After going around the Chinese's booth with the mood of "one disobedience and two resentment", Bruno Sacco, who left, was a little lost. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Bruno Sacco, who is also the head of Mercedes-Benz design, chief designer, and the chief designer of the new generation of Mercedes-Benz flagship sedan, is of course extremely proud, but when he saw the two luxury cars on display by the Japanese and Chinese, Bruno Sacco had the urge to tear up his previous design draft: slap in the face! Shame on you! The Mercedes-Benz flagship car, which was designed by himself with a knife, was overshadowed by the Chinese and Japanese in terms of aura, which is simply unbearable!

"I absolutely can't accept it!"

Bruno Saco pounded the table hard, his face flushed with excitement, and of course he could be ashamed: "I can compare to the Japanese and Chinese for a while, but Mercedes must be the representative of luxury cars!" It has to be! Gentlemen," his eyes swept over the faces of the crowd one by one, and Bruno Sacco said word by word: "The representative of luxury cars can only be Mercedes!" ”

The meaning of Bruno Sacco's words frightened everyone, and Schmidt, senior vice president of Mercedes Group, who was present at the meeting, asked with trepidation: "Mr. Sacco, what do you mean ......?"

Bruno Sacco gritted his teeth and said: "The new generation of S-Class must be overturned!" ”

What the?!

Tear down and start over?!

Doesn't that mean that all the efforts and hundreds of millions of dollars spent in the previous years have been wasted? What is this? Who is responsible for this loss?!

As soon as Bruno Sacco said this, Schmidt was completely frightened.

Other Mercedes executives present at the meeting were also frightened.

"Do you know what it means, Mr. Sacco?"

Schmidt is in a hurry, he is really in a hurry, Mercedes' new generation of period sedan: S-Class design work has been completed, all the information has been locked, the car has entered the state of small batch production, the previous trial production of 24 cars, the preparation of materials is in full swing, according to the previous plan, a new generation of S-Class will be officially released in March next year, one of the world's five major auto shows with the "luxury exhibition of the automobile industry", the Geneva International Motor Show in Switzerland, officially released to the world, but now, Mr. Bruno Sacco is going to push the previous design and start again?!

That's not how the joke works!

"This means that all the high-precision molds that Mercedes-Benz ordered with a lot of money before will be invalid!; It means that we need to communicate and coordinate with the supplier, and the previously signed supply agreement also needs to be modified, if the other party does not agree, it is our breach of contract, and we will have to bear the high cost of default; If we ......"

"I know what you're saying," Bruno Sacco nodded, after the initial anger and unspeakable shock in his heart, he calmed down at this moment, and Bruno Sacco, whose expression had gradually calmed down, asked Schmidt a question: "But Mr. Schmidt, and gentlemen, have you taken into account a very serious question: if we don't overturn the existing design, what will the market and consumers think of our new generation of S-Class?" How big and far-reaching will this perception affect us? ”

“……”

As soon as Bruno Sacco said this, everyone fell silent.

In the field of luxury cars, Mercedes-Benz is recognized as the world's first, S-Class is recognized as the first brand of D-class cars, whether it is its old rival BMW, or the United States' Cadillac, Lincoln, can only be succumbed to Mercedes-Benz, even in the field of ultra-luxury cars Mercedes-Benz can occupy a place: based on the Mercedes-Benz S-Class original modification of the Mercedes-Benz Pullman is also the third largest ultra-luxury brand after Rolls-Royce and Bentley.

But if Mercedes-Benz's new generation of flagship S-Class is compared to the Chinese and Japanese, how will the market react? An uproar is indispensable, Mercedes-Benz's reputation, Mercedes-Benz's market appeal will definitely be fatally affected: you Mercedes-Benz should be the existence of the luxury car market, and now it is not as good as the Chinese and Japanese? What do you Mercedes do for food?! Forget it, if you don't buy Mercedes-Benz, you can't afford to lose this person.

This kind of impact is not a day or two, but will last for a long time, and even after more than ten years will affect the brand image of Mercedes-Benz, Mercedes-Benz wants to recover the loss of this image, the price that needs to be spent is probably enough to design several generations of S-class, compared with the long-term loss, overturn the existing S-Class design, everything is over, the loss is just some time and money, almost no impact on the brand image of Mercedes-Benz, in the long run, Mercedes-Benz must do this, and must do so.

"Well, you've convinced me, I'm in favor of you," Schmidt let out a long sigh of relief after serious thought, "I'll do my best to convince everyone on the board to support you, all the resources you want are available, but Mr. Sacco, you have to make sure that the redesigned S-Class must be comprehensive, thorough, and overwhelming to our opponents, and must not give the opponents any respite, so that they will despair when they see our car, There is not the slightest disobedience. ”

"Yes, Mr. Sacco, we can support you in overturning the restart, but will the new S-Class be able to do that?" The other vice president also stared at Bruno Sacco and asked with burning eyes.

Bruno Sacco also let out a sigh of relief, and finally got it done, nodding heavily: "Bet on my reputation, I will definitely do it!" ”

The luxury cars of the Chinese and Japanese really stimulated Bruno Sacco, and he felt that he needed to let the Chinese and Japanese have a good understanding of what is a real luxury car, and what is the best luxury car design that others cannot match.

Chen Gengke didn't know that what he used to scare people had such a terrifying effect, so Mercedes-Benz resolutely pushed down his limousine plan and decided to start all over again.

There is a saying in the market that when Mercedes-Benz was preparing to launch a new generation of Mercedes-Benz S-Class (W140), it saw that the Lexus LS400 surpassed itself so much that it had to tear down the W140 and start over, so the W140, which was originally planned to be launched in early 1989, was poked to 1991. Of course, it is absolutely impossible for the Japanese to admit this statement, and the Germans are certainly even more unlikely to admit it.

Chen Geng has always scoffed at this statement, thinking that this is simply a gold paste on the face of their masters, and it is very likely to be a marketing strategy of Toyota: Look, how powerful our Lexusls400 is, even the boss Mercedes-Benz of the luxury car has overturned the previous design and started again, so a publicity, Lexusls400 B grid went up all of a sudden.

I don't know if history is like this, even if it is true, it is impossible to admit it, but now, this kind of thing really happened to me.

"But there is another question," Schmidt thought of another car on display at the booth of Runhua Industrial, and Schmidt's heart tightened: "What about the Soviets?" ”

Soviets? Schmidt's words reminded everyone of the Gil-41047 luxury car from the Likhachev Automobile Factory in the Soviet Union on display at the booth of Runhua Industrial, and a heart was raised again: trouble.

Speaking of the Soviets, everyone can't help but think of the steel torrent composed of tens of thousands of tanks deployed by the Soviet Union on the European plains, which is the sword of Damocles hanging over the heads of the Europeans and not knowing when it will fall, and now the Soviets are using this trick in the civilian car market?

"I don't think it's a problem, the real problem is why did the Soviets do it? Why did they put their cars on display at the Chinese booth? What is the meaning behind this action? Bruno Sacco clutched his hair with a sad face, and the Gil-41047 that appeared on the Runhua booth frightened him.

"Chinese say they're the Asia-based distributor of Jill-41047......," someone whispered.

Someone immediately asked unceremoniously: "Do you believe this?" ”

“……”

No one spoke anymore, saying that Runhua Industry was just the general agent of Jill 41047, and no one believed it at all.

"The Soviet Union and China were once staunch allies, Chinese of the automobile industry was built by the Soviets, they were both communist countries, and one has the largest population in the world, and the other has the world's most powerful nuclear arsenal and army," Bruno Sacco said quietly: "I don't dare to think too much about what it means, I only pray to God, I hope it is not the worst result......

Not only did Bruno Sacco dare not think about it, but no one else dares to think about it.

No one thinks that the Soviets' move of putting the Gil-41047 limousine exclusively for the supreme leader on the Chinese booth is just a simple commercial act; according to everyone's understanding of the Soviets, there must be some hidden meaning behind this action; perhaps after twenty or thirty years of Cold War confrontation, the two socialist countries of China and the Soviet Union have once again joined hands -- there is nothing more terrifying and fearful for everyone than the re-joining of these two countries. The combination of these two countries means near-invincible, unfathomable war power and potential.

"So what do we do?" The voice of the one who said this trembled: "Or should we show our goodwill to the Chinese?" ”

"That's not something we should be thinking about."

"Alas......"

After a long silence, everyone knows that the appearance of the Soviet limousine exclusively for the supreme leader on the stand of the Chinese must not be regarded as an isolated matter, behind which there must be a certain attitude of the Chinese and the Soviets, some kind of obscure statement - but what is it? (To be continued.) )