Lim Seung-jae let out a painful sigh, and then quickly kissed Yuna and Jessica on the cheek, "What I think is really beautiful." ”

In fact, the four of Girls' Generation came over today.,It's also because there's nothing to do.,I'm going to Japan in a few days.,So these days are also very leisurely.,Except for a few people who still have a little itinerary.,The others are idlers.。

When Lim Seung-jae and the two female tickets showed their affection, Kim Taeyeon's children's shoes had been entangled for a long time, and finally opened up to Lim Seung-jae, "Seung-jae, in fact, we came over today because there is one more thing I want to consult you." ”

"Are you finally going to say it?" Lin Seungjae turned on the TV leisurely while drinking juice, "Say, what's the matter?" ”

When Taeyeon spoke, the other three also gathered around, everyone looked at each other, and Taeyeon took a breath, "I said, you can't laugh at us." ”

"Say, don't worry, I won't laugh at you." Obviously, the so-called not laughing, it is just lip service, if it is really funny, Lin Chengjae's ridicule will never be merciless, and after speaking, he silently added in his heart, "I will only laugh at you." ”

Taeyeon and Jessica looked at each other, "Actually, we have more personal time now, so we thought about finding something else to do, and the four of us discussed it, and we wanted to work together to get a side hustle, so I wanted to ask you what you would do." ”

"Huh? Side hustle, good idea, you should all think about it, what you want to do. ”

"I want to open an optical store and create my own fashion eyewear brand! Oops, why did Seongjae beat me! Jessica was only halfway through her speech when she was directly interrupted by Lim Seung-jae's knock on the head.

"It's so ambitious, next one."

The next one is Yuna, "I'm wondering if it would be better to open an online store?" Like selling some of our merch and some small things or something. ”

"It's okay to be around, what you call a little thing...... Is there a supply? ”

"Nope."

Like Jessica, she was knocked on the head. "You still want to open an online store without a source, Pass."

"Pani and I want to invest in some real estate in the state." Taeyeon said cautiously, but she was also ready, covering her head and squatting on the ground. Prevent being beaten by Lim Seung-jae.

However, Lim Seung-jae's finger did not fall on her head, "That's a good idea!" However, I don't recommend you to enter the real estate market. ”

"Why? The houses we bought before have appreciated a lot now? ”

"So, are you going to make a move?" Lim Seung-jae asked rhetorically.

Taeyeon and Pani both shook their heads, how could they make a move, not to mention how troublesome it was to change hands at this time, they were all bought for their own family to live in, how could they sell it now.

"That's it. I'll settle an account for you. According to the current situation in South Korea, you need to pay taxes when you buy a house, and you also need to pay taxes when you sell a house, although you will say that it doesn't matter if it goes up so much, but ......"

Looking at Taeyeon and the four of them in confusion, Lim Seung-jae knew that they still didn't know about real estate.

After so many years of real estate, some of the bends in it are still relatively clear. "First of all, when you make a move. It is already the price of second-hand housing, not a first-hand house, as long as the transfer is a second-hand house, it will be deducted again, which is why they feel that second-hand housing is more cost-effective, and no one wants it when the price is high. Sell low at a loss. It's hard to find a suitable price! ”

"Your so-called appreciation, according to the average appreciation of the past few years, is actually calculated, if you really sell the house. Although it is not to lose money, it is really not a lot of money. ”

At the beginning, Lim Seung-jae could make so much money, but in fact, it was more of a loophole in the law and related policies, especially in a developed country like South Korea, and now it is really difficult to make a profit in real estate! Hard!

"The most important thing is the question of whether anyone buys it. You think the price is right, and the buyer doesn't necessarily think the price is right, have you considered this problem? The developer's quotation does not represent the actual price of your current house, and you can't think about things so simply. Let's not talk about whether the developer can sell it at this price or not, at least if you sell it at this price, it is absolutely impossible to sell it. ”

"There are so many exquisitenesses, we don't know." Taeyeon made a simple calculation according to Lim Seung-jae's statement, and it seems that it is really ......

"Do you have any suggestions for OPPA?"

"You can go in the direction that Jessica said, you are idols, and it's actually best to go in this direction."

Jessica puffed up her bun face, "Then you hit me just now!" If you don't give me an explanation, I'm not done with you! ”

"Listen to me first, did I just say that you don't have what you think? I'm just saying hello, is it that easy to start a fashion brand? If it were really that simple, the streets would have been full of Chanel by now. Even Jessica, at such a time, Lim Seung-jae would not give her face and criticized mercilessly.

"To build a brand, you first have to figure out what a brand is!"

"What else could a brand be?" Although Jessica has a good sense of fashion and popularity, it doesn't mean that she understands what a real brand is.

"You think about why you like a brand, why you like it. Vogue? Pretty? A brand is not built because of one or two products, but something essential about it, like a silly hat, which is essentially a brand, and you are its commodity. ”

Speaking of which, Yuna kind of understood what Lim Seung-jae meant, "In other words, do you want to have your own unique style or something?" ”

"What is a brand? The literal meaning of brand is image, the natural spread of word-of-mouth. And this is not only a product, a LOGO, a really good brand, a precipitated brand, it is a spirit, a culture, but also a long-term cultivation strategy, the strategy is to create a unique, favorable positioning; It is to make trade-offs in the competition, and its essence is to choose what not to do. So whether I make a car or a mobile phone, quality, style, reputation, and innovation are the things I pay the most attention to. Do you understand that? ”

All four fell silent at the same time.

"There is a brand, it also has its own core products and target market, and finding the most suitable consumer group under the market segmentation is the fastest way to enter the market, such as: Taobao, Amazon represents online shopping, Wal-Mart, Carrefour represents parity, Chanel, Tiffany represents temperament identity."

"Here we assume that we want to create a sports brand exclusive to young people, then let's first analyze our target market, our consumer group is assumed to be between 15 ~ 28 years old, young people who love sports, then the brand should be 'full of sunshine youth, is a vigorous age, a hot-blooded, impulsive, can enjoy their sweat time, A brand exclusive to young people's needs to determine its positioning before it can create a real brand, rather than talking about it like Xiuyan Nuna. ”

Jessica wanted to refute, but she couldn't say anything to refute, so she could only sulk by herself, "Hmph! ”

Lin Chengjae grabbed her little hand, "I just asked you not to be ambitious, the establishment of a brand is not so simple." ”

"Then will you help me?"

"You're my female ticket, who am I not helping you?" Lim Seung-jae used his mind to think about the entrepreneurial direction suitable for the four of them, "Well, combined with Yoona and Sika's suggestions, you can consider opening an online peripheral fashion store, and then rent a shop in Seoul and Jeonju to open a café similar to Starbucks, first of all, the standard must be high enough, this is the easiest plan......" (To be continued.) )