, it is not as valuable as 10,000 paid members.
Zhou Hongyi, who was in another time and space, tried his best to burn countless money, and sacrificed the trick of "permanent free" to destroy the soft killing world of the original fee-based format. But in the life of 361, until the emergence of the mobile version, even if there are hundreds of millions of 361 users, there are not even millions of members with 361 accounts.
Now in this time and space, Gu Mojie has taken a step further than Zhou Hongyi. Not only did he give it for free, but he also gave it away. Of course, this is not a free gift, but a profit-sharing model - anyone who provides me with resources, I will give you a share.
Just like a certain point of Chinese network that came out the year before. People who read books may not necessarily register an account; But for those who write books, they have to register an account; Otherwise, how to collect the manuscript fee?
Although most of the netizens are not professional. In later generations, even in the 2010s, Youku opened the "Advertising Fee Sharing Plan" to UP owners, and the users who really uploaded original content on Youku were only a few million.
That's enough, though. Zhou Hongyi is not a traverser, and he doesn't know how many users Youku's money-sharing actions will attract in the future, but he can also estimate based on his own experience alone, and he can also know that Gu Mojie's series of actions will not be a problem for him to obtain a 10 million-level registered account.
……
While his heart was like ashes, Zhou Hongyi still struggled with the last trace of his life. He was thinking, Gu Mojie's move, is it possible for him to copy?
Following Gu Mojie's train of thought, Zhou Hongyi found a technical difficulty at the implementation level.
"How is it possible for Hatsune Network to send money to others? Is it impossible to register a Hatsune account, and the user is required to bind a bank card? Could it be that even if there is only a few dollars a month, Hatsune has to send money to the user's bank card? The cost of this kind of thing is too high, right? What's more, how many domestic netizens are willing to rest assured and register their bank card accounts directly online? ”
Thinking about it like this, Zhou Hongyi even had a hint of the illusion of coming back to life: the next child, could it be that he still thinks about this matter too simply......
"That's not right! With the IQ Gu Mojie showed, it was impossible for him not to think of this. He must have left something else behind! ”
Shaking his head and forcibly driving away the unrealistic obscenity just now from his mind, Zhou Hongyi made another call to the secretary and asked her to use some extraordinary channels to inquire about further information.
To achieve Zhou Hongyi's position, he naturally has some eyeliner in major domestic giant companies, usually maintains a red envelope, and reports to the ventilation at critical moments. This kind of human favor cannot be used indiscriminately, but it can often work wonders in an emergency.
Zhou Hongyi expected it to be good, and fifteen minutes later, the secretary called him back again.
"What? Gu Mojie took refuge in Ma Feng? All the rewards that users get from uploading resources through Hatsune accounts can be converted into Alipay gold coins? Ma Feng also promised that Alipay gold coins can enjoy 100% deduction of the original amount on any online shopping on Taobao? ”
This news completely shattered Zhou Hongyi's last glimmer of hope.
It's so vicious! actually used the poisonous trick of "account balance exchange"!
Hatsune Network Technology itself does not have a payment platform, but Gu Mojie chose to borrow Alipay's platform from Ma Feng. At the same time, for Ma Feng, Gu Mojie's move can also indirectly increase the number of users of Alipay, and it is obvious that he will fully support Gu Mojie, and maybe he will not charge Gu Mojie a benefit fee.
On the other end of the phone, the secretary saw that after Zhou Hongyi heard a sentence, he fell into a long silence, and he couldn't hang it, so he had to ask hard: "Mr. Zhou, is there more than that...... Are you listening? Do you want me to finish? ”
"Say! Say anything! I'd like to see what else he can do! Zhou Hongyi was as irritable as a wounded lion.
"According to the situation announced by Hatsune Network Technology, if Hatsune users do not plan to shop online in the future and do not have an Alipay account, they also support the replacement of Hatsune Gold Coin with Q Coin ......"
"Poof......" Zhou Hongyi only felt a mouthful of salty old blood spurting out.
No wonder, Ma Huateng didn't bother to see him at all. (To be continued.) )