Chapter Seventy-Eight: Subsidizing the Rivers and Lakes
Five days later, Binjiang Development Zone, White Horse Lake.
The famous Qiantang Animation Industrial Park is located here. Since 2004, the annual China International Animation Festival has also been held at the Convention and Exhibition Center of Baima Lake.
However, the anime festival is in April, and now it is September, and the surrounding area of the park is naturally deserted and even slightly desolate.
On the south bank of the Qiantang River in 05, although the major support industrial parks have been almost planned, they have not yet gathered popularity. The development of every city and every industry takes a long time.
In order to support the city's animation industry and ensure that it leads the country, the Qiantang Municipal Bureau of Culture has set up a special office here, so that the surrounding animation companies will not have to go to the city when they run government-related business. In this way, no matter what the effect is, it is finally convenient for the people.
Li Housheng is a section chief in charge of the animation industry in the Cultural Market Management Division of the Municipal Bureau of Culture. Because the animation industry in the city is basically in Binjiang, his daily office is also located in this office near White Horse Lake. There are several deputy sections and staff members under him, and they look quite neat.
Because it's Friday again, Li Housheng's mind has already flown elsewhere.
Thinking that there will be an invitation from the female public relations manager of an animation company in the evening, should I change into more decent clothes and go to the banquet? Thinking of the open collar and thick red envelope of the female publicist, Li Housheng was a little hot.
The company that invited the guests, and the cartoons that were made were really bad.
Theoretically, the picture of 24 frames per second can be directly reduced to 8 frames in some films!
Even if the cartoon itself has long roll panning shots and still shots, reducing the frame rate by two-thirds does not mean that the production cost can be reduced by two-thirds. But there must be such a cutting corner, reducing the cost of shooting and drawing by 30%.
What's more, after reducing to 8 frames, people don't need to roll long to pan the lens. A picture is given more than ten seconds, and the characters are copied and applied except for the mouth shape of the conversation. Anyway, all kinds of money-saving means are on it.
This kind of film, let the market test it, no one will ever watch it. But from the point of view of the number of runs and brushes, it is qualified. After all, the upper leadership will not watch cartoons; Whether the animation industry of a city is developing well or not is up to the leadership. Just a few quantifiable index numbers jù.
"The plan for this year drawn up in the work report of the municipal government is to support cultural and creative enterprises in the jurisdiction to produce 100,000 minutes of traditional animation and 20,000 minutes of 3D animation, and the financial subsidies for this goal are totaling 500 million.
Well, it's been almost 10 months, and it's been 85,000 minutes since ordinary anime passed the review and received subsidies. By the end of the year, the performance targets will definitely be achieved. It seems that in terms of the conditions for subsidy review, it is necessary to tighten the scale, and those ignorant guys cannot be allowed to cheat the subsidy directly. ”
Li Housheng sorted out the performance report so far, so that he knows it well. After getting off work for a while, he had a good idea of what kind of face he should use to face the companies that wanted to meet with the indicators in the evening.
Maybe laymen think that 100,000 minutes of cartoons a year is too awesome? Can an animation company in just one city make so many films in a year? As a matter of fact. This number is not much at all, because in the original history, by 2007, the animation output of Qiantang City could reach a peak of 200,000 minutes per year. Of such a huge number of anime, less than one-tenth of them are eligible for TV release during normal hours, and most of the rest are either not bought by TV stations or only broadcast until midnight or the second half of the night.
After that, as the imperial court realized that the indiscriminate supply of inferior tablets was rampant and the policy subsidies were declining, the output of the guide zhì shrank.
An anime of 20 minutes per episode has an average of at least thirty or fifty episodes and thousands of minutes. 100,000 minutes. It's just 100 films like this. If it is a blue cat or a pleasant goat with a good commercial response, and the sequel is casually filmed and dug deeply, then 100,000 minutes is only a dozen or twenty such films.
Of course, the blue cat and the pleasant goat were filmed for many years.
Li Housheng is in charge of this, and he can be regarded as a clear door to the market.
Compared to the proliferation of traditional technical animations. The threshold for making 3D animation in 05 is still quite high. Three quarters have passed since 05, and the 20,000-minute performance target has only been completed for three or four thousand minutes. And some of them just sent samples of the first few episodes and reported follow-up plans, but they didn't finish filming.
With the technical level of 05 years, a normal one-minute 3D animation, even if it is shoddy, the cost of making zuò is more than 20,000 yuan. So just rely on the subsidy of 8,000 to 15,000 per minute. It is absolutely impossible to support making bad movies to make money. At the very least, it is necessary to go through guò TV stations or online channels to make up for the advertising fee ticket price of 10,000 yuan per minute or buy it out, so that it is possible to return the cost.
As soon as he thought of this annoyance, Li Housheng took a mouthful of thick phlegm into the ashtray: "Mahler is a handle, Wen Shiyi is a table, and his mouth is so tight." How many policy benefits have been asked from the city government, and the opening of a company to make a film has been delayed again and again, and it seems that it can only be counted in next year's political achievements. ”
Li Housheng is talking about this Wen Shiyi, the boss of a Taiwan-funded company "Tomorrow Technology", and he once had an elder brother named Wen Shiren, who wrote a set of online literary works "Qin Shi Mingyue".
Before Wen Shiren's death, he talked with the Qiantang Municipal Government for a while and asked for a lot of preferential policies. He promised to set up an animation company called "Qiantang Xuanji Technology Information Technology Co., Ltd." in Qiantang to shoot the 3D animation of "Qin Shi Mingyue". It's a pity that Wen Shiren himself doesn't have a holiday, and at the end of 03, he suddenly died of a stroke, and the cooperation was put on hold. The integration of opinions within Tomorrow Technology has been delayed for a long time, and the Qiantang Municipal Government has waited and waited, and it has not been able to wait for Taiwanese businessmen to settle in and start up.
The Taiwanese businessman's slogan was loud at the beginning, saying that "Qin Shi Mingyue" would not be finished without filming a few hundred episodes, but now there is not even a single hair.
At the beginning, the target of 20,000 minutes of 3D animation output was set, but they all rushed to "Qin Shi Mingyue" to help solve the bulk of the problem.
……
Li Housheng couldn't solve the problem no matter how much he wanted, so when he saw that the time was up, he packed his bags, went into the dressing room to change into the outfit of seeing the female guests, and walked out the door.
He deliberately left work 20 minutes late, because he didn't want his subordinates to see him change into a designer suit, which was not in line with his usual simple and low-key style.
It's a pity that it backfired, and when I walked to the open office outside, there was still a reviewer Xiao Huang sitting.
In the Cultural Affairs Bureau, those so-called film reviewers are actually similar in nature to the pornography inspectors in the police station, and their duty is to watch films every day. It's just that the professional vision of the pornography appraiser at the police station is mainly focused on identifying whether a film is not ****, while the reviewer of the Cultural Affairs Bureau focuses on judging whether a cartoon meets certain subsidy requirements.
When Xiao Huang saw Section Chief Li come out, he immediately got up and nodded slightly: "Branch Li walks slowly!" ”
Li Housheng uncomfortably tucked Versace's cufflink tag, and said with a straight face: "Xiao Huang, work should pay attention to efficiency, not grinding." I'll go back when I'm done. ”
"Li Ke is right! But this is just this afternoon a new company that I haven't worked with before, and sent a few samples of 3D anime. I want to ask us to check and see if the match meets the policy requirements, so they can grasp the scale and decide how long to shoot. I thought that the third quarter was almost over, and the indicators were still a cut short of the boss, and if I could set some in the last week, it would be a good thing......"
"What? A new company you've never worked with before? A 3D anime that you can shoot right away? Let me see. Li Housheng was also a little interested, and as he spoke, he leaned in front of Xiao Huang's computer screen.
There were actually two companies that came together to send the film, but each company only sent the first two episodes, which is not a large amount.
Everyone in the circle knows that in the operation of cultural projects involving financial subsidies, many companies will not directly smash the big money and submit it for review after all the filming is completed, but will shoot two episodes and send it to test the water first, so as to experience the scale of the imperial court, and then only then can they know in their hearts, which not only saves money, but also does not fail to pass the line.
Otherwise, just shoot all the light and send it away, then the gamble will be too heartbeat, and no one can afford to pay for it.
It's the weekend of the penultimate week of September, and if you can give the other company a reply today, then the other party can send a few more samples next week. What's more, the other party can report the entire annual shooting plan, which is convenient for the government department to write quarterly performance reports.
Li Housheng cheered up and watched it for a few minutes.
Li Housheng's first impression was that the films, character modeling and background textures sent to him looked really familiar: why did they look so much like the characters in the online game of hip-hop that his daughter played?
Plot...... I can hardly see any plot, well, it must be written by a third-rate screenwriter. The idea is to be as bright and righteous as possible, to ensure that it can be too much, but combined with the style of painting, how to look awkward. If this product can be sold, there will be a ghost.
"It doesn't matter if he sells it or not, it's not us who loses if he can't sell it, anyway, just help us complete our political achievements."
Li Housheng thought so and said to Xiao Huang: "I can watch this film, but a 3D film is worth millions of subsidies, not a small amount of money." In this way, you draft a written opinion, and in my tone, send it to the city bureau on Monday, and ask Deputy Director Zhu and Director Wang to give instructions in person, as long as the higher authorities do not object, we will live together. In order to be in a hurry, just send it when the meeting is held, otherwise the first level will be finished, and the third quarter will have already passed. ”
"Okay Li Ke, I'll do it."
"Remember to lock the door when you leave in a while."
"Definitely, definitely."
The temporary worker Xiao Huang agreed, and immediately straightened out the materials. Mr. Li walked briskly out of the office park, turned the corner, and got into the car of a supplier who had come to pick him up, and then re-leveled the tucked Versace cufflink tag.
A delicate female voice immediately sounded in her ears: "Li Ke~ I heard that this year's tasks are almost completed, you have to make decisions for us." (To be continued.) )