Feng Yu only learned about the situation when he arrived in the magic capital. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 It turned out that in order to seize the market, they launched a high-definition digital video camera at the same time as Sonny, but neither Fengyu Electronics nor Aihua Electronics had any experience in making DVDs.

And this time, Feng Yu only mentioned a few words and did not participate in the testing of new products, so after this DV was launched on the market, it was sold a little in Huaxia, and overseas sales were very poor.

If it weren't for the brand support of the wind and rain brand, I'm afraid the sales would be even more bleak. At this time, those companies in the island countries began to increase their propaganda efforts, and they joined forces to play the wind and rain card and retreated.

And companies such as Philips and Tomson that cooperate with Fengyu Electronics and other companies are also unsatisfactory in sales, and the gap with their expectations is too big.

Feng Yu looked at the DV in his hand, it was no longer the micro DV he wanted the company to make, it looked a little bulky. The screen is a bit smaller and can only rotate 90 degrees.

The battery power is not bad, and it still ensures a strong battery life. But the storage is only 1GB, and the flash memory card is used, which is made into a U flash drive, which can be used when plugged in, and can be replaced.

Feng Yu tried filming and found some of the problems.

The first is that the anti-shake is very poor, which Xu Lihua also knows that the anti-shake of the products of the island countries is stronger than theirs. The second point is that the optical zoom is a little worse, and the high-end products can reach ten times the optical zoom, and the small ones also have five times, while they can only have three times.

What's more, the world's first real DV was produced by Soni, and they have a stronger brand recognition and consumer stickiness.

Most of the digital video cameras used by news reporters and TV producers in the world are produced by island countries, and most of them are owned by the company, so it can be said that in terms of civilian digital video cameras, the company is a well-deserved leader at this time.

Digital cameras are classified as broadcast-grade equipment, that is, they are used by television stations to shoot movies, TV dramas, and news interviews. Next is the professional grade, which is used for shooting in professional TV fields other than broadcasting. Then there are the consumer and entry-level levels, which are aimed at the general public for family entertainment.

Well, in his previous life, Mr. Chen used professional-grade equipment, but his professional-grade equipment is actually not too far behind the current broadcast-grade equipment.

Feng Yu understood why the wind and rain, Philips and Amazonas brands failed, because the products they produced belonged to mid-end consumer products, but they were positioned at high-end consumer prices.

"Lao Xu, what is the production cost of our product?"

"About 10,000 RMB, our retail price is in the early 20,000s. This retail price is about the same as the new products of island countries such as Zuni. ”

Feng Yu rolled his eyes, the cost of more than a thousand dollars, you have to sell it for three thousand dollars, no wonder you can't sell it.

You must be expensive for others, this is fine, but you should have better quality than others. In terms of optics, it is obvious that other people's products are better, and our advantage is only battery power.

In this way, you still have to compete with others? Moreover, the other party uses tape for storage, which is lower in cost and is currently the most widely used, which occupies a great advantage by virtue of user inertia.

It's not that Xu Lihua's U disk storage technology designed by them is not good, and even Feng Yu thinks it's very good, it's very similar to the kind of DV plugged in a micro hard disk he saw in his previous life, and it is more convenient to read.

But after all, the DV shooting format is much older, and others are more accustomed to using it, and they launched this DV, which only supports HDV format.

"Lao Xu, I remember I told you that a new product must be compatible with the functions of the old product in order to make a normal transition. Other people's products support DV shooting format, why do we only have HDV format? Can't it be compatible? ”

"Also, we only have 1GB of storage, don't you think that's too small? Although it can be replaced, it is too troublesome, what if the shooting is interrupted? Didn't I say that the production of micro-hard disks? Of course, this can be used, but we obviously have a larger storage capacity of flash technology, why only use 1GB? ”

"This screen is too small, if you stretch out your hand straight, you can see clearly with good eyes, but you can't see clearly at all with bad eyes. The screen should be doubled, and the rotation angle should be 360 degrees, how can 90 degrees be enough! And I told you no, the design of the product is also very important, and it is an important way to attract the first impression of consumers. Look at our product, it's not big, it's not small, it's a little heavy in one hand, and it's too stupid to hold in both hands. ”

"As for optical zoom, it's so big, can't you use fivex optical zoom technology? And the anti-shake technology, it's also terrible, if you try to shoot it like this, who won't shake? The technology in this area should also be improved, and if necessary, you can buy it from Tomson. ”

"Finally, why didn't I see the TV commercial for this product? Have you forgotten the importance of advertising? Feng Yu asked with some sadness.

"Mr. Feng, we are going to buy next year's advertising in China, so don't we start bidding for next year's advertising immediately. As for foreign advertisements, we also plan to launch them together next year, inviting celebrity endorsements to increase exposure. Xu Lihua explained.

"Mr. Feng, we don't have a good idea for this product advertisement, even if we advertise, it may not be able to sell well. And we are really different from traditional DVDs, especially when it comes to storage. Jiang Wanmeng added.

"So our target audience is those who haven't used DV before. And our DV positioning should also be clear, we are currently positioning consumer products for home use, and we will launch professional-grade products in the future, as for broadcast grade, with our current technology, it is still not good. You say, when will our technology be able to catch up with the products of the island countries? ”

Hearing Feng Yu's question, Xu Lihua and Jiang Wanmeng were silent, and it seemed that they didn't dare to pack tickets.

"Then we will mainly produce consumer-grade and professional-grade ones, this market, we always have to grab a piece of cake, although this piece of profit is the lowest, but the sales volume is very large. If you want to reduce costs, lower prices, and take the route of small profits and quick turnover, you must first let consumers recognize our products. ”

These people have been a little complacent in recent years, thinking that the brand of Fengyu brand is bigger, and they can use the advantages of the brand to sell products. But I don't know that an unsuccessful product can also reduce the brand reputation.

Fortunately, they didn't start with a lot of production, and they sold at a higher price, so they didn't lose money. But if the sales volume has not been opened, the investment in technology research and development will not be earned!

…… (To be continued.) )