Chapter 63: Strategic Alliances

On Wednesday morning, the good news will be delivered again.

Zhuo Qinglian's side has already counted all the numbers of Tuesday's box office and sent them to Zhou Yi in time.

On Tuesday, the average number of people in the theater had risen to 76, which is indeed a very significant increase. This is because some theaters have changed from small halls to atriums, and even added screenings in the atrium, and the average number of attendees will naturally increase significantly.

Coupled with the advertising effect of Gu Wanting's family posting on Weibo, many star directors have forwarded it, and on a certain Cheng dù, it did drive part of the box office. Just because of their fame, many fans came to watch the movie.

Many of the evenings were nearly full.

At present, the average number of screenings of this film has reached 6.13, because there are too many audiences in some theaters, and the theater has been temporarily increased for additional screenings.

The average box office of a single museum has increased to 3,820 Chinese yuan, and the results are even more eye-catching.

The single-day box office on the second day of the screening exceeded 170,000 Chinese yuan.

The total box office in the first two days has exceeded 300,000 Chinese yuan, and the results are really good.

And on Wednesday morning, there was good news from all the theaters that they would expand the scale of screenings next week.

According to the statistical calculations of Zhengdong Pictures, counting the 500 theaters of the quasi-first-line Taj Cinema Line, plus the number of theaters of other small and medium-sized theater chains, a total of 1,016 theaters will be screened next week, and at least 1,016 screens will be taken out.

Although this opening number is not too big, there is still a gap between it and large-scale screenings, and it is not a small gap with those super blockbusters that are released in thousands or even tens of thousands of theaters, but for small-budget cult films, it is definitely not too little.

If it is in Hollywood, such a number of theater openings can almost rank in the top ten or top fifteen on the list.

Probably only in the top five of the North American weekend box office list have thousands of theaters open.

Even in China, the number of theaters released exceeds 1,000, which is not a small number, and sometimes it is very possible to rank in the top 20 of the number of films, and even as long as the attendance rate is high and the box office is very good, the weekend box office is still likely to rush to the top ten or even the top eight of the box office list. After all, the total box office depends not only on the number of theaters, but also on the number of screens, as well as the number of screenings.

Even if you have a large enough number of theaters, but the attendance is not good, the number of screenings will be reduced. If a theater only gives you one screen, one or two shows a day, or even an early show, how high do you think your box office can go?

If the attendance rate of the film is good, even if the number of theaters is not large, but a theater gives you two or three screens, at least eight screenings a day, and more than a dozen screenings, so can the box office not be high?

So for Zhou Yi's small-budget film, the number of such theaters is absolutely enough for the time being, it depends on the attendance.

Even if there is no support from the industry's first-line cinema chains, Zhou Yi is still confident that he can break out of the high box office.

Reaching the top 10 of the Chinese weekend box office list is definitely not a dream, let alone an unrealistic fantasy.

Only this kind of hard results can win the respect of the industry!

At that time, even the big-name theaters will not continue to ignore this film.

Next week, it is likely that more than 3,000 theaters will be released nationwide, and then the box office of the film will completely erupt.

As long as the film has a little stamina and continues to break out for two weeks, it is not difficult for the box office to exceed 100 million!

This is Zhouyi's current ideal plan, and it is also the overall strategic expectation of the company's top management.

In any case, next week's 1,016 theaters will be screened across the board, at least much better than the current 45 theaters.

As long as the current box office growth momentum is maintained, it is estimated that the box office will be able to return to its original cost in a week, and it will be able to make a lot more!

Zhou Yi is very much looking forward to the arrival of next week. Even if several blockbusters are crushed next week, he is not afraid. At present, "Five Poison Gate", which has a score of 9.3 points on the god list, is not a weak chicken film that you can crush to death if you want to.

This is a real man's film!

Zhou Yi is indeed very confident and will become famous in one fight!

Of course, the company should also attack heavily and cooperate with it in publicity.

For example, in some cities that will be released more next week, promotional advertisements must be arranged in advance.

The company's publicity department will naturally be responsible for handling it, and the 15-second patch ads will cover the relevant cities, and Manager Zheng and Director Dong can contact and negotiate with those video media platforms in this regard, so there is no need to worry about Zhou Yiduo.

At present, the 15-second patch advertisement is the main means of publicity for this film, so it is natural to attach great importance to it.

The company's publicity department will definitely take care of it, and the advertising will be in place in advance this week.

As for the hard disk copy delivery, Lendlease will handle it, as long as the relevant information is passed to them. The number of digital copies required has been specifically counted by the company and repeatedly verified, and there is absolutely no problem.

Moreover, the digital copy should be made more, leaving enough room for maneuverability, and it will definitely be able to be used without fear of spending more money.

These preparations can be done well this week.

Manager Zheng and they are experienced, and Zhou Yi is naturally very relieved.

In addition, Zhou Yi's Julang Weibo is currently managed by the company's publicity department, and will often upload some fresh and good materials for publicity. In fact, it is impossible for any movie star to desperately scroll through Weibo every day, and the company's publicity department is taking care of it.

At present, Zhou Yi is studying in school, and he also has to work in a remote control company, and he is really busy.

In the afternoon, Zhuo Qinglian called him again, and there was a lot of work that needed him to make a decision recently.

According to Zhuo Qinglian, there will be all kinds of blockbusters released one after another next week, and people's advertising will definitely be overwhelming, and it is difficult to say how much effect their own advertising can have. Director Dong of the propaganda department learned some about Zhou Yi from Manager Zheng, and he discussed it with Zhuo Qinglian, but came up with a good idea.

He wanted to start next Monday and reveal the secret that Zhou Yi was the youngest eighth stage of the Huaxia Guoshu Pavilion.

This can highlight the real kung fu of the film even more!

And it can attract the attention of a large number of fans!

In particular, this secret does not have to be kept secret, it must be disclosed when it should be disclosed, as long as it can have the best effect. It is too early to disclose the secret identity of the author of "Military Commander's Secret Service", and it will not have the best propaganda effect and shocking effect, so it is natural that it must be kept secret. But there is no need to continue to keep this kind of thing like the youngest eighth stage of the Huaxia Guoshu Pavilion.

With the launch of this film, it is the right time.

Besides, are you afraid that reporters will investigate this kind of thing?

Isn't there still a military commander? What to worry about?

How can any reporter who is not open-eyed dare to report indiscriminately?

Zhuo Qinglian thought about it, so he intended to approve this publicity plan, but he had to ask Zhou Yi's consent in advance.

Zhou Yi thought about it seriously and felt that it was indeed no problem, so he agreed.

But to disclose this kind of thing, you must find a first-line newspaper and write it by a well-known reporter, so that the revelations can be shocking. If it is disclosed by second- and third-tier newspapers, or even lace tabloids, it will make people laugh and be meaningless.

Readers laugh it off and simply won't believe it.

After all, there is too much fake news in the circle.

Whoever believes is a fool!

But the first-line newspapers are often authoritative and cannot be generalized.

In this regard, Zhou Yi will naturally pay attention to a reminder. However, Zhuo Qinglian handled things very safely, and he didn't need to be reminded at all.

According to Zhuo Qinglian, Yin Miaoyi and Chu Qingyi can help solve this aspect.

The energy of the two sisters is very great.

Yin Miaoyi's uncle is the mayor of Yanjing, how can there be a problem with publicity? She not only has a deep relationship with the TV station, but also has a relationship with the "Yenching Times", and there are also classmates and seniors working in the "Shanghai Shanghai Times" and "Youth Morning Post".

Especially Yin Miaoyi's deceased ex-wealthy boyfriend also has some relationships in this regard, although the wealthy family has passed away, but these relationships will not pass away. Yin Miaoyi has the identity of a widow who is not a widow, and she can still take advantage of these relationships, and everyone has to give face. For example, in the highly influential "Global Times", there is still a relationship, and doing these things is a trivial matter, a phone call.

Chu Qingyi's family is extremely powerful in the south, and his father is the governor of eastern Guangdong, so he is even more powerful in this regard.

For example, in "Southern Metropolis Daily", "Yangcheng Evening News" and "Guangdong Guangzhou Times", they all have deep relationships.

As Chu Qingyi, just say hello.

Will the editors-in-chief of those newspapers lose face?

Could it be that they will ask the governor first? It's all done directly.

Usually, these strict newspapers naturally do not report any gossip entertainment news. These newspapers are not the same as entertainment newspapers and magazines. So Zhou Yi didn't think about using them at first. Even if they are used to promote the movie, the effect is not good.

Looking at the entertainment news, how many movie fans and viewers will choose these strict newspapers?

Besides, they really don't report pure entertainment news. No matter how much you give face, you can't violate the style orientation of the newspaper.

But this kind of thing, the youngest Guoshu Baduan in history, is not just entertainment news, and there is absolutely no problem in these strict newspapers.

The matter of the Huaxia Guoshu Museum, can it be regarded as gossip entertainment news?

What is the place where you are a Chinese Guoshu Museum? It is a national art organization jointly run by the government and the private sector, not a purely non-governmental institution.

If the two wealthy ladies really need help, what does it matter if these strict newspapers report such a piece of news?

Zhuo Qinglian had already greeted the two women, and the two women were naturally willing to help, and they were even ready to concoct a shocking piece of news.

For this situation, Zhou Yi is naturally very satisfied.

Look at this propaganda war, who can beat whom?

Don't look at your own film is a small production, but in terms of publicity, there are wealthy royal sisters who do their best to help, and they are really not afraid of anyone!

Of course, people are so dedicated to helping and helping each other, it is inevitable that they will exchange gifts in the future. But Zhou Yi is not the kind of old-fashioned and dogmatic "righteous gentleman" who does not eat the fireworks of the world. He is not afraid of owing favors to others, let alone debts.

How do the royal sisters want to repay, you just have to talk!

Even if, as written in some web novels, it is not a problem for him to pretend to be his fiancé, he is not afraid at all.

If there are more lice, it will not itch, and if there are more debts, you will not worry, anyway, if you owe too much, you will get used to it.

But if you laugh at that kind of thing, you don't need to talk to Zhuo Qinglian, just steal the fun!

This matter is done like this, and the rest of the matter can be handed over to Sister Zhuo to contact and arrange, and the publicity department will fully cooperate, and there is no problem.

In addition, Zhuo Qinglian also called in the afternoon to inform that Manager Lin from Taj Cinemas came over and wanted the Thai distribution rights of this film to release the film in Thailand. And the Thai version is made by them in charge, so there is no problem at all.

Director Jiang of the marketing department is in charge of negotiating to sell at a good price, after all, the momentum of the film is now rising, and it must not be sold cheaply. It would be nice if we could increase the share ratio a bit.

Overseas distribution does not necessarily have to rely on those first-line large companies, such as Taj Cinemas is deeply rooted in Thailand, and they are willing to introduce it for distribution, which is naturally more suitable, other countries dare not say it, but it is definitely no problem in Thailand.

In terms of overseas markets, if you can get a country, you have to get a country first, which is naturally a good thing.

The market of small countries in Southeast Asia is also a market, and you can earn some if you can!

Also, Yin Miaoyi also received news from her side, saying that their family's Taiwanese theater chain, as well as some small theaters established in Hong Kong, also want to release this film in the near future. Now the shape of this film is obviously very good, and the screening results exceed the expected standards, Yin Miaoyi often pays attention to it, and naturally she will get the news, and she will definitely mention it to her sister Yin Miaozhen, so that her family will naturally understand the situation.

The Yin family also has some small cinemas, and it is normal to be interested.

In particular, the Yin family has cinemas in Taiwan and Hong Kong, although the scale is not large, but it is enough. According to Yin Miaoyi, the theater is managed by a cousin she knows well. The descendants of their family are either engaged in politics or business, and this is generally the case.

Now Yin Miaozhen, the director of Yanjing TV's entertainment channel, has sent a manager to talk about this matter.

Manager Zheng and they are still contacting the video platform to expand the scale of the city, and they can't find time to negotiate for the time being.

Yan Shuohe, the deputy general manager and head of the department of the company who stayed behind, was responsible for contacting this matter, and Zhuo Qinglian coordinated in the middle, and the two sides would definitely be able to talk well. Even if it is for the sake of Yin Miaoyi's strong help, the company will try its best to negotiate things.

What's more, if this matter can be negotiated, it will also be beneficial to the company itself.

Zhengdong Pictures, the predecessor of Aurora Pictures, did not have so many and such good publicity and promotion resources and channels for film release at that time.

In fact, these executives of the company are very happy!

Naturally, they are not afraid of work troubles at all, and they wish there would be more such troubles.

If things go well, the number of theaters for films released next week may increase a lot!

Even if the digital copy doesn't arrive in time for early next week, it will certainly be released in Taiwan and Hong Kong next weekend.

This is definitely a great thing, and it is very good for hitting the weekend box office rankings.

And Yin Miaoyi also wants to make a Cantonese version. If it can really be negotiated, this kind of work does not need to be done by Zhengdong Pictures, and their family can do it themselves. As long as it is authorized by the due east, the box office can still be collected. The Yin family has a special satellite television station in Taiwan, and it is easy and easy to do these tasks. Their family is similar to the Hong Kong Shaw Brothers in the previous life.

The status of the Yin family and the Shaw Brothers in the industry can be compared, but the Yin family's status in the political world is higher.

In addition, the follow-up broadcast copyright of the TV station can also be discussed, and the copyright fee is definitely not low, and it will be adjusted according to the final local box office figures.

This is also a large piece of movie peripheral income.

has Zhuo Qinglian's relationship, and the background of the military commander, the Yin family will not deliberately pit Zhengdong Pictures, and will negotiate on an equal footing, which is very good.

If you change it to one with no background, you can't say for sure.

Zhou Yi felt that these things were completely acceptable, as long as he could catch up with the relationship between the Yin family and the Taiwan market, it would not hurt to suffer at all. After all, the private friendship between noble ladies is a private relationship, and only the bond of interest is the most unbreakable and indestructible.

Zhou Yi has the experience of his previous life, so he naturally understands these truths.

It's better to be happy alone than to be happy!

He won't blindly want to take advantage of others!

Besides, what is money? With a military background, who cares about that? Rich people go bankrupt overnight, and the whole family dies, so you can't take money too seriously. Without a strong force to cover it, no matter how much money you make, it is still fish on the chopping board, which can be slaughtered at any time!

In Zhou Yi's view, the most important thing is to take the opportunity to open up the relationship between all parties.

There are too many films to be made in the future, and you can't always be restrained everywhere, and then you will be in trouble.

Now it is necessary to win over partners and form strategic alliances, which is naturally beneficial.

Since Zhou Yi has such a realistic idea, Zhuo Qinglian will naturally do it.

In fact, she thinks the same way.

That's it.

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