Chapter 28: Soaring
In fact, some fans who didn't like cult films at the scene were eventually conquered by this film.
In other words, it was conquered by the last ** play.
When some fans first watched it, they didn't care about this film, and the first time the rating was not high, but then they were slowly attracted by the plot, and gradually settled down to watch and appreciate it quietly, worried about the fate of the characters, and indignant about the darkness of the plot.
Their final rating was high, far exceeding the first rating.
This is also reflected in the scoring curve of the Fengshen List.
The computer system in the background will automatically draw a schematic diagram of the scoring curve, which can be seen at a glance.
Manager Zheng: They have already got the drawings.
The curves on the drawing are densely packed, but the main curves overlap and overlap, basically two kinds.
One is the steep upward curve of good films, which is mainly scored by fans who like this type of film, and the score is very high at the beginning, and then it rises all the way, which is naturally a steep slope upward, which is a typical success curve.
The other is a skyrocketing counterattack curve, which is mainly scored by fans who don't like this type of film.
After all, the fans on the scene are not all cult movie fans, even if they are fans of action movies and martial arts movies, it does not mean that they will definitely like cult films, not to mention some fans of suspense films and drama films, and even fans who buy discount tickets to watch the movie, and even fans who are temporarily pulled in. These fans may not appreciate cult films, some fans did not have a very high rating at the beginning, and even some fans rated very low, but they were attracted by the ** play later, and they gave high scores, and the scoring curve suddenly rose, so that a skyrocketing pattern will be formed.
This curve is also a typical success curve.
When these two scoring curves are published, they will attract fans to watch the movie.
In particular, many fans like the soaring counterattack curve.
In fact, the best scoring curve is a "high-rise" curve, also known as a "ceiling" curve, that is, the three ratings are all super high scores, like the ceiling, pulled into a straight line. It's as if the stock has closed the price limit.
This is the best curve, which requires the film to be very good in all aspects, a famous director and a superstar are a must, and there must be strong publicity. Obviously, there is no need to count on a small-budget cult film like "Five Poison Gate", which is surprisingly successful and relies on fame.
Since you're going to take the weird current route and the sword goes sideways, don't expect this kind of scoring curve.
Basically, this kind of curve is the treatment of a top blockbuster that fans have high hopes for.
And then the next thing is the "steep slope up" curve and the "soaring" curve of "Five Poison Gate".
This is especially true when the two curves are combined. It's even better, it's very tempting.
Getting these two curve diagrams, the company's senior management is very happy. In fact, the theater party got the number of jù, and they were also very happy.
This proves that Taj Cinemas has not lost its sights, this film does have box office potential, and it definitely has the rise of a dark horse.
If it's a "sea level" or "flooring" curve, it's probably going to be a cry.
Fortunately, the worst didn't happen.
Even the "surfing" or "hillside" poor wave curves didn't happen.
This situation is indeed very comforting.
Next, Zhengdong Pictures held a brief media conference in the conference living room temporarily prepared by the theater line, where Director Zhao and others briefly introduced the specific shooting situation of the film, and at the same time answered questions from some entertainment reporters and film critics.
Zhou Yi and several leading actors also answered some questions. They are also the focus of the film's promotion.
Everyone has communicated in advance, and these are no problem, mainly to shoot some interview footage for print magazines, TV and online media promotion. Those questions and answers are all clichés, nothing new, even Zhou Yi can handle them easily and deal with them easily.
The crew also answered the questions of some fan representatives, meeting the interaction requirements of fans.
The things that Manager Zheng promised before were not discounted and fulfilled one by one.
The fans at the scene were very satisfied. There are also many fans crowded outside to watch.
Especially now that everyone knows that Zhou Yi is the screenwriter of this film, and he is still an honor student in terms of learning, so he is naturally more interested in him. Many older fans, entertainment reporters and film critics privately praised each other, thinking that the young man was very promising. The future is limitless.
This is not just a matter of appearance, everyone generally has the idea that "learning well is really good".
Honor students will always be praised and appreciated by all walks of life, and the treatment is completely different from that of poor students.
Even those candidates who take the art exam have to be divided into champions or something!
Everyone also has to look at the score, not just the appearance.
This is not discrimination against poor students. It's mass psychology.
For older people, this is especially true.
Studying well is not just a matter of hard work, at least it means that you have a high IQ, are very smart, and are more likely to succeed in the future.
In this way, Zhou Yi is more likely to get positive publicity from many media, and few people will maliciously slander or criticize top students.
If he was replaced by a poor student at the end of the crane to write "Five Poison Gates", everyone would probably think that he was no longer a businessman. If you don't study hard, what martial arts novels and cult scripts do you write? Isn't that sick? Do you want to go to university yet? Do you think that if you make a movie, you can be on Yanying? Every year, Yanying Chinese drama recruits so many people, and there are more celebrities and big names who fall off the list! How old are you?
Not to mention making a movie, it's useless to make a dozen of them!
Han Han, who wrote "Triple Gate" in his previous life, even if he became famous later, still caused a lot of controversy in public opinion before.
Public opinion is like that!
Zhou Yi naturally didn't want to cause controversy, and pretending to be forced by his academic performance was the best solution.
If you have the ability, you will show your report card! It's all due to the influence of your roommates. Who would dare to disagree?
Therefore, in everyone's eyes, Zhou Yi is currently a promising young man.
In fact, Zhou Yi felt that this kind of evaluation was more appropriate for Lin Yan's little guy.
As for himself, does this need to be said?
However, Lin Yan did not participate in today's test screening, after all, he is not a starring actor, and he is not qualified to attend this kind of occasion for the time being.
The company specially arranged a professional acting training class for him, and he usually has to take classes! Learning to charge is also very busy.
Soon the media conference ended, and the fans gradually left reluctantly, and it is estimated that they will go back to promote it online.
After watching such a wonderful cult action movie, how can you bear it if you don't immediately show off and promote it on the Internet?
Nowadays, watching movies is also a means of fashion coercion!
Entertainment reporters retreated. I have to go back to catch up with the manuscript and strive to be the first to send out the first-hand news.
The timeliness of entertainment news is also important.
It's late.
The film preview room officially started at two o'clock in the afternoon, the film ran for two hours, and the screening ended at four o'clock. Coupled with some activities after that, it was already past five o'clock in the evening, and it was past dinner time. Zhengdong Pictures has provided some of the film critics invited with high-end hotel dining and lodging so that they can rest and have fun. Naturally, film critics are treated differently than those entertainment journalists.
Those entertainment reporters have to go back to work in a hurry, and the film critics are relatively idle.
Some of the behind-the-scenes deals are the responsibility of the company's top executives. There is no need for Zhou Yi to come forward in person. They are very experienced.
At this time, Lang Jun wanted to take An Dehai and Qiu Cao back, and specially came to say goodbye to Zhou Yi, which was still very polite and polite.
Zhou Yi was very happy to exchange a few words with Lang Jun.
"Senior Lang Jun, it seems that you don't have a chance to go crazy this time." This is a sarcasm for the last time he said he was going to go berserk.
"Senior Brother Zhou Yi, don't get complacent too early. As the saying goes, whoever has the last laugh laughs the best. Let's take a look at the final box office! After all, you are a small-budget film, even if the quality of the shooting is good, if there is no support from large theaters, where can the box office be high? "I don't have enough confidence to say this!
"Haha! Senior. Then let's wait and see! "Zhou Yiman doesn't care.
Although Lang Jun was very worried, he had no expression on his face, and he was still very hard-mouthed!
In any case, he didn't want to fall into disadvantage.
But he's clearly a dead duck with a hard mouth!
An Dehai and Qiu Cao beside him could see it, and they could only smile helplessly, thinking: Zhou Yi, don't stimulate this eldest young master anymore. Do you have to make him so angry that he collapses and vomits blood? There's no need to be Zhuge Liang Qi Zhou Yu!
But it's hard for both of them to say clearly, so they can't make Lang Jun angry to death? They don't need to be angry, they can do it themselves.
I don't think anyone is optimistic about Lang Jun's literary blockbuster, what hope is there for this?
In fact, which is Zhuge Liangqi Zhou Yu?
Zhou Yicai won't admit that the other party is Zhou Yu! This is clearly Zhou Yu playing Huang Gai. Sun Wukong fights the white bone spirit! A little thing!
Tang Yan next to her was speechless, thinking that her brother was too bullying, and he couldn't be forgiving!
Things started because of her, but they didn't end because of her. These two have been screwing up.
At present, the film test screening is over and completely ended, Yan Shuohe, deputy manager and director of the production department of Zhengdong Pictures, Dong Yiwu, director of the publicity department, Wu Jianzhen, director of the logistics department, and others accompanied the group of film critics to the hotel. Zhou Yi didn't want to care about the behind-the-scenes transactions they carried out, and he didn't want to participate in them. These professional public relations activities should be handed over to professionals, otherwise what are they going to do?
Zhuo Qinglian didn't want to worry about it either. After saying hello, she stayed at the scene and accompanied Zhou Yi.
Later, she will drive Zhou Yi's brothers and sisters back to do a good job as the assistant to the chairman.
As for Zheng Cunhou, the company's general manager and director of the artist department, Jiang Zan, the director of the marketing department, and others, they stayed in the theater with some other employees of publicity and distribution, and discussed the follow-up screening issues with Manager Lin of Taj Cinemas.
Everyone got the scoring curve of the Fengshen List, held a fan meeting, did a detailed investigation, and the rest of the things are very easy to do, after all, both sides are very cooperative and sincere, and they will definitely hit it off, and all they want to discuss are some details, which is harmless.
The other leading actors can go back.
There's nothing going on with them at the moment.
Zhou Yi didn't care about the specific affairs, today's work was done, and he didn't want to stay here, so he planned to accompany his sister home for the weekend.
Today is Mother's Day, and the two siblings are going home for dinner and spending the holiday with their aunt.
My brother will also be at home, so everyone can have a good time.
Seeing off Lang Jun and the others, Zhuo Qinglian drove Zhou Yi and Tang Yan home.
Chu Qingyi naturally left with his bodyguard Sun Mang.
Next, Zhou Yi and Tang Yan celebrated the holiday with their uncles and aunts at home, and the family had a warm reunion dinner.
Tang Zhengnan and his wife knew that Zhou Yi had been very busy with his work schedule recently, and they were very relieved to see that their brother and sister could rush back.
In the evening, Zhuo Qinglian came to the news in time that the negotiations on Manager Zheng's side had ended, and the screening had been officially finalized.
He has reported the specific situation, which is very satisfactory.
According to the arrangement of Taj Cinemas, the screening time is officially determined to start on Monday of the next week, that is, May 18.
Next week, a week's time, will be used to promote the warm-up, but also to make a digital copy, express delivery, definitely can't start next week, because the time is absolutely too late. It takes time to make and deliver copies.
Zhou Yi can fully understand this.
Before the partner is determined, the scale of the screening and the specific city are not known, and it is impossible to make a digital copy of zuò in advance, let alone deliver it.
Perhaps the partner has other requirements.
What's more, the second trial just passed on May 7, followed by a test screening, the time was very tight, and everyone was busy with publicity.
It's impossible to make copies these days, it's too busy. Those jobs also need to be resolved through commercial negotiations.
Wait for the negotiation with the theater company, and then make a copy, there is no problem.
According to the follow-up arrangement of Taj Cinemas, they will first be screened in 25 theaters in 12 major cities, including Yanjing, Huhai, Yuedong, Jingu, Jinling, Jiangcheng, Qiantang, Yudu, Gusu, Bincheng, Fengtian and Rongcheng.
At present, the publicity of the cinema chain is mainly aimed at these 12 large cities in China.
Naturally, Zhengdong Pictures had to cooperate, and the electronic versions of various promotional trailers and poster samples had to be transmitted over the Internet as much as possible, which could save time. The specific system can be handed over to the theater agent. Taj Cinemas will contract this part of the business at a low price.
These things can be handed over directly to the Yenching headquarters of Taj Cinemas, which are completed by the internal network of the cinema line.
There are people in the company who work overtime at night, and these things can be done at night, and there are ready-made materials.
In this regard, Zhou Yi is not worried.
As for the digital copy, Taj Cinemas needs at least 70 pieces, and Zhengdong Pictures needs to speed up production.
The authorized number of screenings has been negotiated.
Due to the tight schedule, the production and delivery of digital copies will begin next Monday.
For these situations, Zhou Yi is very satisfied.
It is of course good to be able to expand the scale of screenings to 12 major cities across the country, mainly due to the good enough audience reputation in the test screening.
Originally, Zhou Yi thought that the film could only be screened in a few big cities, even small and medium-sized cities!
Now this was beyond his expectations.
For the screening, the scale of such publicity is very good.
Of course, no matter how good the audience's reputation is, the strategy of cinema screening still needs to be as cautious and conservative as possible, and being able to screen in 12 major cities across the country is the limit of what Taj Cinemas can do, and it is indeed impossible to have more.
Zhengdong Pictures can only talk about this kind of situation, and Manager Zheng tried their best.
If the scale is expanded, it will become a large-scale national release.
However, the film needs to be publicized and warmed up, expand its popularity, and convey the reputation of the movie, it is impossible to expand the scale of the release at the beginning, so that all kinds of publicity are not in place, and the good reputation has not yet spread, and there may not be many people watching the movie, which will not only adversely affect the follow-up publicity of the film, but also greatly harm the theater side, which is harmful to others and themselves, and the wise do not do it. After all, theaters need to pay various costs to screen films.
In today's situation, both the producer Zhengdong Pictures and the cinema company Taj Cinemas can accept it, which can be regarded as a win-win situation.
The 70 copies of the film required are also within the scope of Zhengdong Pictures.
The company can make zuò to complete, no need to find a partner temporarily.
Zhou Yi can have a general understanding of these things.
It was already late, he and Zhuo Qinglian said a few words, and everyone went to rest.
You can go to the company tomorrow to talk about specific things.
At home, don't be busy with the office, there is no urgent matter for him to deal with. (To be continued.) )
PS: Self-improvement! Continual self-improvement!