Chapter 486 Corporate Culture
Set sail - a trip for college students!
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Taking advantage of the popularity of Warren Buffett in the United States, Qihang, which was originally just a college student activity in Ningcheng, has expanded to Beijing, Shanghai, Guangzhou, Shenzhen, Wuxi, Hangchuan, Harbin and other major education cities in an instant. At the same time, the effect of this event was demonstrated in the blog launched by Xici Hutong......
In order to avoid some troubles, Yang Fan first established the Qihang Public Welfare Foundation through Hong Kong, and then set up an office of the foundation in China.
However, another problem has arisen, according to domestic regulations, the domestic branch of the Qihang Foundation cannot collect donations.
"What a hassle!"
Lin Yao said helplessly, even if Qihang wants to inject funds into the foundation now, he must first go to Hong Kong, and then transfer from Hong Kong to the domestic branch.
In this regard, Yang Fan just shrugged his shoulders, although it was a little troublesome, it was completely worth it......
These cities can be said to encompass more than half of China's university education resources, if the influence of college students in these cities is formed, the direct impact is the microblog of Xici Hutong and the expansion of Xici Hutong's influence among these college students, and then other companies that set sail......
In 00, college and middle school students can be said to be the backbone of China's Internet, which is of great benefit to the development of Qihang.
And the biggest advantage is that these college students will become the backbone of domestic consumption from the backbone of Internet users in the next ten or twenty years, as long as they set sail among these people and leave a good impression, they will get twice the result with half the effort in the future!
For this activity, Lin Yao resigned from Xici Hutong and was officially in charge of this part. As for the Xici Hutong, it was handed over to Zheng Hao to be in charge first, and he should also be exercised.
Lin Yao was responsible for the activities of the college student's trip, and it was also directly under the strategy department of Qihang.
In the meeting of the Strategy Department, Yang Fan expressed his request, "We can not require every college student to participate in our activities, but we must strive to have an impact on every college student, and also have a good and positive impact." It's best to make the college trip a huge brand, a golden sign for us to set sail! ”
It's like Project Hope......
Of course, Yang Fan doesn't expect the influence of the Hope Project, as long as most people can know what this college student trip is about and what is the meaning.
It's a systematic, long-term thing, and one that doesn't see the direct benefits.
Yang Fan believes that if Qihang can persist, ten or twenty years, it will definitely be able to make this thing a brand. Yang Fan didn't say anything at the meeting, but privately told Ye Qingwan, "We should do this as a long-term brand promotion of Qihang, and it can even be regarded as a part of corporate culture." ”
Ye Qingwan asked suspiciously, "Corporate culture?" ”
In the zero year, corporate culture is still a relatively new concept in China...... In other words, Ye Qingwan thinks that it is a bit too early to talk about corporate culture at the current scale of Qihang.
Yang Fan nodded and said, "A person has a character, and the company also has it!" The culture of an enterprise is the character of the enterprise, or the style, just as the character determines the fate, the culture of an enterprise can also determine the upper limit of an enterprise, and the sooner it is established, the better! ”
After thinking for a while, Ye Qingwan nodded in agreement, walked to the window, completely opened the originally half-open curtains, and looked at the north building of Ningda not far away...... This reminded her of the school motto of Ningbo University: Honesty, simplicity and majesty, encouragement and practice. Over the years, Ningbo University has adhered to its own school motto and gradually formed its own school spirit, which affects every student.
And the company probably has to form its own style just like the school.
Thinking about it, Ye Qingwan has a better understanding of corporate culture, and corporate style can also influence her employees, so that everyone can agree on a goal, but this should be a long-term persistence process.
Thinking of this, Ye Qingwan walked back from the window and asked, "What kind of corporate culture do you want Qihang to establish?" ”
The reason why she asked this was that Ye Qingwan thought that since she had not spontaneously formed an overall style now, Yang Fan naturally wanted to let Qihang go in the direction she hoped through his own guidance.
Yang Fan didn't think much about it, he had been thinking about this issue for a long time, and he only paused when he heard the words, and then said after organizing the language, "Communication, development, and employees under the guarantee grow together with the enterprise, and a good, orderly and healthy internal competition atmosphere is formed!" Of course, this is just what I mean, and how to turn it into a slogan requires more thinking from the Strategy Department. ”
"Communication, development, security?" Sitting opposite Yang Fan, Ye Qingwan repeated these words.
The latter is well understood, any enterprise must ensure a certain degree of internal competition, otherwise it will be a backwater. Similarly, it is necessary to ensure a certain extent, otherwise it is internal friction, dragging each other back, encountering interests and a bunch of people competing, and passing the buck to each other at a critical moment, which seriously affects the development of the enterprise.
Yang Fan, who was sitting on the sofa with Erlang's legs crossed, heard Ye Qingwan's muttering, so he put his legs down and made himself more serious side by side, "It is to let employees and employees, employees and management have communication channels, no matter whether the enterprise and employees have room for development, employees and enterprises can get a certain amount of protection." And the development of the enterprise employees can also get dividends from it......"
After listening to Yang Fan's explanation, Ye Qingwan nodded, and finally understood Yang Fan's plan.
With a good communication mechanism, there are development prospects, and you can make common profits, which can increase the attraction of enterprises to talents, and a good competition mechanism can create space for talents to play!
In general, Yang Fan has a people-oriented attitude.
This reminded Ye Qingwan of what Yang Fan had always said, the Internet is a world that is particularly easy to subvert...... Any humble company may be able to disrupt a giant in a few years or so. Therefore, the Internet relies on resources, capital and other advantages are unstable, and talent is the last word.
Similarly, the disease of rigid, complex big business is simply the deadly poison of Internet companies.
However, any large enterprise will inevitably suffer from large enterprise disease, and this kind of people-oriented, good communication mechanism, good competitive environment of the corporate culture can better reduce the degree of large enterprise disease.
Of course, this is not something you can do by shouting slogans. But now at least we have a goal, and I'm afraid there is a lot of work to be done to achieve it.
Seeing Ye Qingwan's solemn expression, Yang Fan smiled, "This will be one of the most important tasks of the Strategy Department in the future." ”
Ye Qingwan nodded, indicating that she understood! (To be continued.) )