Chapter 34: The Big Bang of Popularity

Thursday, November 12th, was another busy day for classes. Pen ~ fun ~ pavilion www.biquge.info

After the physical class in the morning, at noon, Caizi Group sent someone to send the customized dress to the Yanjing Film Academy. These dresses are specially designed for siblings Zhou Yi and Tang Yan to attend the Saturn Awards ceremony and Harper's Bazaar charity dinner on the weekend, and they are all tailor-made high-end clothing.

Assistant Xi Wei also rushed over to help.

Taking advantage of the lunch break, the brother and sister briefly tried on the dress, and there were no problems, which was quite satisfying.

Zhou Yi wore a customized version of the Caizi formal suit.

Tang Yan wore a lady's beautiful women's clothes.

The main color is white versus light blue.

The main thing is to highlight the characteristics of youth and fashion.

Of course, there can't be a floor-length skirt or something, let alone a bandeau dress or a backless dress, at Tang Yan's current age, she is still a female student, and it is too much to wear those charming and sexy things, not to mention that her front chest is not plump enough, compared with girls of the same age, it is naturally okay, but it can't be compared with mature actresses. Therefore, it would be good if the dress was young and fashionable, just to accompany my brother to attend, there is no need to be so dazzling. She didn't go to compete with those mature actresses. What age, what kind of clothes to wear! When you reach the mature age of 30, it's not too late to wear those clothes again.

The two siblings each took a few photos of their dresses and handed them to Xi Wei's assistant for publicity.

The efficiency of the Zhengdong propaganda department is very high, and when Zhou Yi took the "Ethics and Law" class in the afternoon, a message had already been sent out on Weibo, accompanied by pictures. Of course, the copywriting was written by the employees of the propaganda department, and it was finalized by Director Dong, and Zhou Yike did not have time.

This is how the Weibo article is written.

"I'm going to bring my sister to the Saturn Awards ceremony on Saturday this week, and I hope for good luck. This is the first time to attend an important award ceremony, and I am still a little nervous! Think about it, what if you make a mistake in power? ”

"Khan ...... I don't know if I'll win it! Why did you think of this? ”

"But I felt lucky to have the opportunity to attend the awards ceremony for my first film."

"This is inseparable from everyone's continued support."

"The dress was sent today, it was specially ordered by the Caizi Group, and I sent a few pictures to see first, it was very beautiful. Thanks to Caizi Group for their full support and love. Cooking wine talks about heroes, and talents win the world. The new formal wear of the talented man helps you win the world. I really hope that this slogan will come true! ”

"Fortunately, this award ceremony is on the eve of Yan Ying's midterm exam, if it is held next week, it will be miserable, if you want to take the midterm exam, you will definitely not be able to go, this time I am really lucky. If you can win the prize, you will be even luckier. ”

"It's unlucky to never say that participation is victory. Who isn't there to win a prize? Those who say that kind of thing generally don't win prizes. I want to win the award, I want to win the award, I want to win the award, the important words are said three times, and finally thank you for your support! ”

Weibo is well written, which is very much in line with Zhou Yi's mind.

Moreover, Zhou Yi's Weibo often has a large number of words, writes very seriously, and seems more sincere, even if it is arranged by the propaganda department. Unlike some celebrities' Weibo, they are very stingy with a few words every time, they don't know what to say, they just fool fans.

Zhou Yi feels that idols treat fans sincerely, and fans will treat idols sincerely.

Whether you write Weibo yourself or the company writes Weibo, you are never fooled.

This is indeed very popular with fans, so Zhou Yi's Weibo will gather so much popularity, and everyone likes to come over every day to see all kinds of revelations.

Just like after this Weibo for the Saturn Award was issued, there was also a photo of Zhou Yi setting up a dress in the bedroom, which was very pleasant to peek into privacy, and there were immediately many enthusiastic fans below to support him: "I wish His Royal Highness King Wen a successful start and success." Please stay in formation below. ”

"I wish His Royal Highness King Wen a successful start and success."

The rows of blessings in the back are really neat.

Zhou Yi also reads Weibo in class, anyway, he doesn't need to listen carefully in the "Ethics and Law" class, he can do his own thing.

Tang Yan and a group of their little girls are also reading Weibo!

Shui Yuexun also helped forward it to his Weibo.

Be sure to support Brother Zhou Yi.

With Zhou Yi's current fame and status in the circle, although there is still a big gap with Shui Yuexun's coffee position, with the number of his fans, no one will say that he is popular. Didn't you see that Lou Degua helped forward Weibo? Could it be that Lou Degua has been paying attention to his younger brother? Really sweaty.

But Zhou Yi was very happy to see it.

In addition to this incident, Zhou Yi also noticed that there are now promotional advertorials of Lang Wei's sports performance series on the Internet.

Zhou Yi's endorsement has been officially made public.

Although the TV commercials over there have not yet been produced, and even the final editing has not yet been completed, some wonderful photos and close-ups taken can be taken out to promote, and the advertisements of print media and online media should be one step ahead.

It is also normal to ask reporters to write advertorials.

Because it was reprinted on Weibo, Zhou Yi also saw the propaganda online article, and it was really good. In particular, some of the photos interspersed are very exciting, and there is even a photo of Zhou Yi and Lang Wei. Underneath, it reads: Future action superstar posing with former Olympic champion.

Hardly anyone objects to the term "future action superstar".

After talking too much, everyone is used to it, and naturally it feels normal.

Propaganda a thousand times will become the truth!

Zhou Yi can be regarded as a fame.

Taking a photo with an Olympic champion is a great way to make a name for yourself. Every time an Olympic champion wins a championship, I don't know how many stars take the initiative to take a group photo. Zhou Yi took advantage of it, and he was very happy, it was in vain that he worked so hard.

The promotional advertorial is written like this, and the title is: Action star Zhou Yi's new endorsement Lang Wei sports performance series. At the same time, it is also accompanied by various close-up photos of Zhou Yi wearing a sportswear to show off his sports style.

Here's the text.

The subtitle of the first part is: Resume of image spokesperson Zhou Yi.

The due east side of the area provides a lot of detailed information.

"Zhou Yi, a contracted artist of Zhengdong Pictures, is currently a freshman in the undergraduate class of the acting department of Yenching Film Academy.

"Although he has just debuted for less than a year, Zhou Yi is already a veritable new star in the industry, with many titles and reputations such as the youngest eighth section of Guoshu in the Huaxia Guoshu Museum and the champion of the Yanying Science College Entrance Examination."

Debuted at the age of 18, Zhou Yi emerged with the self-written and self-starred low-cost cult action film "Five Poison Gate", and was famous in the circle for his elegant and difficult practical action scenes, and then shocked the audience with the low-cost costume chivalrous action film "Rushing to the Sky Tower", which is currently being screened. At the same time, he played the male lead in the youth inspirational TV series "Flower Season", which is being broadcast on Huasheng Cable in eastern Guangdong. ”

Moreover, Zhou Yi is versatile, can write well, and the inspirational song "Sailor" created by Zhou Yi has recently won a special award from the Ministry of Education of the People's Republic of China, and has been listed as the first place in the list of recommended songs before school in junior and senior high schools. His debut novel "Five Poison Gates" was selected for three awards at this year's Saturn Awards, including Best Newcomer and Best Screenplay, and his song "Loyal to the Country" was selected for the Best Original Song Award at this year's Feitian Awards. ”

"As a hot newcomer in the industry and a future action superstar, Zhou Yi deserves his name."

There are also various movie posters and TV series posters below to show Zhou Yi's style.

The subtitle of the second part of the main text of the promotional draft is: Zhou Yi and Langwei Sports.

The following shows the corporate logo of Langwei Sports.

"Recently, sportswear upstart Langwei Sports has joined hands with Zhou Yi, a rising action star in the film and television industry, to create a new generation of sportswear brand, in an attempt to further expand the industry popularity and influence of Langwei brand."

"This time, Mr. Lang Wei, the former Olympic champion and chairman of Langwei Sports, invited Zhou Yi to become the new spokesperson of Langwei Sports's flagship brand 'Sports Performance Series', demonstrating his forward-looking perspective and extraordinary courage."

Here are old photos of Lang Wei winning the championship and photos of the current chairman in formal wear.

Chairman Lang Wei said that the image and temperament of Zhou Yi are cultivated in the tradition, and the classical temperament and modern new style are skillfully integrated, which is very in line with the corporate positioning and pioneering spirit of Langwei Sports.

"Zhou Yi's endorsement of Lang Wei's sports performance series will inject his own unique temperament into this sportswear, deeply interpret the sports concept and fashion charm of the new generation of young people, and he will 'make change happen'."

The following is a group photo of Zhou Yi and Lang Wei.

"Zhou Yi, as the eighth section of the Huaxia Guoshu Museum, is proficient in all kinds of boxing equipment, and has excellent performance in film and television dramas, and at the same time has a very high athletic talent and profound attainments in gymnastics and running.

Here are some of the best shots from the commercial.

Zhou Yi was very confident in the endorsement of Lang Wei's sports performance series, and he said: I am very happy to cooperate with Mr. Lang Wei, a former Olympic champion, and I am honored to join the big family of Lang Wei's sports performance. This is one of the different experiences that sports have brought me, sports are an indispensable part of my life, and I hope that my sportsmanship and attitude can influence more friends to join the ranks of sports. ”

The subtitle of the third part of the text is: Let exercise become a hobby, my state is not offline.

Zhou Yi is currently studying in the first-year undergraduate class of the acting department of Yenching Film Academy, whether as a student or as an actor, he is usually very busy with his studies and work. In order to maintain the habit of exercising, he will use all his spare time to exercise, do homework in the morning and evening, after class, even during recess, he can make full use of it. He called on everyone to make exercise a hobby, just like drinking water every day. ”

"Zhou Yi's sports philosophy is: let sports become a hobby, and my state will not go offline."

The subtitle of the fourth part of the text is: Movement Changes the Heart. Lang Wei, let the change happen.

Zhou Yi said that as an eight-stage student of national arts, he often shoots action movies and conducts large-scale training every day to maintain his physical condition. This kind of long-term exercise training can not only improve a person's external image, but also make changes in oneself, learn to persevere, and not give up easily. This is the true power of movement. Lang Wei, let the change happen. ”

These contents will be supplemented by a large number of photos as evidence.

Finally, there is a close-up photo of Zhou Yi's finger lens, with the advertising art font of "Lang Wei, let change happen".

This is the basic situation of this propaganda advertorial.

It not only promoted the sports performance series of Langwei Sports, but also had an excellent publicity effect on Zhou Yi, and it is estimated that Zhengdong also spent money. After winning the Saturn Award on the weekend, coupled with endorsement brand promotion, and the TV series being starred, Zhou Yi estimated that he would usher in a popularity explosion.

Now Zhou Yi's Weibo has reposted this promotional article, and some wonderful photos have been included in his personal album for fans to enjoy.

Fans finally saw this sportswear endorsed by Zhou Yi, and it was immediately praised. Everyone thinks that Zhou Yi is not only very handsome in formal clothes, but also very handsome in sportswear, and the advertising slogan is really well written, very novel, full of charm, very classic and fashionable.

There are even fans who say that they can't buy formal wear, but they can have sportswear.

In comparison, the sports suit is indeed much cheaper.

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