Although Li Junhan only came to attend the awards ceremony once, it is definitely not as simple as walking around the red carpet on Sunday night local time, and then sitting in the Kodak auditorium to applaud and smile. Pen "Fun" Pavilion www.biquge.info

He has a lot to do.

When he came out of the airport, it was Friday morning local time, and Li Junhan set off from the airport almost immediately and started his trip.

First of all, a business trip.

B Auto arranged a promotional event on the LA side, although Li Junhan is only the spokesperson of the Greater China region, it stands to reason that there is no need to attend on the other side of the Pacific.

But the boss uncle still helped him with the next and arranged the trip.

In his words, it's all coming.

The endorsement of the D brand is gone, and the endorsement of the B car cannot be lost again in any case......

Therefore, when Li Junhan came out of the airport, he was directly pulled to the event site by the event planner who was waiting outside.

By the time the event was over, it was already about two o'clock in the afternoon and almost three o'clock in the afternoon.

Then, non-stop, Li Junhan came to an office building.

This is where JHL's office in the United States is located.

The next step was to listen to the report of the branch while eating a belated lunch, just like when I had followed my father to the United States.

The main content of the report is the various follow-up work done by this branch for this "Interstellar" in the past two months.

What's next?

Award.

Yes, there is also a so-called awards season in American films.

Compared to the awards season in South Korea or anywhere else in the world, this awards season in the United States can be called quite long.

Various film-related industry associations and actors' unions will jump out at such times and hold awards of various sizes.

Some didn't even have an award ceremony, just handed out a trophy......

But even so, some people don't want to have to get it. Why? This starts with the "unspoken rules" of Hollywood's awards.

There are so many people to give out prizes.

But there are only so many actors, and although Hollywood is a place for industrial film production, there are only so many movies that can be made all year round.

And not all awards are qualified to play any style and art.

After all, awarding awards has a cost and costs money.

No matter how bad it is, don't you have to incur costs to make trophies?

Where did the money come from?

Sponsorship and advertising.

But why should other sponsors and advertisers vote for you?

It depends on the popularity!

Not all awards ceremonies are eligible for the same awards ceremony as this year's Hollywood, and none of the several candidates for Best Picture have grossed more than 50 million at the box office...... If the average small prize dares to do this, then it will definitely not have next year......

As a result, there are actually only so many movies that can be provided to dozens of various award ceremonies to present awards.

It is really difficult for a few leading actors of the movie to run so many award ceremonies in just one or two months, so in Hollywood's first-class "awards ecosystem", there is an unspoken rule of "no one can be courteous".

If you don't come, we'll give you the trophy, but since we've all given you the prize, you have to do something for us, right?

What to do?

Help us expand our visibility.

And the way to expand your popularity is also very simple and crude: we give you an award, and you always have to be in the newspaper or other media news, right? So that people who read the newspaper will say, oh, there's such an award, and fans of this movie will know, well, this award is given to the movie I like......

This.

But with so many small awards, the media will not be like the Oscars, staying outside the red carpet and pressing the shutter desperately.

So I had to spend money to publish in the newspapers......

We'll give you an award, you go spend some money, go to the media and post a news or something, and promote it, well, what kind of award did our movie win.

Win-win.

And these small awards can also rely on these paid news that appear in newspapers and magazines to brush up on popularity, and then mix a little sponsorship and advertising or something......

Of all the movies released this year, "Interstellar" is definitely an outlier among them.

For a long time, the North American box office of Hollywood movies has always been considered a very convincing thing for the evaluation of movies, and if the box office is low, then you just can't.

But in terms of interstellar, it seems a little different.

The film's overseas box office is much higher than the North American box office.

On the one hand, the "arrogant" North American critics believe that the high box office overseas is entirely the result of commercial operations and the director's cult of personality, and that the film is simply useless! On the other hand, some people believe that just because the physics knowledge involved in this movie and the related pictures are very rigorous, it is too difficult for those audiences in North America who "only know how to take popcorn into the cinema to watch special effects".

A bit of the moral high ground means IQ discrimination......

Whichever side is the truth, this matter naturally leads to controversy.

Where there is an argument, there is a topic.

If there is a topic, there will be attention.

And for many small awards, attention is everything......

Therefore, although "Interstellar" won nothing at this year's Golden Globe Awards, which is known as the "Oscar weather vane", and even only received five nominations for insignificant awards at the Oscars, those small awards are very willing to give awards to "Interstellar".

Then, this is indeed a big burden for the producers and distributors of Interstellar, which has already ended its screening......

Keep spending advertising money, and then reap trophies one by one......

For old fritters like Legendary Pictures and Warner, this kind of small award gives you a big prize and you don't have a share of the fact that it is naturally annoying, but for JHL, they enjoy this kind of thing.

On the one hand, using the power of "unspoken rules", some media that may not be able to deal with it if JHL went to find and publish advertorials alone can only publish relevant news in some conspicuous positions, which can be regarded as helping JHL, the largest investor and beneficiary of this film, to publicize, on the other hand, it also takes this opportunity to establish a good relationship with these media, as well as various industry associations and trade unions.

Entertainment is a circle, and relationships are a network. It's far more difficult to build than to consume.

But once the establishment is successful, the benefits brought by it are incalculable. After all, JHL's film investment in Hollywood has already begun, and this year there will be two more JHL films as the main investor, and then released in conjunction with large distribution companies such as Paramount.

Having a good media environment is simply a must.

So, even though JHL has spent nearly three million dollars in the past two months on various PR expenses and the like, everyone in the conference room, including Lee Junhan, who was eating pizza there, had a bright expression.

Tomorrow night, Lee Junhan will hold a private dinner for these media people who have maintained a good relationship with JHL, and have dinner with these media people who have worked with JHL in this awards season.

So today he needs to find out who these people are and where they work......

and so on.

And that's just one of several trips for the next Saturday.

He has a lot of people to visit and a lot of things to deal with.

So, until Sunday night, when he was really ready to walk the red carpet, there wasn't much time he could control.

He didn't even have time to visit his parents at home.

I can only ask the "daughter" who is different from him and doesn't have to be so busy running official business to take the gifts she brought from South Korea to her parents and send a little greeting or something.

"Dad, your mom and dad seem to like me very much, so...... I don't think they're going to be angry because you don't have time to look at them. ”

While preparing for the red carpet, Lee Junhan heard Kim Sae-ron, who was sitting next to him with an expression of invitation, say with a smile.

"Of course, they definitely like you more...... By the way, didn't they force you to call your grandparents or something? ”

"Nope. Daddy your mom wants me to call her aunty...... I felt that the seniority was a bit messed up, so ......" Kim Sae-ron stuck out his tongue and grimaced.

“…… Well, how were you playing these two days? ”

"It's okay...... I went to Disneyland again, and I didn't feel as fun as last time. ”

"You've grown up too...... In another two years, when you're a little older, you'll probably find places like Disneyland boring......"

"In two years, will I be able to act in emotional dramas?"

“…… Why did you suddenly remember this? Li Junhan had a black line on his head.

"Actually, I envy Wen Genying's predecessors, who can act in some emotional dramas so early......"

"Yo, do you have a boyfriend?" Li Junhan looked surprised and asked with a smile.

"No! It is...... I feel a little tired of always playing the role of a child, and I want to play some interesting roles. ”

"Well, wait another year or two, there will be a chance."

"Well, at noon today, President Jiao told me that he wanted me to play a supporting role in the drama that the company filmed this year in cooperation with KBS...... Dad, you played the leading role in that play, right? ”

"No! I've given up my place as the main character. What's wrong? ”

"Oh...... It's nothing. ”

“…… If you have something to say, say it! ”

"It's nothing!" Kim Sae-ron's head shook very seriously.

It really looks like something......

But she didn't want to say it, so forget it!

The red carpet of the Oscars has some special meaning for all actors.

Although it is difficult to say who has a higher status with the major film festivals, there is no doubt that as the most influential award in the film category in the world, for many filmmakers, it is an affirmation of themselves that they can come to the Oscars.

Although in fact, Li Junhan did not get much recognition in the real sense.

He didn't even have a nomination.

It's purely to join in the fun as a member of the crew.

But he's still in a good mood.

After all, he came to the red carpet with his daughter.

How many people have this opportunity!

Although Li Junhan was not nominated for Best Actor this time, for him, his acting skills have been recognized to a large extent.

It's not that he said it was useless when he chatted nonsense with his boss and uncle on the plane.

If the actor really plays a mess, the box office can still be seven or eight billion dollars...... Is it when the audience is blind?

It can only be said that the box office, which is not very successful in the United States, has held him back.

Although this score is already several times higher than the films that were nominated today.

In addition, Kim Sae-ron, who is wearing a specially customized dress today, looks particularly beautiful.

Therefore, the two of them have also been taken care of by a lot of shutters on the red carpet.

But for them, coming to the Dolby Theatre for this awards ceremony starts with the red carpet and ends with the red carpet.

Once you walked into the theater, there was basically nothing to do with them.

Even the crew of "Interstellar" has nothing to do.

Basically, I didn't get any reliable awards, only one award for best visual effects.

Although the entire crew has been prepared, they are still a little depressed.

Except for Lee Jun Han.

He is very happy to receive this award.

Because, the company that makes visual effects for this film is now controlled by JHL......

As for the actor?

He didn't dare to think about it anyway...... (To be continued.) )