Chapter 81: The Internet of Things is not the slogan you think
readx;?“ The one you're talking about is just the first half of pushing artificial intelligence. Pen ~ Fun ~ Pavilion www.biquge.info"
Gu Mojie took another sip of mint tea, and he was already a little tired from Lu Wenjun's endless questioning.
A woman, in this rapidly changing era, has been away from cutting-edge technology for nearly two years, how can she make up for it overnight.
After drinking tea, he asked Lu Wenjun: "From the time we first came up with the concepts of 'no matter how much you give, you might as well understand me' or 'guess you like', how did we do it in the beginning." Remember? ”
Xu was in good spirits, and Lu Wenjun replied quickly: "Of course I remember, isn't it just like what I just said: give priority to training robots to answer objective questions with standard answers, such as questions that Baidu knows already have reviewed correct answers."
And then it's the turn of those who Baidu knows that there is no answer yet, but someone asks, let's use a specially hired answering team to find information, answer, review, upload - I remember when you were two - meeting that year, in order to promote the establishment of China Tower, in order to find jobs for mobile and telecom people who were eliminated and laid off, didn't you get an artificial intelligence center, absorbing more than 100,000 people to answer questions and train customer service artificial intelligence. ”
Gu Mojie was finally a little relieved that his wife's level had not been completely returned to the teacher because of parenting. At least what she knew before she got pregnant, she still remembers.
"Yes, exactly. That kind of artificial intelligence can only give priority to answering objective questions, that is, questions with standard answers. It is very suitable to be a customer service and a hotline operator, because the questions to be answered by the customer service are very logical, and it is easy to check the standard answers.
Don't you say that I forgot, the hundreds of thousands of people squeezed out of mobile telecommunications, we are three, the country is seven, and they have been trained for two years, and now the company's customer service artificial intelligence is growing very fast, and now it can be tested by operators, banks, government agencies, and courts, and it is estimated that it will be able to pass the acceptance by the end of the year.
Starting next year, these organs and institutions will no longer need to recruit customer service and operators during the civil service recruitment examination. The work of these two groups of people will be forever wiped out in the public service system. At present, it has been mixed into the customer service of civil servants and career editors, which is enough for them to use as a supplement to robot customer service in the future, and they will use it until they die.
In another year, this progress can spread to a considerable number of enterprise customer service personnel. ”
Gu Mojie told his wife about this information, only to realize that he had distanced himself and hurried back to the topic just now.
"As mentioned earlier, making the robot 'understand' all the questions asked in human language and accurately answering those objective questions with standard answers is the first half of the training of question-answering artificial intelligence by deep learning algorithms.
Then, since the second half of last year, after getting the NHN, our question-answering artificial intelligence has developed to the second half, and Yan Lei and his research institute are busy with that today. It's just that you're on maternity leave and you don't understand. ”
"Tell me specifically, people really don't want to be out of touch for too long and be thought to be uninformed." Lu Wenjun's technical otaku attribute can be regarded as innate, and he is not curious about mathematical content for the sake of making money. As Gu Mojie's wife, she never wants her value of assisting her husband in business to come to an end.
"In the second half, that is, when the objective part is trained by the public big data pool, the subjective part of the subjective question depends on the meticulous behavior analysis of each user to achieve the 'first secret' of private customization.
That is to say, a few years later, the 'first secret' robot on each 'Chuxin' mobile phone will have different answers when answering the subjective questions raised by their respective masters. Instead of relying on 'large sample size statistics' to achieve preference screening, it is completely tailored to each person's preferences. ”
Lu Wenjun tilted his head and thought for a while: "Everyone speculates based on their own behavior data, isn't that very accurate at the beginning?" Wouldn't it be difficult for those users who are unwilling to cooperate and leak their behavior and habits to Hatsune? What's more, the frequency of data generated by a single individual is too low, and it is difficult to analyze a person's preferences by chatting about a few pieces of information. ”
Gu Mojie waved his hand, signaling that Lu Wenjun didn't have to worry.
"If you don't understand the technical principles, don't worry. It's a step-by-step process. For example, let me give you an example, in the case of reading books, we used to divide users into several categories, some users like to watch fantasy, some people love to watch the city, and some people love to read history. Then he looked at which one was more numerous, and pushed him the most popular books in this category - this is the most primitive state of retardation, and it cannot be called artificial intelligence.
In the second step, after reading a few books in a limited way, he can roughly understand the person's spleen and stomach. Then, according to people with similar behavior patterns to him, according to the algorithm of 'people in groups', it is generally believed that he is the same as which type of people, and push to him what kind of people are more fond of seeing.
If he accepts, then leave a data imprint of preference, and if he refuses, further segment the crowd. In this way, the final user will be refined from a large group of millions of people, to a small group of tens of thousands, and finally even a small group of hundreds of people.
These people's experiences, preferences, and temperaments are actually highly consistent, so it is easy to bundle them into a data circle, refer to each other's push results, and further feedback the push effect - so that step by step, you can finally outline the needs of each unique 'person'. ”
China is so big, among the billions of Internet users, when it is subdivided into a group of hundreds of people, the preferences for entertainment content can basically be exactly the same - after all, when you look at the overall sample of the population, it is already a one-in-a-million niche demand.
In such a large country, even if it is a withdrawn and maverick individual, there are at least a few hundred people with exactly the same interests and hobbies as him, and this small probability event is not surprising.
What the artificial intelligence of Hatsune has to do is to divide the crowd into more and more details in the gradual analysis, or take into account several judgment dimensions to interweave a network of data evaluation, and finally make the "first secret" as accurate as the ghost in the owner's heart.
In this way, no one can do without the "first secret".
Once you leave, you will miss it as much as Gu Mojie misses Hatsune Niang.
Lu Wenjun chewed Gu Mojie's words repeatedly, and finally suddenly became enlightened.
"I see...... It's all right! ”
"There's nothing wrong with that, in fact, our idea of Hatsune has theoretically been considered by many visionaries. It's just that at that time, there was no deep learning artificial intelligence, and these visionaries could not realize it. And after this idea is realized, the social effects and economic value that can be played are far from what you can imagine now. ”
Gu Mojie paused and began to talk about the case.
"Eighteen years ago, Kevin. When Ashton was doing market research for Dior Cosmetics, he came up with a concept called the Internet of Things – he imagined that one day not only humans would have to connect to the Internet, but also products.
Whether a product is selected and bought by the owner; Whether the owner likes the product or not, there should be a data tracking feedback so that the merchant can make a decision. What led him to put forward this concept and appeal was a phenomenon he discovered when Dior observed the sales data of lip gloss. ”
When a woman talks about cosmetics, her eyes are shining.
As soon as Lu Wenjun heard the philosophy that selling lipstick can sell so significantly to change the world, his ears suddenly pricked up, like a Persian cat: "Go on!" Don't ink. ”
Gu Mojie Zhizhu smiled on the ground and continued: "Kevin. Ashton found that Dior's market report always showed that a certain kind of magenta lipstick sold particularly well. The company also regularly increases the production of lipsticks of this color, which is often in short supply. With the good feedback of the market data, the production of this color will continue to increase, and the production of other colors that do not sell well will decrease.
Until one day, Dior found that this magenta lipstick was finally unsalable, and the production exceeded the market demand. And they further discovered that in the market where they were increasing the production of this best-selling magenta lipstick, their total lipstick sales were stagnating or even declining.
They then compared the situation of other foundries and market regions - because the user preferences collected in each market region are different, it was only the UK part of Dior that responded immediately and most thoroughly because magenta was particularly popular.
In the end, they came to the conclusion that Dior UK was the most responsive to customers' lipstick color preferences, adjusting production as soon as the data came back. However, their lipstick sales growth was the worst among other European countries. ”
Lu Wenjun listened very carefully, chewed carefully on the example given by Gu Mojie, and felt incomprehensible for a long time.
"Are you saying that the slower the branch is to respond to the market sales data, the better the market performance will be? The more positive the feedback to the market, the more the production of best-selling models, and the reduction of unsalable branches, but the efforts are not good? This can't be, it's completely contrary to our cognitive common sense. ”
"You don't think it's possible, do you? Yes, I didn't think it was possible at first. But when I read Kevin Ashton's theory of the Internet of Things, I felt that it was normal. ”
"Say it quickly, don't sell it."
"Because, lipstick is a product that is very different and difficult to standardize.
As we all know, skin care products, eye creams, masks, foundations, these other cosmetics, there are not many specifications, a series, only three or five styles, enough.
Lipsticks are completely different, after a lipstick series comes out, there is a row of color cards, from pink to red to purple, each shade from light to dark can be arranged and combined to create at least thirty or fifty color styles. Therefore, the department that produces lipsticks is often the most troublesome department in cosmetics companies - there are too many specifications, and everything is stocked in large quantities, which can easily lead to unsalable colors that customers don't like very much, and they can never be sold-"
"Eh, I know all of this, you just get to the point." Lu Wenjun was anxious for a while.
Sister is a sister, and she still uses her husband to popularize the characteristics of the lipstick industry? Isn't that a joke? (To be continued.) )