I don't know what year it started, before domestic netizens watched the video, they developed a habit.

That is, open a whole string of video pages at once, and then wait for N ads to play at the same time. After the ad is over, switch to the corresponding page to watch the feature film.

Advertisers who place video advertisements on the Internet are sadly found that once upon a time, online video advertisements with very high cost per 1,000 people have also begun to encounter the same pain and bottleneck as traditional TV media.

This is a side effect of website owners uncontrollably extending the duration of a single video ad, and it is also a side effect of brain-dead ad bombardment.

Of course, this qiē, at the end of '05, which was still quite pure, had not happened. Gu Mojie only vaguely felt the possibility of this trend in his mind, but it was not obvious.

But no matter what, the plan proposed by Chen Shijun made Gu Mojie feel that a trace of inspiration had been lit up in his head. AS THE FORMER TECHNICAL DIRECTOR OF YOUTUBE, CHEN SHIJUN DOES HAVE REAL DRY GOODS IN TERMS OF USER EXPERIENCE IMPROVEMENT OF VIDEO WEBSITES.

I only listened to Chen Shijun's eloquent talk: "At present, we have been able to monitor the number of video pages on the server side, and we have found that more and more daily active IPs have requested multiple video pages at the same time.

That is to say, our users of Chuyin Video have begun to open several videos in order not to watch ads, one is placed in the foreground to watch, and the other is placed in the background to wait for the ads to pass. This kind of behavior is very detrimental to the company's advertising efficiency, and will eventually lead to the company's advertising pricing power per unit time being further underestimated.

And once we set the ad to 'play for 5 seconds and then click close', then the user will be tied to the page, staring at it for 5 seconds, and then clicking close. Because if they choose to switch pages again, they risk losing more waiting time and not being able to pinch the 5-second time line to get started.

In this way, the user's attention is really nailed to the video for 5 seconds, and even if it is turned off in the end, the promotion effect is much better than putting it in the background for 15 seconds. ”

Everyone suddenly brightened, and the eyes that looked at Gu Mojie were different, as if they had some expectations for Gu Mojie's approval. Gu Mojie also lived up to expectations. Pondering, he said:

"I think Chen Shijun mentioned very well that the most important thing in the Internet economy is not to sell advertisements, but to win over users' concentration. The ad itself doesn't attract attention. It's pointless.

So you can try this, but you need to explain it to a few major advertising customers first, and let the placement customers give us a period of guarantee inspection. The customer service department may have to work extra overtime in the near future. ”

……

The efficiency of the dictatorial company is high, and the things that Gu Mojie ordered to go down were changed in two days.

Users of Hatsune Video. In the process of logging in to the website to watch videos as usual every day, I suddenly found that there was a watermark announcement on the homepage of the website for several days, announcing the content of the website revision.

According to the revision instructions, from now on, users who watch videos on the Chuyin video website, as long as they log in to their accounts to watch them, can enjoy the preferential treatment of "each patch ad with an original duration of 15 meows, and you can click to close after only watching the first 5 seconds".

On the other hand, Hatsune Network provides a client-side online player that is integrated with Hatsune Video. Anyone who uses the client to watch online resources can also enjoy the same ad jumpable discount.

This move really exploded among netizens in an instant. In an environment where major online video providers have begun to increase the length of pre-roll ads. Hatsune Video actually took the initiative to allow viewers to turn off ads, and they did not spend money to turn off ads, this kind of measure can be described as unprecedented.

All of a sudden, all the resources that each station has, all those middle-school swing content viewers who watch it wherever they look, are further sucked into the website of Hatsune Video by the exaggerated siphon effect.

Moreover, this measure has also had the side effect of further increasing the number of registrations of Hatsune users.

Although the number of users of Hatsune's platform software has already reached more than 100 million, even after two years of brutal growth, the number of users who have registered for Hatsune's account has never reached 50% - after all. Whether it's using security software, downloading software, watching videos and listening to music, these are all unilateral content consumption behaviors. There is no mandatory need for interaction.

Once upon a time, this was always the bottleneck for Hatsune to further expand.

In horizontal comparison, everyone who buys things on Taobao must have an Alipay account. Everyone who uses QQ to chat must have a QQ number. And only one-third of the people who use Hatsune's network services are willing to get a Hatsune account. It's already very face-giving. The lack of that unavoidable social and transactional stickiness has always been a hard problem for Hatsune's products.

Now, because you can jump ads after logging in, it will bring at least millions or even tens of millions of users in the long run, and it will transform from ordinary non-logged users with no stickiness to high-viscosity login users.

In 2005, the blink of an eye was coming to an end, and the shape of the Hatsune network was very good.

The war in the field of network download tools,As early as the middle of the year, the winner was completely separated,The threat of the Internet Express to the download of Hatsune,In fact, at the end of 04, it has been almost suppressed,The whole first half of 05,It's just removing the filth、Plough the court and sweep the hole。

The remaining available funds of the 361 network of less than two or three hundred million, and even its financing potential, are no longer enough for Zhou Hongyi, an old hooligan, to pose any threat to Gu Mojie in the field of security software and computer housekeeping.

Zhang Chaoyang, a generation of giants and Sohu, used to be the most powerful link in the Hatsune Alliance. However, now, in a series of confrontations with the Hatsune network, it has gradually declined. At least in the Internet video, games, and even the most primitive input method competition, declined. Only the remaining traditional business parts, such as search, portals and other fields, still maintain the residual prestige of the sick tiger.

Piracy lawsuits are failing, partners are collapsing, third-party collaborators' confidence is collapsing, Chen Xiaowei's indifferent remarks hurt allies, and the former COO Gu Yong was forced to leave and set up a new Youku video...... One pile at a time, individually, is not enough to cause decisive damage to the behemoth of Sohu, but once it is twisted into a rope and forms a joint force, the effect is enough to hurt the muscles and bones.

According to the latest large number of users, the number of users of Sohu Video has shrunk to less than one-third of the number of Chuyin Video, and even pirated blockbuster resources are no longer enough to save Sohu.

And it is foreseeable that as long as Youku is established in the coming year, and the toddler video in the middle of 05 will grow slightly. These rising stars will obviously not let go of the business of pirated blockbusters and pirated TV series, and even if Sohu is pirated, it will no longer have an exclusive advantage.

The best window period for competition is already in the fight between Zhang Chaoyang and Gu Mojie. was interrupted. From now on, Hatsune Video may also have differentiated and competitive products that can maintain its inherent advantages. And Sohu Video, a website that relies purely on piracy to maintain traffic, will face fierce homogeneous competition from its peers, and obviously will no longer be able to make trouble for Gu Mojie.

Entangled Hatsune's three major opponents for nearly two years. Fall or shrink.

Gu Mojie felt that he had a breath of turbidity.

……

It's Christmas just around the corner, and Christmas 2005 coincides with a weekend. Christmas Eve is Saturday and Christmas Day is Sunday.

Due to the retreat of his opponent, Gu Mojie has been refreshed for the past few days. On a closer look, he hadn't had a comfortable Christmas in two years.

Two years ago on Christmas, he had just confirmed the relationship between boyfriend and girlfriend with Lu Wenjun, but at that time, he quickly devoted himself to the development and launch of Hatsune input method and Hatsune translation, and he had no time to accompany his new girlfriend. It's also a shame to think about.

A qiē is a busy business.

There were still two days left before the weekend, and on this afternoon, after Gu Mojie finished reading a bunch of reports in his office, he spent a long time half-lying on the crocodile couch by the window, squinting and looking up at the twilight sky outside the window.

"I should be able to take a break this year, and it is estimated that it will be no problem to take annual leave until New Year's Day." Gu Mojie muttered.

Because there was nothing serious, Lu Wenjun was also in his office, and he was also sitting on the sofa at the moment, putting Gu Mojie's head on his tight and slender thighs, stretching out his slender hand to rub Gu Mojie's temples. Listening to Gu Mojie's fragmented thoughts, Lu Wenjun asked with a little expectation, "Then do you have any plans?" ”

Gu Mojie unconsciously said casually: "I don't have a plan." But if you want me to accompany you, you can bring it up, and I will definitely satisfy you this year. ”

Lu Wenjun was slightly lowered, she didn't want this kind of companionship to deal with errands. But she also knew. He and Gu Mojie are both Capricorns, and they don't have zài's romantic imagination.

Sometimes, when she thinks about it, she gets a little discouraged. In terms of making Gu Mojie happy, she is really not as light as Sister Fei. Whoever makes the family Scorpio, then it can come to trouble. Still charming, imaginative......

"Forget it, I don't have any plans." Lu Wenjun lost the topic, and then the ghost messenger went back to work, "Jie, how long do you think we can be empty when we stop this time?" Or, in the future, how long will we be able to develop according to our own trajectory with peace of mind, and there will be no more peers who will snipe at us? Will next year's shì be bigger? ”

Gu Mojie didn't think that Lu Wenjun had any trouble in bringing the topic back to work, maybe the two of them were like this. He thought for a moment and said slowly:

"I don't think it will last long. The old is gone, the new is coming. The three opponents we faced in 05, looking at the country, in fact, Sohu is stronger, and other top domestic giants have not yet carried us.

However, this kind of failure is not that others don't want to, and it's not that there is no business conflict, it's just that the environment in 05 happens to have some conditions, and it's just a coincidence:

Du Niang 05 just went public, the NASDAQ in the third quarter. This is destined to make profits in the first three quarters of this year, and Du Niang will not dare to carry out a business that burns money.

Teng Xun's little brother Ma only launched Tenpay in September and October this year, Tenpay is a-for-tat product with Ma Feng's Alipay, and it has poured too many expectations into Brother Xiaoma. In order to ensure the smooth expansion of the financial payment, the pony did not dare to establish new enemies in other areas.

But now that he has been on Tenpay for three months, he has also made it clear that our Hatsune Network is tied to Alipay in terms of online payment channel drainage, so Brother Xiaoma has been shattered in our Zhao'an, and it is impossible to tolerate any conflicts in other businesses next year.

After careful calculation, the top three giants in the domestic Internet field, Sohu has admitted defeat, and Sina and NetEase have not confronted us. Among the last three giants, Boss Li and Xiao Ma have the possibility of conflict with us in the future, only Ma Feng is the weakest of the latter three for the time being, and we temporarily united by joining the weak and suppressing the strong.

Therefore, theoretically, Sina, Du Niang, and Teng Xun may conflict with us in the future. Ma Feng and NetEase's Ding Sanshi, we may rely on the relationship of the Jiangnan Association to connect horizontally and vertically, or temporarily for my use, or balance of power and unity. I also want to look at the specific direction of our business development in the year, and who is in conflict with it. ”

Lu Wenjun didn't say a word, while listening quietly, he mechanically kneaded Gu Mojie, and unconsciously, Gu Mojie fell asleep on her lap.

"Don't think about it so much, get a good night's sleep, it's all over." (To be continued.) )

PS: This volume is over, and a new one will start tomorrow.