"Mr. Song Jida, do you want to go out for a walk?" Fei Zhengqing took advantage of the gap in the middle of the meeting and handed over a Havana cigar easily, "There is a misunderstanding, I think I can clarify it." ”

Do you want to give yourself a personal benefit? Song Jida thought about it, and then denied this possibility.

He's a private business owner, what's the use of giving him kickbacks? Unless the rebate is so large that it is higher than seventy or eighty percent of the difference between the company's import and export prices under normal circumstances, it is possible to be effective - after all, in Song Jida's company, he himself is not 100% of the shares, or 20~30% of the shares are owned by his subordinates and the older generation of cadres left by his late father.

It doesn't hurt to listen to it first.

Song Jida hesitated, but got up and went out with Fei Zhengqing.

"Maybe you're misunderstood, but that's okay. I just want to say that this time the Hatsune Group is very sincere - the official entry price we report to you will not exceed 200 yuan, and you still have a 60 yuan price difference to operate, which is enough to stuff rebates. After Fei Zhengqing ordered a cigar for Song Jida, he made a straightforward offer.

Song Jida was taken aback, and subconsciously asked, "What?" How is it possible to do so at such a low cost? Did you use second-hand abrasive? ”

Fei Zhengqing waved his hand away the smoke and said calmly: "How is it possible, it is guaranteed to be 100% of the original Qualcomm first-hand materials - when we declare customs, we can attach the chip number to be checked, and each piece has SE authorization." ”

The Chinese are ready to fight a price war! At this price, they basically didn't make a penny of profit, and it was completely shipped at cost price. But why would they do it? Why do you want to ruin this wireless digital card market and make all peers have no money to make?

In fact, this is not Gu Mojie's initiative, in the history of another time and space, the price war of 3G digital JÙ card terminals was provoked by Mr. Ren's Xia Wei Technology. Prior to this, companies that made 3G digital jù cards were planning to take a ride on the 3G tide and earn a vote by relying on hardware R&D and production. However, in the end, when Xia Wei Technology's EC169 digital JÙ card was shipped, the quotation to China Telecom was almost equal to the ex-factory price of Qualcomm's QSC6085 chipset, and it was slightly added by 20 yuan.

In that period of history, Xia Wei Technology's goal is very clear: it doesn't matter if you don't make money, but you must kill a small-scale competitor at the first moment of the arrival of the 3G era.

The reason why Mr. Ren of Xia Wei Technology made this judgment is because he sees that the Chinese are short-lived in the 3G number of jù cards, and the final realization of 3G depends on mobile phones, and the number of jù cards is just a transition, at most two years. Even if it doesn't make money from beginning to end in the past two years, and the industry doesn't make money from birth to death, it doesn't matter.

As long as the peers are killed in the window period of the number of Jù cards, and the peers are not allowed to accumulate RF debugging experience in 3G mobile phones, then in the future mobile phone war, Xia Wei will take the lead in all the domestic counterparts.

The history of that time and space has indeed proved that no manufacturer has ever made money in the 3G digital JÙ card business, from the birth of the industry to the demise of the industry, it is all shipped at cost price.

Gu Mojie does not necessarily have the foresight of Mr. Ren Zhengyi. He just has his own judgment when it comes to the QSC6500 platform: the 2.5G network has not been able to live for two years, since we are here to accumulate experience and brush user share, why bother not making money? Paving the way for the next generation of products is also worth it.

Even if you lose 20 yuan by selling a card, you will only lose 200 million yuan if you sell 10 million pieces -- far cheaper than the pre-installed software of the contract machine that China Unicom and China Telecom can talk about. Afford to burn.

"Moreover, we can settle a rebate - private account - 20 yuan a card according to the half-year period, limited to the sales statistics of major operators in the previous six months. It's not that we don't want to directly reduce the price by another 20 yuan a piece, but there is really no way. If our digital cards are sold cheaper than the chips used in them, the anti-dumping provisions of the WTO will fall on my head. Fei Zhengqing said, smiling bitterly and helplessly.

The Chinese are really ruthless! Song Jida listened to the cold sweat coming down, this is simply a vicious way to exterminate a market.

"You win, I think we can work together."

"Very good, in the second half of the year, we will launch products based on the Qualcomm QSC6085 platform that fully meet the technical standards of the 3G-EVDO network segment. I hope that Mr. Song Jida can still become an importer to help us with the dots. ”

……

"Among Southeast Asian countries, Indonesia and the Philippines together have a population of more than 300 million people – about a quarter of the Chinese population.

The density of telecommunications demand is also the most advantageous among the South Seas countries - for example, Malaysia, which is adjacent to the Philippines, has a population of only 30 million, less than one-third of the Philippines, although it is larger than the Philippines.

This advantage at the level of demand comes not only from population density, but also from geographical environment. For example, although Thailand and Myanmar are also very densely populated and have the same level of national economic consumption as the Philippines, those countries are mainland countries, not archipelago countries, and the cost of building wired telecommunications networks is much lower than that of wireless, so the demand for 3G wireless Internet access is far less than that of the Philippines and India.

Taken together, taking into account the national income and the size of the Internet users, the proportion of wireless Internet users and wired Internet users, the two countries of the Philippines and Indonesia are almost equivalent to half of the Chinese market, which is enough to accumulate sufficient market inspection and quality feedback for our Qiē communication terminal products and strengthen our team - this assessment does not take into account the fact that China's economy will grow faster in the next few years, but at least at this point in time.

Yesterday, our export agency opened up the channel of Smart, the second largest operator and the largest CDMA2000-EVDO operator in the Philippines, and also got an order for us for 50,000 pieces in the first month. In view of this achievement, I have decided to give additional incentives to both the R&D team and the commercial team - the company will not require Hatsune and its holding subsidiaries to be profitable for these two years, but we will still use shipments and market coverage as the main evaluation criteria. Even if you only run the volume and don't make money, you can still get additional rewards at the group level, I hope you will continue to work hard. ”

This is an encouraging speech that Gu Mojie said when he personally inspected Hatsune Intelligence in Binjiang after Fei Zhengqing's initial breakthrough. From Zhang Tuohai to Feng Guorong, and even its technical team that integrates the old and the new, they all attended the meeting and listened to this speech, and they were also deeply touched by the strong support and determination of the group.

After Gu Mojie finished speaking, Feng Guorong, who had only been joining Hatsune for more than four months, added that for many of the original middle and senior managers of Hatsune Intelligence, he popularized some of the current situation and trends of the mobile phone and communication terminal equipment market, which can be regarded as letting everyone see how bright the future is.

"In 2006, in the 2G era, compared with traditional brand machines, the biggest advantage of copycat machine companies is strong customization and rapid market response. Go to Shenzhen, pick a deadly copycat machine R&D company, just get the latest chipset, invest in a set of old source code, and then get a circuit diagram of the copy board as the foundation, tinkering, and you can come up with a new copycat machine in three months! From R&D to test flow, it's all done!

The survival of the cottage machine depends on the speed, the so-called small ship is good to turn around, and only by responding quickly to the customer's personalized customization needs can there be a chance to live. Today's Hatsune Intelligence, if you want to overtake in corners in the 3G era, you must also have speed! Therefore, our first step was to carefully select the QCS6500 Qualcomm chipset as the basis, and first ran through the technical route of CDMA-1X terminal digital communication - this step, from mid-February to full personnel research and development, to mass production, only less than 3 months! This is the result of an average of 18 hours a day for our team members!

And we are confident that within 5 months, that is, by the middle of this summer, we will come up with the first QSC6085 and MSM6290 chipset as the backbone of the digital JÙ card solution, and also get the Philippines and Indonesia markets in Southeast Asia to achieve launch - this also means that next year, as long as we change the set of JÙ on the existing products, we can directly supply China Telecom and China Unicom. Then it will take about half a year to transplant the unique 3G technical experience accumulated by the Guò number JÙ card to the mobile phone terminal.

So far, according to the information in the domestic circle, Mr. Ren's Xia Wei Technology in Shenzhen, as well as ZTE, these communication giants, have begun to focus on the business of 3G terminal hardware, and our main competitors in the future may not be those current mobile phone manufacturers. Xia Wei and them, like Hatsune, are not satisfied with the status quo and are ready to transform - but Hatsune is moving from software to hardware, while Xia Wei and ZTE are trying to shift from network equipment to terminal equipment, no longer just producing switches and cell base stations.

The challenges in the future are still huge, and we have analyzed that just with the technical team that Hatsune has so far poached, even if we work hard, we will be able to achieve the software part and the baseband part of the hardware in a year or two at best, and Xia Wei and ZTE will tie it. But in the RF performance part of the hardware, we are far from being the opponent of Xia Wei, who has been a cellular base station for more than ten years - our only advantage is the first-mover advantage of not being afraid of hardship and losing money!

Mr. Ren of Xia Wei Technology looked down on the QSC6500 solution, he knew that this thing was about to be swept into the historical garbage heap, and it did not even support the iconic 'diversity receiving antenna' of the 3G terminal. In order to lose a little less money, Xia Wei Technology's first 3G step will start directly from QCS6085 - and we are not afraid of losing money, we would rather lose a little, but also to train the team. This is Mr. Gu's trust in us, and it is also Mr. Gu's firm insight into long-term interests. Only by grasping this only bit of advantage can we have our own advantage in front of those giants. ”

The people below are all a little silent, but it can be seen that they are still very excited in their hearts, at least they have met a boss who is knowledgeable and courageous, but who is by no means indiscriminately throwing money and burning money to fight the market.

Gu Mojie also knows that this year's 3G number JÙ card alone, and even the mobile phone shipment in the last quarter of the second half of the year, will at least make Hatsune lose hundreds of millions of funds with a total price, but considering that Hatsune quickly and other old communication giants stand on the same technology starting line, these hundreds of millions are worth the loss, as long as the loss is orderly, even if you tighten your belt and draw blood from Hatsune Entertainment, you have to grit your teeth and stiffen your teeth. (To be continued.) )