JYP Entertainment, Inc.

In the president's office, Park Jin-young handed a poll that he had just gotten his hands to Yoon Tianwoo to see, "Oh God, it looks like we are under a lot of pressure, and this drama needs to do a lot of publicity work if it wants to pass 20 o'clock." ”

"Take a look, this is the comparison of the viewers of the major TV stations during the broadcast time of the Shuimu drama last night, and there is a big difference...... Judging from the current situation, KBS TV's "Princess Man" has a high reputation and ratings, especially the starring Park Shihou, who is not weaker than you in the TV circle! ”

The latter sentence Park Jin-young didn't say, that is, not only is it not weaker than you, but it is much higher than you.

Because in Park Jin-young's view, Yoon Tianyou's popularity is basically concentrated in the music industry, and he belongs to newcomers and novices in the TV circle, and most of the people who watch this drama are his fans, and as we all know, the largest audience on Korean TV is housewives between 30 and 50 years old, and most of the young people go to the Internet or play with mobile phones, and traditional TV is not attractive to them. Therefore, whether you can capture the hearts of these housewives determines whether your drama will be popular or not.

And Park Shihou has starred in "The Glory of the Family", which has very high ratings before, and can be said to be the idol of many middle-aged and elderly women, in a word, it is simply a "grandmother killer". There is still a certain gap between a small fresh meat like Yin Tianyou and others in terms of audience base.

Yoon Tianyou took the check report and looked at it, then handed it back to Park Jinying with a calm expression, and said in a very firm tone: "In fact, for me, this drama has no meaning at all if it passes 20 points, and my goal is not only to surpass "The Princess's Man", but also "City Hunter". Set a new ratings record this year! ”

"What?" Park Zhenying was taken aback, and then smiled bitterly: "God bless." Are you kidding, how is this possible?! ”

Yin Tianyou's expression was calm. It doesn't seem to be joking.

No one could have imagined that Yin Tianyou's ambition would be so big.

"Impossible, now "The Princess's Man" is being broadcast to the climax, and in the absence of a strong opponent, the ratings are singing all the way, even if the "I'm Obsessed with You" has now broadcast a large part of it, whether it is the story plot or the characters, it has basically been deeply rooted in the hearts of the people, and our drama has just been broadcast, oh my God. How to fight them? So you said you want to defeat them, it's really a bit ......," Park Jin-young stopped talking.

"Some idiots say dreams, right?" A smile appeared at the corner of Yin Tianyou's mouth.

This smile actually made Park Jinying feel a little empty, it's hard to find out if he said it wrong, God bless him, why is he so conceited?!

You must know that Korean TV dramas are basically broadcast while filming, which is conducive to collecting feedback from the audience and figuring out what they like, for example, if you don't like the second male lead and the heroine together, you will deliberately create a conflict in the next episode to alienate the two. Another example is that the love between men and women is not cruel enough. Just rewrite some paragraphs, let the heroine have a car accident, get cancer, or directly lack oxygen to the brain and become a vegetative person......

In a word. The screenwriter followed the crew's buttocks and wrote how the audience reacted. As a result, many Korean TV dramas often start to have poor ratings. However, as the broadcast time goes on, it will slowly attract the audience. More and more people are watching, and many viewers have finally caught up with the first episode to the present. will not easily "abandon the drama".

And it is precisely this that Park Jin-young is afraid of, no audience will easily abandon a TV series that has been raised for more than half a month, or even a month or two, to watch a new film. Unless it's a particularly curious audience.

Seeing that Park Jin-young was still stunned, Yoon Tianyou suddenly smiled and said, "Then make good use of their curiosity!" ”

"What?" Park Jin-young was stunned. It seems that he hasn't said these words yet, how could Yin Tianyou know? Could he be mind-reading? was about to ask, but saw Yin Tianyou say again: "Don't ask why, everything is possible!" After saying that, he smiled mysteriously.

……

In the afternoon of the same day, a very strange post suddenly appeared on the largest TV drama discussion forum on Korean websites.

The strange reason is that the person who wrote this post is very famous, and he is the famous Korean music critic - Kang Myung-seok. And this time he didn't comment on the music he was best at, but instead commented on a TV series.

That's right, this TV series is "My Love from the Star".

Who would have thought that Jiang Mingshi, who is very famous in South Korea, would suddenly play drama reviews, so driven by curiosity, he automatically clicked on it.

Drama review content: I have always complained about FIVE Yin Tianyou giving up the concert and turning to shoot a TV series, I feel that he is a little unprofessional, but I watched the first episode of this drama last night, and my complaints suddenly disappeared a lot? Why is this happening, please look down.

Episode 01 of "My Love from the Star", which aired last night, told us the origin of the whole story.

In the year 400, an alien flying saucer landed on Earth, and a man from an alien rescued a little girl who was in crisis because of him, but he was not able to return to his planet. This alien man lives alone under the sky of Seoul with his secrets for 4 centuries up to now. still has the same young and handsome appearance as when he first arrived on Earth, and has the ability to be a super genius, he is Do Minjun (Yoon Tianwoo), who is currently a university lecturer. As the comet gets closer to Earth, so does his return to his homeland, and in three months he will be gone.

On the other hand, the owner of the K-pop female star Cheon Song-yi (played by Park Ji-yeon) is super popular, but she is always reckless and even ignorant. Because of her ignorance, she kept getting into trouble, and she had to go back to college under pressure. But she was surprised to find that it was the cold neighbor man who was counted down by herself and even spoke ill of her.

Towards the end of episode 1, Do Min Joon and Cheon Song Yi revealed the relationship between the two. Twelve years ago, Do Minjun, who worked in a hospital, suddenly had a bad premonition, and he had a sharp pain in his brain, and the image of a little girl being hit by a car kept flashing. And the little girl seemed familiar. He came to that intersection at that point in time based on the impression in his mind. That night, Li Huijing (Qian Songyi's friend) went to confess to Qian Songyi with flowers, and Qian Songyi was very scared. Betake oneself to one's heels. I didn't notice the big truck next to me while running. Just at the last moment, Do Minjun stood still. Saved Qian Songyi. Do Minjun was even more surprised to find that the little girl was very similar to the girl he saved 400 years ago.

However, twelve years later, Do Minjun and Cheon Song-yi don't know each other. Do Minjun really wanted to see that little girl again. Qian Songyi even thought about the uncle back then. What kind of opportunity will there be for the two to discover each other? Will Do Min-joon be able to return to his planet after 3 months? Let's look forward to it!

……

There is no doubt that Jiang Mingshi's review is like telling a story, almost telling the story content of the entire first episode of "You from the Star", and the ups and downs are very suspenseful.

In this way, even those who didn't watch the show last night will be able to understand the plot immediately and fit in. What's even more commendable is that Jiang Mingshi is like a storyteller at the end of the drama review, giving N more than N question marks to the suspense of this play. Draw people to think. Keep guessing. In this way, even those who did not watch the play will have a strong interest in the future development of the play; And those who have already watched the first episode will involuntarily continue to chase after it to see if their guesses are the same as what Jiang Mingshi suggested.

In South Korea, detective culture is also very popular, which has given birth to the habit of Koreans who like to get to the bottom of things, or to find out the truth.

This informative drama review by Jiang Mingshi. is like a catalyst, which directly made the Korean audience feel the charm of the drama "You from the Star".

suspense, plus the sci-fi and love of the play itself. and special functions and other elements, which directly fascinated countless young people.

Soon, along with this drama review. Countless young people began to post below, and some directly posted to the circle of friends. Talk about what you think of the play.

"Dafa, do you guess that Qian Songyi is the little girl that Du Minjun saved in his previous life?"

"Can Cheon Song Yi recognize Do Min Joon, the great benefactor of his previous life?"

"How do you feel that the love between Do Minjun and the little girl is very awkward?"

"Alas. It turns out that there was lolicon in ancient times! Like one! ”

……

"Do Minjun is an alien, so is he as powerful as the Terminator?"

"Stupid, the terminator is a robot, and Do Minjun is an alien, not touched!"

"Do Minjun's time stop is very powerful, if only I could do this trick!"

"Yes, I'm also envious, if time can stop, I will kiss the school flower in our class first!"

"Cheap!"

"!"

"Top you!"

"Kiss !!"

……

There was a lot of noise on the Internet, and it was even more exciting under the Internet, especially on the preview of SBS TV, there was a ""You from the Star" quiz with a prize, the first prize, a high-end rice cooker worth 8 million; The second prize is a 3 million yuan telephone recharge card; The third prize, a free ticket for Yin Tianyou's concert. ”

Question content: Does the male protagonist Do Minjun recognize Cheon Song-yi as the little girl in his previous life?

Answer: A yes, B no.

Korean audiences who are used to watching serials can't react for a while, the question is too simple, right? The first prize is a rice cooker with 8 million won, is it really fake? In the past, there were only variety shows with this kind of benefit, but I didn't expect that there were TV series, hey, you can still get gifts when you watch TV......

Suddenly, countless middle-aged and elderly women, uncles and uncles in South Korea, to be precise, those who like to take advantage of the people have tuned their TV channels to the SBS channel, waiting to watch tonight's "You from the Star"!

There is no doubt that relying on drama review posts, through online marketing, young people have fallen. Relying on prize quizzes and prize broadcasts, the elderly have fallen.

Even the people who swore allegiance to the TV series they followed couldn't help but be curious, how wonderful is this "Star"? Why did you make such a big move?

In just one night, the ratings of the second episode of "My Love from the Star" jumped by 3 percentage points, reaching a staggering 11.7%, surpassing MBC's drama "I'm Fascinated by You", and temporarily inferior to KBS's "The Princess's Man" in second place in the ratings.

At the same time, under the planning of Yin Tianyou, he continued to exert efforts on online media and TV previews, making this drama more and more hyped and hotter, with more and more topics.

Gossip Topic-

The starring Yoon Tianyou and the little girl Kim Seo-hyun are in a Lori relationship.

The leading actors Yoon Tianwoo and Song Ji-hyo are secretly having a sister-brother relationship.

Starring Park Hae-jin chasing Park Ji-yeon.

Park Ji-yeon's unrequited love Yoon Tian-woo became ill.

Predecessor Ren Changding looked at Shen Chenglu pleasing to the eye, and the two were full of affection.

……

Crew Topics-

Yin Tianyou refused to be a stand-in, and the dangerous scene was personally launched.

Song Jihyo was stunned after the play and sent ice cream to his colleagues in the crew.

Park Hae-jin and Yoon Tian-woo are racing Chinese on the spot, showing their language talent.

……

Gossip Topics-

I heard that Yin Tianyou really has superpowers!

The crew encountered a ghost while filming!

It's not a ghost, it's an alien coming to Earth!

……

In short, being hyped up by these messy topics, even if you don't want to know about this drama, it's impossible. Even in South Korea's roadside stalls, big shops, big companies, students, white-collar workers, elites, aunts, uncles and uncles, as long as they have ears and mouths, they are all talking about spreading "You from the Stars".

At the same time, as the producer of this drama, JYP Entertainment, the producer of "My Love from the Star", was about to be blown up when he answered the phone.

There are all kinds of people who call.

Some asked about the filming progress, some asked about the gossip scandal between Yoon Tianyou and Song Ji Hyo, and some hoped for spoilers for the story...... In short, everyone called for a different purpose, but they all had the same mood, that is, they were super interested in this drama.

As for Yin Tianyou, he only used three moves to hype up his new play.

used the favor that Jiang Mingshi owed to himself, used almost more than 10 million won in prize quiz prizes, and used various self-created gossip to "create" an unprecedented ratings boom with these three tricks, and by the way, it opened a precedent for Korean hype without a bottom line in 2011.

Facts have proved how successful Yin Tianyou's strategy is, high-speed network communication, rapid word-of-mouth marketing, coupled with precise strategies for people's curiosity, by the third week, this "You from the Star" has become a hot topic among the people.

However, Yin Tianyou did not dare to take it lightly at all, and continued to concoct gossip and hype it up. (To be continued......)