Chapter 20: Lang Wei Sports

I had a day of classes on Thursday, and I really didn't have much free time. Pen ~ fun ~ pavilion www.biquge.info

During the evening rehearsal, Zhou Yi received a call from Zhuo Qinglian. Sister Zhuo called in person, there must be something important. She told Zhou Yi that tomorrow the company was going to help him sign a big endorsement order, which was the brand endorsement of men's sportswear.

There are no classes for three or four classes tomorrow morning, and Zhou Yi will go over to sign a contract.

Zhou Yi asked curiously: "Which company's brand is it?" ”

Zhuo Qinglian said: "It is the brand of Langwei Sports. ”

"Lang Wei Sports?" Zhou Yi thought about it and said, "I don't seem to have heard much of it, it's a new brand!" Sister Zhuo, the few brands you mentioned before that have the intention of cooperation do not have it! Aren't we only signing first-line brands? This isn't a miscellaneous brand, is it? ”

"Can miscellaneous brands afford high endorsement fees? Don't worry! I've looked into it. They are indeed an emerging brand in the industry, and they are rising very strongly, otherwise I wouldn't let you take this endorsement. Zhuo Qinglian explained with a smile.

Zhou Yi asked, "What is their specific situation?" ”

Zhuo Qinglian said: "This brand is a sports brand founded by Mr. Lang Wei, a famous gymnastics player and former Olympic champion in our sports world, and it has been developing for several years and is doing well. And Mr. Lang Wei also has a background, and there is no shortage of financial support behind him. Their company has been cooperating with Star TV to create a popular program called the Athlete Show, which is very popular with the audience. ”

Zhou Yi let out an "oh".

He'd heard of the sports great, but he didn't know anything about it.

Zhuo Qinglian continued: "From the perspective of development, this brand has the ability to rush to the front line. When we choose to endorse, we naturally have to change our power, and we must always consider it from the perspective of interests. It's not a top brand, but it's the most sincere brand. ”

"How much sincerity?" Zhou Yi asked with great interest.

"The endorsement price they offered is 7.5 million yuan for 3 years, which is a cut higher than the formal wear endorsement fee of Caizi Group. This is because of the effect of your recent movie hits and TV series hits, and your value has risen a lot. ”

Hearing Zhuo Qinglian's specific explanation, Zhou Yi was a little surprised.

He really didn't expect the endorsement fee to be so high.

He was surprised: "This endorsement fee is indeed very sincere. ”

Zhuo Qinglian said: "This endorsement price is almost the current limit, and it is difficult to rise again." After all, in the past few years of your study in school, it is impossible to participate in various promotional activities often, and film and television works are limited, so it would be good to be able to sign this kind of endorsement order. ”

Zhou Yi said: "I understand. By the way, why did they choose me to endorse me? Sports brands generally choose sports stars to endorse! ”

"Their company is a rising star in the industry! Now the domestic high-quality athlete resources have long been carved up by the old manufacturers. Like Dragon Totem, East Lion, Puma, and Qiji, they have already carved up the territory, and there is not much left. Even if Lang Wei grabs it, he can't grab it, and even if he robs it, the cost is too great, and it will far exceed the endorsement price for you, and the effect may not be very good. ”

Zhuo Qinglian explained again.

Zhou Yi said: "What about other companies? ”

Zhuo Qinglian said: "Other companies have also raised the endorsement price, they are not stupid, they know that you are a future action superstar, so it is natural to have an endorsement fee that matches the value, but the future is the future after all, their current demand for newcomers is not urgent, after all, they all have their own superstar endorsements, so the endorsement fees they give have not reached the most ideal level, and the price will not increase if the demand is not urgent." After careful consideration, the company decided to reject their offer and chose Langwei Sports as the endorsement partner. ”

For this, Zhou Yi naturally understands that catching up is not a business, since the big manufacturers are not urgently in need of you, they will definitely not pay attention to it, and feel that you are dispensable, so of course there is no need to cooperate.

Zhuo Qinglian said: "For an emerging company like Langwei Sports, in a short period of time, they can't find powerful top entertainment stars and sports stars to endorse. If you reluctantly sign some second-tier stars or athletes, it doesn't make much sense, maybe you will lower your own style, it's really better to look for potential new stars in the industry, as long as you bet on the right treasure, maybe there will be unexpected results. ”

"And they saw it, and they dared to bet hard. This time, they suddenly smashed out a big order, and they wanted to cut off the beard directly and win this endorsement contract as soon as possible, probably because they didn't want to have a long night's dreams! It seems that they do value this collaboration. ”

"This time, Lang Wei personally came to negotiate with me. He is very frank, saying that he values your identity as a national martial arts eighth section and the development potential of an action superstar, and he has followed your Weibo and thinks that the number of your fans has great development potential. He also saw the video of the military training ring performance you posted on Weibo and was very satisfied. He's an athlete in his own right. He said that since then, he has been very optimistic about you and has the intention to cooperate. Especially now that you are cooperating with the great director Xu Qianye, the future is brighter, and it has prompted them to make up their minds. ”

It turns out that this is the case, Zhou Yi can understand.

Boss Lang Wei is a discerning hero.

"Besides, in terms of popularity and appearance rate alone, even if the athletes in some unpopular sports have good results, they can't compare to the exposure of artists. Some athletes can't participate in several popular competitions a year, endorsements are not valid for a long time, and their popularity and influence cannot be maintained throughout the year. Unless it's a game like basketball or football, it's long-term, but the cost of those athletes' endorsement shoes is very high, and the big-name superstars have been signed by each family. They Lang Wei are reluctant to sign athletes or second-tier athletes in unpopular events, and it is normal for them to set their sights on you this time and want to bet on your future. If they slow down, you might be signed by someone else. In fact, we are already considering endorsement offers from other companies, and we can almost sign them up, but fortunately, their companies responded in time and caught up at the last minute. ”

This is the beginning and end of the matter, Zhou Yi fully understands.

He asked again, "Sister Zhuo, what is the quality of their Lang Wei's clothing?" There can't be a problem. ”

Zhou Yike didn't want fans to criticize him in this regard.

What's more, he usually wears it himself!

Zhuo Qinglian assured: "In this regard, you can rest assured that it is definitely a quality trustworthy product with a quality inspection certificate." And their R&D capabilities are very strong, not the kind of copycat that copies the designs of other companies. As for the quality of the garments, I've seen a few samples they brought and it's absolutely fine. Besides, sportswear is basically like that, mainly depending on the brand influence. ”

Zhou Yi was clear, since Sister Zhuo thought it was okay, then it would be fine.

There is no need for him to investigate it again, he can trust Zhuo Qinglian.

Besides, Langwei Sports is willing to spend such a large price to sign a potential newcomer like Zhou Yi for endorsement, it must be very ambitious, not the type of small wealth and peace. The quality of the products of this kind of company should be guaranteed, otherwise how can you be willing to spend such a large price?

Zhuo Qinglian said: "This time, your endorsement categories include professional sports suits and sneakers, as well as related products, which are Langwei sports performance series products. After signing the contract, you can only wear their clothes in your usual sports suit. ”

Of course, this is no problem, which one to wear is not to wear, just take it if you have money.

After some discussion, Zhou Yi finally agreed to this endorsement and felt that it was no problem.

This is Zhou Yi's second apparel brand endorsement this year.

Sportswear is not the same as formal wear, of course, you can receive both types of endorsements at the same time.

As for other brands, some have retreated, some have refused, and some are still negotiating, which is a repeated see-saw process, which cannot end in the short term, and even as Zhou Yi becomes more and more famous, the negotiations will continue, and there will always be new brands coming to visit.

There are some superstars in the industry who sign more than 30 endorsements by themselves.

Of course, that's a bit of a meat taboo.

Normally, superstars don't get so hungry.

But it is normal for a superstar of the grade of Shui Yuexun to have more than a dozen endorsements and five or six first-line brand endorsements.

Zhou Yi is far from it now, and he has to continue to work hard!

When other brands can talk about it, it depends on when the endorsement fee can be raised.

It is impossible for Zhou Yi to wronged himself and sign a low-cost contract.

Now with the popularity of movies and TV series, the box office has exceeded 500 million, and the ratings have broken two, which is almost a certainty. Although Zhou Yi is going to school, he has not fallen silent, and the popularity of the industry continues to rise.

Zhengdong has more and more chips in his hand, so he naturally has the patience to wait and is not in a hurry at all.

Zhou Yi's worth will only rise, and it is impossible to fall.

Don't look at him in school, but his acting career has not been greatly affected, 12 months a year, up and down the semester, a simple calculation, more than four months of classes per semester, a month or two of vacation, as long as during this period, a movie and a TV series are filmed, a movie is released for a month or two, and a TV series is broadcast for a month or two, which is enough to maintain his usual popularity.

If you usually squeeze in time, you can also shoot more scenes.

Some company executives can see this, so they will not give up when Zhou Yi is in school, and have been chasing endorsements and signings.

If you take a little slower, you may be preempted by other companies.

This kind of potential stock, anyone can see it, and no one in the industry is a fool.

In particular, Zhou Yi is very good at hype and publicity, and people with a discerning eye know it well. There are always fresh topics on Zhou Yi's body, and the popularity has always been unabated, and the number of Weibo fans is huge, and it continues to rise. Companies take this very seriously.

But how much endorsement money can be paid has to be negotiated repeatedly, after all, whose money is not blown by the wind, it must be calculated clearly.

Zhengdong has Zhou Yi's trump card in hand, and he has been sitting firmly in Diaoyutai, and his heart is steady.

Zhou Yi is not in a hurry, negotiates slowly, there is always a harvest, and now he has a family.

I got two endorsements in one year, which is enough.

Tomorrow morning, he will go to the company's headquarters to sign a contract.

After talking to Zhuo Qinglian about these things, Zhou Yi was very relaxed. Zhuo Qinglian finally asked Zhou Yi if he had time tomorrow night, because Director Zhao wanted Zhou Yi to go to the crew of "Ace" to play a small cameo. With Zhou Yi's current fame, as long as he shows his face, it is still very helpful for the movie.

Director Zhao's side has already arranged it, it depends on the situation on Zhou Yi's side.

If you don't have time, that's okay. Anyone else can play that role just as well.

As for her sister Tang Yan, there is no way, she can't find a suitable role.

Zhou Yi naturally agreed very happily and definitely wanted to make a cameo. If you don't have the role of a sister, forget it, Tang Yan doesn't have to act in this movie. This is really not a movie that highlights female characters, and it is the same whether you act or not. Zhou Yi didn't care.

Tang Yan has her own movies and TV series to prepare, and she is usually very busy.

After the exchange, Zhuo Qinglian was about to rest, and Zhou Yi hung up the phone.

(Please do your best to readers and friends to start ~ point ~ Chinese ~ text ~ network to subscribe to the genuine version of this book, thank you for your support!) (To be continued.) )