Chapter 82: Keyboard Warrior
Just when Zhou Yi was busy studying and preparing for filming, his Weibo was lively again, following the continued popularity of Kaoba reality show and one-finger Zen video, his "Wildlife Protection" public service announcement was finally officially launched on Thursday. Pen | fun | pavilion www. biquge。 info
Sister Chu is very fast and works very well.
This ad does have a certain amount of controversy, after all, the people are not so easy to fool.
But if there is no controversy, there is no topic.
If there is a topic, the star will continue to be popular.
And fans will only argue whether the advertising slogan is correct or not, whether it is really effective, but will not criticize Zhou Yi. Everyone knows that this is a public service advertisement, how can they criticize celebrities who do public welfare? Just like in the previous life, everyone argued and argued, but no one scolded Yao Ming and Jackie Chan.
If he really knew how to scold, Zhou Yi would not have made this advertisement.
He knows that it must be fine, just to increase the discussion topics for the majority of keyboard warriors, and also to increase his Internet popularity.
Besides, he donated money on charity night, and no one can doubt that he is really charitable, otherwise he will be slapped in the face by fans every minute.
If you take out real money, of course, you can be justified, and if you have this kind of confidence, you don't know how to use the situation to promote yourself, you are an idiot.
Today's PSAs are just adding fuel to the fire.
How good it is to have both fame and image!
The facts are as Zhou Yi expected, without deviation.
Fans are talking and very interested, and the people who eat melons have also expressed their opinions, or watched the excitement.
"Half a year after his debut, His Royal Highness not only made charitable donations, but also made public service advertisements, which is really a charity activist."
"Your Highness can be a public welfare ambassador for the protection of wild animals."
"Now there's always this ambassador, that ambassador, and it sounds awesome."
"It's better to be an ambassador than a druid! His Royal Highness King Wen Druid, a National Treasure of the World......"
"Khan ...... This kind of title is also drunk, don't make fun of our Highness anymore. ”
"Your Highness suddenly had a sense of superiority."
"Your Highness has really taught a vivid hype lesson for some little fresh meat! Do you think buying a 20,000 yuan coat is called hype? The grade is too low. Your Highness tells you that protecting wild animals is called hype. Although I know it's hype, I still like it, so let His Highness continue the hype! The people who eat melons continue to watch the excitement, and the more excitement, the better. Well fried, well fried, croak croaked. ”
"Even if you want to hype, can you come up with this kind of advertising slogan? You thought this hype was easy? is like His Royal Highness's reality show, do you think it is easy to get a high score in Yanying? It's like His Royal Highness's one-finger Zen, and I haven't seen anyone in the country stand up and say that he can do it, boxing champions say they can't do it, and Guojiu says they are talented, do you think this kind of hype is easy? How many of these advertising words can be written? Try writing it yourself. We have tens of millions of fans who fan His Royal Highness, not because His Highness will hype, but because His Highness has strength. No matter how hype you try, you can't get so many fans. Even if His Royal Highness is really hype, it is hype with strength and talent. Have you ever seen His Highness hype it up with his face? ”
"On the top floor! It's so well said, it says what is in the hearts of fans like me. This is the keyboard warrior who sends charcoal in the snow and speaks up! To be honest, I like to watch His Highness's hype, and I'm afraid that it won't explode! ”
"Yes! Now some small fresh meat is not only hyped with the face, but also hyped with the buttocks, which is really annoying. His Royal Highness hyped up with strength and talent, he is a real hero, he must support it, and if he doesn't support it, he is not a person! ”
"Haha! That's right! I really feel that the advertising slogan is very good and catchy! ”
"Have you noticed? The advertising creative is Your Highness! The advertising slogan was written by His Highness. ”
"Upstairs is really an afterthought, have you really read other people's comments?"
"Don't you know those advertisements made by His Highness, of course they are advertising slogans written by His Highness."
"The slogan is good, but it doesn't work. Does restricting trade protect wildlife? They are rare and endangered because of their small numbers, which is precisely the result of restrictions on free farming and free trade. Prohibiting buying and selling does not mean that there is no buying and selling, let alone extinguishing it. If someone consumes, there is demand, and supply cannot be eliminated, so how can it be prohibited? Protection without regard to supply is powerless protection, and not killing is just an empty word. If we only restrict public trading, it is more likely to encourage killing, after all, we cannot completely stop poaching, and the result will only be higher transaction costs, higher prices, and more crazy underground trading. No free farming and trade are allowed, only a protected area is set aside by the state, and a group of conservationists are allocated to take care of it, and these national protected wild animals will only fall into the 'commons dilemma' - no one needs to bear the full cost of the damage to the commons, but can enjoy the full benefits of using the commons. If conservationists can't benefit from conservation, how can they be motivated to actually protect animals? If you were a protector and couldn't benefit from protection, and the poachers gave you huge bribes, would you open up to them? Protected areas are state-owned, animals are wild, and whoever catches them gets rich, which is obviously an encouragement for poaching, and even for self-thieves. ”
"Haha! His Royal Highness finally said a stupid thing seriously. Is there no buying and selling, and there is no killing? This logical chain is incomplete, neither considering demand nor supply, but trying to take out the transaction link out of thin air, which is neither realistic nor possible, after all, the demand is real, the more you do it, the more scarce rare animals are, it's just a vicious circle. ”
"Your Highness's logical mistake this time has made me and the other people have a sense of superiority in IQ."
"Seeing everyone's comments, I have nothing to say."
"It's really hard for His Highness to come up with such an advertising slogan!"
"Upstairs, you're ...... But it's really cool to be able to crush His Highness in IQ once! This kind of opportunity is rare and intoxicating. ”
"Your Highness has finally been close to the people for once. I'm going to step on it too. ”
"You're enough, don't you know it's a public service announcement? I said that it was an advertisement, but what advertising meant, don't you understand? You can't take the phrase 'no buying, no killing' as a point of view, it's just an advertising slogan. The requirement of the advertising slogan is not logically correct, but catchy, and the louder and easier to remember, the better. Reading this advertisement, is it easy to remember? This is not the field of economics, it is an advertising major, and who said that His Highness is not a professional? You let a professional person write and see what he can write and whether he can spread it? This advertising slogan written by His Royal Highness is easy to remember, conducive to dissemination, and easy to be known by the public, which plays a public welfare role, and it is enough! What is public welfare? This is called public welfare. What more could you want? Do you think His Highness is a representative who has written to the state and asked for a policy? What else is the logic? See if there is any logic in your own words. ”
"On the top floor, it's the advertising slogan, it's the slogan. His Highness wrote this advertising slogan, surely because it rhymes, is catchy, and it is impossible to take into account the dilemma of the commons and classical economics. That's not something Your Highness should consider. ”
"That's the reason, His Royal Highness is not studying economics, and he is not introducing national policies to protect wild animals, or public service advertisements. Is it funny that you guys are so nitpicking? You know so much, figure it out for yourself! ”
"The protection policy is problematic, but can you come up with a better one?"
"Exactly! Yes, extremely! You can do it! No, don't beep! You think of a better slogan! See what you can come up with. ”
"Haha! See you go, you go! I'm so drunk. But this time I support that. His Royal Highness really doesn't care about this, and he can't carry this pot. This public service announcement is to remind the Chinese people to protect rare animals. Without buying and selling, no one will hunt and kill, and rare animals will breed naturally, and there will be no reduction or even extinction. If you just talk about logic and don't buy and sell, it's really superficial, but it doesn't matter, it's good or not! His Royal Highness means that everyone should not have such a demand, do not eat rare animals, and if you don't consume, it will be over! ”
"Don't get me wrong, fans, we're just talking about advertising slogans, not His Highness the Black. I'm also a big fan. His Highness's intentions, of course, are excellent, and we understand that this is just a discussion. Everyone is idle, talking and playing! ”
"Keyboard warriors, they are all keyboard warriors!"
"Your Highness's intentions are indeed very good, as for the logic, everyone should leave it alone, because this is an advertisement. Some advertisements also say that if you buy any clothes or a car, you can be promoted and raised, become a general manager, marry Bai Fumei, and go to the pinnacle of life, do you believe this kind of advertisement? If you don't believe it, why bother with His Highness's logical errors? The advertising slogan is pleasing to the ear, and the mouth is smooth when you say it. ”
"Yes! This kind of advertising does not mean that if you do it according to the advertising slogan, it will be what it will be, it is just a vision, it gives you a feeling, it does not tell you a point of view, and it can only be established under certain specific conditions. ”
"People who see this ad probably can't afford to buy those things. Those who are genuine consumers don't see this ad. ”
"Does it make sense for you to discuss this? I just think His Highness is really awesome in writing advertising slogans. Do you calculate how many classic advertising slogans there are in Your Highness? The most classic "Cooking Wine on Heroes, Talents Win the World" of Lang Wei Sports, "Lang Wei, Let Change Happen", "Let Sports Become a Hobby, My State Will Not Go Offline", and "No Trading, No Killing" for the Protection of Wild Animals. ”
"Your Highness is indeed talented, the advertising slogan is really powerful, and he is very good at this."
"Your Highness can write so many classic songs, isn't it a piece of cake to write advertising slogans?"
"Looking forward to Jianlibao's advertisement."
"I'm looking forward to it, and I'd love to see what the advertising slogan is."
"His Royal Highness is really an advertising expert, and if His Highness can come up with these advertising slogans, he will also chase the same paragraph. Of course, we resolutely do not buy those rare wildlife products and support His Highness to do public welfare, although I can't afford it. I think the meaning of His Royal Highness's advertising slogan is to warn the Chinese people that those ivory rhino horn tiger bones, those crocodile leather shoes, those furs, and shark fins all have the blood of innocent animals in them, and everyone should have compassion. This is an advertising slogan that arouses public emotion, not a logical mistake that makes you cold and rational. ”
"Support upstairs, everyone must understand that advertising slogans are emotional, not logical, is the logic correct and useful? It's like an advertisement for a talented man to win the world, if you buy a talented person's formal wear, can you really win the world? In fact, what you buy is the satisfaction of winning the world, or even the satisfaction of chasing the same model, which is still emotion, not logic. Just like a netizen upstairs said, this is the difference between advertising and economics, you use the perspective of economics to look at advertising, of course, you think there is a problem with logic, but you just need to understand the meaning of His Highness. ”
"Seeing this advertising slogan, if you believe in Buddhism, will you still buy ivory Buddha statues and Buddha beads? If you were a rich mother, would you still wear fur with peace of mind? If you are a philanthropist who is enthusiastic about public welfare, are you still embarrassed to eat shark fin? As long as you have compassion, the demand for wildlife products will be suppressed and the illegal trade will be reduced. ”
"After reading everyone's comments, I, a high school fan, was speechless, should we discuss it so professionally."
"Junior high school students float by, just watching the excitement and not discussing. My elementary school sister wanted to take a picture with His Highness. ”
"Khan ...... Where to take a group photo? ”
"Primary school student fans pass by Guibaodi, and the specialization is a hundred years. I don't spit shark fins when I eat sharks, I don't eat sharks but I spit shark fins. ”
"I'm also a primary school student, and I don't hesitate to buy a treasure knife, and I can be proud to cut the whip in exchange for wine."
"You're a tiger whip! It is also very proud to cut the whip and drink by yourself, and become a eunuch! ”
"If you dare to insult the revolutionary martyrs, I will report to the military commander and check your water meter!"
"Haha! Don't make a fuss. ”
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