047 business battles to shootouts
047 business battles to shootouts
Xunfei moved quickly, and the day after Home Credit's first large-scale game with more than 100,000 people online at the same time, Leiming's paid prop 'Live Online' was put on the shelves, they launched their components in three of their large-scale games at the same time.
But the first is the first, and the second, third, and fourth have all lost their strategic significance.
What's more, the next day, the second and third games of Home Credit Company, Lei Ming's 'Live Online' were launched one after another, and soon suppressed Xunfei from the magnitude of the number of people online.
Immediately afterwards, Xunfei spared no expense to directly promote the game advertising to CCTV, but on the same day, Lei Yu's two games, Lei Ming's 'live online' were launched again.
A week later, the game products of three or four small game companies signed by Xunfei were launched, but Leiming Company, which had been backlogged for almost half a month, released more than 60 small game companies at the same time, and it directly exploded the opponent.
The leading effect of large game companies was stolen by Leiming, and the signing orders of small game companies were basically signed by Leiming Company.
In the downstream of the competition, in order to make a rapid breakthrough, Xunfei Marketing Department quickly dispatched business public relations personnel and technical guidance in the top ten central cities in the country, and spent a lot of money again, but the guests were still willing to travel thousands of miles to Donghai City to sign the thundering order.
In the office of Zhu Huaide, chairman of Xunfei, Zhou Xiaosan, as well as the manager of the strategic development department, the technical director, the director of the marketing department, and the public relations manager, held an emergency meeting.
The money situation of the game component is very optimistic, but the first opportunity of the thundering company is in hand, and the Xunfei company is still in a passive position.
Their investment cost more than 70 million yuan in just over a month, but they were defeated in the face of Lei Ming's investment of less than 10 million.
"Why don't you give up the high-end market first, reduce prices and sweep small and medium-sized game companies, and prepare for a long-term war of resistance!" Shan Xiong, the director of the strategic development department, carefully put forward the idea.
"Our Xunfei company spends such a big investment, is it just to sweep some stall customers that people don't want?" Mr. Zhu clicked off this plan with a single sentence.
"To find out the cause, if necessary, take extraordinary measures?" Zhu Huaide stretched out two fingers and slammed the table hard.
The reason is actually very simple, Lei Ming Company not only occupies the market opportunity, but more importantly, it has led the commanding heights of industry morality, but in the matter, everyone has to think clearly, the only single male who thought of the edge did not dare to say again, who dared to foul his own boss.
Then everyone analyzed together and decided to update the product and do differentiated marketing.
It's just that marketing has to be slower in time, but it's better than investing a lot of money and not making a splash.
On August 30th, Meng Ruxue finally signed Nine T Company after unremitting efforts, so far Leiming Company and Xunfei Company ended their local battles in Donghai City, and the market share of nine to one thundered wins.
On August 31, Ray-Ban and Meng Ruxue flew to California, USA, and on September 1, the branch of Leiming Company in the United States was opened, and on the same day, it signed an agency sales contract with Roman, the fourth largest game company in the United States, and Leiming's products officially entered the international market.
On September 3, Xunfei held a product launch conference again, launched the revised new components, lowered the price again, and began to sweep the stall market.
On September 10th, Ray-Ban left Meng Ruxue in the United States and returned to China alone!
Originally, Meng Ruxue finally seized the opportunity to go in and out with Lei Ban all day long, but Lei Ban resolutely returned to China despite the many things on the branch, and Meng Ruxue wanted to use this working time in the United States to practice her English to perfection, so she stayed.
On September 12th, Li Dazhi and Qi Sanmin, two big horns recruited by Da Zhou from the industry with an annual salary of 5 million, arrived at the same time and served as the operation director and marketing director of Leiming Company respectively.
On September 13th, in the conference room of Leiming Company, Ray-Ban had a full-day working meeting with Da Zhou, Li Dazhi and Qi Sanmin.
For a whole day of meetings, Ray-Ban was the only one to tell, and he told a story that was not long, but not short.
The story begins on the day he left school to start Prophet Technology, and then what he did day by day, without any exaggeration or embellishment, only a few paragraphs about aliens and Li Leijun were hidden.
After the story was told, Lei Ban said that from now on, I will officially step down as the vice president of Leiming Company, and in the future, I will only hold the right to appoint and dismiss the senior personnel of Leiming Company in the name of the controlling shareholder and participate in the company's larger strategic policy decision-making.
Lei Ban unexpectedly unloaded all the work on his body in one sentence, and threw all the power down, which made the newly arrived Li Dazhi and Qi Sanmin stunned.
Both are in their forties, and the two are well-informed, but Ray-Ban only took more than two months to bring a poor and white company from a crisis-ridden market to the current situation, not only defeating its opponents, but also expanding the international market.
This kind of ability, this kind of courage, so that the two industry veterans have to admire, Ray-Ban did not give them a division of labor, did not give them goals, did not tell them the company's cultural values, but everything is in his story.
After being busy for nearly three months, Ray-Ban could finally breathe a sigh of relief, and when he came out of the conference room, Ray-Ban called Li Leijun and wanted to ask him for a drink, but Li Leijun was not in the East China Sea, which made Ray-Ban a little disappointed.
Putting away his mobile phone, he saw Su Hong, who had just come back from a business trip, nodded and said hello to him as soon as he entered the door from the outside, and he was busy sorting out a document without drinking a glass of water, looking like he was about to go out, Lei Ban suddenly felt very heartbroken.
He knew that Su Hong liked him no less than Meng Ruxue, but in addition to the salary, Lei Ban might not be able to give her what she really wanted, thinking of this, Lei Ban decided to take advantage of Meng Ruxue's absence to invite her to a meal.
"Let's go, eat with me in the evening!" Ray-Ban said softly.
Since the last time she came back from the second flight to Yanjing, after hearing about Ray-Ban sending flowers to Meng Ruxue, Su Hong's mood was cloudy for a while, she knew that she was compared to Meng Ruxue, Meng Ruxue was not only more beautiful than her but also had a natural advantage, Ray-Ban had chased her hard for three years, in Ray-Ban's heart, he must have loved Meng Ruxue deeply, as long as Meng Ruxue chased Ray-Ban upside down, Ray-Ban would eventually be unable to stop her.
Although everything was expected, when everyone in the company thought that Meng Ruxue was Lei Ban's girlfriend, Su Hong found with her intuition that Lei Ban had not yet broken through the last step with Meng Ruxue.
But she didn't have the courage to compete with Meng Ruxue like Meng Ruxue, so she could only work hard silently, fortunately, even if Lei Ban did not deny the boyfriend and girlfriend relationship with Meng Ruxue on the surface, she has always been very fair at work, only letting the two compete freely with each other and not favoring each other.
When her branch in the United States opened, Su Hong also wanted to fight for the opportunity to accompany Lei Ban on a business trip to the United States, but her English was still inferior to Meng Ruxue after all, so she didn't dare to speak, so she could only watch Lei Ban fly away with Meng Ruxue.
What I didn't expect was that Lei Ban actually left Meng Ruxue alone in the United States and came back alone, Su Hong was naturally happy in her heart, no matter what happened during Lei Ban and Meng Ruxue's business trip, without Meng Ruxue in the company, Su Hong was finally less stressed.
After Meng Ruxue flew to the United States, Su Hong took over the position of head of the marketing department, so she has been a little busy recently, but Lei Ban asked her to dinner, she will definitely not refuse, the company's business is getting bigger and bigger, she believes that she will be promoted in the future with her own ability, but the opportunity for Lei Ban to invite dinner is more rare than promotion.
"I want to eat Western food, I want to go to the best Western restaurant in the city!" Su Hong said with her head held high.
Ray-Ban said, "Then you pick a place?" I don't know where the best western restaurant in Tokai is! ”
"If you're not sincere, then I'm not going." Su Hong said coquettishly, she had never been coquettish before, but recently she observed Meng Ruxue every day and learned it unconsciously.
After running the business for so long, she also understands some truths, knowing that some things are the natural privilege of girls, and they don't have to be beautiful to be coquettish.
Ray-Ban had no choice but to ask Da Zhou, and when he came out of Da Zhou's office, Ray-Ban said, "Let's go!" Go to Yushui for a taste! ”
Su Hong smiled, her personality had changed a lot in the past two months, so big that it surprised Ray-Ban.
The place pointed by Da Zhou is really extraordinary, Yushui Yipin is a seven-story seaside castle club, the western restaurant is on the top floor, the window sees the sea, and the front is the most famous Qianlong Bay on the Bund!
"Satisfy this place!" Ray-Ban asked.
"Hmm!" Su Hong was full of joy and admired the beautiful scenery of the bay in front of her.
"Collector's edition of Lafite, do you want a drink!"
"Hmm!" Su Hong was still immersed in the beautiful scenery.
Ray-Ban snapped his fingers, and a beautiful waiter walked over.
"What wine, how much is a glass!" Su Hong asked after coming back to her senses.
"Lafite, 3,999 yuan," the waiter replied.
"Then don't!" Su Hongdao.
"Two drinks!" Ray-Ban smiled.