Blue Ocean TV. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After the end of the advertising investment of "I am a singer", the preparation of the program has also reached the sprint stage, due to the gratifying results of the investment promotion, Lin Feng has increased the production budget a lot, especially the sound equipment of the stage, Lin Feng spent a full 50 million to buy a set of the world's top live show audio.

After the infrastructure was prepared, Lin Feng held a working meeting and sent seven film teams to the city where the first singer was located, and the reason why "I Am a Singer" was a huge success was that in addition to the singers' superb singing skills, the setting of the reality show part also made the audience refreshed.

And the craze of reality shows in this time and space has not yet risen, so the filming of the reality show part of "I Am a Singer" is even more important.

After the seven film crews were dispatched, it was also announced that the recording of "I Am a Singer" had officially begun.

In order to ensure that every detail of the show is perfected, Lin Feng does many things himself, staring at the scene all day long.

"Mr. Lin, it's not good, something happened." Pi Kai found Lin Feng in a panic.

"Old Pi, talk about something slowly."

"Mr. Lin, this matter can't be slow, it's related to the lifeblood of our show." Piquet snapped.

Hearing this, Lin Feng frowned: "Uh, what's going on?" Rush like this. ”

"Our sponsors broke the contract en masse." Piquee responded.

"What??" Hearing this, Lin Feng was also stunned: "How can this be?" Isn't it just an advertising contract? ”

"Yes, the contracts have been signed, and some sponsors have remitted money, but those sponsors have to terminate the contract with us even if they compensate for liquidated damages." Pikei said with a bitter face.

"No, we didn't have any negative news on the show!" Lin Feng's brows twisted into twists, and asked, "Do you know what the reason is?" ”

"It's not clear for the time being, but Jia Linlin has already inquired, and it is estimated that there will be a result soon." Jia Linlin is the deputy director of the advertising operation center of Blue Ocean Satellite TV, and she is also an old man of Blue Ocean Satellite TV, with strong work ability.

As soon as Pi Kai's words fell, Jia Linlin, who was dressed in professional clothes, came to the scene.

"Got news?" Piquet couldn't wait to ask.

Jia Linlin nodded, and then said to Lin Feng: "Mr. Lin, I have asked clearly about the sponsor's collective breach of the contract, and an old customer who has been friends with me for many years told me, he said that CCTV has issued a blocking order, as long as it is an advertisement for our program, it is not allowed to invest in CCTV advertising, you also know that CCTV is such a big platform, and slightly larger manufacturers basically have advertisements in them, so, after weighing, there is such a result." ”

"CCTV again?" Hearing this, Lin Feng's face suddenly turned cold.

"Are all the sponsors on our side going to break the contract now?" Lin Feng asked.

"No, the title sponsor did not propose to break the contract, however, three of the four co-sponsored manufacturers broke the contract, and eight soft-implanted brands broke the contract." Jia Linlin responded.

"In other words, now in addition to the main title sponsor, there is one co-sponsor left, two implanted brands?"

"Well, that's the case at the moment, I don't know if there are any variables." Jia Linlin responded.

Lin Feng thought for a while and said: "In this way, Director Jia, you go and notify all the advertisers who have broken the contract, and you can terminate the contract after paying the liquidated damages, and if there are sponsors who have paid the advertising fees in full, they will deduct the liquidated damages and return the advertising fees." ”

"Mr. Lin, in fact, most of the sponsors have paid for advertising, we can not let them terminate the contract so easily, this time they have gone too far, we should give them some lessons." Jia Linlin said unwillingly.

"There's no need, just do as I say." Lin Feng waved his hand lightly.

"Okay, but, Mr. Lin, do we still have to carry out a second round of advertising investment?" Jia Linlin asked again.

"No need." Lin Feng shook his head: "Oh, by the way, after terminating the contract with those sponsors who want to break the contract, you will make an announcement to the outside world to double the cost of co-sponsors and the cost of soft placement of advertisements." ”

"Huh? Double?? Hearing this, Jia Linlin couldn't help but be surprised: "Mr. Lin, now those sponsors are shouting to terminate the contract, if the advertising cost is doubled, how can there be any manufacturers to advertise again." ”

"It's their business to vote or not, it's our business to go up or not, you can do it, don't worry about other things." Lin Feng is colored.

"Oh, okay then......" Although Jia Linlin was full of puzzlement, seeing Lin Feng's resolute attitude, she didn't say anything more.

……

Soon, the news of the collective termination of the contract by the advertising sponsors of "I Am a Singer" was reported.

"Big Reversal, Eighty percent of advertising sponsors have terminated their contracts on Blue Ocean TV! 》

"Sponsors have terminated their contracts, and Lin Feng's new show has died? 》

"Lin Feng encountered the biggest crisis in history, can the new show be broadcast on time? 》

"Lin Feng's new show has been hit hard, and the mastermind behind it is CCTV?? 》

"The title sponsor plus Shaobao also wants to terminate the contract? Lin Feng betrayed his relatives and left! 》

After seeing the news, netizens blew up again.

"Hold the grass, what's going on? Collective termination of the contract by advertising sponsors? Lin Feng offended someone? ”

"Really, are these advertisers crazy? Terminate the contract when you say it's going to be terminated? ”

"I heard that CCTV made a stumbling block and let those manufacturers choose one of the two."

"Isn't it, CCTV is so insidious? This is to force Blue Ocean Satellite TV to the death. ”

"If it's really a stumbling block under CCTV, it's really shameless, and besides, I want to ask if this is not malicious competition?"

"Lin Feng hold on, we will still support you, the new show must be broadcast!"

“……”

The collective termination of the advertising sponsor's contract has made "I Am a Singer" more popular, which is an unexpected gain for Lin Feng and Blue Ocean Satellite TV.

However, at the same time as it was reported that advertisers had terminated their contracts on Blue Ocean Satellite TV, CCTV's "China's Strongest Voice" column group announced the ownership of the title sponsor of the program - Sanlu Dairy.

The final title price of Sanlu Dairy is 150 million, although this price is not as good as the price of Jia Shaobao's title "I Am a Singer", but the title fee of 150 million is also the treatment of first-line variety shows, and it has created a new record for the naming fee of CCTV variety shows.

The director team of "The Strongest Voice in China" is proud of the spring breeze, after all, the show has already made a profit before it is broadcast, and almost at the same time that "The Strongest Voice in China" announced the ownership of the title sponsor, "I Am a Singer" also announced the latest advertising investment news.

It's just that as soon as the advertising news of "I Am a Singer" came out, everyone was blindsided.

After experiencing the turmoil of many advertisers' contract terminations, the advertising space of "I Am a Singer" not only did not drop in price, but increased in price, and moreover, it doubled.

Now the advertisers are dumbfounded.

……