Why is it a headache?

It's because sister is certainly soft when she wins awards, but what makes people speechless is that the group is also facing the same fate as T-ara in the past.

The popularity of the group is very high, but the popularity of the members of the group is really unsatisfactory.

Even among the fans of sister, there is a way to identify people who can't laugh or cry.

"Look at the skin and recognize people!"

It's a shame!

In terms of appearance, in fact, the sister itself is not too bad, not up or down, more than the upper and lower than the bottom, but it has never been able to improve her personal popularity.

In this way, a fatal problem is clearly highlighted.

That is, the company can cultivate artists, but it cannot cultivate stars.

Maybe these two words are common in some way, but at some point, they are absolutely completely different!

Funny artists are also artists, and ordinary artists are also artists, but stars mean that the members of the group have good popularity!

And who wouldn't want to be able to really be famous when they enter this circle?

Unless it is some artists who play tickets, most artists are here to become famous.

Only after becoming famous can you become a real star!

&nbISSA, e.g. 4minute.

People know Bae so-ji and Kim Hyun-ah, but more people don't know which group they are in, or rather, they don't know the names of the other people in their group!

The tilt of resources is simply suffocating!

Even the members of these two groups have complained more than once on the show why people don't know about them.

Why?

It's also a combination, why do people only know Bae so-ji and Kim Hyun-ah, but others don't?

The reason lies in the company's inclination.

Some companies pay attention to team strength, and the combination can get a lot of powerful songs, so that the launched group can achieve good results, but in some artist training or image building, it is inevitable that it is a little unsatisfactory.

For example, CCM, the company before T-ara, is such a company.

Although the personal itinerary is also good, it is also because the members themselves have good strength!

Hyo-min is "Undefeated Youth", Ji-yeon is "Hero", and Eun-jung is "We Are Married".

If you look more carefully, the children's shoes have found that these three people, the real increase in popularity, are all relying on variety shows!

And they are all variety shows a year after their debut!

As the younger three, and the three who are also the owners of the company, their popularity is naturally good, but what about the others?

Not to mention a troll who later joined and defected, but Arlinn and Danee?

There is hardly any time to get out of the picture.

The reason lies in the company's strategic arrangement.

In fact, there is nothing wrong with CCM doing this, after all, only by concentrating resources can we bring out real trending artists.

For example, before the accident, Eunjing has always been called "the future representative of Hallyu".

However, in doing so, it is very vulnerable to all kinds of dangers.

For example, after the accident, not only did he lose the heroine who he couldn't get easily, but even the crew was forced to disband.

I feel even more guilty about it.

Later, he was even pointed at his nose and abused in front of him!

But the only thing that can be done is to be silent, or to greet each other with a smile.

God knows that Enjing at that time was already dripping blood in her heart!

But......

The only thing she could do was laugh!

I can only laugh!

Even if...... At that time, she couldn't laugh at all.

But she still faced it with a smile.

If CCM is the kind of company that focuses on the team and ignores the individual, which is why it is a little too late for the company to think of expanding the popularity of the portfolio, then whether it is 4minute or MissA, it is the kind of company that focuses on the individual and ignores the combination!

The former can boost the sales of the group's albums, and the latter can gain a large following of die-hard fans.

In fact, there is no right or wrong between the two methods, and there is not much difference.

Even for the company, the latter way is actually the most suitable.

Concentrate resources to make unilateral breakthroughs, as long as you press the right treasure, it is very easy to become popular.

But the problem is, in terms of solo, LOEN has more than enough!

Not to mention those senior singers, just IU and aliee are all powerful singers of the younger generation!

One source is invincible, the other is strong!

Such two girls, but they have also filled the blanks of the company's younger generation of female artists, if you choose a way like MISSA and 4minute, there is no doubt that there are some snakes to add, and there may even be strange results such as anticlimactic and snake tails.

This is obviously not in line with Lin Dongsheng's plan.

In Lin Dongsheng's expectation, there will probably be two or three girl groups under LOEN in the future.

The main attack is naturally different.

T-ara focuses on China, because a recent market survey by Tongguò found that a considerable number of young Chinese people have heard T-ara's songs, but because they have not been active in China before, they don't know which group's songs are them, so the focus of T-ara in the future is naturally China.

Sister continues to play in South Korea, after all, the popularity of the members of Sister itself is not enough to open up foreign markets.

Then the rest will need two to three combinations to open up the Japanese and Korean markets.

Although there is already a sister in South Korea, because it is about to enter its third year, if there is no candidate for a successor at this time, then it is obvious that in three years, LOEN will face the dilemma of not taking over.

But such a combination of the two is also a headache.

One focuses on the Korean market and assists the Japanese market.

One focuses on the Japanese market and assists the Korean market.

This means that the combination of these two should be deeply in line with the tastes of the two countries.

To be honest, if it weren't impossible, Lin Dongsheng would have wanted to buy Kara, one of the three major girl groups in 07!

Although Kara's popularity in South Korea is not too high now, it can only be regarded as a second-tier or so, but in Japan, Kara has the qualifications to crush the young!

As the most popular girl group in Japan and South Korea, Kara itself is the only cash cow of DSP since President Kim's poor health, even if the successor is deficient, he will definitely not give up Kara.

This means that unless Kara's contract expires automatically after three years, you can't even think of winning them!

But three years later, is Kara still valuable?

As one of the three major girl groups that debuted in 07, it will be the ninth year three years later, that is, when it is 15 years!

For such a long time, even the once trendy men's group is no longer popular, let alone a girl group?

Of course, in the Korean entertainment industry, it is not without more than ten years that it has been consistent, and has not experienced any combination of withdrawal and substitution.

Mythology.

A true myth!

A combination that has been debuting for 14 years, but is still consistent!

It is also the only group in the history of Korean entertainment that can leave S point M completely after the expiration of the successful contract from S point M, without suffering any criticism!

It's just that myths are just myths after all, even if they were myths that were once popular all over the world, it is inevitable that their popularity has declined sharply in recent years, but now they can only hang on the edge of the second-tier combination.

But as a girl group, Lin Dongsheng doesn't believe that Kara, who was already full of contradictions, can still remain intact after three years.

Of course, if some special means are used, it is a different matter. (To be continued.) )