Chapter 558: Let's wait and see the excitement
Yang Fan actually didn't show as much confidence. Pen ~ fun ~ pavilion www.biquge.info
Qihang does invest a lot of money in the research and development of mobile phones, at least the number that domestic manufacturers dare not think of at this stage, but most of these funds flow to the field of mobile phone intelligence, but they do not pay so much attention to the current mobile phone.
For the current feature machine, Yang Fan attaches the most importance to the appearance design.
As Qihang, who can only build a large assembly plant now, wants to start from scratch in the feature machine, break through the blockade of those giants, there is undoubtedly a long distance, not to mention that Yang Fan does not know so much about the specific technology of mobile phones, that is, to help Qihang mobile phone all the way, the gap of at least ten years is not three or two years to catch up......
But how many years does the feature phone have to live?
Yang Fan is not interested in spending a lot of manpower and material resources to chase those giants on functional machines, even if he catches up, what will happen?
Do you want to meet the fate of being eliminated together?
Therefore, from the very beginning, the focus of the mobile phone R&D center has been on smartphones, which are still zero. As for the current feature machine, it would be good to learn from other domestic manufacturers to be an assembly factory.
All this first makes Yang Fan not as confident as it appears to be in the mobile phone market, of course, it depends on who to compare with, compared with Panda, a company that only wants to use market means to break through, Yang Fan's confidence is indeed quite sufficient.
Looking at the several models that were gradually finalized in the R&D center, Yang Fan smiled and said to Li Zhuoyu next to him, "You said that our mobile phones are basically not produced by ourselves except for the final assembly, isn't it sad!" ”
Li Zhuoyu looked at the prototype in Yang Fan's hand, and shook his head helplessly, I really don't know if this guy is too proud or too modest......
Qihang has just entered the mobile phone, and with the assembly of it, you can make such an excellent model, what else do you want?
The most important thing is that with the cooperation with Motorola and the help of Motorola's supply chain, Qihang will not be subject to various exploits like those domestic manufacturers, which virtually reduces the cost of Qihang's mobile phone production. Just like the mobile phone in Yang Fan's hand, the cost is more than 2,000 yuan, and if it is replaced by a panda, the production cost will probably exceed 3,000.
That's right, Qihang is not a low-end machine route, even if it is the first mobile phone to set sail, Yang Fan dares to price more than 3,000, and directly stands in the high-end market. And the primitive smart phone next to it, directly broke through four thousand, and the price was as high as four eight eighty-eight, you must know that now it's zero one year, not nine eight, nine or nine years, this price is considered high in business jets.
When Li Zhuoyu heard about Qihang's plan at that time, his first thought was that Qihang was crazy, right?
That's right, Li Zhuoyu thinks that the step taken by Qihang is too big, and it is seriously inconsistent with the laws of the market. This idea was maintained until Li Zhuoyu saw these models before he understood that there was a reason for setting sail with such a price, and if these models were really below 3,000, it would not conform to the laws of the market.
Even Li Zhuoyu doesn't admit that these mobile phones are indeed extremely exquisite.
That's right,The biggest feature of the mobile phone that set sail is exquisite,To say that there is really no advantage in terms of function or something,Even some messy and unnecessary functions have been cut a lot。 For example, time zone, stopwatch, these basically unused functions, Qihang did not add at all, and even Yang Fan repeatedly emphasized that the camera, mp3 and other functions were not added.
In Yang Fan's words, with the current technical level, these functions are also added to the snake, so it is better not to increase the running speed. Is it that Qihang wants to treat these functions as a gimmick, and then be scolded for not being practical?
Yang Fan slapped his hands and said confidently, "Qihang relies on strength to eat!" ”
Looking at the particularly delicate and textured mobile phone, Ye Qingwan, who accompanied her, asked puzzledly, "Doesn't it depend on appearance!" ”
Anyway, Ye Qingwan admitted that when she saw the prototype in the laboratory, she was attracted by the beautiful appearance at first sight, and the promotional slogan of Qihang was love at first sight, and goodbye is different......
Love at first sight, goodbye is different!
Doesn't it show that Qihang Mobile is ready to use the novel shape as a gimmick? Although I can't guess Yang Fan's thoughts, Ye Qingwan believes that the biggest highlight of these mobile phones is the appearance.
Yang Fan, "......"
After thinking about it, Yang Fan still decided to change the topic and said to the people in the marketing department behind him, "You should already be very good at how to mobilize the curiosity of users, right?" ”
This group of people is a few people who have been transferred from the Sailing Strategy Department.
After Yang Fan's edification, these people have won the propaganda methods of the appetite of future generations, so since the prototype was finalized, even if the production base is under construction, spy photos have been frequently exposed...... Before the production of the Qihang mobile phone began, the warm-up had already begun.
In this case, Qihang mobile phone naturally launched its own official website, which is directly hung under the homepage of Qihang, and is grandly juxtaposed with TX, BD, and the official website of Qihang game.
After thinking about it, Yang Fan said, "Go back and put the price of i1 on the official website!" ”
There are many models, and the original name is a headache.
So Yang Fan waved his hand, the straight board machine was named Qihang A, the folding mobile phone was named Qihang B, and the smart phone was Qihang I, followed by a number plus the model that has been indicated. As for the panda brand that should have been hung, it was simply abandoned, at least in the publicity plan of Qihang.
As Yang Fan expected, when Qihang released the price of the mobile phone, it immediately detonated the first round of public opinion storm.
"What the hell is Qihang i1, close to five thousand?"
"Set sail crazy ......"
"Has the success of Sailing on the Internet carried them away?"
Within days, similar assertions were pervading the country's mobile phone industry.
Four thousand eight hundred eighty-eight!
This is a price that is very rare on domestic mobile phones.
The situation of domestic mobile phones in 01 year is that, in addition to a few giants, the mobile phones produced by domestic mobile phone manufacturers dare to go up to 3,000 cannot be said to be no, that is also rare, not to mention that this is the first mobile phone announced by Qihang, and it actually went straight to 5,000......
Not to mention Haier's first model that was so ugly that it exploded with 4,000 plus, even until now, many people didn't understand how big a hole Haier's head was at that time to dare to set such a price.
What, you said tcl, people sell diamonds, okay, the phone is just included!
What is the reason for setting sail?
Could it be that Qihang is also going to sell diamonds?
When Ma Chengping saw Qihang's pricing, he really couldn't think of anything else, so he wouldn't believe that Qihang would be able to produce a boutique mobile phone that met this pricing in just a few months!
That's not justified at all!
As a mobile phone dealer, how could Ma Chengping not understand the situation in the mobile phone market.
After the success of TCL's launch of gem mobile phones, gem mobile phones on the market immediately flooded, and you have to admire the response speed of domestic mobile phone manufacturers in this regard. A gem is simply played with tricks, top, bottom, front, back, side, front and back, three, four, five, six......
Ma Chengping, who thought of this, smiled breathlessly, looked at the secretary who was helping to pat the back next to him and said, "Qihang is really crazy, don't they know that it's not time for TCL to launch the gem phone, the idea of gems has long been used badly, okay!" ”
In this way, after laughing for a while, Ma Chengping stopped and patted the thigh of the secretary next to him, "Such a company still dares to say that Shichuang is useless, and with Shichuang, we will tell them in the first sentence that now the gem mobile phone can no longer be played." ”
The secretary smiled coquettishly and said along with Ma Chengping's meaning, "Then Mr. Ma will just wait to see their liveliness." ”
"Yes, watch their excitement!" (To be continued.) )