Chapter 140: Research

Cao Yadong finally went north, and he went to Beidong to meet his father in Yanbin.

Yanbin's corn clearance work has begun, Cao Yadong will integrate the funds of the two people to make a special card to take to Beidong, he has to assist Liu Rushan to handle the handover of money and goods, and as a business partner, he must also meet with the other party's parties.

What is even more gratifying is that through the communication with Yanbin's direct grain depot for more than half a month, the relationship between his father and them has become closer and closer, through the glass change at the banquet, Liu Rushan knows more corn storage information, and he is also very skillful through some unique means of shopping malls to close his relationship with the supervisors of these food departments, laying the foundation for the next step of greater cooperation.

The days entered the autumn, the leaves on the trees began to fall, and when my father called again, it was already the beginning of October, everything was done with Yanbin, the wagons had been loaded and sent, and the big ticket sent to Shantang was directly handed over to Cao Yadong, who had already taken the return train, and his father sent another big ticket directly to Tang Jiansheng who was waiting in the south, and he was ready to spend a few days in the north and east, taking this opportunity to visit the merchants who supplied the goods.

"Dad, I heard from a friend that there is a new rice variety in the Sihong area of Ji Province, the name seems to be Akita Komachi, both the taste and appearance are very good, if time permits, you can go over and have a look."

Liu said to his father on the phone in a casual tone. Although his tone was casual, he deliberately mentioned the name.

Yanagi was very impressed with this experimental rice variety that Japan had introduced in China.

The first contact with this kind of rice was when Liu Relative graduated from high school, when he had nothing to do, he had visited many suppliers in the northeast region on behalf of his father, and inadvertently ate this kind of rice in a supplier who had just met in the Sihong area of Ji Province.

Later, Liu Ji took a special look at the rice milled by this variety, which is different from the Beidong rice in terms of shape, and it is the kind of round-grained, full-grained round-grained rice.

After asking the owner, Liu learned that this kind of rice can only be planted in a large area in the Sihong area of Ji Province, and it has requirements for soil and light time, and this kind of rice has only been spread in this area for a few years, most of which are sold back to Japan, and the sales volume in China is very small.

It's not that this kind of rice is not sold in the country, but it is somewhat different from the narrow and long rice grains of Beidong rice in appearance, and it is shorter and smaller, and in the Beidong region, where the grain processing machine screening equipment is still generally backward, the grains processed by this rice are very trivial, and the price is high, and no dealer is willing to sell.

After listening to the master's analysis, Liu Zhao also persuaded his father to operate this variety, but soon after hearing that this variety had been underwritten by COFCO, the matter was over, but until now Liu Zhao still remembers the glutinous and soft taste, in his impression, this taste is something he has never tasted, if you talk about the taste alone, there is no kind of rice that can be compared.

The times will always progress, the later grain processing equipment in the North East will become more and more advanced, and the polishing color sorting and multi-layer screening equipment will gradually replace the current rough processing machines, so that the rice will be more attractive and neat visually after processing, so the trivial rice grains are no longer a problem at all.

The reason why Liu Relative mentioned this thing to his father was actually for the sake of the brand 'Rushan'.

The brand is actually a series of general names, take food as an example, it must have three grades of products, so as to cover a wider range of people, the mid-end and low-end are mainly used for the consumption of the general population, and the high-end is mainly used to enhance the brand image; The low-end relies on volume to make profits, while the high-end goes monomer.

According to Liu Relative's prediction, some high-quality varieties of rice in the south and popular varieties of rice in the north and east can be screened out of the low-end varieties in the Rushan brand, while the high-end varieties are not easy to choose.

High-end rice should not only be regionally unique, but also clearly recognizable in appearance, and at the same time must be significantly different from ordinary rice in taste.

And the Akita Komachi variety has exactly these points.

So at this point in time, Liu Rushan made this suggestion to his father and proposed this variety.

The establishment of the brand is a very long process, Liu Rushan is now in the initial stage at the starting point, it is a very important work to select the varieties suitable for their own sales and incorporate them into the channels of their own brands.

After listening to Liu Relative's suggestion, his father said that he could go over and have a look, but Liu Relative believed in his father's vision, and he believed that his father would definitely be interested in this kind of rice after coming into contact with it, but Liu Relative was not a casual seller, and when his father came back from Beidong, he wanted to talk to his father about the issue of exclusive sales or underwriting, which was a new word in grain sales, and had to be discussed in detail

The welcome party of No. 1 Middle School was finally broadcast on Huazun TV a few weeks later, but this time it was an edited version, after all, some of the programs were still relatively jerky and naïve, and all of them were broadcast for too long.

Liu Zhao watched the edited party with his mother with great interest at home, and when he appeared on the screen dressed in white, his mother happily closed her mouth, and kept saying that her son was much more handsome than in reality. It can be seen that she is really happy, especially when Liu Zhao finally stood in the middle of the stage and said that paragraph, her mother actually left tears.

Huazun's TV station was established not long ago, and its radiation range was very small, limited to Huazun's own territory, so when his mother said that her son was also a celebrity, Liu Zhao just smiled, he pulled his mother to watch the clip, just wanted to take this performance as a gift to his mother to make her happy, and he didn't care about anything else.

What he didn't know was that in order to save face for himself, Principal Song of Tieshiling Middle School actually organized all the teachers and students of the school to watch at the same time, of course, what he wanted all the students and teachers to watch was only his daughter.

What made Liu relatively even more unexpected was that there was a special person who watched this recording and editing

Sun Dake, deputy director of the Propaganda Department of the Shantang Municipal Party Committee, was conducting research in Huazun at this time, and the theme of this investigation was to develop a noble and colorful cultural life and build a high degree of socialist spiritual civilization, and Huazun was the third area he visited.

Although it is the level of the deputy department, but the leading department at the next level goes down to the place, the over-standard reception is unavoidable, and the daily ushering in the delivery makes him annoyed, yesterday his wife called to say that the old father's asthma attack again, he decided to end the investigation in advance, and hurry back.

Sun Dake, who was born as a teacher, is actually a literati in his bones, and he is very disdainful of this superficial situation in the county below, and the research unit arranged by Hua Zun's leader for himself is obviously carefully selected, decent, and has no new ideas, but he has long been surprised by this situation.

Spiritual civilization is a very big proposition, and under the influence of all policies centered on economic construction, it is inevitable that some localities will relax their efforts to build spiritual civilization.

After dinner, Sun Da generally will not accept any private invitations, and in the past three days in Huazun, the local people have also known his temperament, so now the hotel is very quiet and no one disturbs.

He drank only one glass of wine at the evening banquet, and after a shower, he sat down on the sofa and turned on the TV.

If there is anything that allows him to see some local facts, it is nothing more than some news from local stations, and he likes to figure out what is behind the good situation broadcast in the news.

Huazun TV station was broadcasting literary and artistic performances, Sun Dake looked at his watch, it was not yet nine o'clock, and the time for news rebroadcast had not yet arrived, so he simply did not change the channel, poured a cup of tea, and watched it with relish.

is performing a chorus, the formation and mouth shape are very regular, but it lacks innovation, and it feels like it has always been a cliché, Sun Dake smiled and recognized that this should be a certain performance in the first middle school, because he saw Bai Juzheng in the camera.

Thinking about some of the gossip reports about Principal Bai that he heard this time, Sun Dake basically understood the significance of this party. Shaking his head helplessly, he sighed that even Bai Juzheng, who has always been upright, had to change his form in the face of the offensive of public opinion, and tried every means to correct his name, but the principal, who seems to be very good at culture and education, is not very good at literary and artistic innovation, and they are all old-fashioned things.

Thinking of Bai Juzheng, he naturally thought of the dean of Shantang College, his old leader, Li Dingyi.

Li Dingyi can be said to be the guide and recommender of his career, if it were not for the strong recommendation of Li Dingyi, who was still the head of the department at the time, to the Propaganda Department, it is estimated that he would still be a gardener teaching and educating people in the literature department of Shantang University.

Huang Huang has come over for ten years, and the head of the department has been promoted to the position of dean, and he has also changed from a little-known small secondment to a deputy director of the Propaganda Department.

The form that Bai Juzheng is facing now is similar to Li Dingyi to a certain extent, Li Dingyi is very good at culture and education, but when it comes to justifying the name of Shantang College and himself, he is also anxious.