Chapter 145: Mushroom Street
Cheng Wei talked a little too much, and Zhou Lixin's meal was inevitably a little delayed. Pen & Fun & Pavilion www.biquge.info
When a few people were about to eat, the door of the box opened, and someone walked straight in.
As soon as everyone turned around, they were about to reprimand the waiter for letting people in casually and disturbing the private party; But as soon as he saw the face of the person who came, he was immediately silenced and stood up one after another.
This face is now unknown to everyone in China, it is Gu Mojie.
Zhou Lixin had just stood halfway through when Gu Mojie took two steps to push him back to his seat, and joked kindly: "As for me, am I so mad?" Do you want your brother to get up to greet you? ”
After saying that, he turned his head and saw that there were no two bones on the plate in front of Liu Feitong, Gu Mojie shifted the target again: "Sister controls her body again?" Eat so little. ”
"No, my spleen and stomach have been weak lately." Liu Feitong smiled, very intimate.
Liu Feitong is three years older than Zhou Lixin, and he is 32 years old this year. The two have been married for more than three years, but because they are too busy in Ahri, they have not had children so far.
Over the years, as Zhou Lixin's 2% equity in Hatsune Group has become more and more valuable, Liu Feitong's sense of crisis has become stronger and stronger, and he has to spend more effort to maintain himself, and pay attention to diet and exercise everywhere.
Zhou Lixin was afraid that the guests would be uncomfortable, so he asked Gu Mojie with a smile: "Didn't you say that I would go up to talk to you in a while, why did you find the door by yourself." ”
Gu Mojie pointed to Zhou Lixin's mobile phone: "You don't look at what time it is, how long have you eaten this meal." ”
The family chatted about homely things, and it was naturally difficult for outsiders to sit again. Cheng Wei nodded and worked hard for a long time, and finally got Gu Mojie's attention, took the opportunity to hand over a business card, and was about to disappear.
"Mr. Gu, it's an honor to meet you. I'm Cheng Wei from Alipay, and here is my contact information......"
Gu Mojie took the business card with one hand, glanced at it, and inserted it into his pocket: "My brother's friend? There will be opportunities to come and go in the future. ”
Cheng Wei disappeared just right.
Chen Qi didn't leave, and he didn't mean to hand over a business card.
Gu Mojie felt that this guy didn't have any eyes, so he looked at it carefully, and felt a little familiar.
After thinking about it for a while, I remembered that when I was at the Hyatt Hotel, Zhou Lixin and Liu Feitong were married, I saw this guy, and the other party handed him a business card at that time.
It seems to be called Chen Qi? At that time, it was in the name of the alumni of the school? It seems that he did graduate from the School of Mathematical Sciences of Qianjiang University, and he had a relationship with Lu Wenjun - when Lu Wenjun entered his freshman year, this Chen Qi should be a senior. When Lu Wenjun was doing a part-time job in the first semester, he met this Chen Qi.
"Yes...... Senior Brother Chen? I'm not mistaken, am I? ”
"That's right, that's right, it's hard for Mr. Gu to remember me." Chen Qi is a technical man, and he is not good at sets. If Gu Mojie hadn't recognized him, he really didn't know how to unfold it.
Fortunately, as soon as the two accosted, Zhou Lixin also reacted, and immediately helped explain: "In the past six years on Taobao, Xiao Chen has been working with me, and he has good skills in Alipay, and he also jumped out this time." ”
"I'm also here to do the first ......"
Zhou Lixin was afraid that Gu Mojie would misunderstand, so he immediately interrupted: "No, no, no, he is preparing to start his own business, and he has talked to me, I think the idea is good, and the team and planning are also quite perfect, so I am ready to invest in the angel round for him first." ”
Gu Mojie was surprised: "With your own money? ”
"Angel wheel, there is not much money, a few million is enough. There is no need for the group to evaluate all kinds of troubles. ”
Zhou Lixin has a 2% stake in Hatsune Group, while Lei Jun has only 2%.
Today, every 1% of the Hatsune Group's equity is worth five or six billion US dollars. With Zhou Lixin's net worth, even if he doesn't get rid of his equity, he can do it by relying on the living money at hand to move tens of millions or even hundreds of millions of yuan.
"Then there's no need to bother." Gu Mojie thought about it, and suddenly turned to Chen Qi and asked, "However, Senior Brother Chen, I don't mind telling you about your plan, I'll listen to it together." ”
"What did Mr. Gu say! You are such a far-sighted person, you can help me to axe the axe and axe the right business plan, it is exactly what I want. ”
Chen Qi said, taking out a color-printed PPT speech from his bag.
"My entrepreneurial project, currently named 'Mushroom Street', was planned by me since last year, and has been slowly improving, and then I pulled two or three like-minded colleagues to refine the finalization - those people also changed jobs together this time."
Gu Mojie wiped his nose and snorted, "Long story short, let's talk about what this 'mushroom street' does." ”
Chen Qi blushed, and found that he was really still a science and engineering man, and when he bragged about the plan to investors, he was not eloquent enough, and he always failed to get to the point.
If only I had brought the partner in charge of the market to dinner with us......
Anyway, only I have to explain it head-on.
Chen Qi tried to speed up the progress as much as possible, and said briefly: "This 'Mushroom Street' project is, in the final analysis, a new e-commerce platform, but it is very different from 'Taobao'.
First of all, we focus on making women's clothing, bags, shoes, cosmetics and other things. It will never get involved in Taobao's most advantageous digital, home appliances, daily use, and FMCG industrial products; As well as the current strong books, audio-visual products, and IP peripherals of Dangdang.com and Jingdong.com.
Secondly, even in the subdivision of clothing and makeup, we will never accept low-end price war stores. We only guide boutiques and do fine user demand push. ”
Hearing this, Gu Mojie gradually became a little interested: "Let's talk about your inspiration, how did you think of making this differentiation." ”
"Mr. Gu, you should also know about this - back then, the deep learning algorithm was made by you and Professor Jeff Hinton of the University of Toronto. Facebook used that algorithm to develop face recognition technology, Google used that algorithm to develop an image search engine, and you used this technology to help Taobao realize the function of 'finding the same style in pictures'.
In the first two years of Taobao, I was responsible for the technical support and improvement of 'pictures to find the same style' under Mr. Zhou. What I saw and heard in Taobao in those years touched me a lot.
For those homogeneous and standardized products, the price war is too fierce. At the beginning, Taobao did not have a sales list, so it was all sorted by price, as long as someone in the country was on the same thing and sold it cheaper than you by a dime, you would be ranked behind and could not be sold. In the end, everyone lowered the price, and only made a dozen yuan gross profit by selling a computer, which is simply only making money and not making money.
Before the appearance of the same model, the gross profit margin of clothing products was okay. Because the search is not very transparent, the user diversion is relatively random, and the price war is not meaningful. After finding the same style, it actually intensified the transparency, and the low-end clothing products with no design advantages were also killed into the Red Sea.
Therefore, I think there is no future for running out to do e-commerce and making those 'standardized' products now. Taobao has done everything for this piece. All the products that 'wait for users to actively search for keywords' have no future.
If we want to do it, we need to make products that cannot be summarized by standardized language, we must make things that cannot be accurately searched in language, and we must make things that have unique designs and are not easy to find on the Internet.
Therefore, we can only go to clothing and cosmetics, and we have to go to mid-to-high-end authentic brands, with things with a sense of design, and it is difficult to find the same bargain on the Internet. To get on the new personality push portal. According to the user's social networking, comparison, and circle of friends, to 'guess what the user likes', and share the choices and purchase records of her like-minded people. ”
Gu Mojie's eyes flashed, and a glimmer of light flashed: "Do you plan to use 'user preference big data' to push?" ”
"That's basically the idea."
Gu Mojie stood up, his voice full of regret: "Then you have to start with the app from the beginning." In the face of mobile phone users, it is possible to talk about the big data collection of user behavior. In the face of PC users, it is completely futile if you want to analyze by IP address.
There may be more than one real person on a computer, and a real person may not always use only one computer, and he may not always log in to the 'Mushroom Street' account to use the computer. Relying on your bits and pieces of so-called 'big data' alone may not be able to figure out user preferences in two years. ”
Chen Qi said frankly: "We did think about this problem, so we were ready to spend a relatively large price to push the mobile app at the beginning." ”
"Then how do you solve the source of goods? Where can I find the tenants? ”
"This year has just started, and it is definitely impossible to find an e-commerce company by yourself. I plan to first select some niche brands and mid-to-high-end boutiques on Taobao, and borrow Taobao's interface to attract traffic for them. And 'Mushroom Street' is only a push index that "helps users discover needs, share purchase records, and help customers find products in their favorite styles".
Essentially, this year's Mushroom Street is just a pure data company, positioned to help customers discover their shopping needs and desires. In the future, when it becomes bigger, it is possible to become a real e-commerce company and find merchants by itself. And it is necessary to do a good job in the protection of product information, especially the protection of unique design concepts. ”
This guy is kind of funny.
Taobao meets the needs of popularization, batch and standardization.
This Chen Qi knew that there was no play, so he found a unique way to meet the needs of non-standardization and personalized push.
However, Gu Mojie knows that today's user preference push algorithm is not so accurate and efficient, Chen Qi said easily, it is another thing to do.
Perhaps the social preference guidance he mentioned of "using things to gather like and people to group" is a way to make up for the lack of program algorithms and data at this stage.
It's like the era when the preference algorithm of the station is very rubbish, at least you can use artificial circles to push books or edit and filter to make up for the lack of automatic algorithm recommendations.
I don't know what step this Chen Qi can do.
"At present, at least you have a clear idea and a good foresight of the problems you may encounter. Since my brother has cast an angel wheel for you, then work hard and wish you success.
However, I want to remind you that the domestic Internet market is very transparent, and if you make such a thing, as long as you are a little bit bold and inspire others, there will definitely be no fewer people who will follow up the competition. ”
Chen Qi had already expected this: "I know that China will not lack followers." If there is someone who is the last to come and is more willing to burn money than I am, then I will have to turn to ABC for financing again - provided that I prove my worth. ”
Gu Mojie smiled: "Financing is not only for money, but also for resources. ”
"Of course, if I do it, I will definitely give the payment interface to the 'Chujian Wallet', and at the same time, I may also need the social sharing big data support of the 'Chujian Circle'." (To be continued.) )